Beer Efes: incazelo eningiliziwe kanye nokubuyekeza umkhiqizo

Kubonakala sengathi usanda Efes ubhiya khona igugu yasekuqaleni. Namuhla, lo mkhiqizo okuthengiswa zonke zokudla kanye okukhethekile izitolo Russia. Ngesikhashana nje wakwazi ukuthola abathengi babo, futhi uye waba zithandwa kakhulu phakathi abalandeli ubhiya ubudala.

umkhiqizo incazelo

Beer Efes - lokhu isiphuzo ongaphakeme-utshwala, owadalwa ochwepheshe Turkish cishe isigamu eminyakeni eyikhulu edlule. Igama lakhe wathatha elivela emzini, okuyinto isikhungo eminingi yasendulo ye-Anatolia (omunye evelele kunazo zonke izifunda kwendawo yezwe). Manje-ke ukubizwa ngokuthi owaziwa emhlabeni wonke wophawu ngamazwe.

Esikhathini ukukhiqizwa isiphuzo kusekelwe iresiphi ukuthi isasetshenziswa elidala abawenzayo Turkish. Umkhiqizo kuhlanganisa Uhobhane, amanzi, ibhali lwemithombo , futhi isiraphu maltose. Phakathi kwalezi zingxenye, kuvela isiphuzo nice umbala zegolide ephethe ukunambitheka liphinyiselwe futhi fresh, ukunambitheka kancane elimnandi nokukhanya hop ukufutheka. Kufanele futhi unake izinzuzo eliletha umzimba womuntu ubhiya Efes. Eminyakeni yamuva nje, odokotela bathi kabanzi mayelana nezinzuzo kanye izakhiwo esiyingqayizivele uphuzo ezinjalo. Ngezinye ukusetshenziswa kophuzo lo mkhiqizo uyakwazi kunciphise umfutho wegazi futhi sithuthukise zemvelo igazi ekunqandeni. Ngaphezu kwalokho, ngesivinini umzimba futhi esusa umzimba sisonke ubuthi ehlukahlukene.

A ezahlukene

Namuhla Efes ubhiya limelelwa ezimakethe zomhlaba jikelele e izinhlobo eziningana:

Bocwepheshe lenkampani njalo esebenza ukudala zonke izinhlobo imikhiqizo emisha. Ngo umoya isikhathi, inkampani nayo yaqala ukwehla akhiqize imikhiqizo eliphansi le-alcohol okuqukethwe. Abathengi abaningi bajabulele Efes Non-oludakayo (0,5%). Jabulela ukunambitheka kwalo kungaba noma kuphi, nabakhi bezindawo abanaki imithelela isikhathi sosuku. Ngaphezu kwalokho, ngo-2014, emashalofini kunesinye eseyintsha - Efes Radler. Ngenxa yokuba khona lichaza ekwakheni umkhiqizo 60% juice kanzulu of lemon lime utshwala okuqukethwe kwama-2%. Lokhu isiphuzo muhle ukuphuza ukushisa. Akayena kuphela ukoma emangalisayo quencher, kodwa futhi kumnandi ukuba emangalisayo, ukunambitheka layo eliyingqayizivele aftertaste nezimnandi.

Izibuyekezo ikhasimende

Eminyakeni yamuva, abathandi abaningi umkhiqizo Foam ngokwethukela ephendulela ukunaka kwabo ubhiya Efes. Uphenyo iningi labo akhayo ngalokhu isiphuzo. Nakuba enye yale singase singavumelani. Iqiniso liwukuthi original, ekhiqizwa e-Turkey, luhluke ukuthi umkhiqizo, okuyinto kuveza ilayisensi ibhizinisi Russian.

Esimweni sokuqala, umkhiqizo lumnandi, uju ukunambitheka kancane wezwakalisa ezimibalabala futhi ngokulambisa lizwakale asidi emnandi. Isikhathi esiningi ezinhle Foam inamathele ingilazi, futhi isikhathi eside igcinwe phezu. Nokho, ukunambitheka Bluff kancane, futhi wazizwa ukufutheka kancane evelele we Uhobhane. Kodwa akusho ukuthi lokhu konakalisa konke okuhilelekile. Kodwa Efes Russian ezahlukene kakhulu. Ngo umbala-ke kancane mnyama ngaphezu original. A izici ukunambitheka kukhona okuphambene ngokuphelele kuye. Okokuqala, licace nomuzwa elimnandi Uhobhane. Kodwa umunyu libe lincane kakhulu. ubumnandi angeziwe nge ukwengeza amanothi amakha. Ngomqondo onabile, kokubili imikhiqizo azinake. Futhi ukukhetha isesikhathini umthengi.

Umkhiqizi

Beer Efes - liwumkhiqizo enkulungwaneni lamashumi amabili. inkampani yayo ukukhiqizwa yasungulwa eTurkey ngo-1969. Lolu shintsho lwaqala ngesikhathi Breweries ezimbili ezincane.

Iqembu izinkampani Efes Isiphuzo Group yasungulwa ngemuva inyunyana yabo. Ukukhiqizwa ngokushesha ukubeka ngezinga elikhulu futhi ngesikhathi esifushane ensimini ka Turkey uqobo ngokushesha uvele amabhizinisi ezinhlanu kahle esikhulu. Ngo nineties ngasekupheleni kwekhulu elidlule, le nkampani yanquma ukungena ezimakethe zomhlaba jikelele. Waqala ukuthatha kwamanye amazwe izitshalo ekhona futhi ukwakha isitshalo entsha ubhiya. Namuhla imikhiqizo yalesi brand yaziwa abaningi. amazwe Seven kuyinto 14 ubhiya, okuyinto imikhumbi izimpahla ukuze ithengiswe emazweni amane ahlukene. Phakathi kwabo kukhona USA, UK, Brazil ngisho eJalimane. On insimu yezwe lethu usebenza enkampanini yokuphisa Efes Rus, e ubunikazi esesikhundleni izitshalo eziyisithupha futhi isethi eyodwa ukukhiqiza lwemithombo. isiphuzo sika udumo uyaqhubeka ukhula. Ngenxa yalokho, namuhla inkampani ifakiwe kakade phezulu ezine supply ubhiya kuleli zwe.