Event Management - ukuphathwa kwenhlangano imicimbi. Izinkundla-uhlelo lokuphatha nokuthuthukisa izindawo salo eRussia

Event Management - iqoqo izenzo ezenziwayo ukwakha mass nezenzakalo corporate. Kulokhu, owokuqala ukunika ukwesekwa eqinile izinkampani zokukhangisa, kuyilapho yokugcina lapho siqondiswa ukuba nasekuqiniseni umoya ngaphakathi corporations.

Izinkundla zokuphatha is ngaphansi elinye igama eyaziwa - ". Umcimbi" umsebenzi wayo lomkhulu inhlangano imisebenzi evamile izinkundla ezinkulu ukuthi esiyokhunjulwa isikhathi eside nangemva kokuqedwa kwalo.

Umlando omncane

Uma sicabangela lokhu umqondo kwisi ngesiNgisi, umcimbi, umcimbi. Sourcebook ukuthi izenzakalo ukuzijabulisa uqala ukuvela ekuqaleni kwekhulu le-19 ezaziwayo. Ngaleso sikhathi, ukudayiswa kwamathikithi imicimbi ehlukahlukene lezemidlalo. Kulesi futhi Olympics isibonelo, eGreece yasendulo, ngaphambi noma imincintiswano ehlukahlukene eRoma sidilizwa kungashiwo ukuthi lalotshwa ukuze ukuzijabulisa.

umcimbi Imenenja esiko Joe Goldblatt wafakazela ukuthi ubungcweti umhleli imisebenzi ehlukahlukene ezokungcebeleka kuhlehlela emuva ekhulwini lama-20 (ngo-1955 - Opening of "Disneyland"). Le ndoda emangalisayo bakholwe, ngoba nguye umsunguli International Community izinkundla-ukuphathwa. Wabuye athuthukile ukuqeqeshwa kuqala izifundo emhlabeni futhi professional Uhlelo isitifiketi kule ndawo.

Isimo samanje ukuphathwa umcimbi

Njengoba wazi, umphakathi wanamuhla sinezici ezimbili eziyinhloko - ekukhiqizweni kanye ukusetshenziswa. Yibo owathonya isidingo esilokhu sanda umcimbi-marketing.

Njengoba wazi, umphakathi wanamuhla sinezici ezimbili eziyinhloko - ekukhiqizweni kanye ukusetshenziswa. Yibo owathonya isidingo esilokhu sanda umcimbi-marketing.

ERussia, ukuphathwa umcimbi ubanjwe on ngokushesha. Ngakho, e-USSR, kulolu hlobo lwenkonzo letiniketwa ngumbuso isikhathi eside, futhi wazala umthwalo wokuhlela imicimbi grand (isib iMidlalo Yama-Olympic).

Usizo lwabenza imisenenzi umcimbi inkampani eRussia waqala imisebenzi yayo kuphela 90s kwekhulu lama-20. Ngenxa ubunjalo kulo mkhakha womsebenzi kwathi ukuze iningi ochwepheshe kwakunezilinganiso show ibhizinisi. Ngakho-ke, eminye imisebenzi eyenziwa kuleyo minyaka, hhayi ngenxa bayazuza, futhi umkhaza evamile.

With ukuthuthukiswa ngosiko uye waqhubeka avuke funa hhayi kuphela umcimbi-marketing, kodwa futhi ukuphathwa umcimbi okhokhelwayo. Akumelwe nje ikhono kodwa futhi ube ezihlukahlukene amathuluzi nolwazi emkhakheni wezokusebenza kwengqondo. Esikhathini kumumo wamanje ejensi e isimo kukhona izisebenzi ezinekhono kuthiwa uyakwazi ukuhlela noma yimuphi umcimbi. Singasho futhi kuthathwa ngokuthi le nqubo wemboni wayenikeza abantu izinkonzo uzobe kuqhutshekwe athuthukile.

Isenzakalo kwemicimbi efana

Ngakho, indlela ungaqala umcimbi? Izizathu ukuthi kukhona "kuyisandulela", ngemva kwalokho enhlanganweni imicimbi, kungaba zihluke kakhulu. Kuya ngemvelo kanye nezinhloso, kubalulekile ukuhlukanisa izenzo ezilandelayo: izingqungquthela, izenzakalo, izifundo zokuqeqesha, imihlangano kanye sessions, kanye nemigubho. Phakathi nemisebenzi abathintekayo ukuphathwa umcimbi zimi kanje: Isikhwama-ngumfuyi (imali ngenjongo ethile), siyakuhalalisela, emikhosini, imikhosi, imicimbi yezemidlalo, amakhonsathi kanye ukusebenza zomculo, kanye imikhosi mass. Into esemqoka kule nqubo - ukusetshenziswa ngokufanele zonke izikhathi futhi inhlangano lomkhosi ne benzuzo.

It is ngokuhlangenwe nakho ukuthi inhlangano izenzakalo, ngisho nomncane kunabo e ububanzi, kungase kudinge umzamo abalulekile kanye nezindleko (impahla nabanengqondo) eyaziwa. Ngakho-ke, i-ukulungiselela qualitative ka ukuliqonda eningiliziwe ultimate izifiso, izimpokophelo emphakathini ofiselekayo. Kuphela ngemuva kokuthola izimpendulo umnyuziki zale mibuzo usungaqala ngokushesha umcimbi ukuphathwa. Nokho, ukuhlela okufanele wacabanga izikhundla ezithile eziyinhloko, okuzoxoxwa olwengeziwe.

isabelomali

Leli gama kunqunywa ukubaluleka izenzakalo zesikhathi esizayo. Ngokwesibonelo, okunomsoco party yenkampani kubiza phezulu kuya kwezingu-20 cu. Umcimbi ezahlukene isikali (isb, ovelele ekhonsathini oyiculayo) kuyinto ukuphathwa isenzakalo esihluke ngokuphelele. Le iholidi esiphezulu nge imisebenzi eyengeziwe enhlanganweni: cindezela izingqungquthela, cindezela izingxoxo kanye ithelevishini. Izindleko ezinjalo izenzakalo ezinkulu ngokuvamile ifinyelela ngezabelo ezinkulu.

plan of action

Ayikho isinyathelo esingabalulekile kangako, u ogxile inhlangano lomcimbi, - uhlelo. Ukudweba uhlu ezithile nezindaba okufanele kubhekwane futhi isikhathi kuzovumela hhayi kuphela ukuhlela iholide ethile, kodwa futhi ukwakheka kahle nezilinganiso izindleko kuye.

abasebenzi

Lesi sivumelwano mayelana nodaba abasebenzi nje okudingeka usebenzele kuzo inhlangano imisebenzi kwenziwa ngendlela efanele. Ngakho, isinyathelo sokuqala ukucacisa inombolo abasebenzi ngesikhathi esithile umkhosi abaculi, onjiniyela umsindo, ochwepheshe emhlabeni. Sidinga ukuqonda ngokucacile ukuthi bangaki abantu ngeke zenziwe ukulethwa imishini, ukulungiswa kwendawo, kanye nezinkampani osonkontileka.

abaxhasi Ukuheha

Inhlangano nokuziphatha imisebenzi avame kwenziwe ngosizo uxhaso. Nokho, ngezinye izikhathi, iholide yenkampani kule nkampani labetibambile yayo. Konke kuncike ngokuthi ingakanani le noma leyo nhlangano.

Ukuheha nokunakwa emphakathini

Munye walemisebenti ezibaluleke kakhulu, okuyinto ezama ukuxazulula ukuphathwa sehlakalo ukuthola emphakathini kunesidingo. Ngakho-ke, uma uhlela izinyathelo ezidingekayo ukuze simele ngokuqondile, kulokho amanani nokuthi yini nohlobo impendulo nesenzakalo esithile, kuyatuseka ukuthola.

Ukuzibandakanya besithathu

Nge lolu daba noma kunjalo ubhekene saqala semicimbi noma Marketing Manager. Inhlangano imicimbi ye ngesilinganiso ebanzi uthemba ochwepheshe. Naphezu kweqiniso lokuthi amaholide afana kungase siphumele ukwenza ezibizayo kancane, agency ekhethekile ukuzigwema kakhulu, ukuthatha phezu ulithola lonke yonke imisebenzi.

Ongoti, esebenza ngokulandela imithetho ziqale umqondo jikelele. Futhi kuphela ke, usebenzisa lokusungula ukunikela umbono wokuthi kungaba le nkulumo esiphezulu ubuntu kanye okushiwo izenzakalo zesikhathi esizayo.

Isinyathelo esilandelayo kokokusebenza ofanele futhi izindawo. iphuzu Kunalokho ebalulekile kule nqubo ukwakha iskripthi esiphelele. I Ochwepheshe alama-ejensi ekusebenta izobanjelwa izingxoxo osonkontileka, ekutholeni professional onjiniyela umsindo kanye abethuli. Futhi, ochwepheshe uzothola indlela kanjani ukusindisa ku eminye imininingwane, kodwa ungaphuthelwa lutho okumatasa iholide.

inhlangano Ngini ephumelelayo izenzakalo eziyokwenzeka nge ukubandakanywa ejensi ezifanele ongoti, ikakhulukazi ubudlelwane zomphakathi. Ngokwesibonelo, ama-ejensi yokukhulumisana sezisungule eside oxhumana nabo abezindaba, ingafinyelela emphakathini isheshe. Professionals ukufeza izinhloso zasebenzisa izindlela ezihlukahlukene ukusabalalisa ulwazi: oqondile-imeyli, ukukhangisa ongaphandle, nokubika ulwazi izethameli eziqondiwe ngosizo imithombo ekhethekile. Ngakho, izinkampani ezinkulu yesimanje Russian ibhekene nesidingo ukuhlela ukugubha iqhaza ochwepheshe.

Ukuqhathanisa umkhuba entshonalanga

E-West, event management - it is a entsha uhlobo lwebhizinisi, kunganikeza akukho kuka engamashumi amabili. Ukunakwa osomabhizinisi Russian yasinamathela leli bhizinisi kuphela 90s phakathi. Phakathi nale nkathi, kumnotho wasekhaya lavuselelwa futhi baba ngendlela ethile ennobles imisebenzi ehlukahlukene. Izinkundla-ukuphathwa isibe omunye ochwepheshe likufuna kakhulu emakethe kwezokuxhumana. Inombolo ejensi ukuthi ukunikeza lezo zinhlobo masevisi njalo okwandayo, futhi emicimbini yomphakathi ziqala ukuthatha orientation European, hhayi kuphela e Moscow kodwa futhi ezindaweni eziyinhloko.

Nokho, inhlangano izenzakalo bonke osayizi kufanele acabangele izici of yokucabanga kazwelonke: uma edilini - kukho kuze kube sekuseni. Lokhu nobubanzi umphefumulo Russian ngezinye izikhathi kudala ubunzima obuthile, kodwa umphumela alikho abathintekayo nganoma iyiphi indlela.

Kufanele kuphawulwe ukuthi kulo mkhakha womsebenzi amathemba ezibanzi. Ngesikhathi esifanayo ukukwazisa ukuthi lokho amasevisi emakethe is bakheké ngokuphelele, ekuseni khulu. Ngokuvamile, khona amanani aphansi ngezithukuthuku izinga kule nkampani ukuze umsebenzi ngenxa yokungabi bikho isiko izinkampani ezahlukene event management. Ngakho, abaningi kufanele sikhumbule ukuthi isidingo ukugubha uNcibijane noma esenzeka inkampani izinsuku ezimbalwa ngaphambi umcimbi. Futhi eqinisweni, izindleko ezifanele kumele abhalwe out in the silinganiso okungenani elinye eziyisithupha izinyanga walo mkhosi.

ukuphathwa Izinkundla izifundo

Ngeshwa, izikhungo zemfundo, okwakuyoholela ukulungiselela Ochwepheshe enjalo ingekho. Lokhu umsebenzi ngokuvamile balukhulume abaculi, odokotela bengqondo, othisha nabakhangisi. Ezimweni eziningi, abantu uthole umsebenzi «umcimbi Imenenja" ngaphandle imfundo ekhethekile. Izifundo Site yilabo kuphela lodaba enibaziyo izinto eziyisisekelo ukuphathwa mcimbi. Ngeshwa, abayikho okuncane kakhulu.

Ngokuvamile, isehlakalo-ejensi bekwi ukuqeqesha izisebenzi zayo. Ukuze wenze lokhu, abaqeqeshwayo baqashwe. Futhi kuphela ngokuhle kunakho konke kwawo babhalisele isimo.

Beka phambili izidingo ukhetho

Asikwazi ukusho ngokuqiniseka ukuthi umsebenzi umphathi kulesi sigaba - indlela yakhe yokuphila. Yingakho umuntu amkhethile lo msebenzi ube nezimfanelo ngqo ezisukunyiswe imisebenzi yakhe okhokhelwayo.

I ezidingekayo izimfanelo siqu umcimbi Imenenja:

- uhlamvu ovulekile futhi bejabule, sociability, futhi ine ukubukeka;

- amakhono zokudala futhi kwezobuciko;

- sicubungule ukucabanga;

- ukusebenza okuphezulu futhi ukucindezeleka;

- ubuholi ;

- amakhono yenhlangano;

- ukuzimisela nokuzithiba ngcono.

Kususelwa uhlu ngenhla izici, kumele kuphetfwe ukuthi sekhaya futhi phlegmatic kangcono kule ndawo azisebenzi.

Abantu lokhu umsebenzi ube amathalenta kwezobuciko futhi zokudala. Nokho, kubaluleke kakhulu kulokhu, zuza namakhono yenhlangano. Umphathi kufanele lokubekwa eqhulwini kodaba lokuvulwa kahle futhi sifinyelele imigomo kumnyama kubomvu. Futhi, kufanele ifa ikhono ukusebenza omningi ulwazi kanye ithalente lokukholisa.

Ngakho, kungase kubonakale sengathi into iyinkimbinkimbi lokhu ukuphathwa mcimbi. Lapho ukufunda ngesikhathi esifanayo, liphinde ngeke kucace ngokuphelele. Ungase usho into eyodwa ngokuqinisekile - uma umuntu okungenani isigamu salabo izimfanelo, okuyinto kulesi sihloko uphawule, kungase kudingeke ukuba azame ukusiza ekuhleleni umcimbi, isibonelo, inkampani lapho usebenza. Futhi uma kuyintando yakhe enhle futhi uthanda ukukwenza, khona-ke siyasibona kakade ukunikeza amasevisi abo nezinye izinkampani.

Izikhombisi eyinhloko ukuphathwa umcimbi

Namuhla ochwepheshe PR-ibhizinisi abelwe zici ukuphathwa kumcimbi: inhlangano imisebenzi yangaphakathi ezinkampani ukuthi kuhloswe ngazo ukuqinisa umoya ibhizinisi; izenzo ezinkulu ezinkulu.

Nokho, esimweni ngasinye, ochwepheshe zivela imisebenzi badinga ukuxazulula. Le mfundiso eyasungulwa ethi eqondile yezinhloso kuzokusiza ukhethe kusuka amathuluzi anhlobonhlobo akha, okuyinto efanelekayo endabeni ethile. Cabangela isibonelo esilandelayo.

Ngokwesibonelo, inkampani eyenza imithi umcimbi-ejensi wayalelwa ukugubha iminyaka engu-wesihlanu lwakhe lokuzalwa. Lo mgubho isikali ngokuyinhloko, kuqinisa umoya yenkampani. Ngakho-ke, njengoba option best sasibhekwa njengophawu lokuthi kokushiya iqembu kuya club lizwe. Njengoba izindlela ngempela efanelekayo yokuxhumana oyikhethile ithimba imincintiswano ezemidlalo edluliselwe uhlanga, isenzakalo esivelele leli holidi lenziwa ukunikeza amathuba kakhulu kunoma ngubani ofuna ukuba abone umuzi kusuka ibhaluni.