Woyithanda iklayenti lakho: inkonzo ukwethembeka izinhlelo amafemu

Umusa futhi abaqotho amakhasimende - yini abafiseleka ngokwengeziwe inkampani yesimanje?! Esikhathini nemibandela umncintiswano onzima kabi kuwo wonke amazinga - kusukela lezimpahla ukuba "ukulwela isikhwama ikhasimende" - ube umthengi abaqotho ngempela is ziba nzima. izinhlelo ukwethembeka Traditional sebeyekile ukusebenza, ngoba usuku ngalunye oludlulayo kwandisa ezidinga iklayenti, ifomethi ukuxhumana naye, kanye namafemu kufanele uthole izindlela ezintsha zomsebenzi kulesi siqondiso.

Ubuqotho - ke

Thina siqale incazelo. Ngakho, abaqotho - inketho umkhiqizo (sevisi) ephoqelelwe "isisulu" efanayo iklayenti. Kuyinto khona umhlatshelo utshela ubuqotho beqiniso. Phela, nje kabusha kuthenga kuphela kube umphumela yokuntuleka ububanzi kule ingxenye.

Ngokuvamile, umthengi evuma overpay kancane yezimpahla, ngokwazi izinga yabo noma ukuqonda ukuthi inkampani (esitolo) liseduze kakhulu, njalo njalo .. Ngezinye izikhathi sibona okuphambene: Kubonakala sengathi lapha ekhaya esitolo nge umkhiqizo kwesokudla futhi umthengi uya emazweni akude umdayisi zakho ozithandayo. Kuyinto umhlatjelo lo (isikhathi, kulokhu) kuyinto ukubonakaliswa ikhasimende ubuqotho beqiniso.

uhlelo ukusebenza

Into ebaluleke kakhulu ukuba uhlelo ukwethembeka kwaba umbono. izimo Kahle eklanyelwe ukuheha amakhasimende kuphela bangathandi amakhasimende kusukela inkampani. Kusho ukuthini ukuphathwa Ukhulelwe? Lena imibandela Ezingalapheki kakhulu zokungena, iziteshi ezikhethiwe zehluleka, isiphakamiso singenele kusukela iphuzu Ngenxa isithakazelo abathengi.

Ngakho-ke, ngaphambi kokunquma ukuthi uhlelo oluhle ukwethembeka amakhasimende kufanele bafeze umsebenzi sína. Okokuqala sidinga ukwenza kokuhlaziya lonke ulwazi olutholakala - futhi ushayele i-hotline ukuze imiphumela yocwaningo emakethe zangaphandle olwenziwa umkhakha nesithakazelo irisidi ukuthenga (line umkhiqizo). Kuphela imiphumela ukubuyekeza ezifana esibanzi mayelana nodaba bangaba usizo ngempela ukunikeza amakhasimende imibandela yohlelo lokwethembeka.

Umsebenzi ngezigaba eziningana

Labo letinemakhono ubuciko bazokubona ukuthi indlela efanele kakhulu ukusebenzisa uhlelo ukuphula lonke inqubo ku izigaba eziningana. Ukuze uqale ukujoyina "club" iyatholakala ezitolo eziningana (noma eyodwa noma ezimbili izifunda). Khona-ke usuwatholile amaqembu ikhasimende ezahlukene - izithakazelo abazali abasha ngamadoda angashadile (abesifazane) kuyoba bahluke, isibonelo.

Le ndlela yenza kube lula ukuhlola uhlelo yakhelwe "emkhakheni" lolu hlelo nokwenza izinguquko ngesikhathi. Kubaluleke ngokukhethekile ukuba ukhumbule ukuthi ngesikhathi le rebranding. Kaningi, ukushintsha umfanekiso waso, inkampani izama ukukhohlwa konke aba nayo ngaphambi. Iklayenti ongayiqondi ungangemuki lesi simo sengqondo. Bese uya izimbangi. Phakade.

imithetho elula

ukwethembeka ukuthuthukiswa kohlelo - akuwona neze umsebenzi olula. Kodwa kulandela imithetho ehlongozwayo, kungenzeka ukuba ukufezekisa imiphumela emihle.

Okokuqala, kufanele siwusho ngokucacile injongo yalesi simiso. Lokhu kungaba ukuheha amakhasimende amasha, kubuyise Ukuvikelwa "ubudala" kusukela ukuzingela ngokungemthetho amakhasimende kanye izimbangi ngakho. D. Kungcono ukukhetha into eyodwa.

Okwesibili, kubalulekile ukukhetha esiyinhloko hlelo. Okungukuthi, ukulungiselela impendulo iklayenti ukuba lo mbuzo: "Kungani mina uqhubeke nokuhamba emuva le umthengisi?" Ingabe kube amanani ekhethekile noma ithuba lokujabulela umkhiqizo esiyingqayizivele - kungcono inkampani ukuphathwa. Isibonelo ezithakazelisayo "Oriflame" inkampani. Uhlelo lokuthembeka - izipho othola umthengi, egcwalisa kwemibandela ethile ukuthenga.

Okwesithathu, ungakhohlwa mayelana ingxenye kwezomnotho. Asikho isidingo ukukukhumbuza ukuthi yonke into kufanele ibe inzuzo: yezinto ezibonakalayo noma izikhundla idumela. Kungcono ukuthi esimweni sesibili kwaba isekhona futhi ingxenye impahla.

amathuluzi

Theorists besinikeza impela eningi izindlela ukukhuthaza amakhasimende. Izinhlelo zokuthembeka kungenziwa eyakhelwe zomculo ezifana:

• Umphathi ikhadi isaphulelo esinqunyiwe.
• Ikhadi ngezakho.
• "Yesigaba" ikhadi. Ngokuvamile sisebenzisa imigomo "isiliva" nelithi "igolide", "i-platinum". Lomninikhadi ibencono kunikezwa amathuba amaningi.
• Esikalini okuqhubekayo izaphulelo.
• izaphulelo Okunqwabelanayo kanye amabhonasi.
• imigomo ekhethwayo yesevisi.
• The kungenzeka izipho, imiklomelo, iqhaza lottery, nokunye. N.
• Ukufinyelela izinsiza oyimfihlo amanye amakhasimende.
• Ubulungu kule club.

Bezingosi ikhasimende abaqotho - it is a eside, ebizayo enzima. Kodwa kuwufanele umzamo. Lokhu kuboniswa izibonelo abathengisi abavela emhlabeni jikelele. Into eyinhloko ukukhumbula ukuthi yohlelo lokwethembeka - akulona panacea, kodwa ngenye indlela ukugcina emakethe ukuncintisana.