UkumakethaMarketing Amathiphu

Ukhiye Impumelelo Izimo Ezenza

Iyini imfihlo yempumelelo ukufihla ezinye izinkampani nokuhlukana, futhi siyini isizathu ukwehluleka kwabanye? It kuvela ukuthi impendulo yalo mbuzo iyithuluzi ukuphathwa noma imodeli yesayensi ngaphansi ephezulu Ukushaywa isihloko "Impumelelo Key Izici Ezenza Umuntu". It is kabanzi bezinhlangano namabhizinisi iminyaka engu-50.

Umlando omncane

Brilliant umphathi phezulu Ron Daniel wadala imodeli yakhe "ukhiye impumelelo" ngo-1961 Ngalo, yena ngokwesayensi wachaza indlela yokuphumelela izinkampani nezigaba.

Yini leyo?

Ingabe Zikhona Izimo Ezenza letibalulekile Impumelelo - inani elilinganiselwe izindawo umsebenzi lapho ukuzuzwa imiphumela emihle ukuqinisekisa impumelelo inkampani, umnyango noma umuntu emncintiswaneni. Ukukhuluma ulimi ibhizinisi, okungukuthi, kulokho kudingeka ukugxila ukuze phezulu ezitebhisini, lapho wonke umuntu ezansi.

Ukhiye impumelelo - ezindaweni ezimbalwa lapho okufanele uhambe ngayo ngaphandle glitches, ukuqinisekisa impumelelo inkampani noma imenenja. Lona umsebenzi walo le nkampani, okuyilona elidingekayo aziqaphele futhi ekhethekile ukuze zithole imiphumela esiphezulu ngale ndlela.

Izici kanye Izibonelo

impumelelo yayo esemqoka izinkampani khona njalo umkhakha. Ngakho-ke, lowo waziphatha ekutfutfukisa kufanele kuvisiswe kahle endaweni umkhakha noma ibhizinisi esebenza kuwo.

Eqakathekileko ekutholweni ukhiye impumelelo - Umsebenzi wenkampani. Inikeza impendulo yombuzo: indlela ukuya umgomo mission?

Ukhiye impumelelo zibandakanya ukuhamba komsebenzi nokuphathwa, noma Umnyango Wabasebenzi. Ukunganakwa lokhu noma ukuthi esifundeni igcwele ukwehluleka.

Namuhla, i-main esiyinhloko okuphumelela - ekuthuthukiseni ukuqhutshwa komsebenzi, izinto zobuchwepheshe obuphambili. Lezi zihlanganisa umkhiqizo okusezingeni eliphezulu, ikhwalithi, imikhiqizo ongaphakeme izindleko. Kuyinto enamandla yokuthengisa inethiwekhi, amandla brand, ukukhangisa kanye iziqinisekiso kubathengi. Emkhakheni inkonzo ijubane kwezidingo zabo, ziqu kwabasebenzi, umklamo. Ekugcineni, akwenzeki lutho ngaphandle umoya onamandla ithimba, indlela ephumelelayo isinqumo sokushintsha, ukufunda isiko kule nkampani, uhlelo oluyimpumelelo ukuxhumana mpo futhi enezingqimba.

ithiyori Ngaphandle

Ukhiye impumelelo lenhlangano, ngokomthetho singasetshenziswa ngendlela elandelayo:

Isinyathelo 1. Hlela "Iseshini amasu" - ukuqeqeshwa. Iletha ndawonye abaphathi inkampani, okuyinto amkhethile ubuholi.

Isinyathelo 2. Lezi abasebenzi ucabangela ukubhala bese uqedela umusho elandelayo: "Ukuze inkampani yethu uye waphumelela ngaphezu kwabanye, kufanele sikwazi ukwenza ikakhulukazi kahle ...." Omunye ezishaya. Ungase futhi ukubhala umsebenzi wenhlangano.

Isinyathelo 3. Bonke ababekhona nomunye nokuveza izimpendulo zabo bese uxabana nabo. Lonke lo bhalisa.

Isinyathelo 4: Ingxenye esemqoka ohlelweni lokukhomba ukhiye impumelelo - ukuhlonza izinto ezimbili noma ezintathu saziso. Kaningi, abantu bakhethe: ukuqasha abasebenzi abanekhono, ukuqonda nezidingo zamakhasimende. Yiqiniso, abaphathi Ungaqonda, bafuna yonkhe sezici ezibaluleke kakhulu inkampani. Nokho, ngokuyisisekelo ukhiye impumelelo e ikhono ukugxila ezibalulekile.

Ukuze yini ukunemba kakhudlwana, ukugxila ezindaweni ezimbalwa eziyinhloko - abangeqile kwabathathu, thina athole imiphumela emihle.

Kunoma ibhizinisi, kukhona khona ababili noma abathathu belinganisa impumelelo ndawo. Uma inkampani yakho unemiphumela emihle kulezi zici, kodwa - ingakuvumeli ukucabangela nokuqhwandela e konke okunye, namanje uphumelele.

Isinyathelo 5: Ekugcineni, ngesisekelo ukhiye impumelelo ungenisa ukuhlaziywa abanye. Luhlanganisa zonke ubuthakathaka kanye izimfanelo, amathuba kanye izinsongo.

Lokhu kuhlaziya esizayo kufanele kube kwesisekelo ukuhlela amasu olunemininingwane ethe xaxa. Ukuze enembile, konke lokhu - ukhiye impumelelo lapho ufuna isiqondiso Ikhampasi ka emasu ekuhlela kanye, yebo, ekukhuleni wenkampani. Bambekela Vector yokushintsha futhi ukwabiwa kwezimali.

Similar articles

 

 

 

 

Trending Now

 

 

 

 

Newest

Copyright © 2018 zu.birmiss.com. Theme powered by WordPress.