Yayiyini igama lefekthi le-perfume emva kokuguquka - isitshalo sokuqala samafutha aseRussia?

Yiqiniso, abaningi bayoba nesithakazelo sokwazi ukuthi owokuqala owavula ibhizinisi eRussia ngokukhiqizwa kwamakha amafutha kwakuyisiFulentshi uHenri Brocard. Kwakungu-1864. Wabiza ingqondo yakhe "New Dawn - Nouvelle Etoile".

Umlando wokwakhiwa kwefektri

Ngesikhathi esifanayo, abaningi banesithakazelo embuzweni wegama lensiza yemimoya emva kokuvukela umbuso. Mayelana nalokhu kamuva, kuqala umlando omncane.

Kusukela ekusungulweni kwenkampani, abasebenzi bayo baqala ukukhiqiza amafutha namanzi angasese, kodwa isobho elimnandi, ngaleso sikhathi okwakungelutho lwempahla encane. Ngaphambi kokuphendula umbuzo wokuthi i-friji yamafutha ebizwa ngokuthi yi-revolution, kufanele igcizelelwe ukuthi ibhekwa njengamabhizinisi amakhulu kakhulu ekhulwini leshumi nesishiyagalolunye. "U-brainchild" waseBrakara wakhiqiza imikhiqizo yangempela ngaleso sikhathi: Izinhlamvu zaseRussia zafakwa kulesosi, futhi kwakhiwa umthombo wemimoya emphakathini, lapho wonke umuntu angafaka khona ishidi lakhe - kamuva wathola isikhathi eside.

Ukuthandwa kabanzi eFrkara ngonyaka ka-1913 kwaletha amanzi angasese okubizwa ngokuthi "i-Boutique Favorite ye-Empress." Yayiklanyelwe ngokukhethekile uMcwaningi Omkhulu uMaria Alexandrovna. Ngokulandelayo, "amafutha" angenhla aphinde aqanjwe ngokuthi "i-Red Moscow".

Isiphetho se "New Dawn" ngemva kokuguquka

Ukubuyela embuzweni wegama lensiza yemimoya ngemuva kokuvukela umbuso, kufanele kuqashelwe ukuthi amaBolsheviks awazange abonise noma yikuphi ukuqala kuwo. Namuhla kunalo igama elingcono kakhulu. Ngokwehluleka, kufanele futhi kugcizelelwe ukuthi izenzakalo ezenzeka eRussia ngo-1917 zaholela ekubhujisweni kwamabhizinisi omthengisi waseFrance, kodwa i-friji ye-perfume yaqhubeka ikhona, kodwa ngaphansi kwegama elihlukile. Ngakho-ke, yayiyini igama lefekthi lefrimu emva kokuguqulwa? Isikhathi esinjengalesi: "Yisho isitshalo se-Soap No. 5". Vumelanisa, kubonakala kungenangqondo nokungaqondisi. Ngemva kwesikhathi esithile, leli bhizinisi ekukhiqizeni amanzi yangasese laqanjwa ngokuthi "iZarya entsha".

"Usuku olusha" namuhla

Kumele kugcizelelwe ukuthi imboni yeZarya, enezinduna zayo ezidingekayo eRussia, manje ibhekwa njengebhizinisi eliphumelelayo nenzuzo.

Ukuhweba kwezwe lomkhiqizi we- perfume ethandwa kakhulu ezweni limelelwa emadolobheni amakhulu aseRussia, njengeRyazan, Belgorod, Bryansk, Novosibirsk, Ekaterinburg, Krasnodar, e-Irkutsk. Ezihlukahlukene kakhulu futhi ububanzi bemikhiqizo. Emashalofini ezitolo zezimonyozi awukwazi ukubona kuphela amasampula amancane amanzi angasese, ikakhulukazi, "i-Red Moscou" noma "i-Gold of the Scythians", eye yathandwa kakhulu kwabathengi baseRashiya, kodwa futhi ingabonakali amafutha omusha wefektha yaseNovaya Zarya. Phakathi kwabo, okokuqala, ama-perfume ama-paired "Ngilandele", "Umqondo wami" - ekudalweni kwendawo eyayiyinhloko-dolobha yaseYury Luzhkov eyayiyingxenye , kanye nezingoma ezinomsoco "Isikhathi Sowesifazane" nethi "UMeya Wamandla". Yiqiniso, lokhu akulona uhlu oluphelele lwamaveliveli, okwenziwa yifektri namuhla "Usuku olusha".

Kubalulekile ukugcizelela ukuthi namuhla ukuphathwa kwenkampani kubambe iqhaza kwezinye izindawo zebhizinisi, okungukuthi, ikwazi ukukhiqiza i-perfumery eyingqayizivele kanye nochungechunge lwezimonyo "I-My Ideal", "Phambili", I-White Tea "- iyinto ekhethekile futhi engavamile. Njengamanje, kunomsebenzi omningi wokukhiqiza imikhiqizo yephunga lezingane, okufaka amanzi angasese, ukukhukhumeza okugeza, nezimonyo.