Ukumaketha okugxilile

Ngaphambi kokuba inkampani ingene emakethe yabathengi, ochwepheshe bayo bahlola amakhono ebhizinisi kanye neqhinga elilandelayo lokukhuthaza izimpahla namasevisi. Ukumaketha okugxilile kuvumela amabhizinisi ngebhajethi elinganiselwe, aqale imisebenzi yawo, ukuthola inzuzo enkulu. Kodwa-ke, le ndlela futhi ithatha ingozi ethile, ngoba ukuhlosisa ingxenye eyodwa yemakethe kungaholela ekunciphiseni kwemali uma kwenzeka ukulahlekelwa inzalo kulolu hlobo lwezimpahla noma amasevisi.

Ukumaketha okugxilile

Inqubo enjalo isetshenziswa izinkampani ezikhuthaza utshwala, inyama, izingubo, imishini, imishini yezimboni. Ngezinye izikhathi inkampani enokumaketha okuhlukile noma engafaneleki ingasebenzisa ukumaketha okugxile kumkhuba wayo wokusebenzisa uhlobo oluthile lwezimpahla. Isibonelo salokhu inkampani ethi "General Motors", okuyiyona indawo yokubeka eceleni imakethe yokushaya okunembile kunabathengi abahlosiwe lapho bekhiqiza izinhlobo ezintsha zezimoto.

Ukumaketha okugxilwe yilokho okuthiwa ukumaketha okuhloswe. Ikhomba izethameli zabathengi abahlukaniswe yizilinganiso:

• Ubunikazi obunikazi;
• Indawo yokuhlala;
• Inani elithile lemali engenayo;
• Ukufisa;
• Imigomo yokulalela;
• Ukwesaba;
• Izidingo.

Uma ungahambisani nokuqapha okunjalo, ngeke kwenzeke ukucacisa inkambo yomkhankaso wokukhangisa, noma ukubikezela imali engenayo noma izingozi. Ukumaketha okugcizelelwe kudalwe ngenhloso yokuzuza ngokunembile izilaleli zayo ezihlosiwe. Izibonelo:

• Izinsizakalo zamasiko;
• Impahla yabashadayo;
• Ukulungiselela imishado;
• Impahla yabantwana.

Amakethe emakethe amathekisthi

Imakethe ihlukaniswe izingxenye, ngayinye ngayinye isabela kwisicelo esithile. Ngosizo lokuhlaziywa okuphelele, bonke abathengi bahlukaniswe ngamaqembu anezicelo ezifanayo. Bakha isiphakamiso kubo. Kuye ngokuthi yikuphi uhlobo lokubeka emakethe inkampani ekhethayo, liqondisa umsebenzi walo kumkhawulo owodwa noma amaningana emakethe.

Ukumaketha okugxile ekusebenzeni

Ukuze siqonde ukuthi singayenza kanjani lokhu noma leyo ngxenye yemakethe, sinikeza imigomo esemqoka yokwabiwa kwezilaleli ezibhekiswe kumaqembu athile. Yenza ucwaningo olunzulu. Esigabeni esisodwa, abantu abanendawo ethile yokuhlala bazodluliselwa kuwo: idolobhana noma idolobhana ( isibalo sabantu sibalwa), isifunda, izixhumanisi zokuthutha, isimo sezulu, ukuncintisana kanye nemingcele yomthetho.

Bese kulandela ukuhlaziywa kwabantu ngabathengi ababhekene nalokhu: iminyaka, ubulili, umsebenzi, imfundo, imali, isimo somshado kanye nendlela yokuphila. Qinisekisa ukuthi ucabangela isimo sengqondo sabathengi ku-brand abafuna ukungena emakethe, ukuthi kuyathandwa kanjani nokuthi ubuqotho bubukeli bani. Cabangela izisusa zokuthenga, kanye nezinga lokubaluleka kwezimpahla zalesi simiso kumakhasimende.

Njengoba ubona, ngaphambi kokungena emakethe, izinkampani ziqaphela ngokucophelela futhi zingenqaba ukuthuthukiswa kwezinye izindawo ngenxa yesidingo esincane sokunikezwa kwazo. Ngakho-ke, sibona ukuthi noma yiluphi uhlobo lomsebenzi emkhakheni wokuhlinzeka ngezimpahla namasevisi kuhlotshaniswa nengozi. Inkampani ngayinye ikhetha ukuzithengisa kakhulu ukuthengisa, kodwa ngaphandle kokuhlela okucacile nokuhlaziywa kwanoma iyiphi yalezi zindlela ezingenhla kuzobe kuncike ekushintsheni.