Ukuhlaziywa kwe-PEST: isibonelo sohlelo lokusebenza

Ukuhlaziywa kwe-PEST kungenye yamathuluzi wokumaketha asetshenziselwa ukuphenya izinto zangaphandle ezithinta imisebenzi yenkampani. Kuphumelela ekuthuthukiseni amasu kanye nezinhlelo zesikhathi eside.

Ukuhlaziywa kwe-PEST kuhloswe ukutadisha izindawo ezilandelayo:

"P" (ezombusazwe) yizombusazwe;

"E" (umnotho) - umnotho;

"S" (umphakathi) - umphakathi, ubudlelwane bezenhlalakahle ;

"T" (ubuchwepheshe) - izici zobuchwepheshe.

Kuyaziwa nangokuthi ukuhlaziywa kwe-STEP, kodwa isisekelo salo asishintshi. Abathengisi abaningi banwetshela izifundo zabo zemvelo, besebenzisa izifundo ezijwayelekile ukuhlaziywa kwezindawo ezengeziwe zomphakathi.

Lolu hlobo locwaningo, ngokungafani nokuhlaziywa kwe-swot, luhlose ukutadisha izinto zangaphandle ezithinta ngqo noma ngokungaqondile imisebenzi yenkampani.

Isici sezombangazwe

Ukuhlaziywa kwe-PEST usebenzisa isibonelo sokutadisha isimo sezombangazwe kungasiza ekuphenduleni ngesikhathi esifanele ukushintshwa kwisigaba somthetho noma intela kwimisebenzi yebhizinisi. Ngenxa yolwazi olutholakala ngesikhathi esifushane kakhulu, inkampani ithola inzuzo yokuncintisana futhi ingagxila kwezinye izinto, ezibaluleke kakhulu. Isici sezombusazwe, ngokwengxenye ukwakha ukuhlaziywa kwe-PEST, isibonelo esingabonwa ngeso elimele, kuthinta kakhulu imisebenzi yanoma yimuphi inkampani.

Isici sezomnotho

Okokuqala, izingqinamba zangaphandle zendawo yomnotho ziphenywa, ezakha isimo sengqondo sebhizinisi elilodwa kuphela, kodwa futhi nezwe lonke. Amanani wemithombo yamandla, ukulahlekelwa kwesabelomali, izinkambiso zentela nezinye izinto eziningi yizo zindawo zokuhlaziywa kwe-PEST okuhlola. Isibonelo sethonya labo emisebenzini yebhizinisi singabonakala emiphumeleni yokukhuphuka kwamanani emali, okuholela ekuguqulweni okuhambelana namanani okwenziwe izinto noma amasevisi.

Ubukhulu bezenhlalakahle

Ukuhlaziywa kwe-PEST, isibonelo esisekucwaningweni kokuthandwa kwabathengi kanye nokulindeleke, yakha iphothifoliyo yomkhiqizo wenkampani. Izindlela zokuziphatha nezamasiko zithonya kakhulu imisebenzi yezohwebo ye-firm. Ngakho-ke, isibonelo, izimpahla ezidingekayo phakathi kwabakhileyo esifundeni esentshonalanga zingamukeleke ngokuphelele ngabantu base-Arab.

Isici sezobuchwepheshe

Ubuchwepheshe obusha njalo bunikeza inzuzo enkulu yokuncintisana kulabo abanabo. Ngenxa yalesi sizathu, kubalulekile ukuqapha ngokucophelela ukuvela kobuchwepheshe obusha emkhakheni wenkampani. Ngaphezu kwalokho, kubalulekile ukuhlaziya ukuthi kukhona noma kungenzeka ukuvela kwezimpahla ezingaqeda isidingo semikhiqizo eyenziwe. Ukuqhutshwa kokuhlaziywa kwe-PEST (isibonelo salokhu kungabonakala emlandweni wenkampani Kodak) kungaholela ekwehleni okuphelele. Ekupheleni kwekhulu lama-20, inkampani okuthiwa yi-corporation yayicabanga ukuthi izimbangi zayo eziyinhloko yizinkampani ezikhethekile ekukhiqizeni ama- movie kamera. Kodwa ngaleso sikhathi ukuthuthukiswa kwamakhamera wedijithali kwase kuqalile, okuyinto i-Kodak engazange ibaluleke kakhulu kuyo. Ngakho-ke, namuhla imakethe yemishini yezithombe zedijithali igcwele abakhiqizi, phakathi kwenkampani eyaziwa ngaphambilini engangenanga.