Ukuhlaziya imvelo ukumaketha ibhizinisi njengengxenye yesu ukumaketha

Inani elikhulu izinqumo ezithathwayo manje, kuhlanganise Uhla lwemigomo, ukufinyelela izimakethe ezintsha, reshaping ubuhlobo ibhizinisi "umthengi nomthengisi" zamanani inhlangano, kukhona ukumaketha indiza. Ngakho-ke, kusukela ukumaketha imvelo kanye nokumaketha isu ibhizinisi incike ukuzinza ibhizinisi.

Isu nokumaketha inkampani kumele bahlangabezane nalezi zidingo ezilandelayo:

- khona izinhloso echaziwe.

Ekusebenteni, ekwakhiweni izinjongo - nzima kakhulu. Ukuze zibonise injongo izithakazelo samanje ibhizinisi, kubalulekile ukuba bafeze umsebenzi onzima, ukungayinaki okungaholela imiphumela engemihle esikhathini esizayo.

- ukutholakala izibikezelo sokuthuthukisa isimo esikhathini esizayo, futhi zimo ezimbalwa ukuze sifinyelele lo mgomo.

Isu ukumaketha kufanele asebenze ngokohlelo, okuyinto ibhecwe inkomba ukulawula kanye nokuqaliswa izigaba amaphuzu. Uma kukhona ukuphambuka kusuka icebo, bese inkampani aphambuka izinhloso zayo noma icebo lokumaketha kuyinto olungalungile.

- ukutholakala ukulawula imisebenzi marketing. Ibhizinisi impumelelo umuntfu kweyeme etinyatselweni letitsatfwa sabantu abaningi, ngoba wonke umuntu obandakanyekayo kumelwe kwaziwe futhi aqondwe izenzo zabo.

Kususelwa nalezi zici ezingenhla, ukumaketha yokuhlaziya okwenziwe ibhizinisi imvelo.

Ukuze silondoloze ukuzinza kanye nokuthuthukiswa lebhizinisi, kufanele njalo afeze ukuhlaziya imvelo ukumaketha ibhizinisi. Imvelo ukumaketha siqukethe imvelo Macro futhi micro, kubalulekile ukusebenzisa esiphezulu lemali kolwazi olukhona Umnyango wezokumaketha.

Ukuze izinto Macro zihlanganisa:

a) izici zezombangazwe kanye zomthetho - uzinzo kwezombusazwe, nohlaka lomthetho lebhizinisi, degree of control yesimo sezomnotho, ikakhulukazi komthetho zentela;

b) izinkinga zomnotho - amandla wokuthenga we labantu kanye amazinga okuphila, izinga lokwehla kwamandla emali, ukutholakala izimali ezibolekwe (loans), ezingeni ukusetshenziswa, ngokuyisisekelo a wholesale emakethe ukugcwaliswa izimpahla;

c) izinto lokubala ubuningi babantu - indawo, labantu, ezingeni yokuphila yasedolobheni, ukuzalwa izinga / nokufa rate, ukushiyana kwezidalwa sabantu ngobudala imfundo;

d) izinto zesayensi kanye lobuchwepheshe - lizinga ubuchwepheshe kanye emisha, ukuvikeleka kwempahla ebhaliwe yengqondo,

d) izinto zemvelo - ezingeni ukufinyelela impahla eluhlaza, abathwali amandla, kanye nokungcoliswa kwemvelo ikakhulukazi;

e) izinto eziphathelene nenhlalo namasiko - isakhiwo somphakathi ngokwezenhlalo, khona kanye nokuthuthukiswa kwengqalasizinda, isiko, amagugu, inkolo.

Ukuze izinto Macro zihlanganisa abathengi imikhiqizo, izinto zokusetshenziswa abahlinzeki, izimbangi, kanye contact abaxhumanisi izilaleli.

Through the ukuhlaziya imvelo ukumaketha ibhizinisi kudingeka kucatshangelwe ngaphezu yizici zemvelo, izici yenhlangano kanye namathuba ibhizinisi.

Ukuze sihlaziye imvelo ukumaketha ibhizinisi wanika ukuhlolwa kakhulu olunzulu ibhizinisi emakethe, kubalulekile ukuba afeze imisebenzi elandelayo:

- ngokuhlaziya iqembu izici ukumaketha imvelo ngamunye, kubalulekile ukuba acabangele zonke izici ezidinga ukuchaza ngokuningiliziwe, enikeza ukuhlolwa eningiliziwe ngamunye. Musa nje ucacise ipharamitha "izinga lokwehla kwamandla emali" futhi ezinikela ilwazi elizeleko concretized, okubonisa izinga yayo kanye namandla okubakhona;

- sithembele amakhono kanye nezinhloso ze-ibhizinisi, kubalulekile ukuba inqume ukuthi isici esithile kwemvelo noma eyeqile. Okungukuthi, uma isici esithile kunomthelela ukuqaliswa imigomo kwemvelo kanye netinsita letikhona noma, Ngakolunye uhlangothi, inkimbinkimbi ukuqala kokusetshenziswa kwezinhlelo;

- kuyadingeka ukuze ukhiqize amasede amabili yizici zemvelo - engemihle futhi omuhle, kwekuwahlolisisa wena sidlule esiphethweni sokuthi isimo emakethe;

- ngenxa yalokho, ngesisekelo isimo emakethe, kubalulekile ukuchaza amathuba ukumaketha, futhi ukuphakamisa iindlela athize kuyokwenzeka ekubonile imigomo ibhizinisi.

amathuba Marketing ibhizinisi - lena lesifanele kakhulu esimweni esithile, imizamo marketing, lapho inkampani ingathola inzuzo yokuncintisana. Okungukuthi, kubhekelwa amathuba akhawunti emakethe, izinhloso lenhlangano nemithombo yawo, kubalulekile ukucacisa isiqondiso imisebenzi nokumaketha.