1.1 Ikhasimende focus - isihluthulelo umsebenzi ngempumelelo yebhizinisi

Umsebenzi we amabhizinisi (izinhlangano) manje senzeka endaweni yokuncintisana kakhulu, ezihlukahlukene zokuxhumana ngaphakathi kanye nabangaphandle, yinkimbinkimbi izinqubo zokukhiqiza kanye isisetshenziswa izingqinamba. Sebenza ezimweni ezinjena elihlobene ne nengozi nokungaqiniseki. Lokhu kudinga ukucabanga ezintsha inhlangano, ukuthuthukiswa okuqhubekayo kanye ngcono imisebenzi yayo. Esinye sezimo ebaluleke kakhulu ekuphumeleleni kwenhlangano iba nokugxila kwawo umthengi, lapho ekukhiqizeni nokudayiswa imikhiqizo noma amasevisi esisekelwe endleleni aqonda futhi nezidingo abathengi. Injongo eyinhloko yawo ikhasimende orientation ingafika ukwaneliseka yayo futhi, ngenxa yalokho, nokugcinwa yayo nasekusindisweni. Ngesikhathi esifanayo ukwaneliseka ikhasimende kunqunywa ratio okulindele yayo kanye izinga langempela le-umkhiqizo noma isevisi kuluthola. Imisebenzi emkhakheni marketing, ukuphathwa yenhlangano kanye nokuphathwa izinga linezibonelo eziningi ukubaluleka focus wenhlangano umthengi, isibonelo:

· Izindleko edonsa amakhasimende entsha 5-10 ephakeme izikhathi kuka izindleko ukwaneliseka kanye nokugcinwa yamakhasimende akhona;

· 5% nokuncipha ezingeni outflow abathengi kungaholela ngenzuzo kwandisa amabhizinisi 25-85% (kuncike umkhakha);

· Amakhasimende abaqotho Iningi imali kuphela ngomnyaka wesibili emva kokuthenga kuqala, kanye nabanye.

Amaphuzu izincwadi umehluko oyisisekelo phakathi abathengi aneliseka futhi bajabula futhi uthi lolo namuhla ukwaneliseka umthengi yisimo ezidingekayo kodwa ayanele zokulondoloza yayo nasekusindisweni. Inhlangano ukuze kujabule ikhasimende futhi sifinyelele ubuqotho bakhe kumele kube ukunikeza kuye nomkhiqizo enjalo (noma isevisi), okuhlangabezana hhayi kuphela nezidingo zabo kanye amathemba, kodwa idlula nabo. Nge ngentuthuko evumayo ubudlelwano phakathi kwenhlangano kanye ikhasimende zidlule letigaba letilandzelako: okokuqala futhi kabusha isicelo umthengi, ikhasimende, abangane okuthembekile nozakwethu. Central ukwaneliseka ikhasimende lunikeziwe namazinga omhlaba ISO 9000. Ikakhulu, lokuqala eziyisishiyagalombili izimiso ukuphathwa izinga uthi: "Izinhlangano zincike amakhasimende abo futhi ngenxa yalokho kufanele baqonde izidingo zamakhasimende zamanje nezesikhathi esizayo, ukuhlangabezana nezidingo zamakhasimende futhi silwele idlule ikhasimende okulindelwe." Ikhasimende focus kuhilela izinyathelo ezilandelayo:

· Ukusungulwa izidingo kanye umthengi okulindele;

· Ukunqunywa izimfuneko, okuyinto idlule ikhasimende okulindelwe;

· Feza zihlolisisa isimo iindingo nalokho okulindele;

· Accounting kanye nezimfuneko nokulindelwe umthengi inqubo ukukhiqizwa kanye namasevisi;

· Ukulinganisa ngezinga langempela ukwaneliseka kwamakhasimende;

· Ukuhlolwa imiphumela eyatholakala;

· Ukuthuthukiswa wokuthatha amagadango anqophe ekwenzeni ngcono imisebenzi yenhlangano ukuthuthukisa ukwaneliseka ikhasimende [14].

Esibalulekile kule ukulandelana senzo ukukala degree of ukwaneliseka ikhasimende, njengoba kuvumela imiphumela nesilinganiso ukusungula indlela eqinisweni umthengi uyaneliseka imikhiqizo noma izinkonzo ezenziwa inhlangano. Kunezinhlobonhlobo zezindlela ekukaleni ukwaneliseka amakhasimende. Izinkomba ku wokwahlulela degree of ukwaneliseka umsebenzisi, evamile ngamaqembu amabili. Isigaba sokuqala sihlanganisa izinkomba ukuthi kuchazwa manje inqubo ukuhlaziya umsebenzi yezimboni nezomnotho isikhathi esithile:

inombolo Jikelele abathengi; inani amakhasimende elahlekile;

izibulo lochunge lokuxhumana;

yokuthengisa -Annual ikhasimende ngalinye;

- izibalo zezikhalazo ezifakwe bafaka nemisho, nabanye.

Iqembu lesibili izinkomba, okuyinto kunqunywa abathengi:

- ukwaneliseka ikhasimende;

-vazhnost kumthengi we ipharamitha esibonisa umkhiqizo noma isevisi.

Kulokhu, umsebenzisi udlala indima uchwepheshe, ngubani okubize lokhu esandleni ukuhlola sezingeni ukwaneliseka yakhe umkhiqizo noma isevisi uthenge. Izinkomba neqembu lokuqala libhekene isimo jikelele we ibhizinisi emakethe futhi ngokungaqondile Nokho, zibonisa ubuhlobo umthengi, engahambisani ethize ukwaneliseka ikhasimende, izizathu ekushintsheni umthengi zengqondo imikhiqizo noma amasevisi ibhizinisi. Ngokungafani lokuqala, iqembu izinkomba yesibili ukhombise degree of ukwaneliseka amakhasimende ethize, izidingo kanye namagunya abo. Womabili la maqembu izinkomba umphelelisi nomunye. Ukuhlolwa ukwaneliseka ikhasimende - kuyinqubo multi-step anabamemezeli izinyathelo:

· Ukulungiselela;

· Ukuhlolwa Proper degree of ukwaneliseka ikhasimende;

· Icubungula, ukuhlaziywa kanye nokuhlola design.

ukuhlolwa ukusebenza ixhomeke inhlangano ehlanganisa inqubo isitshalo:

-Define okuqukethwe ezigabeni eyinhloko inqubo;

-establishment ngaphakathi izikhulu neminyango ukuthi uzobe abantu abahilelekile kule nqubo;

-distribution phakathi kwemisebenzi kanye namandla;

-Development kwemibhalo ezifanele elawula ukuqaliswa inqubo ngaphakathi enhlanganweni.

Ukuqinisekisa umnqopho umthwalo lenhlangano nasekuthuleni inqubo, kungcono ukuba ngabele iyunithi ongakaphathelani inqubo ukukhiqizwa futhi akanandaba imiphumela ukuhlolwa. Okuqukethwe nenhlangano yenqubo zokukala izinga ukwaneliseka kwamakhasimende buvezwa ukuthi uhlobo olunjani imisebenzi wahlanganyela kule nkampani, lapho ukumaketha okusebenza, ngubani umthengi.