Uxhumano Marketing Communications

Uxhumano Marketing Communications ngumqondo bekuhlela ukumaketha lokuxhumana iyasibona isidingo ukuhlola indima ezindaweni ngabanye eswini jikelele (ukukhangisa, ubudlelwane zomphakathi, yokuthengisa ukukhuthazwa, njll), kanye ekutholeni inhlanganisela umhlabeleli ukuthi anganikeza ukucaciseleka, ukungaguquguquki kanye nokwethulwa ngokuyiko kwezinhlelo ithonya izinhlelo zokuxhumana usebenzisa inhlangano uhambisane hits ngabanye.

Kuqiniswe ukumaketha zokuxhumana kuhilela izinkinga ezilandelayo ezihlobene:

1. Ukudalwa uhlelo iyunifomu imiyalezo besebenzisa ezihlukahlukene zokuxhumana ukumaketha, okuyinto awaphikisani nomunye futhi esihlelwe nomunye, esungula olulodwa engcono indlela okhulumisana.

2. Uxhumano ukumaketha nokuxhumana angaphansi ukuze kufinyelelwe umgomo ofanayo - ukukhulisa ukusebenza kukhuthazwa nokuxhumana ngokuthola inhlanganisela yimpumelelo kakhulu zokwenziwa, izitshalo kanye nempahla nokumaketha ukuxhumana, kanye ngabanye amathuluzi ethize namasu kusho.

Uxhumano Marketing Communication ohlelweni ukukhuthaza eziyinkimbinkimbi. Lokhu set iqukethe amafomu alandelayo kukhuthazwa nokuxhumana:

1. Ukukhangisa, kuyindlela wakhokhela nokusabalalisa ulwazi kusuka ikhasimende, okuhloswe ngaso abathengi;

2. Advocacy, emelela ukwanda funa ngenxa ukusabalala bangaphandle imininingwane ebalulekile ibhizinisi abezindaba ukuphrinta, kumabonakude noma emsakazweni;

3. Sales ukukhuthazwa, ngesimo short-term isisusa izinyathelo ukhuthaze ukudayiswa noma ukuthengwa kwezinsizakalo kanye izimpahla;

4. ukudayiswa Private, uboniswe temlomo isethulo kwezimpahla, amasevisi umthengi abazoba ukudayisa.

Zonke izinhlobo ukumaketha nokuxhumana babe zabo izindlela siqu ethize yokuxhumana, ezifana ukuchayeka, yokuthengisa nezethulo, ukukhangisa ku izinto eziyizikhumbuzo ezikhethekile Fairs, imibukiso, imincintiswano, izinhlu, amapheshana, amaphosta, imiklomelo kanye nokunye.

The main Umgomo kukhuthazwa nokuxhumana ebiyelwe inkanuko yokuthengisa nabathengisi, ulwazi olunzulu umthengi, ukuhlinzeka agumenti, ukuthenga ukudalula bazuze ekusekeleni ukukhushulwa kusuka umenzi, imikhiqizo emisha, abathengi ukukhunjuzwa ukuthenga kwangaphambilini yokukhangisa kanye izikhundla.

ukumaketha nokuxhumana amasu zihlanganisa izindlela zangaphandle, lapho ukushukuma wenziwa ngenxa ukuvakashelwa. Lezi zihlanganisa izimpawu, ukuveza, aystoppery, amabhodi ukukhanya, barkers, njll

izimali Yangaphakathi - futhi indlela ukumaketha yezokuxhumana. Bakhuthaza nokuzuza, bakhangwa ingaphakathi, sibonga ukudalwa excitation ngokwengqondo umthengi ezingase zivele, eyilethe uzimisele ukuthenga. Lezi zihlanganisa design, umculo, umbala Palette, namakha, isitayela kwabasebenzi zokuxhumana, amathuluzi kanye nemishini, ezifana isethulo, ukumiswa ezahlukene, design elingaphakathi, libonise, elingaphakathi embukisweni Umbukiso, egijima imigqa kanye nama-generator iphunga.

Izimfanelo oyinhloko wokuxhumana ihlanganiswe ukumaketha nokuxhumana zihlanganisa: ukusebenza kahle eliphezulu, isidingo ukuhlanganisa abaxhumanisi ezimbili usebenzise amathuluzi amasu marketing ukuxhumana amathuluzi, zokuxhumana nomthelela umthengi kanye ukusabela ukubuyela emuva cishe ngesikhathi esifanayo.

Ngakho, IMC umkhuba ubunye ezihlukahlukene amathuluzi marketing nezokuxhumana, kusukela ekufakeni nokukhangisa. It is ihlelwe ngendlela engenza izindaba okunenjongo wayalwa ngokunembile izethameli eziqondiwe ezingakusiza ukuhumusha imigomo kanye nezinselelo ezibhekene nenkampani.