Ukumaketha, Marketing Amathiphu
Amasu zamanani
Kutfutfukiswa inqubomgomo zamanani ibhizinisi - kunzima futhi ezibalulekile. Uma amafemu sebeqala, yayiyindawo imikhiqizo avela kuphela emakethe, kubalulekile ukuba siqale ukucabanga ngalokho niche angathanda ukuthatha, futhi yini iphesenti izethameli eziqondiwe thatha, bese ngokufanele ukhethe isu intengo kumiswa. Njengoba ifinyelele ezingeni elithile, inkampani uye wanda, uhlela ukwandisa isabelo khona, noma ukhetha ukungabuthinti nhlobo ukushintsha ibanga target iqembu, ngakho Inqubomgomo eziningana eshintsha ukubaluleka imikhiqizo yayo.
Izincwadi ezikhethekile sikhombisa zamanani ngezigaba izinhlobo ezinkulu futhi lisetshenziswe lelisu. Futhi cishe njalo kwesigaba kule, kuphelile umqondo wokuthi isenzo oluphelele idingwa ukuphathwa kwenkampani. Lokhu kusho ukuthi amanani entengo isu zabo siqu ukuba abe khona kuwo ezahlukene ngezabelo izakhi kusuka ongakhetha eziningana. Phela, ubuholi imakethe kuphela azuzwe nge indlela nezimo ukuze amanani kanye kumakhasimende abo. Ngaphezu kwalokho, lokhu Axiom usebenza noma umkhakha. Into esemqoka - bengeke balimaze khona futhi ukuthola labo izindlela lenzuzo ikhasimende. Kubalulekile kakhulu ukuhlala namanje hhayi ngaphandle inzuzo.
Abakhangisi kanjani ulindele ukunikela intengo izimpahla? Futhi ziyini zamanani isu main?
Isigaba nzima kakhulu ukukhiqizwa - ukuqala lapho kuphela okwenza izibazi. Kulokhu, kubalulekile intengo kuyoba lunqume kubathengi abaningi. Futhi ngalokhu isikhathi esithile, sizobe ukukhuluma.
Inkampani ngqo ingafakwa umkhiqizo wakho kwamukelekile ubuncane value futhi inzalo evela ukudayiswa yayo beyoba omncane. a "Breakout" isu okunjalo kufanelekile kuphela uma inkampani bakulungele ukunikeza emakethe semali imikhiqizo yayo anelise izimfuno isikhathi esifushane.
Ngezinye izikhathi amanani aphansi ngoba abanikazi izimpahla ukubeka hhayi kuphela ukungena emakethe, kodwa futhi ukuze aqede umncintiswano noma ukufeza ivolumu kunawo wonke esingawathola yokuthengisa ngaphambi kuyoba product efanayo nalena ezihlinzekwa abancintisana naye. Inzuzo lapha, yebo, hhayi inzuzo kusukela iyunithi ngayinye ithengiswe, futhi ngaphakathi yokuthengisa. Ukuphumelela lelisu amanani izinkampani ezincane kanye naphakathi uzobe ikhulisiwe kwenzeka ukuthi bayakwazi ukuba agxilise ukukhiqizwa endaweni ingxenye encane emakethe. Lapha, njengoba besho, ngafika - akubona - ezithunjiwe, bese kwesokunxele.
Ungakwazi athengise izimpahla ngentengo ulele ngamabomu usebenzisa isu ngokuthi "yokwenza lobu bugebengu." Kulokhu, umkhiqizo kuhloswe kuphela izilaleli, ukulungele ukuthenga imikhiqizo emisha, futhi intengo uyabatshela mayelana inzuzo ethile phezu kwezinye ubunjalo. Le nqubomgomo kufanelekile izimboni ezifana, isibonelo, imithi, lapho izindleko zokukhiqiza okusezingeni eliphezulu (ucwaningo, ukuthuthukiswa) imikhiqizo emisha. Kodwa lelisu zamanani kukhona ethile - ke ayikwazi ukusetshenziswa isikhathi eside. Ngokwesibonelo, izinkampani zezokuvakasha zase ku umkhiqizo omusha waqale wabagcina amanani kuqhathaniswa okusezingeni eliphezulu nalapho funa iqala awe, baphoqekile ukuba sinciphise kubo, ukuze ngizuze amakhasimende kakade nge aphansi amandla wokuthenga.
Ubuholi kwamanye amabhizinisi, ezingeni elifanayo service, isibonelo (zokudla, ebusuku amaqembu), sebenzisa amasu okuthiwa intengo ophambili okulingana isikhundla oyifunayo amasevisi abo (imikhiqizo) esigabeni VIP. Kulokhu, intengo eziphakeme ezazihlobene wedwa, udumo ezithile kanye nesimo, iyisiginali amaklayenti abacebile, lapho inkampani ulindele. Uma usebenzisa i-ezahlukene zamanani isu umsebenzi amandla, mhlawumbe nje wayengeke akunake lo mkhiqizo (isevisi).
La maqhinga kokungaphezulu elula nje kuphela ngaso esigabeni engena emakethe. Nokho, ngenxa okwengeziwe ukukhuthazwa izimpahla badinga kuzosungulwa nezinye izakhi, njengalapho izaphulelo, olubandlululayo noma zamanani ngokwengqondo.
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