Marketing nezokuxhumana - kuyisisekelo elichumayo

Ukuze uthole ukuqonda kangcono ukumaketha yini eyisisekelo nezokuxhumana, kungcono ukwehlukana eside bese unquma ingxenye ngayinye ngokwehlukana. Igama elithi "ukumaketha" isikhathi eside ngesikhathi sokulalela, ibonakala okushiwo ke kuzwakele kubo bonke, futhi ucele - uzothola inqwaba izincazelo ezahlukene. Akukho lutho isimanga kuwo wonke ebhukwinitifundvo uzimisele ngendlela yakhe, nakuba Yiqiniso, akukho engqubuzanayo. Ngamagama amabili: ukumaketha nokuxhumana - lena yokukhomba, inkanuko futhi engcono ukuhlangabezana nezidingo umthengi. Tholakele ngesikhathi le nqubo, imbuyiselo - lena indawo umsebenzi nezinye izifundiswa (ezimali, bezimali intela abahloli).

Communications - leligama kahle kubo bonkhe. Ngakho-ke, ukumaketha nokuxhumana - a eyinkimbinkimbi izinyathelo ezihlose ulwazi elikhulu ngangokunokwenzeka ukuze izethameli eziqondiwe mayelana izimfanelo ezizuzisayo komkhiqizo (isevisi). Lesi sakhiwo kuhlanganisa eziningi amathuluzi kanye imiqondo.

Eliphawuleka kakhulu ukumaketha nokuxhumana - kuyinto:

• Isikhangiso: isikhalazo engenabuntu ukuba ezidayiswayo, nge isikhalazo ukuthenga ukuthi umkhiqizo (isevisi) futhi incazelo yanoma iyiphi ubunjalo. Iziteshi esetshenzisiwe: umsakazo, i-TV, amaphephandaba, ukukhangisa ongaphandle, mail, i-Internet.
• Kumiswa brand liyabonakala (brand): logo design, ubeke uphawu.
• Nobudlelwane Nomphakathi (ngokwakha isithombe omuhle inkampani noma umkhiqizo) Public Relations (of PR): ngenxa supply ngokweqile emakethe. Kumsebenzisi wokugcina wenze ukukhetha kwakhe umusa umkhiqizo wakho, kudingeka bakhombise ukuhlolwa Inhloso lochwepheshe abazimele kanye nezinye abathengi, umphakathi obabheka ngayo. Kungaba kubhekwe njengendlela ukwesekwa sengqondo Russian (I-umbono kamakhelwane lomuntu kubaluleke ngaphezu bonke abanye).
• Wokukhuthazwa ukwethembeka izinhlelo (nemikhiqizo eyengeziwe kanye nezinsiza ukuthi ngcono isithombe yenkampani kanye lokuhweba).

• Sales Management (ethengisa siqu, ukukhuthazwa ibhonasi izinhlelo yokuthengisa). Ukuze guys eziningi esinenhlonipho wafika ngesibonakaliso izici ezimangalisayo vacuum cleaner, emi eshibhile kancane imoto - lena ethengisa siqu. Kodwa lokhu akulona isibonelo esihle kunazo zonke, nge efanele goal setting inqubo nemiphumela engcono bungatholakala, ngenkathi sigcina ebusweni futhi brand image.
• ukumaketha ngqo (yokubhekana olithandayo kumthengi ngeposi ngqo nge-Internet, i-imeyili).
• Sales ukukhuthazwa: ukwabelana, yesikhathi esisodwa izaphulelo, lotto nezinye izenzakalo ukuvuseleleka isithakazelo brand. It sigxile esifishane.

Ekuphileni kwethu kwansuku zonke, singabona ukusetshenziswa ukumaketha nokuxhumana kwezombusazwe:

• ukukhiqiza isithakazelo brand (ikhandidethi);
• nizazise esidlangalaleni uhlelo ikhandidethi (izakhiwo ewusizo lomkhiqizo);
• sifinyelele isithakazelo umthengi umkhiqizo (ivoti).

It kuvela, ubuchwepheshe obufanayo, inqobo nje uma abathengi kungukuthi ahlinzekwa izimpahla endala. Kodwa kakade ke osensimini yezinhloso kwemvelo kanye mission of ibhizinisi. izinkampani ezisebenza ngombono eside, ukumaketha nokuxhumana - inqubo ukuthi itholakala endaweni umphakathi okuyiwona esebenza ngayo.