Usezingeni - kusho ukuthini lokhu?

Kubantu bokuqala be-webmasters kanye ne-SEO-optimizers kubaluleke kakhulu ukwazi ukuthi kuhlela kanjani ukuhlela kabusha. Yikuphi lokhu nokuthi ungayisebenzisa kanjani - funda lesi sihloko.

Usezingeni ...

Leli gama, naphezu kokuyinkimbinkimbi yalo, libhekene nenye yezinto ezisemqoka kakhulu ekuthuthukiseni isayithi, okungukuthi ukwakhiwa kobukhosi bayo ezinjini ezithonya izicelo zomsebenzisi. Akucaci ngokuphelele? Khona-ke sizophendula ngamazwi alula embuzweni wokuthi ngabe ngabe yikuphi. Leli gama lisho ukulinganisa okuqukethwe komthombo wewebhu kwisicelo somsebenzisi othize nokubeka imiphumela yosesho ezindaweni eziphakeme.

Yingakho kubaluleke kakhulu ukuthi umphathi wewebhu afake izinkomba ezizokwandisa ukutholakala kwemithombo, futhi ngenxa yalokho, ukwandisa amaholo avela kusayithi.

Izici ezisemqoka

Izici eziyinhloko ezisemqoka ezinkambisweni zokusesha ezifana ne-Yandex ne-Google zifaka izici zangaphakathi nangaphandle. Okokuqala kufaka:

• Ukubhala umbhalo. Okungukuthi, umbhalo obuningi wemithombo uhambisana nesicelo somsebenzisi.
• Ikhwalithi yokuqukethwe. Lokhu kufaka hlangana nokufunda nokubhala kombhalo, ubujamo bawo nokuhlukileko. Ngokubhala nokubhala, konke kucacile - sibhala ngokwemithetho yolimi lwesiRussia bese uzama ukukopisha izinto ezithunyelwe kwiWebhu. Futhi kuthiwani ngemvelo? Lokhu kusho ukusetshenziswa kwamagama embhalweni. Okusho ukuthi, injini yokusesha ibala inani lezinto ezikhona zegama / ibinzana elithile futhi lilifanisa nenani elilinganiselwe kumininingwane yedokhumenti. Ngakho-ke, lo mbhalo uhlolwe "ukuchithwa ngaphezulu" kwamagama angukhiye. Uma kusayithi kukhona okuqukethwe okungeyona ejwayelekile noma okuqukethwe okudala, khona-ke injini yokusesha ingasebenzisa isihlungi kuleyo nsiza.
• Izakhiwo zesayithi. Le parameter iqondwa njengeminyaka yobuchwepheshe, ifomethi yedokhumenti, ukutholakala kwamagama angukhiye ehlokweni, kanye nekhwalithi yendawo yezindadi. Ubudala besayithi yinani lezinsuku noma iminyaka kusukela ngesikhathi lishaya inkomba yosesho lokusesha kanye nesikhathi sekhasi lewebhu elihlolwe. Ukuze usezingeni, lokhu kuyinto ebaluleke kakhulu. Isibonelo, ngokwezicelo ezithile, i- "Yandex" ivimbela ukushaya komthombo kumagazini wokusesha, uma iminyaka yobudala ingaphansi konyaka. Kuhlelo lwe-Google ngalezi zinhloso, kune "sandbox". Ngokusho kwezitatimende ze-SEOs zezobuchwepheshe, imithombo iqala ukusebenza kahle ngemva kweminyaka emithathu "yokuphila".

Ukuze uthole ukukhuthazwa kwewebsite okuhle, kunconywa ukuthi usebenzise amadokhumenti afana ne-html. Zibalwa kangcono kunamanye amafomethi. Uma kukhona amagama angukhiye kusihloko sedokhumenti ne-URL yayo, injini yokusesha ingasebenzisa isihlungi kwimithombo. Ikhwalithi yendawo yesizinda nayo iyakuthinta simo. Kuyini lokhu? Lona indawo lapho isayithi lakho libhaliswe khona. Uma itholakala endaweni ye-zapamlennoy noma indawo enokuzethemba okuphansi, akufanele ulindele izikhundla eziphezulu emiphumeleni yokukhishwa.

Izici zangaphandle zokubala

• Izici eziqinile. Abaxhomeki embuzweni lapho injini yokusesha kufanele inqume khona ukufaneleka kwedokhumenti. Zihlanganisa isikhundla sekhasi, i-TCI, njll.
• Izici ezinamandla. Lezi zihlanganisa ukubaluleka kombhalo wokuxhumanisa kwisicelo somsebenzisi.

Iziphetho

Injini ngayinye yokusesha isebenzisa indlela yayo yesimo. Isibonelo sendlela izinjini zokusesha ezenza ngayo lokhu zingatholakala ngqo kumakhasi asemqoka amasayithi anjalo. Izinkampani ezifana ne-Yandex ne-Google ngokwazo zinesithakazelo ekugqaliseni ezinye zezici zokusebenza kwamarobhothi, ngoba lokhu kuthinta ngokuqondile izinga lemiphumela yosesho futhi, ngenxa yalokho, izinga lokwaneliseka kwezicelo zomsebenzisi.

Yona kanye isihloko sokuthuthukisa izinsiza ze-intanethi zezinjini zokusesha ziyinkimbinkimbi kakhulu, ngakho-ke sithemba ukuthi okungenani incane ingayiphendula lo mbuzo mayelana nokuthi yikuphi okulinganayo.