Okuqukethwe ukumaketha isu amabhizinisi amancane

ukumaketha kokuqukethwe - lokhu ingenye amasu ephumelela kunazo ukuheha abathengi. Ngalo, hhayi nje ukuthengisa imikhiqizo, futhi nokusungula eside ubudlelwano namakhasimende, okwandisa ulwazi ngomkhiqizo, kumiswa izinzuzo esitebeleni ukuncintisana, futhi indawo eliyimfuhlumfuhlu inkomba yemvelo isisindo, esiza intuthuko yokusesha.

Kodwa kukhona bezibona ukuthi okuqukethwe ukumaketha - ke okungukuthi akubona ezinkulu izinkampani omkhulu ukukhangisa amabhajethi, ngoba ngokusebenza kwesu okudinga iqhaza ithimba ewumngcingo Ochwepheshe, izindleko ekudaleni, ukushicilela, futhi okuqukethwe ukukhuthazwa. Prakthiza kubonisa ukuthi ngisho izinkampani ezincane ongaphumelela zisebenzisa ukumaketha okuqukethwe.

Ngakho, i-ejensi "Alfa-okuqukethwe" amakhasimende kakhulu - kuba izinkampani ezincane kanye naphakathi, okuyinto ihambisane nezinhloso ethize: ukwandisa traffic okubhekiswe kanye umkhondo kukhona ukuze uthole izixhumanisi zemvelo. Yebo, lokhu ngeke kube Ukusabalala emakethe enkulu kangaka, njengoba kunjalo ne-brand ezinkulu, kodwa akudingekile - lapha ezinye izinjongo. Namuhla, uzofunda yini okumelwe siyibheke ukuqaliswa okuqukethwe ukumaketha amabhizinisi amancane.

1. Setha amagoli kanye nokusebenza nenqubo

ukumaketha kokuqukethwe - kungcono isu lesikhathi eside. Naphezu kweqiniso lokuthi zikhona nemiphumela yesikhathi esifushane ezifana traffic wavele ngemva okubekwayo, ungayiboni imiphumela ngokushesha, njengoba kunjalo ukukhangisa kokuqukethwe, noma e-mail-marketing.

Ngo ibhizinisi elincane, lapho sha ayikaziwa nezithameli, okuqukethwe ukumaketha is uqale ngokugcwele ukusebenza izinyanga 6-12 (okusho ukuthi hhayi nje i-traffic, kodwa futhi ukuqashelwa, idumela, SEO-imiphumela). Ngakho-ke kuyadingeka ukuba kuvelwe nesu kulezi zinyanga ezizayo futhi uzibekele imigomo enengqondo.

Izinhloso kumele icaciswe, isibonelo:

• phakathi nonyaka ukwandisa website traffic nge-300%;
• izinyanga eziyisithupha ukwandisa isibalo imikhondo by 100%;
• ngoba ezinyangeni ezintathu kuya ukwanda isibalo okubhaliselwe ku-50% kanye nabanye.

In parallel kwencazelo Izinjongo, ichaze reference iphuzu. Lokhu izinkomba zokuveza indlela yokusebenza eqoshiwe ekuqaleni umkhankaso. Chaza izinkomba, ungasebenzisa lamathuluzi:

• I-Google Analytics noma "Yandeks.Metrika" (abakhona, imithombo yokudluliselwa, ukuziphatha kusayithi, ama-oda, ulwazi izilaleli, njll ...);
• Ahrefs, MajesticSEO (lemali futhi imithombo emuva nezixhumanisi eziya kuwebhusayithi yakho);
• SeoPult (ukuqapha isikhundla kumagazini organic);
• Marketo, MailChimp (ukusebenza mailings ngeposi);
• YouScan, IQBuzz (ukuqapha izinkomba blogosphere namanethiwekhi okuxhumana nomphakathi).

Uma sikhuluma izinkomba ezithile, ngezinye izikhathi ingaba umthombo:

• traffic;
• Lida;
• yokuthengisa;
• Fortress;
• imibono;
• inani ababhalisile;
• ukubonakala ngo udaba eziphilayo;
• CTR nabanye abaningi.

Incazelo ukusebenza zindlela kubaluleke kakhulu, ngoba njengoba uyakuqonda imiphumela ukuletha kusiteshi esithile futhi okuqukethwe, nokuthi ingabe uyafisa yini ukutshala olwengeziwe.

2. Nika amandla izinsiza-third-party

ukuqaliswa ezimele ngokugcwele we marketing isu okuqukethwe kuyatholakala izinkampani nge amabhajethi omkhulu kuphela. amabhizinisi amancane abanakukwazi ukuqasha umnyango zabantu 4-6 abayoba ukubhekana kuphela ngokuqukethwe nokumaketha. Ngakho-ke, ababili tindlelanchubo inhlangano umsebenzi asetshenziselwa: Outsourcing okugcwele esinqunyiwe. Phi of them ngaphandle Outsourcing ongakwazi ukuzenza.

Endabeni ka ngokwengxenye Outsourcing ohlangothini lidlule ehlukile imisebenzi - ngokuvamile ekudaleni okuqukethwe (copywriting, umklamo, amavidiyo, izithombe, ucwaningo, njll ...). Futhi ukuthuthukiswa kwesu, ekubhaleni uhlelo kokuqukethwe, isakhiwo, okuqukethwe, ukukhuthazwa, ukuqapha zithwalwe ilungu labasebenzi - marketer okuqukethwe.

Buhle le ndlela ukuhlela umsebenzi ukuthi abasebenzi Uchwepheshe uyakuqaphela imininingwane ibhizinisi lakho, ukwenziwa esihlokweni ujwayelene izndlela ukukhuthazwa kanye okuqukethwe nezakhiwo. Ngakolunye uhlangothi, yonke indawo yomsebenzi incike oyedwa, futhi lokhu kudala ingozi: esimweni isibhedlela, iholidi noma okungazelelwe ukuxoshwa nqubo ngeke Itafula.

Kodwa akugcini lapho. Kuyinto ndaba luyingxenye zezimali. Okuhle Ngomsebenzi okuqukethwe ukumaketha Uchwepheshe kanzima ukuthola, ikhethelo iyindlala, izisebenzi iholo iqala kusukela ayizinkulungwane 70. Ruble. Ngaphezu kwalokhu, nezela izindleko ukuhlela emsebenzini, izintela, sotsvznosy, ilivu yokugula, iholide, ungakhohlwa mayelana izindleko ukudalwa kokuqukethwe kanye nokubekwa. Ngenxa yalokho, okuqukethwe ukumaketha izobiza kusukela ayizinkulungwane 200-250. Per ngenyanga.

Ukuze izinkampani eziningi ezincane isabelomali esinzima kakhulu. Ngakho-ke, ukuthandwa Outsourcing egcwele. Cabanga uhlelo elandelayo umsebenzi isibonelo ejensi.

Kuwo wonke inkampani lapho banesibopho ukumaketha (lokhu kungaba marketer, Inhloko Sales, Iphini Lomqondisi noma uMqondisi, mathupha). Usinxusa ukuba ejensi, kwenza emsebenzini othize, umsebenzi okhokhela abese elindela umphumela.

Esikhathini "Alfa-okuqukethwe" konke ukuze unciphise ingxenye ikhasimende - kusuka kwidatha kokuqala idinga, ekwakhiweni inkinga, izicelo okuqukethwe izakhiwo kanye iziteshi ukubekwa. Ngokwemvelo, kuyodingeka ukuba uvumelane ecebeni okuqukethwe, kodwa ngeke kuthathe isikhathi esiningi.

Ikhasimende ekhetha omunye amaphakheji tariff. Ngokwesibonelo, ibhizinisi elincane, ungakhetha amaphakheji 100 noma 150 ayizinkulungwane. Ruble. Esimweni sokuqala, 3000 is ushintsho lwesibili yibhange - 4000. Noma ngabe yikuphi-ke ushibhile kuno ukuqasha isisebenzi esigcwele, kodwa akaqinisekisi yokuyisa imisebenzi kwenye indawo egcwele ikhange nakakhulu.

"Alfa-okuqukethwe" awubhekene project kuze kube yakhiwa. Ngaphezu kwalokho, kuzo zonke izimo kungenzeka ukuthi aseqeli ngalé uhlelo ngaphandle Oqondisa isabelomali. Nazi izibonelo ezimbalwa:

Njengoba ubona, plan may eqiwe njengoba 36 noma 42%, noma 249, noma ngisho 607%! Ngenxa yalokho, izindleko ushintsho ikhasimende is kakhulu ziyancipha. Ngakho sisebenze ejensi - ke kuyindlela enhle imali ngaphandle ingozi.

3. Yiba ehambisana ngokusebenza kwesu

ukumaketha kokuqukethwe othanda njalo. Iqondiswe Ufika isetshenziselwe ukusetha ijubane kushicilelwa izinto, futhi yimuphi ukuphambuka abalulekile ezosebenza at ukulahlekelwa - abasebenzisi Ungahlala ngaphezulu yokuntula ulwazi ngosizo izimbangi zakho.

Ngakho qiniseka ukuthi ukwenza uhlelo okuqukethwe. It kumele icaciswe lokho okuqukethwe okudingekayo, lapho izoshicilelwa, ubani onomthwalo indalo yayo, kuhleleka, zokukhokha ezilungisiwe nokunye. N. Lokhu nje ukushicilela uhlelo kanye nokuyala abenzi bokubi ithuluzi kanye ukubona ngeso of yonke inqubo.

uhlelo kokuqukethwe ngcono okungenani 1-2 kusasele izinyanga. Nokho, imvamisa yemakethe ziyashintsha: abakushoyo namuhla bangase babe asihlobene kusasa, ngakho abasiboni isidingo ukugijima kakhulu phambili ukuchitha eziningi ukuze adale, bese uhlelo ukulungiswa.

Ngaphezu kwalokho, okuqukethwe ukumaketha lihlotshaniswa ukuhlolwa. Yazi kusengaphambili lapho ifomethi izosebenza futhi okuyinto musa eziwusizo njalo, kodwa ngokwenza amaphutha kungatholakala ukuthi izilaleli zakho ukuthandwa, abantu liqembuke kakhulu kunalokhu ukuthi amazwana, okuyindawo izihloko traffic futhi imikhondo. Hhayi "ukuqinisa" okuqukethwe okuqukethwe ukumaketha ngokuya yonyaka - nezimo, futhi umphumela ngeke bathathe isikhathi eside.

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ukumaketha zokuqukethwe ibhizinisi elincane - kuyinto engokoqobo. Uma uthi nhlá, kuyabiza hhayi ethengekayo amabhizinisi amancane. Eqinisweni, izindleko ingqikithi kanye nabezindaba ukukhangisa ziphakeme. Ngaphezu kwalokho, okuqukethwe ukumaketha isebenza ngezindlela eziningana: Uyithola okubhekiswe traffic futhi high quality SEO, izixhumanisi, ngakho-ke, isikhundla website kuyi organic ezikhulayo. Futhi uma Anquma uxhaso, umphumela igcinwa, ngokungafani kuya okuqukethwe lapho zero esele ukuze amise ukuhamba kwezimoto.

Ngenxa yokwenza okuqukethwe yokumaketha ephumelela kunazo Outsourcing ngokugcwele endabeni ibhizinisi elincane. Waphenduka wabheka la "Alfa-okuqukethwe" ejensi, uphase umsebenzi ochwepheshe, ukuthola isiqinisekiso Imiphumela futhi aqede izingozi kanye nezindleko ezihambisana umsebenzi abasebenzi. Umphumela - isabelomali target ukuhwebelana, ukwandisa ukuqashelwa brand futhi BackLinks zemvelo, ezisiza ukuthuthukisa isayithi kusesho.