Uyini Ikhasi lokuhlala? Indlela Dala Ikhasi lokuhlala?

Akusiyo imfihlo ukuthi enye yezindlela emzabalazweni iklayenti kuyinto ukukhangisa. Kungase kudingeke ukubonakaliswa onhlobonhlobo, kodwa umgomo oyinhloko uyohlale omunye - ukunakwa izilaleli. muva-Internet zande okuthiwa kokwehla Amakhasi yakhelwe ukuheha abathengi siziguqule abathengi, amakhasimende, ababhalisile, nezinye amaqembu siqotho inkampani noma umkhiqizo amakhasimende. Lolu hlobo ukukhangisa Inthanethi siyasebenza kakhulu futhi ngokuvamile yezimbangela eziyinhloko ukuzuza ukwethenjwa izihlwele. Kulesi sihloko sichaza ngokuningiliziwe mayelana lokho Landing Ikhasi, ukuthi isebenza kanjani kanye okudingayo ukuze ukwazi ukudala ikhasi cababa.

Landing page: umqondo kanye nomqondo lo

Ngokuqinisekile wena nje ebhekene nale mkhuba, okwenza ezingosini ze-Internet. Mhlawumbe wena nje abazi ukuthi ubhekene nge ezifihlwe ngobuqili ukukhangisa umkhiqizo. Nokho, ngemva kokufunda lesi sihloko, ayiboni bomsebenzi ngawe. Ngakho yini Landing Ikhasi? Igama elithi lisuselwa isiZulu Ikhasi lokufikela futhi uhumusha ngokuthi "ilunga / target noma ikhasi ethengisa." Kuyinto ikhasi lewebhu eliqukethe imininingwane ebalulekile mayelana umkhiqizo noma umsebenzi, futhi isetshenziselwa ukuthuthukisa ukusebenza kwezinhlangano ukukhangisa futhi ukhulise. Thola nje - ngokusebenzisa banner Inthanethi isikhangiso noma ilinki nombuzo wokusesha. Ngokuvamile kwathatha Landing Ikhasi ivela imeyili, izincwadi zezindaba, zokuxhumana, nemikhankaso zokukhangisa ezahlukene izinjini.

Izizathu ukudalwa ikhasi lokubikezela ecacile. Bangakwazi zihlukaniswe amaqembu amathathu:

• yazise umsebenzisi ubhalisele newsletter noma umane ubhalisa kwisayithi;
• push ukulanda noma ukufaka noma iyiphi isofthiwe;
• ukuthengisa umkhiqizo othize ukukhuthazwa, yokuthengisa, nokunye. d.

Ngamafuphi izizathu ngenhla, kungenzeka lokwakha inhloso Landing Ikhasi ezifana: ukukhanyisa izivakashi abavamile ku abathengi / ababhalisile ukuyenga yona noma yisiphi isenzo esithile. Mangisho ukuthi ikhasi lokubikezela nalelo ubhekana.

Ukwahlukanisa amakhasi okufikela: izinhlobo kanye izinhlobo

Ukuqonda kwethu ukuthi Landing Ikhasi ezinjalo nokuthi kungani kudingeka ke. Nokho, kubalulekile ukwazi nokuningi - njengoba kubukeka. Kunezindlela eziningana ukuze udale ikhasi lokubikezela.

Izinhlobo ikhasi lokubikezela

Ake sibheke ethandwa kakhulu hlobo yayo:

• isayithi main;
• microsite;
• ezizimele.

Ezinye izinkampani ukudala ikhasi lokubikezela ukwaba amanye amakhasi site kwami okukhulu. Lokhu kusetshenziswa senzeka, kodwa ezimweni eziningi kuba ayizwakali. Lokhu kungenxa inqwaba izakhi navigation ekuklanyweni isayithi, okuyinto lusichezukise yomsebenzisi asuka kukhasi ukukhangisa.

Ingabe ngempumelelo ngaphezulu esimweni esithile iyohlukanisa microsite, esakhiwa Amakhasi ezintathu kuya kweziyisihlanu yokukhangisa. Ziqukethe, njengoba ubuncane, ulwazi mayelana nomkhiqizo / isevisi (kuphela ngakwesokudla), eziningi izithombe ezikhangayo namavidyo kliphu. Microsite ngokuvamile usetshenziselwa amaphromoshini yizinkampani ezinkulu.

Uhlobo ethandwa kakhulu of ikhasi lokubikezela yikhasi ezimele kokwehla. Ibizwa nangokuthi CTR-Landing. Kuyini lokhu? It uchaza sipho yokukhangisa, umsebenzi kabani main - ukugqugquzela abantu ukuba bathathe isinyathelo manje. Isiqalo Isilinganiso sokuchofoza kuyinto ichofozeke (isilinganiso isibalo sabantu abachofoze ibhena ekhasini, nesibalo okuvelayo). izimfanelo Its main - design Minimalistic, iziqubulo oshayayo, ukugxila izinzuzo kulesi siphakamiso, izinkinobho enkulu, timer Countdown. Leli khasi ubhekwa ngendlela ephumelela kunazo ukuheha abasebenzisi.

Izinhlobo ikhasi lokubikezela

Izimali nazo izinhlobo eziningana eziyisisekelo ikhasi lokubikezela. Ziyakwazi:

• viral;
• Amakhasi phambili;
• ukukhangisa.

Viral Landing-Ikhasi aliqukethe isikhangiso sobala. Lapha-ke okucashile njengoba isihloko, ividiyo noma umdlalo, futhi ilogo yenkampani ngokuvamile itholakala endaweni ethile ekhoneni / uhlangothi kanye "izenzo" unobtrusively. Kulokhu, umphumela ibangelwa lo mkhuba umsebenzisi ukuzijabulisa interactive, ngenxa yalokho wakha ithemba enganakile kule nkampani / somkhiqizo.

ikhasi Lead-isetshenziswa, njengoba umthetho, ngokuhamba ucwaningo nokumaketha. Kuyasiza ukuqoqa ulwazi olumayelana umsebenzisi target of impahla / imisebenzi ngamathuluzi afana imibuzo. Khona-ke, ngokusekelwe idatha elakhiwe ibhidi ngempumelelo.

ikhasi Ukukhangisa kokwehla kuyinto oyingozi nomthelela isivakashi. Iqukethe inqwaba sokuqhafaza, ulwazi kombhalo, isiqophi impahla. It ihlose ukuze sikhuthazeke isinyathelo ngengosi enamandla yolwazi ithonya.

Ukudala Landing: imithetho eyisisekelo

Ngaphambi kokukhuluma ngokuqondile kudalwa ikhasi lokubikezela, kudingeka siqonde ukuthi siphathelene Landing-Ikhasi timvo letehlukene. Lapha singakwazi ukuhlukanisa amaqembu okungenani ezintathu:

• Ubuchwepheshe - Ikhasi lewebhu, yakhiwa izakhi ezihlukahlukene (HTML, CSS, umbhalo, izithombe, ividiyo);
• ibhizinisi - ikhasi odlulela isivakashi ukuba isenzo esithile ukuze bathole izinzuzo (ukuthenga / okubhaliselwe);
• umsebenzisi - nekhasi lapho efika isixhumanisi kusuka search engine / namanye amasayithi / nge banner.

Uma sicabanga ngakho konke letincenye ikhasi lakho lokubikezela, ungakwazi bahlanganise nenqubo eyisisekelo ngazo okuhle Landing Ikhasi lingakhiwa. Futhi nangu ucingo lokuqala esenzweni, noma esenzweni. Ukuze-ke ukusebenza, kudingeka ulandele lemiyalelo:

• eshiwo ngokucacile - lisitshela ngokucacile umsebenzisi ukuthi okudingeka akwenze, futhi ukuthi uyakwamukeliswa ngenxa;
• zinciphise isibalo izikhalazo - lo ezimbalwa, lapho ushesha isivakashi wenza isenzo oyifunayo;
• hlala isitokwe ukwaziswa okwengeziwe - ke ekugcineni eba okunqumayo ethatha isinqumo sokugcina;
• sebenzisa izinkinobho - badinga ibonakale futhi ukhuthaze ikhomishini abahlangene bodwana ngokucwasa.

Nokho, ngaphambi kokuba sibona ucingo, umsebenzisi kumele uhlale ekhasini. Futhi lokhu udinga ukusebenzisa unhlokweni lesifanele. Kufanele ukuhlangabezana nezidingo ezilandelayo:

• alula iDemo;
• angabi muhle mayelana design (layout, ifonti);
• kube lesifinyetiwe, eziqukethe imigomo efanele.

Kubalulekile futhi ukuba ikhasi ngokwayo mnandi futhi enembile umsebenzisi. Kuze kube yimanje, kufanele wenziwe kube lula futhi kube lula kuwe, kodwa ayimkhangi. Yini ebaluleke ukuba sithi:

• zonke izakhi ze-Landing Ikhasi kufanele kusishukumisele esenzweni;
• Landing ekhasini elilodwa kufanele abe munye ucingo main esenzweni;
• ekhasini ngokwalo kufanele kube eziningi "umoya" (isikhala);
• izakhi kumele afakwe ukulandelana ecacile nenengqondo;
• esiqondisweni amehlo, ukusebenzisa izici ezibonwayo;
• kwekhasi, kuyatuseka ukuhlukanisa imibala okungafani.

Ngaphezu kwalokho, kukhona eziningi amasu ezengeziwe ezokwenza ikhasi ngempumelelo. Uyini Landing Ikhasi, uma kungekhona ukuthi lukwazi ukushukumisa abantu ukuba bathathe isinyathelo besikhashana? Futhi ukwenza kube okwamanje Ingabangela yimuphi umkhawulo -. Ukungabi kwesikhathi, umkhiqizo, njll Ukwakha umuzwa wokuphuthuma, ukubeka izikhathi ikhasi countdown, asele ngaphambi kokuphela izaphulelo noma ukubala inani imikhiqizo etholakala.

Elinye iphuzu elibalulekile - ukukholisa umsebenzisi ukuphepha ngokuphelele nokwethembeka ikhomishana yanoma yisiphi isinyathelo. Ukuze wenze lokhu, beka ikhasi idatha zomphakathi ezivela amasevisi wewebhu ogunyaziwe (isibonelo, inombolo ukuthandwa ku "VC" noma "Feysbuke"), ungayisebenzisi kobufakazi mbumbulu be, setha izakhi ukwethenjwa eduze esenzweni.

Ngokulandela lokhu amathiphu imphendvulo lesebaleni kodvwa lebalulekile, uzokwazi ukudala i esebenza kahle Landing Ikhasi.

isiphetho

Ukukhangisa - injini yanoma iyiphi kwebhizinisi. Kuyi-Internet, ke ozuza kwetinhlobo letikhetsekile kanye ukubonakaliswa. Kulesi sihloko, sabuka lokho ikhasi Landing futhi usebenza ibhizinisi kanjani. Futhi bafunda kanjalo-ke kwenzeka kanjani ukuthi lihlanganisa siphi obusa kudingeka silandele ukuze udale ikhasi ezinhle kokwehla. Sebenzisa amacebiso ahlinzekwa belungiselela ikhasi lokubikezela ibhizinisi lakho siqu. Ngikufisela inhlahla!