Ukumaketha, Marketing Amathiphu
Isheke isilinganiso. isheke Cashier sika. Uyini isheke isilinganiso zokumaketha
NeKwakha ekuqapheleni izinkomba kuyadingeka, hhayi kuphela ngoba amabhizinisi ezinkulu. Uma isitolo esincane noma yokudlela HORECA uhlela ukuthola isizinda kuleli emakethe futhi ube imali ekahle okuhleliwe, kubalulekile ukugcina irekhodi nemingcele ezifana isheke isilinganiso. Le nkomba kutawuniketa lwati mayelana ukujula nobubanzi senhlobo, nekusebenta abasebenzi yokuthengisa.
Kanjani ukubala
Isheke Ngokwesilinganiso, ifomula ilula futhi kuqondile, ngisho esontweni, ngisho esontweni ibalwa kalula. Revenue isikhathi esibekiwe ihlukaniswe ngenani amasheke esikhathini esifanayo uyonika elamukelekile. Kubalulekile acabangele izinga lokwehla kwamandla emali, izinguquko yentengo kanye wekhasi izimpahla. Uma Dynamics inguyebo, lokulondoloza ngempumelelo lapho omubi efanayo noma uziro, kumelwe sifune izimbangela komnotho. isheke Cashier ingahle kwehliswa inani, isibonelo, phakathi yokuthengisa. Ngokukhethekile kufanele inikwe imikhiqizo ukuletha kakhulu ngemali, ukuziphatha qapha izimbangi 'maqondana mikhiqizo nekuhlatiya Dynamics yabo esitolo sabo.
Ukukhomba izinkinga ngesikhathi isheke isilinganiso esitolo nezisombululo zabo
I isheke isilinganiso akuyona imikhiqizo ezingaphezu kuka 4-5. Lokubiza amasheke ngokuthenga kusuka 1 kuya ku-3 kancane kancane esondela 50% yokuthengisa Imininingwane. ukwanda inzuzo kwaba esingaphansi izinga lokwehla kwamandla emali, noma esimweni lapho ukwanda inzuzo siyenzeka ekuvulweni izitolo ezintsha. Abathengi ku ihholo ukuhweba isikhathi esifushane, futhi eminye iminyango abengezanga.
Kuyadingeka ukuba uhlaziye indawo kokubili esitolo kanti umnyango, ukubonisa kwezimpahla, yokuthengisa umfutho usuku lonke. Ukuze sihlaziye isakhiwo okunezinhlobonhlobo, intengo, inzuzo. Ayeba ABC - ukuhlaziya yokuthengisa, phakathi kwesikhathi lapho uhlola ububanzi, ikhomba izinto phezulu-ukuthengisa, imikhiqizo, okuyinto amanga isikhathi eside kakhulu, futhi nguye lo enenzuzo kakhulu. Hlaziya isidingo izinguquko esitolo layout, uma kunesidingo, ukudala imizila ku ihholo zokuhweba, ukubeka eshalofini zabakhuluma futhi hang amapuleti ne izikhombo orientation lula esitolo. Dala noma ukushintsha planogram futhi Yiqiniso, ukulungiselela Izipesheli amakhasimende ayo.
Indlela ukwandisa isheke isilinganiso
1. Ukwanda wekhasi ukuhweba. Uma kukhona isiphakamiso eliyingqayizivele futhi ukungabi encintisana oqondile kuzoba ikhambi elula futhi esheshayo. Nokho, inani elincane kakhulu izinkampani kungaba ozibongayo inzuzo enjalo. kukhona analogue yezimpahla kakhulu. Ngakho-ke, ngokwandisa amanani okudayisa kufanele kwandiswe amazinga inkonzo, ngcono insizakalo. Lokhu izindleko ezengeziwe.
2. Ukuthuthukisa senhlobo. Isigaba Manager, kanye merchandisers angase aphinde acabange isakhiwo okunezinhlobonhlobo, izimiso inqubomgomo ekuthengweni kwempahla kanye nasezinhlelweni merchandising. Isifundo nzima, kukhathaza, isikhathi.
izindlela Tactical ukwandisa ithikithi isilinganiso
1. Ukusetshenziswa isimiso complementarity. Ziningi izinto ziphakamisa izimpahla-aphelele. Lomgomo zingafundwa njengoba sokubala izimpahla. Ngakho, ukuthenga umkhiqizo, umthengi uzoyilalela wesibili, enezela lokuqala, kungenzeka ukuthi liyoba, nokuthi, esikhundleni salokho, kuzokhulisa isheke isilinganiso esitolo.
2. Nokuvumelana. Sebenzisa izixazululo ngomumo eyenziwe, bakhombise kunganeliseki kumakhasimende ukuthi imikhiqizo nendlela zingahlanganiswa nomunye. Ngokwesibonelo, endabeni izingubo phezu udoli, umthengi kukhona isifiso sokuthenga isithombe sisonke, kunokuba izinto ngazinye. Kulokhu, isilinganiso Irisidi luyokhula.
3. Nikezela "sokunikela" izimpahla ngamandla kwenhliziyo ngokufunwa, okuyinto endaweni checkout. Hlola ukuthi kukhona esitolo sakho kulesi sibalo engeyokuqala amancane izimpahla zamanani aphansi, lapho umthengi ithatha amafotho ngokuzenzela, esondela ehhovisi. Ungase futhi okubili nokubeka evulekile enhle, kodwa abe ukudla okushisayo maphakathi egumbini, ngaphezu isikhundla sakhe ehhovisi ibhokisi.
4. Ukutholakala isipho izaphulelo noma Isaphulelo amakhadi. Vala ukuxhumana nabantu kumakhasimende ezinkampani kungandisa yokuthengisa ngemaholide, kanye ukuheha amakhasimende amasha.
5. Ukusungulwa esigungwini ngoba cashless ukukhokhelwa. Lomthengi ngeke ibalwe nge-credit card ukusebenzisa imali engaphezu kwaleyo ukukhokhelwa imali, ngakho-ke, kuzoba nokwanda ithikithi isilinganiso.
6. Gcizelela ukuthi abathengi imikhiqizo ezibizayo. Abadayisi kumele ushintshele ukunakwa abathengi nezimpahla ezishibhile ukuze ezibizayo kancane kancane. Isuphamakethe isisebenzi kumele ube nentshisekelo ukuthengiswa kwezimpahla ezibizayo. Kungase kudingeke ukwethula nendlela yokukhuthaza zezimali yabasebenzi ukudayiswa ethile ngenyanga yokuthengisela phezulu.
7. Ukufakwa ku uhla lwezinto engabizi ngemajini ezinkulu. Ukunikeza izimpahla ezishibhile lula, nabathengisi, ngeke kube nzima ukuwudayisa, ngaphezu uzishukumise akudingekile. imikhiqizo eshibhile ngeke ukuheha amakhasimende esitolo, abathenga inani elikhulu izimpahla ezishibhile kuka bekuhleliwe.
Ukuvusa isenzo njengendlela yokuthola okwandisa irisidi yokuthengisa
Amadili Special - ngenye indlela ukwandisa isheke isilinganiso. Sibambe ukwabelana "Isipho ngokuthenga", "Uma uthenga 2 izinto 3rd khulula" isaphulelo ngesikhathi esithile, yokuthengisa. izenzo ezinjalo zisiza ngixhumane kwathenjelwa kokungekhona phakathi esitolo futhi ikhasimende futhi ikuthinte elihle ikhasimende. Futhi ngesikhathi umfutho kwandisa ukuguquka ukwabelana, okungukuthi, kwandziswa kwelinani letikhungo kubantu baphuma esitolo ngokuthenga. ithuba engeziwe ukuze uthole idatha ikhasimende contact, okuyinto esikhathini esizayo ingasetshenziswa zokusakaza ulwazi mayelana okuqhubekayo esitolo izikhundla.
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Ngenxa yalokho, inkampani kuzokhulisa ukuhweba inzuzo ngokwandisa inani ukuthenga irisidi ukheshi. Kuzoba khona ukwehla isabelo amasheke amancane okwandisa ingxenye Ngokwesilinganiso, okuyinto kukhombisa ukusebenza kahle kwe kokubili merchandising kanye nabasebenzi umsebenzi. Ngaphezu kwalokho, kwandisa ukuthenga ngokubhuduzela, uma kwenziwe ukuze nokwandisa ububanzi futhi ukubonisa kwezimpahla. Futhi inhliziyo Dynamics omuhle - umthethosivivinywa isilinganiso!
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