Kanjani ukwakha iphrojekthi ithimba emisha? Ingabe sidinga geniuses abaphathi?

Ukwethulwa yephrojekthi ezintsha - kuyindaba enzima kakhulu. Lokhu sezinzwa futhi kudinga imizamo emikhulu, ezingalotshwanga ngisho ngiphuphe isisebenzi ovela emhlabeni onokuthula ethokomele yenkampani. Awuzange ukucasula ochwepheshe corporations, bangabantu abahle kakhulu, kodwa. Ngakho-ke, umsunguli ngamunye kumelwe sithathe iqembu ukuthi naye angaya ngokusebenzisa zonke ubunzima, izinkinga nokuhluleka. Futhi nokwehluleka, kakhulu. Ngisho professional uhlakaniphe ngempela futhi ngendlela emangalisayo abazikhandlayo ngeke ukwazi ukusebenzisa i-uqalisa wedwa. Umsunguli Lone - ingenye yezizathu 18 ngoba uqalisa ukwehluleka, okubizela esihlokweni sakhe Pol Grem, umsunguli impumelelo ibhizinisi namafutha e-Silicon Valley.

Kodwa, ngakolunye uhlangothi, lolu hlelo ngendlela efanele usaqala abanakukwazi iqembu elikhulu ngempela. Ngakho-ke, kumelwe kunzima ukulinganisela phakathi nokuqasha abantu ilungelo nengcebo ukonga.

Okokuqala, ngaphambi kokuba siqale ukubuka kohlu zonke kubalulekile ukuba izisebenzi emisha iphrojekthi, ngingathanda umqondo ofanayo. umsunguli yephrojekthi kuyodingeka ukuba wenze yonke into. Kasibili konke: kuyodingeka aqhwande umsebenzi ngamunye abasebenzi bayo, ngoba akekho owaziyo ngempela ukuthi ukwenza ekuqaleni abantu abadala. Ngisho noma lezi abantu bekwi emkhakheni wabo akuyona onyakeni wokuqala. Ikakhulukazi uma lokhu kwenzeka. Ngenxa inqubo isebenza inkampani ozinzile futhi uqalisa kuhluke kokubili isibhakabhaka namanzi. Ngombala ofanayo kodwa siqukethe ezingafani nhlobo. Ngakho, abasunguli, sicela ushiye Ngethemba ukuthi ukuqasha i marketer abanolwazi, futhi awusenayo ukubhekana ukumaketha kanye yokuthengisa. Kuhle kakhulu.

Alo, ngubani-umsunguli isidingo ongowokuqala kuyo yonke? Ake sicabangele izimpendulo zemibuzo isimo zakudala kahle lapho uqalisa umsunguli kuyinto unjiniyela abasha noma usosayensi. Yikuphi okuhle ngomsebenzi wakhe, kodwa hhayi kahle kakhulu ibhizinisi. Ubani angakwazi ukuqasha?

1) Marketer

Omunye izinto ezivame kakhulu ku uhlu izinto ezincane ukuqasha izinhlelo. "Thina ukuqasha marketer futhi uyokwenza kithi lokumaketha omkhulu" - ukuthi ungakwazi ngokuvamile ukuzwa kusuka izinto ekuphenduleni umbuzo mayelana nezinhlelo emakethe entry. Kungani-ke ngeke isebenze - eRussia nhlobo Ochwepheshe okuhle ukugqugquzela ukusungulwa kwezindlela ezintsha. ukumaketha emakethe yethu yakhulela ikakhulukazi emagatsheni entshonalanga marketing ejensi ukuthi baphakathi eRussia. Basebenza brand enkulu njengempi Coca-Cola noma Mercedes. Yiqiniso, akuzona zonke izazi yokwakha ama-career kulezi ejensi, kodwa washiya isigxivizo kuso sonke emakethe. Ngisho ochwepheshe umhlabeleli ngeke benze lutho mayelana emakethe zezimboni nje kokuqala phrojekthi. Hhayi ngoba zingabantu ochwepheshe okubi kukhona. Ngenxa ngenhloso izinkampani e okwakukhonzwa ngazo ukusebenza, futhi umgomo uqalisa zihluke kakhulu. Ngaphezu kwalokho, laba bantu asetshenziselwa ukuthola imali eningi ukuthi ngeke neze bakwazi uzikhokhele. Ungakwazi sokuyenga ukwabelana kuphrojekthi, kodwa cabanga futhi, ingabe kuwukuhlakanipha yini ke?

Eyesibili indlela ngokuvamile eze zokuqala ne ukumaketha - iyaqasha umuntu ngaphandle isipiliyoni. Ngokuvamile, lokhu umfundi marketing kanye journalism, olungena ekubhaleni imibhalo futhi uxoxe nabezindaba. Le ndlela kungcono kwalowo odlule kuphela ukuthi kudinga ukusetshenziswa kwemali ingasaphathwa. Okokuqala, indoda efundile ezincwadini, futhi kukuhle uma incwadi enhle ngempela, ngokuba wangihlumelela kaningi ukuhlola kwabo ungakakwazi. Okwesibili, ukungaqondi ngokuphelele ukuba benzeni nezenzo ezingahlakaniphile cishe ukulimaza kunokuba inzuzo.

Efingqa, singasho ukuthi ukumaketha noma PR okudingekayo kuphela uma abasunguli ngokwabo bavisise lokho oyokufeza, futhi umane nje awunaso izandla ngokwanele. Kulokhu ungasebenza kahle kokubili. Kodwa nge isimo esisodwa - indoda kumelwe uthande iphrojekthi yakho, ithimba lakho futhi ezimisele ukufunda noma relearn. Lokhu kusebenza futhi green umfundi futhi sobudala elithola, ngoba kuzodingeka kabusha ufunde kubo bobabili.

Kuzo zonke ezinye izimo, mayelana ingqondo ukumaketha, futhi, hhayi zinkulu. Kodwa kungcono nje ukuthatha ngezokuvakasha enkulu professional kanye abangakwazi ukwenza imisebenzi uyinqaba bese eluleka abasunguli esimweni ukuntula zamakhono.

2) Onjiniyela

Ngo esigabeni esifanayo banezela. Kutfutfukiswa ubuchwepheshe obusha ngokuvamile ezingaphezu kwamandla omuntu nombhali umqondo yasekuqaleni. Ezimweni ezinjalo kubalulekile ukuqasha abantu abanolwazi ngaphezulu endaweni isihloko. Lure nephrojekthi kungaba izinto ezimbili. Okokuqala, i sihloko ezithakazelisayo ucwaningo. Abantu abakuthandayo nabathanda umsebenzi wabo, kukhona njalo onjiniyela engcono, futhi ngempela sezinhlanya, ukuze ukwazi ukuya Iphrojekthi oholela kancane (ngaphakathi isizathu), nje ngoba bathanda wenzani. Kodwa kulokhu, ukunikela umuntu eziyigugu ngempela ukwabelana, ukugcina, ngeke engadingekile. Esigxotsheni yephrojekthi kanye engenayo esizayo - lena nje isisusa yesibili. Phela, in the -Silicon Valley onjiniyela kukhona kahle ibhizinisi lakho kanye izinzuzo bavame ukusebenza isiqalo ngenxa share.

Yakha ubudlelwano nabo, njengoba umkhuba imibukiso, kunzima ngempela. Okokuqala, ngenxa yokuthi onjiniyela ezinhle ngempela - abantu abazisa ngokwabo kakhulu. Futhi ukuthatha imiyalelo kumuntu abanolwazi kancane, awayona ngomumo. Futhi lokhu kuyinto ezokwenzeka, ngoba umbono msebenzi kuphela abasunguli ikhanda, futhi uma bengakwazi uwulethe ithimba lakho, khona-ke lo msebenzi kungaba ngokuphepha angcwatshwe.

3) Abaphathi

Isihloko eyindida kunazo zonke. Ingabe sidinga geniuses abaphathi? Zonke wabukela movie futhi khumbula ukuthi uSteve Imisebenzi uyichithile kubo njengoba waqasha Dzhon Skalli. Ngaphezu kwalokho, indima kwemenenja ku emisha inkampani kuyadida kakhulu. Omunye uthi lababantu namanje engenamsebenzi, umuntu ekholelwa ukuthi akukho Innovator ngeke futhi ngingafune kufeza lutho ngaphandle usomabhizinisi okhokhelwayo.

Eqinisweni, kukhona bha isifundo ethiwa Ukuqalisa Genome (Ingxenye yokuqala) kanye othi ratio onjiniyela \ abaphathi amaqembu aphumelele zihluke kakhulu ngqo we uqalisa. Ukuze sicacise lokhu udaba, udinga ubhale yonke ucwaningo, ngakho sijabulise nje ukufunda isifundo uqobo. Inguqulo yakhe Russian ivuliwe http://freshle.com indawo.

Ngaphezu kwalokho, kukhona ngempela ikhambi sobala ukuba le ngxabano. In esigabeni zokuqala kuqala okufanele ukwenze khona konke yena. Ngoba umbono, futhi ngesikhathi lapho into ebaluleke kakhulu ukuthuthukisa umkhiqizo futhi uthole amakhasimende kuqala, akekho uzokwazi esikhundleni umsunguli. Kodwa ngo empilweni yonke yenkampani ngesinye kuza isikhathi lapho ekhula ukuze izinqubo zebhizinisi sebeqala ukubambezela intuthuko, kubalulekile ukwakha ukuxhumana phakathi eminyangweni ehlukene, ukuhlela nokwanda kwalo ku izimakethe ezintsha. Kafushane, nokwandisa futhi izinqubo esikalini. Bese kufanele kuvele indoda owazi indlela ukubhekana naso efanele - imenenja. By the way, Stiv Dzhobs eyayingemva kwaso waqasha Dzhona Skalli. Futhi abhekana ngayo umsebenzi wakhe, ngoba Apple yabonisa ukukhula okuhle okokuqala ngemva ukuxoshwa uSteve Imisebenzi. Kodwa umphathi waqasha wayengasenakukwazi ukubekezelela indima wemibono - ukuze inkampani ukuhola phambili esikhathini esizayo.

Futhi ngendlela efanele usaqala yonke inqubo control kumele igcinwe ezandleni umsunguli. A hlwaya izwe ibhizinisi ukusiza i zimali noma umeluleki okahle.

Umuzwa jikelele zonke lezi zindlela osekukhulunywe ukuthi umsunguli has ukuqasha umuntu kuphela uma uyaqonda ngokucacile ukuthi iyini injongo kufanele sifinyelele. Kungenjalo, ungakwazi kalula kube isimo lapho umsebenzi ikutshela "Angiqondi okudingayo kimi." Ngakho-ke kuyinto labapheki kudingekile zonke esebenzayo wena kuqala, futhi kuphela ke bheka a professional abangakwazi ukukwenza kahle.