Beer "Tuborg": umenzi, isithombe, ukubuyekezwa

Ngokokuqala ngqá mayelana ubhiya "Tuborg" yabe seyaziwa ngasekupheleni kwekhulu le-19. Akekho-ke akakwazanga ucabanga ukuthi lo mkhiqizo kuzoletha ezweni layo njalo emhlabeni ngempela abadumile.

indaba endala

Konke kwaqala eDenmark. Kwakulapho ngo-1873, kusukela Copenhagen engaziwa Karl Tetgen eyakhelwe isitshalo ukwenziwa kukabhiya odumile kungasho neze kude. Waqamba igama layo ubhiya wakhe "Tuborg 'behlonipha enqabeni eponymous, okuyinto ngekhulu le-17 kwaba impahla umthengisi abacebile Jonas Thue. Ukuze yomthengisi lendlu wawuyizingalo inqaba yangempela futhi ukuzivikela. Yingakho igama. Phela, lihunyushwe kwelesiHeberu elithi Borg Danish - ". Thue castle" a "ukhiye" futhi Tuborg angahunyushwa ngokuthi njengoba Ngakho igama lomuntu siqu futhi ngokuvamile engena indaba. Ubani nje nempela owayeke wacabanga ukuthi ngemva kweminyaka embalwa engamakhulu, igama abakhileyo Iphandle inhlokodolobha ngeke kusize ukuthi abantu emhlabeni wonke?

"Tuborg" ubhiya ngokushesha saba yintandokazi. Isizathu salokhu kwaba hhayi kuphela ukunambitheka omuhle kakhulu futhi iphunga elihle isiphuzo lasendulo. Ngokwezinga elikhulu lapha, Isimanga siwukuthi, wayedlala indima emaphaketheni. Ngaleyo minyaka, ubhiya ikakhulukazi ithengiswe imiphongolo, futhi abanikazi Tuborg wanquma wokuqala kuleli zwe ukuba awathele ibhodlela. Lokhu kuye kwaletha udumo kuze kube isiphuzo entsha.

Ububanzi "Tuborg"

Beer "Tuborg" akakwazi kudidaniswe omunye nomunye. Isizathu itholakala iresiphi yayo. Imfihlo imvubelo ekhethekile esetshenziselwa ukukhiqizwa yayo. Ukwakheka yabo ivikelwe izimfihlo zokuhweba kanye kusenhliziyweni ka ukunambitheka eyingqayizivele isiphuzo. Le nkampani okwamanje ukhiqiza izinhlobo eziningana ubhiya abadumile. Thola ukwazi kubo etafuleni usizo.

Ngayinye yalezi izinhlobo ngendlela yabo ehlukile. Kodwa into eyodwa kubahlanganisa: ukunambitheka mncane futhi ukukhanya kakhulu. "Tuborg" uphelele anomsindo, kanye nengxoxo obuseduze futhi benobungane. It has no ukufutheka esingokwemvelo likabhiya, ngakho ngesikhathi sokushisa ingilazi lokhu isiphuzo nje Irreplaceable. Ngo izitshalo yesimanje Tuborg phama glass amabhodlela, namakani nezinti kegs.

Yini umthengi?

Manje angaphezu kwayikhulu amazwe emhlabeni wonke ukuba lelisu Izitolo yayo ubhiya "Tuborg". Izibuyekezo Customer ngakho ngokuyinhloko omuhle. Abathengi bathi ubhiya Kulula kakhulu futhi ezihlwabusayo kakhulu. Kusukela ke akumele ikhanda, ngisho uma uphuza kakhulu. Leli qiniso lilodwa likhuluma izinga umkhiqizo.

Kodwa abanye nje angisithandi. Kukhona ezinye abalandeli abakholelwa ukuthi ubhiya ube namandla, elimnandi futhi ube ukufutheka evelele ukunambitheka. Abantu abanjalo ukushiya impendulo engeyinhle mayelana isiphuzo "Tuborg". abathengi abanolwazi oluncane akuzona njalo bakwazi ukuqaphela umehluko ukunambitheka kanye ukuhlukanisa ezihlukahlukene omunye komunye, ngakho kwesinye isikhathi kungasebenza kukhona nombono wokuthi wonke ubhiya kuthululwe komunye umkhumbi, amalebula ezahlukene kuphela. Kuleli buka, futhi bamshaya indiva. Ngokuvamile, iningi namanje ubeka "Tuborg" umyalo ezidlula ephakeme kunaleyo abaningi nezinye ngokulinganayo owaziwa ubhiya brand.

isiphuzo abakhiqizi

Brewery Tetgena landa amavolumu ukukhiqizwa futhi sijabulise amakhasimende ayo nge izindlela ezintsha futhi esisha. Ngakho, ngo-1880, it wethulwa ekukhiqizeni Tuborg Green, futhi ngemva kweminyaka emihlanu uvele Tuborg Gold. Abantu wayethanda ubhiya entsha "Tuborg". Abakhiqizi ozama nezimfuno zabantu. Phuza ngokuhamba kweminyaka waba ngaphezulu nabadumile ngaphezulu. Waqale ekhiqizwa kuphela emakethe yasekhaya, kodwa ekugcineni waya ukudlula lokho. Ukuze aqinise isikhundla yayo, inkampani Karl Tetgena ngo-1894 kwafika namanye Breweries nanye yezwe, futhi kwasungulwa iqembu elibizwa ngokuthi The United Breweries, okuzokwenza ancintisane edumile "Carlsberg" inkampani kuleyo minyaka.

Eminyakeni engaphansana kweshumi, kokubili phakathi isivumelwano yenkampani division of ayezozibusa kwasayinwa, futhi ngo-1970 izwe Carlsberg abadumile umane wathenga esincintisana yayo. Kusukela ngaleso sikhathi, le ethandwa ubhiya Danish eseqala ukuveza kwamanye amazwe aseYurophu. Ngo-1991, iqembu izinkampani zaseScandinavia Wajoyina e umfelandawonye ngokuthi Baltic iziPhuzo Holding, okuyinto waziphatha utshalomali yokuphisa ezweni elaliyiSoviet Union. Adume "Tuborg" waqala lweminyaka bakhe emhlabeni wonke, futhi manje, emazweni angu-21 akhiqiza ngaphansi kwelayisensi, hhayi kuphela e-Europe kodwa futhi e-Afrika nase-Asia.

Amehlo ami

Manje sekucishe kube ubani emhlabeni uyazi ukuthi kubukeka kanjani ubhiya "Tuborg". Izithombe kuhlobisa kuyo omagazini, izincwajana nemaphosta. Izithombe kungabonwa umkhiqizo yonke inkazimulo yayo. Umthengi Ungabuka ibhodlela yoqobo tube Ukugunda, okuyinto engadingi openers. Nge indandatho ekhethekile kalula isuswe kwelinye ezinyakazayo. kwakhiwa amalebula umkhiqizo ngamunye ngaphansi umbala umkhiqizo ezikuyo. Lokhu kwenziwa ukuze kuxazululeke yokufuna ubhiya e inethiwekhi ukuhweba. Curly usayizi encane Isitika uqukethe lonke ulwazi mayelana lesi siphuzo, akusho ukucinanisa ebusweni ibhodlela. Lokhu kwenza kube nokwenzeka ukuba sicabangele elikuqukethe.

I ukukhangisa ngobukhulu futhi sokubona siyisipho lesikhumbuzo kuya ubhiya abadumile, esungulwe endaweni umenzi eDenmark. Lesi sakhiwo ngesimo ukuphakama ibhodlela kwamamitha amabili nesithupha, ngaphakathi kwalo kukhona lift. Ngalo, izivakashi ekhuphukela phezulu design futhi ujabulele umbono panoramic Copenhagen.

Uyini "Tuborg" is kangcono?

Njengoba wazi, ngokuyisisekelo, "Tuborg" - ubhiya ukukhanya. Okuwukuphela Tuborg Black. Ngo ethandwa omunye brand isiphuzo lasendulo waseDenmark esikhulu kunazo zonke emhlabeni - Tuborg Green. Lokhu ungqa ukukhanya wenza kusukela manzi ahlanzekile, ukukhanya ibhali lwemithombo, imikhiqizo hop ne lwemithombo isiraphu. isiphuzo amandla kuqhathaniswa ongaphakeme futhi kufana amaphesenti 4.6 kuphela. imvubelo Special, esetshenziselwa ukulungiselela ayo, nika isiphuzo ukunambitheka esiyingqayizivele, ukunambitheka esiyingqayizivele futhi ukutlama we Foam ozinzile engilazini. Ikhwalithi yokugcina lwaziswa ngokukhethekile Ongoti yobuciko yokuphisa. Abakhiqizi abafisa ugcizelele iziphuzo ekhethekile esiyingqayizivele, posted on ilebula yayo isithombe esiqondile umqhele ukugqokwa Indlovukazi Denmark. Abantu bendawo ngisho Entela uqaphela ukuthi manje hhayi kuphela koroleva Margaret, kodwa iNkosi Tuborg. Ukuziqhathanisa nabo kanjalo nokubonwa zeningi isici kunazo zonke izinto ezingenzeka kuphela anikezwe kunoma yimuphi umkhiqizo.