Ubisi "elinebhotela": nomkhiqizi futhi umkhiqizo izici

Uma umkhiqizo izinga, okungukuthi ubisi "elinebhotela" (umkhiqizi - Russia) ufanelwe iseluleko esingcono kakhulu. Kufanele kuqashelwe ukuthi kukhiqizwa umkhiqizi elikhulu imikhiqizo yobisi kuleli zwe elikhulukazi.

ukuthuthukiswa inkampani

Ukuthuthukiswa kuka "elinebhotela" njengoba yobisi brand №1 dvutysyachnyh waqala eminyakeni yokuqala. Ngo-2002, inkampani ukwamukele futhi wasayina isivumelwano lezimpahla "Unimilk" no-Eduard Uspensky, owasungula le imifanekiso umkhiqizo futhi ilogo yenkampani. Ngakho kukhona lokuhweba entsha bese ubisi "elinebhotela" (umkhiqizi - Russia).

imikhiqizo yenkampani siqala Petersburg, lapho batch molochki wokuqala ezenziwe "Petmol". Ikhwalithi ephezulu nokutholakala umkhiqizo niyenzé ethandwa. Lokhu, kwasusa ukukhula okunamandla funa umkhiqizo, futhi kakade ngo-2004, ubisi "elinebhotela (umkhiqizi - Russia) ufanelwe isihloko umkhiqizo kazwelonke bese engena yokwakha izimoto eziningi kuwo wonke amaphuzu yokuthengisa" Unimilk ".

Bambalwa abantu bazi ukuthi ekuqaleni ubisi awuzange kufakwe iphakethe imikhiqizo, kanti inkampani yayikhona ngaphansi kwegama "Kusukela elinebhotela" futhi wahlanganyela edition elilinganiselwe imikhiqizo yobisi - yogurt, ukhilimu omuncu, yogurt.

Ukuqala umugqa omusha ukukhiqizwa

Ngo-2008, inkampani lucwaningo restyling ye-brand. Lokhu kwenza ukuba yonke imikhiqizo inkampani ukuthola nesithombe esisodwa nje. Ngemva konyaka, umenzi ithole imiklomelo uphawu 'BRAND ZONYAKA / EFFIE ", kanti uvele sohlelo umthengi brand ngobukhulu emakethe yasekhaya ngonyaka ozayo.

It rebranded enikeziwe umfutho ukugqugquzela sha hhayi kuphela ezingeni likazwelonke kodwa futhi ku CIS. buyekeza Inkampani kwakuzoshintsha logo, design umkhiqizo kanye emakethe positioning. Ngokwesibonelo, ikati ebukekayo Matroskin, ikhuthaza imikhiqizo yabo futhi abathengi ihlobenenamanye izinkumbulo kusukela ikhathuni ezimnandi zakudala, nalapho efike waphelela khona njalo Siwohloza inkomo yakhe, ukuqinisekisa ukuthi konke kukhiwa, ubisi.

"Elinebhotela" iyona ngobukhulu ezifuywayo ikhathuni brand imikhiqizo yobisi, imiphi imikhiqizo adayiswa ngempumelelo emakethe.

Ekubumbaneni nge Danone

ukuthuthukiswa yenkampani ngo-2010 kwaba isihluthulelo. Ngemva ubunye ubisi "elinebhotela" - umkhiqizi eRussia №1 - ithuba ukungena ezingeni emhlabeni. Inkampani French "Danone" unesithakazelo impahla yeNkampani kanye brand linikeza "elinebhotela" inkontileka ngokubambisana eside.

Kusukela manje echazwe sha iye ekukhiqizeni imikhiqizo yobisi, okuyilezi:

• ubisi;
• amasi;
• ukhilimu;
• cottage shizi;
• mass curd;
• ukhilimu omuncu;
• milkshakes.

"Elinebhotela": inkampani omethembayo

Kufanele kuqashelwe ukuthi pasteurized lonke ubisi "elinebhotela" Sekudlule eziningi ukuhlolwa kanye ukuhlolwa. Ukulawula ikhwalithi wembula ukuthi 3.5% amafutha mkhiqizo uphephile futhi anezakhi ewusizo. Sebenzisa ezifana ubisi ikani abantu lwezigaba zobudala obuhlukene.

Ngokusho imiphumela yokuhlolwa zaziphawuleka ngokungabi izimfanelo omuhle ubisi:

• nokuvikeleka;
• engokwemvelo ephelele;
• ukunambitheka emnandi;
• yokuntuleka ukufakwa yemifino amafutha kanye nezivimbelakuvunda.

Phakathi amaphutha waphawula izinga negative eyodwa kuphela - eshalofini yokuphila okukhulu.

Ngokusekelwe izivivinyo kwenziwe, abacwaningi bathola ukuthi ubisi "elinebhotela" abakhethayo (umkhiqizi - Russian) ihlangabezana nazo zonke izidingo kanye Ukucaciswa ukubeka phambili yi-Ministry of Health. Ngenxa cwaningo izintambo zokubusa wabhuntsha ukuqaphela ukuthi Amagciwane kanye amagciwane adala izifo kule yokwakheka pasteurized umkhiqizo (ubisi) awazange siyachazwa. Nezivimbelakuvunda kanye udayi e umkhiqizo futhi ayiqukethe, futhi zonke izinkomba uhla evamile.

Ikakhulukazi ubisi "elinebhotela"

Abaningi kulinda ukuphila enkulu eshalofini okweqa kwenkululeko ngokomthetho izikhathi eziningana. Kunconywa ukugcina ubisi pasteurized akuyona izinsuku ezingaphezu kwezingu-3. It kuvunyelwe, uma umenzi vouches ikhwalithi kanye nokuphepha komkhiqizo kulo eshalofini yokuphila yalo. Isici esiphawulekayo sasemaphandleni ukukhiqizwa "elinebhotela" ubisi amanga:

• yesimanje, zobuchwepheshe nokukhiqizwa kwemikhiqizo;
• ukusekela imvelo yezolimo, khona amapulazi yangasese ikhiqiza ubisi;
• njalo ukuqeqeshwa esihleliwe kubasebenzi abasebenza ezimbonini kanye nezolimo, kanye labo abasesikhundleni ukuxhumana ukufaka umshini ukubhekisiswa ubisi;
• isilawuli ekhethekile komkhiqizo wangempela.

Ukusebenzisa ubuchwepheshe besimanje, izinto zokusetshenziswa imvelo, enifeza wokulawula ngamunye ukukhiqizwa izinyathelo sikuvumela ukudala imikhiqizo ephezulu ukuthi ukwanelisa ngokuphelele nezidingo umthengi. Njalo is ubisi "elinebhotela" abakhethayo (umkhiqizi - Russia).