Populyany "Guinness" - ubhiya ukuthi akunakwenzeka ukwazi

Ukukhetha isiphuzo heady, abaningi bayeke ngaleso ubhiya ethandwa "Guinness". Lena ngenye amagama liyabonakala kakhulu emhlabeni. Ngisho nalabo abangakaze wazama "Guinness" ubhiya waziwa futhi wezwa ngakho kakhulu. Futhi abalandeli walesi siphuzo oludakayo njalo ukunquma ngokunembile kusukela kweminye, ngoba lwabelwe iphunga othize wokushiswa. Uthole ukunambitheka ngenxa yokuthi uma ukupheka lokhu isiphuzo oludakayo esetshenziswa ibhali okugazingiwe.

"Guinness" ubonakele iminyaka engaphezu kuka-200 edlule. Ngisho emuva 1756 u-Arthur Guinness lapho kudayiswa khona utshwala kuqala Leixlip wavulwa. Kodwa wabaholela khona isikhathi esifushane, ngemva kweminyaka engu-3 umsunguli sha bethuthela eDublin futhi ukuqasha lapho kudayiswa khona utshwala esishiywe dengwane. Kwakulapho 70s kwekhulu le-18 yanquma ukushintsha isiqondiso futhi parallel ale Porter uqala ubilise. Kwakuwusuku isinqumo esifanele. Ngiqinisile ukunambitheka omuhle bengenwa "Guinness"! Ubhiya kakade ngaleso sikhathi athunyelwa emazweni amaningi. Kusese 1969 "Guinness" waqala ukuthengisa eNgilandi.

Okwamanje, umnikazi we brand "Guinness" yinkampani "Diageo", ihhovisi lakhe eyinhloko itholakala ku London. Kungenxa yokuthi lokhu, abantu abaningi ngephutha sikholelwe ukuthi England - kuba okwazalelwa kuyo ubhiya "Guinness". Kodwa eqinisweni kuba isiphuzo Irish. Manje ukukhiqizwa ubhiya esungulwe emazweni 50. Sekukonke, bangaphezu kuka-15 izinhlobo kukhiqizwa. Phakathi kwabo ethandwa kakhulu iyona "Guinness Okusalungiswa", "Foreign ezinkulu Ezingeziwe", "i-Guinness Original".

"Guinness Okusalungiswa" - uphuzo isiphuzo, enkulu ekwakhekeni lapho ekhethekile «rocket iwijethi» ubuchwepheshe asetshenziselwa amabhodlela kanye «iwijethi okwenyanga» for amathini. Ngosizo lwabo lolu ubhiya Irish "Guinness" uthola ukunambitheka okusalungiswa. Ngaphezu kwalokho, lo mshini lobunikazi eklanyelwe ukwakha Foam ukumelana. Kukhona izinhlobonhlobo eziningana zalesi ezihlukahlukene, kuye ngokuthi indlela ukwakhiwa kanye emaphaketheni. Ngakho, "Okusalungiswa ezinkulu" kusukela "Guinness" - ubhiya e kegs. Ngaphezu kwalokho, abakhiqizi abaningi baye bahlakulela omunye ezihlukahlukene ezithile, okuyinto yabekwa Ukupholisa eqinile - "Extra Cold Okusalungiswa ezinkulu". Iphinde itholakala kegs. Ukusetshenziswa ekhaya, ngokuvumelana Abadali walesi siphuzo, engcono "Guinness Okusalungiswa Surger", okuqukethwe utshwala ezingekho ngaphezu 4.3%.

"Guinness Foreign ezinkulu Ezingeziwe" uvame ezitholakala amazwe ase-Afrika kanye e-Asia. It libhekene a Foam obukhulu futhi iphunga liphinyiselwe ushukela wokushiswa futhi caramel. Lena ubhiya sasivumela eqinile nebabayo, kodwa ungazizwa bumnandi. Lesi sici kusebenza zonke izinhlobo "Guinness". Beer ezikhiqizwa e-UK noma Nigeria, ukunambitheka yehlukile kulaba abanye. Ngempela, kula mazwe ekukhiqizeni yayo alisetshenziswa ibhali namabele.

"Guinness Original" - kuba ezihlukahlukene ukuthi ukunambitheka eduze original, ngaphezu ubhiya, yona eyaqala ukwenza i ukuphela Arthur Guinness. It has a liphinyiselwe isici iphunga ukuyikhulula e amabhodlela kanye amathini.

Inkampani akagcini lapho: ukuze sandise izimakethe, ukuthuthukisa ukukhiqizwa omusha futhi, yebo, kwandisa ibanga. Kule minyaka eyi-10 liye kuphekwe 2 izinhlobo, nakuba kokukhululwa kunqunyelwe. Ngaphezu ejwayelekile ubhiya emnyama nkampani inyathelisa ezinkulu, lo lolwehlukanisa okuyinto encishisiwe utshwala okuqukethwe (ayidluli 2.8% ezingeni).