Portfolio ukuhlaziywa: definition, izinjongo, nezindlela, izibonelo.

Portfolio ukuhlaziywa - ukuthengisa ngaphansi kwalesi umqondo ukuqonda ithuluzi ukusiza ukuthola isimo somnotho ibhizinisi, lokulungisiswa ukutshalwa ezithile amazinga kahulumeni ahlukahlukene umsebenzi. Ngenxa yalokho yokuhlaziya, "nesibaya" noma ukutshalwa kwezimali encishisiwe emkhakheni ukuthi akuzona inzuzo, ukuvuselela noma ukwandisa ukutshalwa kwezimali eminyangweni othembisayo inkampani.

Inhloso iphothifoliyo ukuhlaziywa ubhekwa okungcono ukuxoxisana amasu lenkampani kanye nokusatshalaliswa efanele izimali.

Izindlela iphothifoliyo ukuhlaziywa:

Izindlela ezivame kakhulu emkhakheni - matrices ezahlukene. Kabanzi izindlela eziyisithupha--matrix:

1) BCG - Le nqubo ukuhlaziya share emakethe futhi ukukhula ibhizinisi.

2) IPC - ifane ibhizinisi umsebenzi zamakhono core ibhizinisi ukuhambisana.

3) McKinsey - Ukuxilongwa elikhangayo kanye nokuncintisana ezimakethe ibhizinisi.

4) Shell - ke kubalwa ngesisekelo elikhangayo we umkhakha sokukwazi ukuncintisana ezingeni lamazwe

5) Ansofa - ihlaziya isu kanye nokusebenza yayo emakethe nemikhiqizo.

6) ADL - ngosizo lokhu-matrix, ukuhlaziywa kwezincwadi imijikelezo yokuphila inkampani futhi isikhundla isihlobo emakethe ukuze izimbangi zayo.

Izigaba.

Inqubo lapho ukuhlaziya iphothifoliyo zingahlukaniswa zibe mlando eziningana:

1) Incazelo yezigaba

2) Ukukhethwa indlela ukuhlaziya

3) Ukuqoqwa kolwazi, okuyinto edingekayo inqubo ezilandelwayo matrix

4) Ukwakhiwa matrices

5) Ukuthuthukiswa isu entsha esekelwe ukuhlaziywa.

Ulwazi oluqoqwe ngoba iphothifoliyo ukuhlaziywa, zihlanganisa:

1) isimo kanye nokwenzeka imboni abathintekayo inqubo inkampani.

2) ukuncintisana amabhizinisi

3) ukuphila umjikelezo esiteji lomjikelezo ukuphila.

4) I share of the iminyango yenkampani emakethe.

Portfolio ukuhlaziywa inikeza izimpendulo zemibuzo ebalulekile mayelana nenkampani. Lezi zihlanganisa:

- Uyini sokukwazi ukuncintisana ezingeni lamazwe yenkampani?

- Ngokwazi uhlelo olinganiselayo ukusabalalisa umkhiqizo emakethe?

- Kuyini inombolo enkulu izimakethe uzisibekele inkampani ngokuhamba nemisebenzi yabo?

- Ukuguquguquka kwempilo ngasinye kuzo zonke izindawo ezisebenza lenkampani.

- Irisidi umkhiqizo onjani buyafaneleka kakhulu?

- Yikuphi imikhakha izindleko esizayo ukuvala noma uthuthukise?

- Ingabe kuwufanele it esikhathini esizayo esiseduze ukuletha imikhiqizo emisha ukumaketha?

- Kuyini usayizi utshalomali, enhle okwamanje umkhiqizo eqenjini elithile?

- Yini amasu nokukhangiswa lufanele lwenteke kulamazinga lalandzelako esikhathini esizayo esiseduze?

Emva ukuhlaziywa, singaqondile, singafinyelela eziphethweni ukuthi uzoqhubeka ukuthonya ukuthuthukiswa inkampani. Kungase kube banquma diversify ibhizinisi, okungukuthi, phezu ngokusebenza kwesu, lapho eyenziwa futhi baletha ukumaketha imikhiqizo emisha kanye nezinsizakalo. Diversification has subtypes eziningana:

Bound futhi ngaphandle komkhawulo (nhlanganisela)

diversification ehlobene, esikhundleni salokho, ihlukaniswe izinhlobo eziningana:

• Verticala reverse futhi phambili
• izenzo ovundlile bandise imikhiqizo noma ezindaweni ukunwetshwa kwendawo.

Portfolio ukuhlaziywa. Isibonelo.

Inkampani ukwenza ngaphandle ekukhiqizeni nokudayiswa baby ukudla - amamiksi, okusanhlamvu, puree, juice.

Ngezikhathi, inkampani okudingekayo ukuze sithole ukuthi lokhu noma ukuthi imikhiqizo ethandwa phakathi abathengi, kungakhathaliseki kubalulekile ukuletha ukumaketha imikhiqizo emisha, yiziphi izinhlobo baby ukudla ungahlukaniswa ngokuvamile ube kuhoxiswe emakethe ngenxa yokufunwa engezansi, njengoba mncintiswano oqinile emkhakheni wezokudla okunomsoco kwezinsana. Ukuze siphendule yonke le mibuzo futhi kufanele ukuqhuba iphothifoliyo ukuhlaziywa.

Qoqa idatha ezitolo ukuthi ithengiswe imikhiqizo ukudla ingane, nenzuzo ibalwa, abiza ukuncintisana, nokunye. Ngenxa yalokho yokuhlaziya kubonakala sengathi iphalishi amafemu yokuncintisana yezingane wathenga ngokushesha, nesiphuzo zale nkampani ayizange funa. Ukuze iqembu lokuqala imikhiqizo kudingeka ukumaketha ngcono - entsha Ingaphandle ukubukeka iphakethe, ezihlukahlukene flavour, njll Ukukhiqizwa neqembu lesibili kungcono ukuyeka nhlobo, hhayi ukuba at ukulahlekelwa.