Post-ukukhululwa - umbiko mayelana isenzo sokugcina

Namuhla, yanoma yimuphi umcimbi (emikhulu hhayi) ephelezelwa ukukhangisa in the sakamuva abezindaba. Ngakho-ke akuyona nje izintatheli, kodwa futhi yimuphi umsebenzi inkampani, ngisho ngakho ngaphezulu copywriter kumele kube sobala ukuthi post-ukukhululwa - isebenza PR eside ukuthi libhekisela ukwaziswa, ubhalwe futhi wanyatheliswa ekupheleni umcimbi. Lokho, ekuqaleni lalotshwa ukukhululwa press, ezifana ukufika olulindelekile udumo kwezinye edolobheni, bese uzilungiselele futhi ithunyelwa post-ukukhululwa mayelana kwenzeka. Lowo Ufuna ukwenza okuhle post-ukukhululwa phezu umcimbi, isibonelo ungabheka ngokwakho. Kuyoba usizo kule ndaba, futhi lesi sihloko.

Ngubani post-ukukhululwa

Indaba ukulungele ingathunyelwa abezindaba, kabani abamele bakwazi ukuze bathamele lesi senzakalo (ngabo kuyoba lula umsebenzi), nalabo abangazange kwadingeka ithuba lokuya. Kodwa, cishe post-ukukhululwa - lena impahla ukuthi ayathanda futhi izoshicilelwa. Noma-ke iyoba isisekelo umbhalo kakade walungisa. Kwamanye abezindaba liyalingana kuyinsakavukela: ukuba ngingaphinde ngize umcimbi, kodwa ngemva baxoxelane futhi ushicilele izinto ezenziwe nge- kucatshangelwa ulwazi ezihlongozwayo. Uma ngasizathu simbe, ukukhululwa press akazange amehlo, i-post-ukukhululwa kungase olungaba isinxephezelo le.

Izimfuneko ukubhala ukwaziswa

Ake iphuzu, indlela ukuze ubhale iposi-release, bafuna ukushicilela:

• Okokuqala, umbhalo kufanele kube ulwazi. Qiniseka ulithumele usuku lomcimbi, abantu abalulekile, okuyinto ubuhanjelwe (ekhombisa izikhundla zabo). Akufanele sibakhohlwe mayelana kufinyeta.
• imfuneko Informativeness awasebenzi kuphela umbhalo, kodwa futhi izithombe. Lutho neze ungakujabulisi, izithombe usongene ngeke kudonsele ukunakekela izilaleli, okuyinto wagxila impahla. Isiphetho: Isithombe kufanele sibe sezingeni eliphezulu futhi aqukethe iinhlathululo abantu kuzo, izinto, njll Phela, ukucinga indikimba yendaba kungithinte ekuphuculeni zemilayezo ... Futhi, kuyinto efiselekayo zama hit ndoda ekulesi sithombe. Ake kuziwa ukukhiqizwa umentshisi, kusenzima in the ifremu wukuthola umuntu kusukela abasebenzi ngemuva ekhethwe kahle (kungaba ibhande elihambayo) noma umthengi, ebambe esandleni sakhe, elula.
• Incazelo format izenzakalo nezimo.
• Ukuzijwayeza kombhalo izilaleli ebanzi. Ukungabi kuwo lezinombolo esomile, jikelele, imishwana lutho. Esisemqoka ecaphuna amazwi yesiteleka kakhulu futhi izitatimende izikhulumi.

Zokubhala ezisetshenziswa okubhala kanye indlela ethile yokuma.

Post-ukukhululwa - yiphethini ethile

Kunezindlela eziningana izidingo zomthetho:

• Ukuba khona isihloko, ozokusiza ukuba baqonde kwenzakaleni nalokho Kuzoxoxwa.
• Ukutholakala Lida (isigaba ezethula), okuyinto ngenxa izenzakalo emfushane futhi equkethe kuphela eyisisekelo kunazo.
• Ukuba khona umbhalo omkhulu. Le ngxenye equkethe incazelo eningiliziwe umcimbi, izingxenye zalo.
• Ukutholakala abantu lokuxhumana ubani kuba inhlangano esinqunyiwe lomcimbi futhi ubani bayoba nethuba ukwengeza ulwazi uma enikeziwe kokuthunyelwe-ukukhululwa kuyoba okwanele.

ukulungiselela isikhathi

Post-ukukhululwa, isibonelo okuyinto avame ukubonakala ezincwadini yokukhangisa, abhalwe Bebajaha, ngaphandle ukubambezeleka unomphela. Kungenjalo, isidingo ke uzonyamalala, futhi abezindaba awunawo isifiso ukubeka izinto. Phela, ezweni lanamuhla lokuphelelwa yisikhathi inhlekelele Izindaba - lokhu kungokwemvelo.

Ngakho ukufunda post-ukukhululwa - a enemininingwane, impahla ethize ukulungiswa okuyinto kungenzeka ukusizakala nezidingo ngenhla futhi izifanekiso.