Ukuhlola nezindlela ukuze aphumelele marketing

Zonke izenzo ongayenza ukuze udonse amakhasimende, kufanele nakanjani hlola. amasu Marketing udinga ukusebenza, amehlo amakhasimende ezingase zivele. Ukubuya ku lemizamo kumele kube esiphezulu.

1000 emaflaya kanye 10 izingcingo ezimweni kungasiza kakhulu ukufeza inhloso oyifunayo, kanye nezinye kuyoba yi kungamukeleki. Lokhu kunjalo ikakhulukazi target othandeakayo izinkampani ezinikeza izinsizakalo abizayo.

Okokuqala, ake baqonde ubuchwepheshe futhi kanjani nokuhlola ukusebenza nokumaketha.

Yiziphi izinkomba kufanele aqondiswe, futhi lokhu kwenziwa kanjani? Indlela ukukala kwabo? Omunye ungacabanga izindlela eziningi:

1. izindleko Ubude inkampani yokukhangisa.
2. Inani lezimpendulo.
3. Impendulo ngesilinganiso nokuncenga Inombolo ephelele yemilayezo.
4. Inani ukwelashwa ngalinye.
5. Inani lezimpendulo, okwaphumela amakhasimende amasha eyatholakala.
6. Amaphesenti zokusebenza ukungena amakhasimende amasha.
7. Inani ngayinye iklayenti bakhangwa
8. Isilinganiso yezindleko ukubaluleka iklayenti entsha bakhangwa.
9. RIO - ukubuyela esimweni sibalo zakudala esimweni yokuthengisa (wekhasi elilodwa ruble ukumaketha izindleko).

ezinye izinkomba kufanele kubhekwe ngokuningiliziwe. Ziyini izindleko ingqikithi umkhankaso yokukhangisa? Lokhu konke kusho ukuthi ungase ukutshala emkhankasweni ukuheha amakhasimende amasha ezingaba khona.

Inombolo izicelo - lena bangaki abantu baphendukela usizo kuwe. Impendulo ngesilinganiso lonke inani yonke imilayezo. Uma sicabanga ngesibonelo 1000 emaflaya namakholi eziyishumi engenayo. Lokhu kusho ukuthi uthola mayelana 1% izingcingo.

Kuyini ngentengo eyodwa impendulo? Uma iflaya ngasinye abiza ruble 5, khona-ke izindleko zakho Imininingwane zaba mayelana 5 000 ruble. Intengo ukwelashwa ngamunye kuyoba ulingana ruble 500.

Indlela yokubala inani izimpendulo, okwaphumela amakhasimende amasha aye aluthola? Ngokwesibonelo, uma eziyishumi kulezi izingcingo ezinhlanu abantu banquma ukuthenga okuthile, kulesi simo iphesenti ukuguqulwa kuyoba ulingana mayelana 50%. izibalo ulula, kodwa kulokhu uzokwazi ukufaka ama-ukubala ngokwabo, ukuze singathwesi bahlale ebomvu njalo. Kungenzeka futhi ukuqhathanisa ezihlukahlukene iziteshi bodwa.

Inani ukuheha engicabanga ukuthi angaba yikhasimende. Izindleko yomuntu ngamunye ngeke ruble 500, njengoba kushiwo ngenhla, futhi ruble 1000. Thina afeze ukucabanga elula ngokuvele azalane lesi sibalo by ezimbili, futhi sithola izindleko iklayenti ngalinye, okuzoba ruble 1000.

Uma ukubaluleka ngamunye ezingaba ikhasimende izikhathi eziyishumi, kuleso simo le ndlela umkhankaso kuyoba yimpumelelo kakhulu ngawe. Ungasebenzisa ngokuphepha kulesi siteshi zokumaketha. Njalo ruble, eye etshaliwe zokumaketha, kuyokulethela ruble ezingaphezu kuka-10 inzuzo inetha.

Eziningi zazo noma ingabe kwanele ngempela? Wena ngokwakho ngokuhamba kwesikhathi bayokwazisa leli qiniso, ngokugxila kuphela inzuzo ibhizinisi labo. izinkomba ezinjalo kufanele kulinganiswe imiphumela umkhankaso ngamunye. Namuhla sizozama ukwethula isimo e ngezibonelo ezilandelayo.

Isibonelo № 1. inkampani Ukuhlolwa ukukhangisa.

Businessman benza entengiso unaddressed nge isimemo ubhalisele a club imfanelo elivulekele abadala kanye nezingane.

Ubude wathumela izincwadi ezingaphezu kuka-5,000 kule amabhokisi emeyili abo edolobheni.

1. izindleko zokunyathelisa lidlule inani izindleko ruble 16 300.
2. Shayela abantu abangu-10.
3. Sekukonke Ukusabela rates, ngesisekelo izibalo zaba 0.2% (10/5000)
4. Inani impendulo eyodwa kuyoba ulingana ruble 1630, ngoba lokhu kuyadingeka ukuze kuhlukaniswe isamba 16,300 10.
5. Inombolo hits oholele yokufuna amaklayenti entsha - 5.
6. Amaphesenti ukuguqulwa amakhasimende amasha wayeneminyaka engu-50% (5:10).
7. Ukuthola Izindleko ikhasimende ngalinye elisha rose ruble 3260.

Businessman akazange asijabulele lesi Imiphumela futhi baqhubeka umkhankaso. Emaflaya bafakwa abantu.

Into ebaluleke kakhulu

Umbuzo ezingase ziphakame: kuwufanele acabangele izindleko umkhankaso ukukhangisa okuhlotshaniswa abaphathi kanye zokuxhumana? Kunoma yikuphi, musa ukufuna lokho ikhasimende uzothola mahhala.

Ukuze amaklayenti ngamunye omusha kuyodingeka bakhokhe, ngisho noma iphuzu lakho itholakala yezitolo ezinkulu, futhi abathengi ezingaba bebodwa kuwe ukuze izimpahla. Izindleko iklayenti ngamunye ingabalwa.

Ingabe uyazifunda njalo lezi ukukhokha irenti, ukukhokhela izisebenzi abasebenzi, ukukhokha njalo ngenyanga Umbuso izikweletu, njll Eziningi zalezi izindleko ichithwa ke, ukuba amakhasimende ukuza ngaphandle imizamo marketing ezengeziwe.

Manje sibheka isibonelo nokuhlola yokukhangisa imikhankaso.

Uma esitolo sakho njalo wavakashelwa abantu abangaphezu kuka-100 nsuku zonke, qiniseka leli nani liphindeke kabili maduze ngemuva kwethulwa umkhankaso wokukhangisa. Lona wonke ngokuyisisekelo ukusebenza kwe-marketing, ngoba udinga acabangele kuphela abafikayo amakhasimende, futhi njalo uqhathanise, kuba eshibhile. Mhlawumbe, i-SMS ukuthumela kuyindlela enhle ukuheha amathemba amasha abafuna ukuthenga umkhiqizo wakho, noma mhlawumbe kuzoba emaflaya kahle. Radio ukukhangisa bangadlala indima kanye ezikhangiso ezindaweni lapho isibalo esikhulu sabantu.

Isibonelo № 2. Ukufaneleka mkhankaso.

Uma uhlu lwamakheli alihlangani wonke amathemba akho, khona-ke kufanele azame ukusebenzisa emaflaya ukuheha amakhasimende amasha.

1. Ukubhala wanikwa amapheshana 1,000, okwabangela inhlekelele ruble 1,100. ruble 1280 iyobe iwufanele umsebenzi abagqugquzeli, abayobe izinsuku ezimbalwa ukuba omnikeza emaflaya bonke abedlula ngendlela. Vele uthole ruble 2380 - izindleko.
2. 14 wathola izingcingo.
3. Ukusabela rates sekukonke 1.4%
4. Izindleko impendulo ngamunye lilinganiselwa ruble 170 (2380: 14).
5. 5 - Inani lezimpendulo, okwaphumela amakhasimende amasha lalifundwa.
6. Amaphesenti ukuguqulwa kwaba 36% (5/14).
7. IMITHETHO nekhasimende elisha ngamunye ruble 476 (2830/5).

Imiphumela yokukhangisa imikhankaso Alex kwaba ngempela ajabule. Wanquma ukusebenzisa lolu ukuheha amakhasimende amasha ezingaba ngokushesha ngangokunokwenzeka.

Uma siqhathanisa imiphumela nge email ngqo, emaflaya ukuthi zazingcono. Ngaphezu kwalokho, zibiza ishibhile, futhi njengoba umthombo enkulu value ikhasimende, lezi idatha ahlelwe Alexei usomabhizinisi.

Isebenzisa manje le ndlela. Thina ukuqedela amapheshana, ngaleyo ndlela kudale isiphakamiso namandla sokukhulisa iphesenti izimpendulo.

Isibonelo 3. Ukuhlolwa inkampani yokukhangisa

Chain izitolo ziye zanquma ukwenza i-SMS lwamakheli ababhalisile isizinda.

1. Izindleko womyalezo ngamunye abiza i isilinganiso 1 ruble.
2. Mayelana 25% uthole lo myalezo wafika esitolo, futhi u-30% amakhasimende wenze ukuthenga ngesilinganiso ruble 3,000, ohlangothini ruble hhayi ngaphansi kuka-500.
3. Ukuguqula amaphesenti okuthunyelwe ukuthengwa kwaba 6,25%, okusho ukuthi 25% x 25%.
4. Njengoba sazi ukuthi eziyisithupha eziyikhulu ababhalisile wenze ukuthenga, bayiletha isamba ruble 3,000 ngalinye esichithwa umkhankaso yokukhangisa alethwe 30 ruble wekhasi.

Le nguqulo yokukhangisa yenkampani siyasebenza kakhulu, futhi imiphumela zifana kakhulu ejwayelekile SMS-mail, noma kwenziwa kwesokudla.

isiphakamiso ebhalwe kahle akusho ukuthumela imiyalezo zokukhangisa njalo ngesonto. Udinga ukuthumela imilayezo okungenani kanye emasontweni amabili, khona-ke ungakwazi ukuncika ngokuphepha ngale miphumela.

Enganciphisa invoice SMS-mail, kanye nokumaketha mobile. Kufanele zisetshenziswe uma izethameli eziqondiwe iphathelene nezenzo zakho ngathi njengezikhonzi ezithembekile.

ISIBONELO №4. Ukuhlolwa umkhankaso

Ukukhangisa umkhankaso wenziwa "Yandex. Direct ", esekelwe ukhiye-ke ngenkulumo ethi" zangasese elilungisiwe ", nge uchungechunge izikhangiso ezifana:" Wena izimfa unomuzwa wokuphuthuma yokugezela? 5% isaphulelo kuphela uSepthemba 15! Manje thina uchofoze! ".

1. izindleko Ubude zaba ruble ezingaphezu kuka-3982.
2. Umphumela waba 230 169 okuvelayo isikhangiso sakho.
3. Ukuchofoza kuwebhusayithi yakho - 1199.
4. izingcingo ezingaphezu kuka-100 kusuka kuwebhusayithi yakho.
5. Abangaphezu kuka-25 Ama-oda ngemajini ngu-40 000 ruble.
6. Izinga Ukusabela kwakuthinta 0,52%
7. Inani ukwelashwa ngalinye ilingana ruble 3,32
8. Izindleko ngamunye omusha amaklayenti 159 ruble (3982/25).
9. RIO kwaba ruble 1258 margin ezengeziwe kwenye ruble izindleko marketing.

inkampani yokukhangisa okunjalo ne kakhulu ukuncintisana kanye engabizi kwaveza imiphumela emihle ngempela okuhle. Lolu hlelo lusebenza, futhi inani amakhasimende amasha liyakhuphuka.