Ukusebenza kwe-injini yokusesha - I-Element Basic ye-Promotion Site

Emva kokudala nokubeka iwebhusayithi yakho kwi-intanethi, udinga ukuqala inqubo yokukhuthazwa nokukhuthazwa kwayo. Ngokuqinisekile, wonke umuntu uyazi ngesidingo sokugqugquzela nokwandisa noma iyiphi imithombo, njengoba nje iphrojekthi ye-intanethi evakashelwe kuyokwazi ukuletha imiphumela edingekayo kuyo kanye nengeniso yangempela.

Indlela yokuqala nokuphumelela kakhulu yokukhuthazwa kwanoma yiliphi iphrojekthi ye-intanethi yi-search engine optimization (SEO). Ukusebenza kahle kwalesi sakhiwo kuyinkimbinkimbi eyinkimbinkimbi futhi echitha isikhathi, ebuye ibe nezinxenye eziningana noma izigaba. Zonke izigaba zokuthuthukisa zihlose ukwandisa ukubaluleka kwamakhasi esayithi kuma- intanethi e- Intanethi. Kungani ngidinga ukuthuthukisa isikhundla sami ezinjini zokusesha? Iqiniso liwukuthi iningi labantu abasebenzisa i-intanethi bafika kumasayithi besebenzisa izinjini, futhi amaphesenti angaba ngu-70-80 awo angaboni ngisho nekhasi lesibili lomphumela wombuzo othize. Ngezizathu ezibalulwe ngenhla, kudingekile ukuba ube endaweni ephakeme lapho ukhiphe umbuzo oyinhloko we-search engine.

Izitebhisi zokusesha injini SEO

1. Ukuhlaziywa kwesayithi, elihlanganisa ekunqumeni imigomo, amathemba, izingqinamba ngqo kanye nokugxila kwiprojekthi. Ngesikhathi esifanayo, ubudala nobulili besilinganiso sabathengi be-site sinqunywa.

2. Ngokusekelwe kwimiphumela yesigaba sokuqala, uhlu lwamagama angukhiye kanye nemishwana ihlanganiswa. Uma ukhetha amagama angukhiye afanelekayo, inani lezicelo kanye nokuncintisana kwamagama akhethiwe nemishwana kunqunywa. Njengomthetho, kuphumelela kakhulu ukukhulisa isayithi ngezicelo eziphansi kakhulu nezivame kakhulu, ngoba cishe akunakwenzeka ukuncintisana nezinye izinsiza usebenzisa imibuzo ephezulu.

3. Isigaba se-SEO-copywriting. Kulesi sigaba, imibhalo emihle ye-SEO ihlanganiswa, ebeka kahle amagama angukhiye akhethiwe ekhasini ngalinye lesayithi. Kubalulekile ukuqonda ukuthi kuphela ochwepheshe abangabhala amathekisthi aqinisekisiwe, ngoba ingxenye yombhalo yendawo isetshenziswe yizinjini kanye namathekisthi angalungile angalahla yonke imisebenzi yokwenza umsebenzi we-SEO.

4. Umsebenzi oningiliziwe wenziwa ukwandisa zonke izakhiwo zesayithi. Izixhumanisi ezibekwa kahle, ibalazwe lesayithi elinamandla lihlanganiswa , elibhekise ngokujulile ukusebenza kokufakwa kwamakhasi okugcwele ngamarobhothi okusesha.

5. Sisebenza nazo zonke izikripthi zesayithi, ikhodi yohlelo lwamakhasi ilungiswa, ngamanye amazwi wonke umsebenzi wezobuchwepheshe esakhiweni wenziwa. Okuqukethwe kombhalo okuhlanganisiwe kufakwe kusetshenziswa amathegi adingekayo ukuze kukhuliswe ukuhambisana kwamakhasi ezinsiza.

6. Umsebenzi wokusebenza wangaphandle, okubandakanya ukubeka izixhumanisi kwi-Inthanethi, okungukuthi, kwezinye izinsiza ezifanayo ezifanayo. Izixhumanisi kumthombo wakho kwi-intanethi nazo zandisa ukuhambelana nokubaluleka kwayo, ukwandisa iTCI ne-PR yesayithi.

Okwamanje, ukusekela injini yokusesha kuyisici esiyinhloko sokukhuthazwa kwanoma isiphi isayithi. Kufanelekile ukuphawula ukuthi izinkampani kuphela zokwenza umsebenzi wezobuchwepheshe zingakwazi ukuthuthukisa nokwenza ngcono imithombo yakho, ngoba ngaphandle kokuthola amakhono adingekayo nolwazi lwama-algorithms wokusesha injini, akunakwenzeka ukuthuthukisa ngokwengqondo isayithi. Ungagcini izinga lokusebenzisa injini yokusesha, ngoba nje imithombo ehlelwe kahle ingaletha imiphumela edingekayo kuyo nakakhulu kunokukhokha yonke imali esetshenzisiwe.