Identity - lokhu ... Identity Okuqinile

Namuhla, yena lowo okuthiwa izinto ezivamile imfashini emagama angaphandle. Ngokwesibonelo, ungakwazi ngokuvamile ukuzwa "ukusungulwa". Futhi umuntu akucabangayo, bezibuza ukuthi hlobo of mangaliso. Futhi eqinisweni, kuba ezejwayelekile "indalo" engabantu, "ukuzimisela". Noma isitatimende ezifana "angihloniphe", elihunyushwe ngokuthi "nenhlonipho". Futhi Anglicisms ezinjalo zikhona kakhulu impela. Kodwa kunesinye, okuyinto ukuqonda nzima impela. Lona igama elithi "Identity". Bese uzama ukuthola ngayo, yini iqoqo izincwadi ngalo lihlotshaniswa. Futhi kuvela, konke kulula kunangaphambili: Identity - a corporate noma yenkampani isitayela. Lokhu yenkampani uhlelo Ukukhonjwa. Zonke imiqondo lawa ngokuphelele ezifanayo. Ekusebenteni, nozakwethu angaphandle ibizwa ngokuthi brand ID ne-ID yenkampani, lapho ID isifinyezo we ngesiNgisi elithi ungubani - ukuhlonza. Kusuka lapha, empeleni, kungcono elisuka njengenhlangano izwi ezintsha "Identity".

Futhi iyisevisi ethandwa okungukuthi bayindlala kakhulu emakethe amasevisi ezintsha. amasayithi Development eMoscow kuyabiza, kodwa ukudalwa ungubani yenkampani inkampani - lokungekho ngephansi. Ngokuvamile, lezi "izimpahla" ezimbili wathenga ndawonye kusukela abaculi efanayo. Oxhumana naye kungaba izinkampani ezifana Playdesign, "Aleksfill" Artemiya Lebedeva Studio "Silversayt" nokunye. Futhi akusho ukuthi kuboshelwe endaweni yawo yokuhlala: eziningi abantu okuhle kukhona kwi-inthanethi.

incazelo eningiliziwe incazelo yegama elithi

Ake sihlole manje imininingwane efanayo nale njengenhlangano umqondo ezithakazelisayo. Ngakho, ungubani - iqembu amasu ezikhethekile, ezisetshenziswa ekuklanyweni lobuchwepheshe kanye wobuciko. Bona enze kube nokwenzeka ukuba ukudala yasekuqaleni lwephromoshini ukuthi kufanele uqobo kubantu ababezizungezile.

Uma sikubeka kalula, Identity - lena ubuso yiliphi ibhizinisi, isisekelo salo ezibukwayo. Siqukethe ungubani yenkampani nelogo. Ukwenza kube kancane sobala, khumbula ukuthi into yokuqala efika emqondweni uma senza ingasaphathwa Mercedes corporation? Yiqiniso, inkanyezi, esesikhundleni imishayo ezintathu. Futhi nalokho ezihambisana igama Apple? Yiqiniso, ne apula. Lapha-ke kuyoba Identity, sikhuluma.

Abantu abaningi abavamile bathi uma yonke imibhalo wenkampani, imikhiqizo yokukhangisa kanye isikhumbuzo yayo futhi abasebenzi iyunifomu eyenziwe umbala owodwa, oluxube ezifanayo ingcaca ethize ukuze inkampani, akusiyo umbukwane kakhulu. Kodwa kungenzeka ukunikeza rebuttal, ngoba ubunikazi enjalo kubonakala kuzoletha izinzuzo ngokuthi inkampani emakethe, okuyinto ke ithatha.

Uma engicabanga ukuthi angaba yikhasimende ubona ukuthi zokuqhubekisa Corporation, nokubhalwa kwayo, amagama kanye namahhovisi izikhombo, abasebenzi amabheji badalwe isitayela esifanayo, ngeke baqonde ukuthi ubhekene nezinkinga bayinhlangano eqinile, esisebenza a isondelene kanye iqembu lochwepheshe. Ngaphezu kwalokho, le ndlela kuzokwenza ukuqashelwa lenkampani kanye nokukhangisa yayo imikhankaso ngenhla. Ngakho-ke Identity - ukwenza ngcono isithombe bese ukuqinisa isimo sha noma inkampani emakethe.

Izingxenye izingxenye ungubani

Umfundi bangase bazibuze ngalokho ukuthuthukiswa ungubani, lokho siqukethe ungubani yenkampani. Abathwali izimpawu zayo, amakhadi ibhizinisi, izikhangiso, elinophawu, imele. Inguqulo evamile ye-ukudalwa ungubani kufaka nokuphathelene brand imibala kanye nezinhlobo zemibhalo, okubhala, lokuhweba, logo, isibonakaliso imvilophi umbhalo kanye ikhadi lebhizinisi.

ungubani Corporate Ungase futhi aqukethe izingcezwana ezengeziwe: izinto eziyizikhumbuzo zonke izinhlobo ongaphandle kanye inthanethi nokukhangisa, amafolda, amaphakheji. Lokhu kungafaka pos-izinto, isiqubulo (Isiqubulo), isethulo multimedia, iwebhusayithi kanye incwajana, ukukhangisa ongaphandle, uhla lwamanani.

Umsebenzi oyinhloko futhi eyinhloko ungubani

Injongo eyinhloko ungubani ukutshela mayelana nebhizinisi ethile ngamafuphi, ngokucacile, futhi ukuze is ngokuqinile egxilile in imemori. Lokhu akuhileli nje isitayela imfashini nelogo enhle, kodwa kuyadingeka ukuthi Identity ngokuqinile ugcizelela izimbangi yenkampani iketanga. Kufanele wenze corporation engavamile futhi othakazelisayo for ababambisene kanye namakhasimende. Ukuhlobana - akuvamile, kodwa izinga elula esichaza Identity ezinhle. I-logo ukutshela ke mayelana nenkampani, hhayi kunoma yimuphi omunye.

Imithetho ungubani yenkampani

ungubani Corporate ngeke banelilungelo khona, uma labo abenza ke, ngeke unamathele imithetho eyisisekelo yendalo yayo. Ngakho, umthetho wokuqala uthi uma udala isithombe yebhizinisi kufanele uqale kusukela isithombe. Uma uzama ukukhuthaza automaker ke musa ukuyisebenzisela ukukhangisa isithombe esitimela. Isithombe liyadingeka silondoloze umbono zebhizinisi. Kuphela kulesi simo-ke kuyoba lula, futhi uzokhumbula isikhathi eside.

inombolo Rule ezimbili uthi asikho isidingo ukunikeza indima logo ezinkulu. Namuhla, amabhizinisi amaningi ungakwazi ukuphila ngaphandle-ke, noma njengoba logo kungaba igama loqobo inkampani. Ilogo Inkampani "Beeline" akazi cishe akekho, kodwa ikhona. Kodwa imibala ezinkampani - imivimbo yellow futhi omnyama - yibo bonke abantu. Wonke umuntu uyazi ukuthi bamele opharetha mobile.

A imithetho embalwa

Elinye iphuzu elibalulekile: akukuhle overdo ngayo izinto. Ngenxa ukuhlonza okubonakalayo Identity kumele baphendule imibuzo emibili: 'Kuyini lokhu inkampani? " futhi "Kungani kudingeka iklayenti?" Yingakho esiphethweni ukuthi ubophekile ukondla ngokugcwele imibono ale Nhlangano. Futhi imfundiso ngokwayo kuhilela izimiso ukuphathwa, amasiko ezinkampani imikhakha labo abangase babe abathengi.

Futhi umthetho wokugcina - kuba komphakathi, okungukuthi, umqondo ukuthi ungubani yenkampani nizosebenza abezindaba.

Identity - into edingekayo

Ngakho, liyini ungubani yenkampani (Identity) siyaqonda. Kodwa kubalulekile ukuba inkampani? Yiqiniso, kungcono isiqinisekiso inhlanhla kunoma iphrojekthi ibhizinisi. Njalo inkampani yimpumelelo kakhulu ngokuqinile uqaphe izinga ubunikazi bayo yenkampani. Ithuthukisa ubuhle bayo nokuhlobana. Kaningi kuyenzeka ukuthi ukuze ulethe Corporation aphume esibucayi, kubalulekile ukuba ukushintsha wokuzimela. Futhi, ukushintsha kwendlela yokuloba resort esimweni lapho inkampani idinga ukungena emakethe entsha noma ukucacisa imisebenzi yayo.

Identity kuyinto banner ingaphansi lapho uma usomabhizinisi. Kuyamangalisa kubalulekile ukuba isitayela isignesha nelogo enhle, ngoba lezi ebekelwe ukusetshenziswa nokuthi kaningi, ngokusho kwakhe lo wokugada.