Marketing Research In ibhizinisi lanamuhla

Ukuze ube ukuphathwa kwebhizinisi yimpumelelo kufanele uqaphele ukuthi kubalulekile ukuba umthengi. Thola ulwazi oluningi ngendlela usizo amathuluzi ezifana ucwaningo emakethe.

ucwaningo Marketing, akulutho kodwa ukuqoqa ngokusemthethweni, ukukhangisa kanye nokuhlaziywa ulwazi ezicini ezihlukahlukene nokumaketha. Futhi ngaphansi kwalesi umsebenzi ahlobanisa ulwazi ngokusebenzisa ibhizinisi namakhasimende, izimakethe, izimbangi.

Kulezi izifundo, usebenzisa ulwazi etholakale esekelwe idatha zamabanga aphansi naphezulu. idatha Primary etholakala esebenzisa okuthiwa ucwaningo emkhakheni ngokubona, izingxoxo, njll idatha yesibili akuzona umphumela ucwaningo futhi ingatholakala ngaphambi izifundo ukumaketha izinyathelo zokwenza. Kodwa naphezu kwalokhu, ukwaziswa yesibili kunezinzuzo eziningana: okokuqala, angangenwa isheshe ngokuziqhathanisa ngomuzwa ofanayo; okwesibili, izindleko zokukhiqiza yabo azinakwa; Okwesithathu, ukwenza ngcono ukusebenza kahle kolwazi eyinhloko.

Ngo amabhizinisi ezinkulu zonke izifundo okuqhubekayo ehlangana ku emikhulu ukumaketha uhlelo ulwazi, okuyinto yena, bayingxenye uhlelo emikhulu yolwazi ukusekela inkampani.

Kodwa kungakhathaliseki ukuthi kungaba okufanelekile ukuba bagubhe lesi sehlakalo? Lo mbuzo silindelwe nabaholi bonke. Ukuze ukwazi ukubona kwaba sezingeni elidingekayo ukuze afeze ucwaningo, ifemu kumele sihlale njalo siqaphele isimo imvelo yabo zangaphandle, ukwenza ukuqapha yayo, esinikela ngolwazi esifike ngesikhathi isimo.

Isinyathelo sesibili siwukuthi ukuchaza ngokucacile le nkinga ukuba ningabeki isikhubekiso phambi ucwaningo nokumaketha. Lesi yisihluthulelo main yempumelelo ucwaningo. Kaningi kuyenzeka ukuthi amafemu abazi izinkinga ngokunikeza abemakethe imibono okungahleliwe ukuthi akuyona nje kuphela into nje kuphela uxazulule izinkinga yokucwaninga, kodwa zingase zibe zimbi isimo ibhizinisi.

In esigabeni owesithathu aphathe izindlela Ukukhetha nezindlela for the ucwaningo. Phakathi izindlela yezibalo ezifana isehlane, multidimensional, ekuhlehleni, ukuhlanganisa, ukumbumbuluzwa, futhi hybrid deterministic.

Ngemva kokukhetha le ndlela yokufeza ithuba it has isipiliyoni eqondile ucwaningo oluhlose: ukuthola ulwazi kokuqala. Isilingo - kuyinto ukuphathwa eziguquguqukayo ezimele ukuze ubone ukuthi ingakanani Kubathinta ezincikile. Omunye silingo ukuhlola emakethe, okuyinto ukuhlola imikhiqizo for iziteshi zokusabalalisa izimpahla.

Ngesisekelo umphumela yalezizifundo, ukuphathwa ukukhethela isu eliphezulu ekukhuleni wenkampani.