Ukubamba kabusha kuyinto ... Kuyini nokuthi ungabuyiselwa kanjani kahle

Ukubuyiselwa kabusha kuwuhlobo "lomsebenzi wokulungisa" womkhiqizo noma umkhiqizo. Ukulungiswa kungaba yinhloko noma imonyo. Ukuzikhethela kuxhomeke esimweni sokuqala sento. Ngaphezu kwalokho, ungakwazi ukugcwalisa kabusha ngokugcwele futhi ukhethe. Ukukhishwa kabusha kwenkampani yinkqubo ende futhi echitha isikhathi, ngakho kufanele kube necala futhi kulungile. Kufanele kwenziwe uma umthombo ngempela udinga isibuyekezo.

Uma ukubuyiselwa kabusha kuyadingeka

Ukubheka kabusha kuyadingeka uma:

1. Kuboniswe izinguquko ezimweni zemakethe, futhi umkhiqizo okhona awusatholakali nalezi zinguquko. Uma igatsha lemakethe lomkhiqizo wakho seliyehlile, ukusetshenziswa kuye kwehle, umkhiqizo usephelelwe yisikhathi futhi hhayi ekufuneni ngumthengi. Futhi, isizathu sokubamba kabusha singashintsha kokuthandayo kanye nezidingo zezilaleli ezihlosiwe.
2. Isikhundla sophawu lokuhweba emakethe selinciphile kakhulu. Ngesikhathi esifanayo, inkinga ngeke ibe kuphela ukubeka kwezimpahla, kodwa ngokuyinhloko yi-rebranding esiza ukushintsha kakhulu isimo. Ngokuvamile isizathu sokushintsha isithombe somkhiqizo singumncintiswano, futhi ngemva kokubuyiselwa okuphumelelayo, kube nokwanda okusheshayo kokuthengisa.
3. Ukumisa umkhiqizo wakho akuphumelelanga ekuqaleni. Ochwepheshe abahlakulela uphawu lokuhweba, bephutha, umqondo owawuvumile, izethameli aziqondi noma azibongi. Kulesi simo, kudingeke futhi ukuvuselelwa kabusha.

Ukukhishwa kabusha okunamandla noma okuyisimonyo

Uma ucabangela lokho okubuyiselwayo, khona-ke ukukhetha ukuthi le nqubo izoba yinkimbinkimbi kangakanani noma i-cosmetic incike ekungenikeleni kwenkinga inkampani yakho ebhekene nayo. Ukubuyisa kufanele kugxile ekunqobeni izinkinga ngokulahlekelwa okuncane. Udinga ukuqala ngokuhlolwa kwesimo samanje somkhiqizo wakho. Uma isizathu kungumqondo wokubeka isikhundla, khona-ke umqondo womkhiqizo udinga ukuguqulwa kakhulu, okuzobe uhambisane noshintsho kuzo zonke ezinye izimfanelo. Lokhu kukhishwa kabusha kubizwa ngokuthi kuyinkimbinkimbi.

Uma, isibonelo, lo mkhiqizo ngokwawo uthandwa ngabathengi, kodwa ukuklanywa kwephakheji kukhishwa umqondo jikelele, ngakho-ke kungenzeka ukuba uzibophezele ekubuyiseleni izimonyo, okungukuthi, ukwenza izinguquko ezincane. Isibonelo, ukubuyisa kabusha i-cafe kungabandakanya ukuthi kungaguquki kuphela i-logo nangaphakathi, kodwa futhi kuyashintsha kwimenyu noma ukuma kwesikhungo. Kumele uqaphele ukuthi ukukhishwa kabusha komkhiqizo okhuthazwa kahle futhi odumile womkhiqizo kudingeke kwenziwe ngokuhlakanipha, ukuze ungaphazamise isikhundla saso emakethe futhi unganciphisi ukubonakala kwawo.

Okuyinhloko yale nqubo

Ukubuyiselwa kabusha kuyinkqubo ende futhi encane. Ngaphakathi kwayo, lokhu kudalwa umkhiqizo omusha kusekelwe endala. Futhi ngezinye izikhathi izinguquko zivela okuphambene nalokho, ngokuphambene nohwebo olukhona. Ngakho-ke, ukuvuselela okusemandleni kufanele kuqale ngokucwaninga kokumaketha, futhi emva kwalokho kuzocaca ukuthi kuyadingeka ukuthi kusebenze.

Ukucwaningwa okwenziwe kuzosiza ekuchazeni, kusukela okudingekile ukuqeda, nokuthi kubalulekile ukungeza. Ambula ukuthi yiziphi izimfanelo zabathengi bakho abakubheka njengezinzuzo, nokuthi yikuphi umkhiqizo wakho osele ngemuva kwabancintisana. Ngenxa yalokho, kuvela emiphumeleni yocwaningo lokumaketha ukuthi yonke inqubo eqhubekayo yokuphindaphinda incike.

Izinjongo Eziyinhloko Zokubuyiselwa

Imisebenzi ebeka ngaphambi kokubuyiswa kabusha ilula futhi iyaqondakala. Kubalulekile ukuqinisa ukwethembeka kwezimpawu phakathi kwezilaleli ezihlosiwe, ukuhlukanisa futhi ukuheha abathengi abasha. Ezinye izizathu zokwenza noma yiziphi izinguquko, ngokuyisisekelo, cha. Ukubuyiselwa emuva, njengoba, ngempela, ukufaka uphawu lokukhangisa kungenye yamathuluzi wokumaketha, imigomo kanye nezinhloso okufanele ziqondiswe ngokugcwele ekukhuleni kwezinkomba zomnotho.

Ukungafani nokuheha umkhiqizo

Lo mkhiqizo ubonisa ngokuqondile isimo sengqondo sezithameli ezihlosiwe, futhi izimpawu, amaphakheji ziyizimpawu zomkhiqizo nje, uhlobo lwezihlonzi ezibangelwa umthengi ukuba azihlanganise nezimpahla, isevisi noma umkhiqizo. Ngakho-ke, ukumaka uphawu kuyinkqubo yokuthuthukisa, ukudala nokugcina isithombe esifanele ezingqondweni nasezingqondweni zabantu abathengi. Izimfanelo ziyingxenye ebalulekile yomkhiqizo, kodwa namanje umqondo oyinhloko ungumfanekiso, isithombe. Futhi-ke, lesi sithombe kufanele sikhulise ukugcwaliseka kwento yokusetshenziswa. Okusho ukuthi, ngamanye amazwi, kuthonya ukukhetha komthengi.

Ukuhlola i-vector entsha

Njengoba sekushiwo kakade, ukubuyiselwa kabusha ukushintsha isithombe. Lezi zinguquko okufanele zithinte ngokuqondile ukuqonda kwamakhasimende futhi zithuthukise ukuthengisa. Futhi njengoba isilinganiso esidingekayo sakhiwe ngaphansi kwethonya lenani elikhuthazayo elihlanganisiwe ku-vector ye-brand, udinga ukucabanga ngokushintsha izisusa zezilaleli ezibhekiswe kulo mkhiqizo. Kwezinye izimo, kungenzeka ukuthi ushintshe umkhiqizo kuzilaleli ezahlukene ngokujwayelekile. Okusemqoka kokubheka kabusha ukuthi umkhiqizo ogxile ekubalukeni okubalulekile okubalulekile kumthengi, ngokungazelelwe ushintshe i-vector.

Kulokhu, ukushintsha izimfanelo akudingeki ngaso sonke isikhathi. Lokhu kuyadingeka kuphela uma kungavumelani noma kuphikisana nenani elikhuthazayo elitholakala ku-vector entsha ye-brand. Isithombe esisha sidalwe ngendlela eyinkimbinkimbi. Lokhu ukubuyiswa kwe logo, ukuhlelwa kabusha kwezinto zangaphakathi. Kodwa okufanayo, ithuluzi eliyinhloko lapho izinguquko zakhiwa engqondweni yomthengi ukukhangisa. Futhi zonke ezinye izimfanelo zihlanganisa nje ukubaluleka kokuvusa kwe-vector entsha. Kubalulekile ukuphawula ukuthi ukuzinciphisa ukushintsha into eyodwa, ibhodi lokunamathisela noma ukufaka ama-assortment, uma sikhuluma ngezinguquko ezinkulu ezinkathini zomfanekiso, njengoba ukuphindaphinda kubonisa, yizindleko ezingenangqondo.

Ukubuyiselwa kabusha: izibonelo

Ukuqala ukuguqula noma yini emakhakheni aphumelelayo nezobuciko akusizi. Kodwa ngezinye izikhathi ukuphindwa kabusha kungahle kudingeke ngisho nakubantu be-titans emakethe. Isibonelo, ungacacisa i-logo ye-Pepsi evame ukuguqula kanye ne logo elingenakushintshwa kwe-Coca-Cola. Umkhiqizo wokuqala ugxile kumanani amasha, futhi okwesibili kuthathwa ukunamathela kumasiko. Kumele uqaphele ukuthi kokubili ama-brand akhethe indlela efanele, ahlale ethuthukisa i-value component futhi alungise (noma angashintshi) izimfanelo zevector ekhethiwe.

Ukubuyisela ukusebenza kahle

Inqubo yokubuyisela emuva ebucayi nasezingeni layo ingadlula ukudalwa kwesithombe somkhiqizo omusha. Ngesikhathi esifanayo, izinguquko aziqinisekisiwe ukuba ziphumelele. Futhi awukwazi ukuzikhawulela ezinyathelweni eziyingxenye kule nqubo. Lapho kugcwaliswa khona imakethe, ukufaka uphawu lokubaluleka okubaluleke kakhulu nezici zalo. Isithombe esidalwe kubaluleke kakhulu ukuqinisekisa ukunamathela kwabathengi. Noma kunjalo, lo mkhiqizo awudalwanga lutho, lo mkhiqizo umphumela womsebenzi wokuhlaziya ode, ophelele futhi oningiliziwe, futhi uma ekuqaleni ungazange usebenze kahle, ngakho-ke uma ukhumbula kabusha kubalulekile ukucabangela amaphutha odlule, futhi ungathembi ukuthi isithombe sizovela nje Inqubo. Uma kungenjalo, izindleko zemali nezesikhathi zokubuyisela kabusha ngeke ziziphendulele ngokwazo.