Umhlahlandlela - kuyini? Umhlahlandlela kwezokwelapha

Umhlahlandlela - kuyini? Muva nje, leli gama sekwande esetshenziswa ekuphileni kwansuku zonke. Lapho kuhunyushwa kusuka isiqondiso English lisho "umugqa pointer, ihole mhlahlandlela." Ngokuvamile leli gama lisikisela ukuqoqwa iziqondiso zezokwelapha noma imithetho indalo, zisebenzisa igama brand noma ilogo.

Brand ncwadi ukudizayina nokukhangisa

Brand Guide - naphakathi-mbhalo equkethe izingxenye enikelwe ekucaciseni okushiwo sha inkampani ethile kanye nezinkinga zayo ezisebenzayo ukuze alale naye. Lolu hlobo amazinga ipasipoti ephathelene nokusetshenziswa sha. Brandbook ngempela sifaka incenye Logobook, okuyinto lelipelwe izimiso yokudala, sebentisa tincenye sha. izingxenye zalo eziyinhloko - umbala, ifonti, uhlamvu, umbhalo oqoshiwe ingcaca. Amazinga ipasipoti iqukethe idatha kulinganiswa izimfihlo kwezohwebo, futsi ngaso sonkhe sikhatsi ilebuli "Top Imfihlo" (noma eziphezulu Imfihlo, TS).

Njengomthetho, engxenyeni yokuqala ka sha ncwadi iqukethe incazelo imiqondo esemqoka nesekelayo sha, wesibili Sizokwenza imithetho indalo kanye nokusebenzisa umkhiqizo, futhi eyesithathu olungisisa canons nokusebenzisa uphawu abezindaba ukukhangisa.

Umhlahlandlela njengoba iyingxenye ebalulekile design zanamuhla

Isiqondiso okukhulunywe umhlahlandlela elikhombisa imingcele futhi amathuba usebenzisa izici ezibonwayo sha corporate noma isitayela, amakhono abo lomqondo. Kufanele imumathe isigaba nge isiqubulo kahle imakwe, imininingwane logo, ukukhangisa isithembiso. Kubaluleke ngokukhethekile ukuba acabangele ukubaluleka kulesi sithangami emkhakheni design.

Yezinjongo eziyinhloko isiqondiso

Umhlahlandlela iqukethe iziqondiso eziningiliziwe mayelana nokuthi ukusetshenziswa logo ongakhetha, umbala iphaneli; isakhiwo isakhiwo block ilogo, ongakhetha ifonti, izakhi isitayela. Kuhlanganisa izigaba ezimboze, ukwenza isibonelo, ekugcineni amarekhodi yenkampani, isitayela iyunifomu, ukumaketha yokukhangisa, ukusetshenziswa izinto yenkampani kanye nemikhiqizo isikhumbuzo inkampani.

Indawo emaphakathi kule ngxenye ungubani ezinkampani passport kunikezwa inhlanganisela nenqubo ye-logo futhi isiqubulo esithi inkampani, isiqubulo, imininingwane yakho yokuxhumana. izigaba okugunyaziwe echaza imithetho ukubeka logo on the imibhalo izingxenye, imifaniswano, ezokuthutha.

Omhlahlandlela futhi incwadi brand uhlukile injalo zonke. They ze siphindwe izinkampani ezimbili ezihlukene, ngisho noma ukusebenza kwenye indawo, ngenxa yezinkampani ungubani amazinga kanye nemigomo zihlukile.

Umhlahlandlela kwezokwelapha

Funda ngezenzo udokotela algorithm ngokuphathelene ukuxilongwa kanye nokwelashwa kwezifo ezihlukahlukene, kanye entsha kwentuthuko yezokwelapha usizo isiqondiso. Kuyini lokhu? Lokho okubizwa ngokuthi i ekhethekile iziqondiso zokwelapha bezempilo. Basuke olusha njalo futhi lwanyatheliswa ngo-zincwadi ezikhethekile, okuyinto ukukhiqiza ukuzihlanganisa lwezokwelapha international olusemthethweni.

Thola umhlahlandlela esenzweni, odokotela batusa i scheme efakazelwe futhi eliphumelelayo ukuxilongwa kanye nokwelashwa lesi sifo can isiqondiso ezisemthethweni kuphela. imithi ngekhulu xxi kufanele ngokuyinhloko uncika kubo.

Umhlahlandlela emikhakheni ehlukahlukene imithi

izincomo Ukwelashwa zidalwe ngoba zonke emkhakheni wezokwelapha. Ngokwesibonelo, engumhlahlandlela nezenhliziyo kuhlanganisa ulwazi ukwelapha isifo senhliziyo, zokuvimbela izifo, idatha lwezibalo kusebenta izidakamizwa. imihlahlandlela Clinical mayelana nokuphathwa esimiso senhliziyo nemithambo yegazi ingabonwa izinhlu izinhlangano zamazwe ngamazwe wezokwelapha (European Society of nezenhliziyo, European Congress of nezenhliziyo). Siza dala wesifunda yimpumelelo futhi engabizi ukuze isiguli ekwelashweni isiqondiso kuhloswe.

Urology Ubuye iziqondiso zalo zokwelapha, injongo okuyinto - ukuhlaziya izimpawu futhi zibeka ukwelashwa okuphumelelayo. Le mibhalo ingabonwa lwemibhalo efanayo imiphakathi ezikhethekile global zempilo, njengezinga European Association of Urology (EAU), i-European Community Urology izakhamizi (ESRU).

Isici zomlando kokudaliweyo isiqondiso yezokwelapha

Umhlahlandlela - empeleni futhi bekubonakala ukuthi wadala? Imihlahlandlela lokuqala emitholampilo Kulotshiwe ngokuyinhloko ukuze uqinisekise futhi ubufakazi obuqinisekisa imithi ubufakazi-based in ekuqaleni kwekhulu lamashumi amabili. Ngaphambi kwalokho, bonke odokotela isicelo ohlotsheni ukwelashwa singagxili kuphela imibono yabo futhi nakho. Esikhathini-yalolucwaningo 80. emphakathini womhlaba lwempilo Umqondo wokwelashwa ubufakazi-based lakhiwe (ngolimi lwesiNgisi - imithi ubufakazi-based). abasekeli wakhe uSusan Robert Fletcher (ikakhulu bona babehilelekile lwezifo clinical) washayelwa incazelo leli gama.

imithi Ubufakazi ezisekelwe - umkhuba nezindlela zokwelapha, okuyinto luzosuselwa ngokuqinile ngemiphumela zokwelapha isifo esithile. Zonke lokho udokotela guided phambi (isipiliyoni, isiko, umbono ozakwabo), eseyekile ukuze abe obuphathekayo.

Uchwepheshe wezifo eziwumshayabhuqe British Archi Kokran ngo-1972 wokuqala ohlongozwayo umkhiqizo futhi sishicilele ukubuyekeza yezokwelapha mayelana ukusebenza kwezinhlelo ezahlukene ekwelapheni izifo. Kufanele kusekelwe iqoqo ehlelekile kanye nokuhlaziywa namaqiniso ezokwelapha. Umhlahlandlela ukuchaza ubudlelwane phakathi ukwelashwa kanye nomphumela, nekusebenta kwezomnotho ukusetshenziswa kunemithi noma amaphilisi owaphuzayo.

Medicine yesimanje isiqondiso - kuyini? Manje ngoba sewuyazi ukuthi impendulo. Ngeke ukwethula hhayi kuphela ukuthi iphetheni kungase kutholakale ukwelashwa zemithi, kodwa futhi imihlahlandlela jikelele odokotela, zokwelapha futhi ezisebenza. KweManyuwali kungatholakala ezincwadini ezikhethekile.