Ukuhlela amasu e-ibhizinisi: kanjani ukuba sikwazi ukukhuphula ivolumu ukukhiqizwa?

Inqubo ukukhiqizwa kunoma iyiphi ibhizinisi is atehlukaniseki yenqwaba imikhiqizo edayiswa, okuyinto ilawulwa zabathengi isidingo. Ukukhetha elilodwa noma ezinye izimpahla, umthengi ushukumisa osomabhizinisi ukuba bahlanganyele ingxenye athile wemakethe ukuncintisana - eqinisweni, abizele izimo edingekayo ukuze siphile yenkampani.

ukukhetha amasu

Ukukhetha indlela nokwenza inqubo, inhlangano ngayinye izisethile umbuzo kanjani ukuba sikwazi ukukhuphula ivolumu zokukhiqiza.

engenayo isiyonke (imali abayithole ngokuthengisa insimu kwezimpahla) lenziwe laba likhulu by izindlela amathonya amabili aphikisanayo. Eyokuqala kuhloswe okwandisa izinsiza ezidingekayo ukuze ngamunye inqubo ukukhiqizwa. Eyesibili, ngokuphambene kubenza. inkampani ngayinye ngokuzimela enquma indlela ongayikhetha.

Kunoma ikuphi, inketho nokwenza kuxoxwa ngemva yokuhlaziya okwenziwe yamavolumu ukukhiqizwa maqondana nenani ithengiswe izimpahla. Kubalulekile ucwaningo emakethe ukuhambisana nezidingo abathengi komkhiqizo ukuze aqede kwethonya ezintweni ezingezinhle.

ukwanda izinsiza

UMnyango inkampani marketing, ukuthatha isinqumo ukwandisa ukukhiqizwa kwezinsiza, ngokusekelwe idatha eqoqwe kusuka ucwaningo. Imbangela eyinhloko lena funa ngokweqile imikhiqizo ekhiqizwa.

Uma intengo umkhiqizo izinga kwamukelekile kule aphansi ububanzi value, kuholela isifiso esingokwemvelo abathengi ukuba bathenge imikhiqizo omningi. Ekugcineni, ekuthuthukiseni ukungalingani. Ikhishwa nesimo lapho ivolumu ukukhiqizwa alwanele futhi kubangela ukushoda yayo emakethe.

Ukuze ekulinganiseni inqubo, kudingeka ukwandisa izimpahla ezikhiqizwa. Ukwandisa imithombo ekwandiseni umnikazi webhizinisi inkampani incurs izindleko ezithile ukuthi sibekwa izindleko imikhiqizo.

Esimeni funa ngokweqile ukuthi umbuzo ngaziphi izindlela ungakwazi ukwandisa ivolumu zokukhiqiza, kubalulekile ukuxazulula icala. A ukwanda kancane izindleko yokugcina umkhiqizo ngeke kuvimbele abathengi ezingaba, ngoba uqiniseke izinga layo.

ukunciphisa izindleko

Cabanga kukho okulandelayo ngoba isimo kungenzeka emakethe umthengi. Le nkampani inyathelisa inqwaba izimpahla, intengo ephakeme ngokwanele. Ukunciphisa amazinga izindleko futhi kungabi nemiphumela emibi ngenxa inkampani akunakwenzeka. Abathengi nginqabe izimpahla esivuna Analogue eshibhile, oluqanjwe izimbangi. Lokhu kuholela izinqolobane repackaging kanye ukulahlekelwa ongenakugwenywa ibhizinisi.

Iziphi ezinye zezindlela ungakwazi ukwandisa ivolumu ukukhiqizwa kuleli cala kukhona? Okuwukuphela kwekhambi leqiniso marketing kanye nombono yenhlangano luzoncipha izindleko izinsiza abahilelekile ka tovaroobrazovaniya. Umphumela we izinyathelo kuzonciphisa izindleko zokukhiqiza.

Lokhu izobuyisa amakhasimende kanye izwi elithé ukuphakama zokukhiqiza luzoqala ngempumelelo. Ngemva sinjalo ibhizinisi emakethe, ungakwazi ukuza emuva indlela okwandisa imithombo.

mncintiswano abanekhono

Kubalulekile ukuqonda ukuthi singaba ukunyusa ivolumu zokukhiqiza umncintiswano sina. Lokhu, isibonelo, ukunwetshwa umkhiqizo uhla, okuyinto nakanjani inzuzo: umthengi, kanye ukuhlola izinga, izosebenzisa brand ajwayelekile esikhathini esizayo.

ongakhetha eliphumelelayo ekubhekaneni nokuncipha kwemikhiqizo lifakazelwa ukushabalalisa umshado ethengisa oqondile.