Phuza "Sprite": nge ukoma ukuphila!

Njengoba govorival zakudala, omunye wethu entwasahlobo ihlathi (noma kwenye indawo) akasebenzisanga birch Sprite?! Nakuba Yiqiniso, othandekayo birch ubisi lwami, naphezu iphutha ukukholelwa krieytora Vavilov, kwakungekho iphunga: ukuphila konke, nophuzo lwami "Sprite" elalihambisana e abalandeli bakhe futhi yamiswa inkampani uqobo, uveza njengoba soda ulamula noma lime. Futhi ukunambitheka kwako kungase ukuhlola abameleli "isizukulwane ka-Pi" eSoviet Union futhi izwe elaliyiSoviet Union ngaphambili kuphela kancane kungakadluli zabuna okufanayo "Pepsi", ijwayelekile eziningi kusukela iphayona eyakhula Licwathile.

Ukuzalwa yetinsita

Umqondo for igama isiphuzo "Sprite" owasungula obaba wabeletha kudala, esikhathini 40s kwekhulu elidlule, ngalezo zinsuku amnandi lapho ezinye izinketho eziningi "candy uketshezi" futhi ngizwe. Ngo Isithombe isikhangiso The Coca-Cola Inkampani isibe ethandwa kakhulu omunye Elf nezinwele esiliva, wazala igama sprite. Lokhu uhlamvu njalo siyakhazimula futhi smiling ngobubanzi, okuyinto un-American, kodwa kunalokho egqoka umnqwazo ekhanda lakhe kusukela isiphuzo kukakhokho fizzy. BaseMelika, uthando abasha nabadala yiqhawe, futhi kamuva, ngesikhathi inkampani ikhetha ukuba namanje sigxile ekwakheni pop nge lemon, lesi siphuzo ngokuzenzakalelayo eyabelwe igama zonke ajwayelekile bunohlamvu kumnandi - "Sprite". Phuza, kufanele kuphawulwe, wafika odumo. Kwaphuma esikahle e yokuthengisa.

1961 - Unyaka lokuzalwa

Ngo-Okthoba kulo nyaka, kanye nomnikelo "Sprite" yadalwa. He is, njengoba sekushiwo, kwadingeka ukunambitha lime ulamula (umbono ilula: Analogue and esincintisana engengaphansi 7Up adumile PepsiCo wadedelwa). Esikhathini uhla amalebula ziye zasetshenziswa anemibala ogxile eziluhlaza kanye green nesiliva. A isiphuzo lokuqala "Sprite" bakwazi uzame abakhileyo Atlanta futhi Marietta (USA). Kusele izinsuku eziyisikhombisa nje wazama emadolobheni eziyisishiyagalombili, futhi yamiswa njengoba soda soda ulamula ukunambitheka. Phuza "Sprite" kwahlongozwa ukusebenzisa ngendlela efanayo njengoba iziphuzo ezinesoda bendabuko.

1978 - phambili udwendwe lokunqoba

Ngo Sprite kulo nyaka eza kuqala kokwami esigabeni isiphuzo nge efanayo izimfanelo ukunambitheka, kuba ezimele futhi original. Kuyinto ukoma kakhulu quencher. Ikakhulukazi sinombono brand new abathengi esisobala ezingaba siklanyelwe nge obunamandla elikhanyayo amalebula esimnandi. Selokhu ibhodlela eliluhlaza waba uphawu komculo indlela freshness thunzi oyifunayo. Futhi sha uye wathuthela e-40 uthi. A indima ebalulekile gxuma Sprite udumo wadlala base umhlobiso, ngoba pop izigubhu enjalo usengakathelwa ekhiqizwa futhi ithengiswe!

Futhi yilokho esinakho?

ERussia, enqobayo Sprite nge flavour elikhanyayo lemon nomcako uvele 1992, ngokushesha ngemva kokuwa. Kusukela ngaleso sikhathi, ngokushesha iba omunye ethandwa kakhulu uphuzo ukoma-eqeda. Ngempela yaba brand ukuthi ilethe abameleli abaningi abasha okuqhubekayo ukuba ngowokuqala kukho konke, kungakhathaliseki ukuthi benzani futhi wazizwa.

Isiqubulo abadumile

Futhi kakade ngo-1994 kwenziwa i-rebranding futhi waqamba logo entsha. Kanye sithi ukuthi "ngomfanekiso lutho - ukomela konke," namuhla ehambisana "Sprite". Manje lesi siphuzo silnogazirovanny empeleni yasakazwa kulo lonke izwe futhi kwakuqala ukwanda belingana isiphuzo main Coca-Cola. Njengamanje, sisungule wonke umugqa zokunambitha izinhlobonhlobo "Sprite": ezisawolintshi, ikhukhamba, ubhamubhamu, ginger, amandla (caffeine).

Futhi ikakhulukazi emakethe enkulu Asian wenza Spritea (nge yemvelo itiye eluhlaza). Namuhla, lesi siphuzo isetshenziswa njengesisekelo zokupheka eziningi cocktail - oludakayo kanye soft. Futhi intengo "Sprite" namanje yeningi futhi kufinyeleleke ehlukahlukene yasakazwa amakhasimende ezingase zivele futhi abalandeli okhuthele: 0.33 ilitha - 25-40, 0.5 litre - 50-60, 1 ilitha - ruble 70-100.