Imininingwane ye-Market Research In Order

Sekuyisikhathi eside Umnotho kwaba yisandla kwanoma yiliphi ilizwe. Ngisho nalapho ngeke saba khona igama elithi, isintu siye safuna ukuba bazuze izimpahla. Umlando "umnotho" umqondo elisuka ngezikhwepha yaseGrisi yasendulo, lapho isazi sefilosofi Xenophon lokuqala ehlanganiswe amagama amabili, okusho "kwabendlu" kanye nomthetho.

Uma ubheka umlando impucuko, sizokwazi ukwehlukana kube nezikhathi eziningana zomlando, kubalulekile ekuthuthukiseni umnotho, njengoba isayensi. Ngezinye wabokuqala zisebenzisa uhlelo banal ubudlelwane lezimpahla. Barter - simiso ngempahla, okweqa umkhiqizo edingekayo. Le ndlela isasekhona namuhla emazweni amaningi, abantu abahlala ngaphasi kwelizinga lebuphuya.

Isinyathelo esilandelayo ekuthuthukisweni lolwazi kwezomnotho kwaba ukuvela imali. Imali - efana noma yimuphi umkhiqizo, uzwakalise oluthile elula kubo bonke abahlanganyeli yohwebo. Ezikhathini izimpi njalo, ihlaselwe ngowezizwe futhi ekuthatheni indawo awuseyena wasebenzisa izinsimbi ezingavamile - isiliva negolide. Ngangithandaza ngokuqondene obhekwe imali, kungenzeka ukuba ngikhulume ngokukhululeka ngokukhubazeka isakhiwo esinjalo, njengoba emakethe agcwele. Ngemva kwalokho, isiliva negolide imali yamaphepha esikhundleni iphepha kokuba ehlelweni.

Lokho kukhona emakethe eqinisweni? Lolu hlobo ubudlelwane lezimpahla-imali, okuyinto ezihilela ngempahla. Ekuqaleni kwekhulu lamashumi amabili, kwaba khona isidingo Ochwepheshe ekuhloleni izimakethe ezihlukahlukene. Ochwepheshe enjalo namuhla asebebizwa ngokuthi ngu abamakethi nemisebenzi yabo - "Marketing" (kusukela English "imakethe", "imakethe").

ucwaningo Marketing ihlose ukubikezela ukufuneka emphahleni, ukubala funa yayo emakethe futhi yokuthengisa amavolumu. Manje eziningi izinkampani anikeza izinkonzo ezinjalo. abanikazi bamabhizinisi ezimbalwa bazimisele engozini abasathomako iziphakamiso zabo, uma ulwazi lwabo engenziwanga isipele nezifundo ezikhethekile. Kodwa ngenxa yokuthi akukho wonke umuntu angakwazi ukukhokhela oda adingekayo ochwepheshe abanekhono futhi abanolwazi, abaningi zisekelwe umsebenzi osuphelile ukumaketha, engesiyo nethonya elihle imiphumela njalo.

Uyini iphutha kungaba lapha? Ready ezenziwe ucwaningo ukumaketha, kubonakala, iyatholakala Banikelela intengo imali. Kodwa yenziwe ngaphansi umthengi othile Ngokwesilinganiso, ezingasetshenziswa kuphela ubuhlungu inkampani-ikhasimende. amafemu ngcono kakhulu uma kuxhunyanwa abasebenza ngqo "esizeni", ngokusekelwe idatha mayelana inkampani ethize.

Ukutholakala okwandile lezi umsebenzi "jikelele" Futhi ungenza kungalimaza kakhulu kunokuba kusize. Kulula ukucabanga ngemiphumela uma ukuhlola okufanayo uyosebenzisa izimbangi. Kodwa kusengozini akuyona ngisho imali, futhi lonke ibhizinisi iyonke: ukuthuthukiswa yayo namafa esizayo, okuyinto asenazo kakade.

Neyesithathu esibalulekile. Inqubo Ukuvuselela ungenziwa kuphela ukubhubhisa umehluko ezikhangayo phakathi ukulungiselela izifundo futhi yini eyenziwayo ukuze oda. Inani kungaba ulingana isiyonke.

Iphuzu liwukuthi ke ukuthi ngaphambilini umsebenzi ku yemakethe iya kakhulu inzuzo ukwedlula ukusebenzisa uhlobo amasevisi ejwayelekile.

Kubalulekile futhi ukuba ukudida ukumaketha kanye survey elula yokuxhumana nabantu. Ilungiselela uchwepheshe olwenziwa umnotho lapho ifomu okuthuthukile. Akumangalisi ukuthi ochwepheshe ukumaketha ngokuvamile Profile ukufundisa nezikhungo lobuchwepheshe kanye ososayensi bezenhlalo - ku humanities. Zonke izisebenzi ukusebenza amandla kwezomnotho, kumele akwazi ukuthatha tula ahlaziye, ngokungafani kuya humanities neminyango, lapho kugcizelelwa Psychology nokuxhumana.