Icebo lokumaketha

Marketing e esimila zezimboni ihlanganisa izindaba ezihlobene yemakethe, ukuhlela ukumaketha, ukwethulwa imikhiqizo emisha, ukusatshalaliswa kwemikhiqizo eseqedile, ukumaketha nokuxhumana, intengo kwezimpahla, kanye nenhlangano, ukuphathwa nokulawulwa zonke lezi funktsiy.Odnim izimpikiswano eyinhloko marketing is ukwenza uhlelo lokumaketha ukuthi ikuvumela ukuhlanganisa wonke umsebenzi kokukhiqiza nokwandisa futhi uthuthukise uyabuya kwezomnotho - lokhu luwumgogodla kanye nesidingo s kohlelo plana.Marketingovy kuhlanganisa izinyathelo ezilandelayo:

- ukuhlaziywa kwezinto isimo;

- kulungiselelwa emigomweni ukumaketha;

- ukuthuthukiswa kwesu;

- kusungulwa kweluhlelo isinyathelo;

- ukuzimisela inkomba amaphuzu;

Ake sihlole podrobnee.Snachala esigabeni ngasinye idingekile ukuze ukuhlaziya isimo. Yini ayithandayo? Njengomthetho, kuzomele uqale uveze ukumaketha isimo samanje. It uhlela unjiniyela uchaza isimo samanje izimpahla wamabhizinisi zezimboni emakethe. Into esemqoka kulesigaba - ukuba inhloso. Lesi sigaba kuhlanganisa ulwazi ayigcinanga ngokuchaza ukuthi umkhiqizo ibhizinisi ezimbonini, kodwa yayihlanganisa nokuthi izimbangi, isikhundla sabo, umkhiqizo wabo, futhi uchaza Amathrendi ezibaluleke kakhulu ezithinta belandelwa ababetha rynke.Dalee kufanele ukuqhuba SWOT-ukuhlaziywa, lapho-ke kubalulekile ukucabangela amandla nobuthakathaka ohlangothini umkhiqizo kanye namathuba zangaphandle nezinsongo. Khona-ke, lapho ehlaziya isimo kubalulekile ukuba uthinte yezinjongo eziyinhloko kwamabhizinisi kanye ukukhiqizwa yezimboni izinkinga. It ezichazwe lapha konke okuhlobene ukukhiqiza imikhiqizo: ". Le emigomweni ukumaketha" yini imisebenzi yebhizinisi zezimboni izisethile ekukhiqizeni, noma kungaba izinkinga kulesi sici, bese t.p.Vtoroy esibalulekile plan ukumaketha ngokuthi Kusobala ukuthi anebudlelwano, kusukela inkinga - phambili imigomo. Ngokuvamile, umgomo into jikelele, akuyona ethize kakhulu, isibonelo, ukwanda share emakethe kumaphesenti athile. Kodwa inkinga, kunalokho, kufanele sibe njengoba ethize ngangokunokwenzeka: Lokhu kufanele kukwenze ibhizinisi kwezohwebo ukuze kuqinisekiswe ukuthi le share emakethe vyrosla.Marketingovy uhlelo kuhlanganisa tinhlobonhlobo temasu, okuyinto esigabeni wesithathu yakhe. Lena iphuzu elibalulekile kakhulu, okuyinto kakhulu inquma ukuphumelela noma ukwehluleka umkhiqizo esikhathini esizayo. Kukhona futhi alethe ezigabeni:

- kubalulekile ukuchaza emakethe target ;

- ukufeza ukuma eziyisisekelo;

- ukuthuthukisa inqubomgomo namanani wawo;

- ukuthuthukisa isu ukusatshalaliswa (ukusatshalaliswa umkhiqizo);

- Ukuze ukuthuthukisa isu zokuxhumana.

Ukulandela ukuthuthukiswa lokumaketha isu uhlelo kumele kube incazelo nekuchazwa kwezinhlelo zokwenza (esigabeni sesine). Lokhu isigaba - ukuqhutshekiselwa okunengqondo we athuthukile izinhlobo amasu, njengoba kuchaziwe lapha (ngokuya) yonke imisebenzi ukuthi uhlose ukuthatha ibhizinisi ezimbonini. Luhlelo lwekusebenta uveza indlela kuyoba samuntu isu, lapho futhi yini kuzokwenziwa, ubani oyokwenza lowo msebenzi futhi t.p.Lyuboy Icebo lokumaketha kumele iphele iphuzu "Control". Lokhu icacisa Imiphumela esemqoka, okuyinto izimboni kufanele sifinyelele ngokuhamba kwesikhathi. Kungenxa lezi izibalo abameleli amabhizinisi zezimboni iyolawula okuhlosiwe zamanje futhi kuhlelwe futhi, uma kudingeka, kwenze korrektirovki.Marketing esimila zezimboni akugcini ukuthuthukiswa uhlelo lokumaketha, kwenzeka okuphambene nalokho, njengoba kwakuwukuLungiselela iyawakha kanye fun iqala - ukusetshenziswa kwalesi sitatimende, ukugcwaliseka .

Kuchazwe ezigabeni neqhinga lokubhekelela ukumaketha lotawubusa hhayi kuphela amabhizinisi zezimboni, kodwa futhi ngoba iyiphi inhlangano commercial engakathenjiswa umshado ekukhiqizeni izimpahla - ukuhweba, ukuhlinzeka amasevisi, esebenza ngayo.