Uyini Wabezindaba? Isimemezelo Kwabezindaba isampula. Cindezela u-release kanjani ukubhala

Cindezela lokukhishwa umbiko wephephandaba owakhishwa e equkethe ulwazi oluthile. Ikakhulukazi, inhlangano noma umuntu ubonisa izindaba uqobo, ubeka isikhundla salo kule noma ukuthi udaba. Ngemva ukudala umlayezo wakho kufanele ulandele yanyatheliswa.

ulwazi olujwayelekile

Umlayezo ngokuvamile inikeza nezikhulu inhlangano ngesimo izimpendulo kunoma okuxoxwa ngazo. State iziphathimandla ngezinye izikhathi umkhiqizo emaphepheni ngesimo izimpendulo zemibuzo. Umbiko wokuqala emlandweni yanyatheliswa ngo-1906, ngo-October 30. Umbhali wayo waba nguyise wabahlala PR yesimanje Ivy Lee. Ulwazi kwakuhlangene ne yenhlekelele eyenzeka ku ujantshi ePennsylvania. Ukuchaza ukuthi yini owakhishwa abezindaba, uzobe kangcono lapho sicabangela izinjongo zalo. Okokuqala kumele wathi lona idokhumenti labalulekile eluLwimi PR-inkampani. Kwaba sibonga kuye ukuthi izintatheli izomsiza, kubalulekile futhi ukwaziswa okuthakazelisayo ezenzakalweni ezazenzeka kuleli noma ukuthi sithombe. Nokho, i-press nabezindaba okungukuthi ngaso sonke isikhathi ezithakazelisayo. Izintatheli pay ukunakekela ngempela ebalulekile, e yabo imibono, intuthuko. Labo noma eminye imicimbi kumele okwengeziwe eqonda kuzithameli ezithile noma umphakathi.

Izimfuneko material

Lokho umbiko yanyatheliswa, kumelwe kwenziwe ngokuvumelana nezimiso ezithile. Okokuqala, njengoba kushiwo ngenhla, ulwazi kufanele kube mnandi ngempela - okuqinisekisiwe ukuhlala ngaphandle ukunakwa uninformative press. Indlela ukubhala umlayezo? Yini amaphuzu ayisihluthulelo kufanele egqanyisiwe? Nanka amanye amathiphu ezivela kochwepheshe:

1. Umlayezo Imininingwane kumele hhayi kuphela okuthakazelisayo, kodwa futhi kunesidingo sokuba izilaleli ukushicilelwa lapho kucatshangwa ukushicilelwa.
2. Idatha kumele kube lusizo futhi fresh.
3. Nokho, uma imininingwane kungahlanganiswa umcimbi okunye okubalulekile emphakathini.
4. Kahle kuthinte khona amagama umyalezo kanye nabaholi imibono avelele nezindaba.

Amaphuzu ngaphezulu waphawula, aba maningi amathuba okuba ukuthi ukukhululwa press ishicilelwe. Uma inhlangano ngeke njalo ukuthumela ulwazi uninformative, akusiyo umbono omuhle kakhulu uzobe yahlelwa engekho ngoba neminye imiyalezo.

izici zayo

Ukuze uthole ukuqonda kangcono ukuthi ukukhululwa press, kufanele ucabangele izici zako ezisemqoka. Abanye abaphathi ukukhangisa ekuqaleni, futhi kwezinye izimo, kuya nabaphathi bakholwe ukukhangisa ngqo namuhla insufficiently ngempumelelo. Ngokusho kwabo, ongayifinyelela imiphumela engcono ukuthumela izihloko mayelana nomkhiqizo wakho noma isevisi ephephandabeni. Kodwa njengoba umthetho, isihloko iya kakhulu zokukhangisa, futhi kwezinye izimo noma kungenzeki nhlobo, njengoba umsebenzi onjalo akukho isikhathi nomzamo. Kulokhu-ke kungcono ukuthatha ekubhaleni emaphepheni. Ngokungafani sihloko ukukhangisa, ukukhiqiza inothi iDemo akuthathi isikhathi esiningi nomzamo omkhulu. Ngakho, isici eyinhloko ukukhululwa press bangase bacabange ngobufushane futhi concreteness lukhona ulwazi. Imisebenzi emiswe sihloko ukukhangisa kanye nomyalezo omfushane, futhi kuhluke kancane. Umgomo lokugcina ukukhululwa press ukudala futhi ukulondoloza indlela ethile yesithombe lenhlangano emehlweni omphakathi. ngokubhala isitayela futhi has izici zayo siqu. Isimemezelo Kwabezindaba, umfuziselo oboniswe ngezansi, okungukuthi akukho lelandzisako, ezikhulunywayo ifomu, futhi "Telegraph" depersonalized. Emlandweni zikhona izibonelo lapho okuthunyelwe enziwa kwezobuciko, isitayela lyrical, efanelekayo ngaphezulu izincwadi inethiwekhi. Ukuze ngokubhala umbiko wephephandaba owakhishwa e kuyadingeka okuxoxwa ngazo. A inothi omfushane senziwa maqondana ezinye izenzakalo, izindaba. Ngakho-ke, okuqukethwe okungukuthi exhunyiwe, ngokuvamile nge ethize isikhawu sesikhathi.

Izinhlobo emaphepheni

Isimemezelo inikeza Ukusabalala lomcimbi, okuyinto nje kuzokwenzeka. Ngokwesibonelo, isikhathi posted futhi ishicilele cindezela-ukukhululwa kuqinisekisa khona media abamele emcimbini. Kulo mbhalo, ngaphandle okushiwo umcimbi, ungagqamisa kafushane umlando wayo. Lokhu kungaba okunye kube izintatheli nesithakazelo. Uma umcimbi okwenzekile ke inkulumo mayelana press izindaba. Kulesi umbiko, okuqukethwe main, ungakwazi ukwengeza imibono imibono bonke abaludingayo. Imininingwane press izinkulumo mayelana sidle izenzakalo. Kulokhu, kufanele kuphela nokubika ithuba elisha izenzakalo, izinguquko zamanje, naphezu kweqiniso lokuthi kakusikho kwesiqokoqela umcimbi noma izindaba isivele ezaziwayo. Njengoba isibonelo, umbiko wephephandaba owakhishwa e umncintiswano noma umncintiswano.

Isakhiwo umyalezo. Isihloko kanye isigaba sokuqala

Isihloko kuyingcenye eqakatheke kakhulu yonke idokhumenti. Ngemva kokufunda imisho embalwa yokuqala, le ntatheli enquma ukuthi izindaba Kuyathakazelisa ukushicilelwa yayo noma kangcono ulilahle. Ngakho-ke kubalulekile ukwenza isihloko esikhulu sephephandaba i ezinjalo, ukuba akwazi ukuvusa isithakazelo yimuphi umfundi ngokushesha. Esigabeni sokuqala sibizwa ngokuthi phambili. Siqukethe nowodwa umusho, okuyinto kafushane ubeka okushiwo izenzakalo, izindaba kanye nokunye. D. Ikhono ukuziqambela izihloko kubaluleke kakhulu. Ukuze lokho okungukuthi a press? Lona umyalezo wokuthi kufanele senze imigqa yokuqala. Umugqa wokuqala nje isihloko. Hola noma uqhube - Kubalulekile ingxenye, bhala emaphepheni imiqondo.

Indlela ukubhala phindela do?

Kule ngxenye idokhumenti emshweni lofanako, umlobi kumelwe siphendule lo mbuzo: "? Ngenzenjani njengoba umlobi ongathanda ukukusho" Isifinyezo icacisa igama. Ngo izinhlelo inyatheliswe akuvamile futhi ngokuvamile ukhonza ngezinhloso lobuchwepheshe futhi inquma izihloko lapho umyalezo. Kufanele ukuthi umsebenzi ngokubhala qhuba ekuliqondeni kangcono okushiwo inothi. Uma okushiwo okungukuthi akukwazeki express kwelinye umusho, kungcono kakhulu ukunquma ukuthi Remake a press. Isampula ibhalwe kahle le ngxenye dokhumenti ngezansi. V ingasetshenziswa njengendlela imibuzo eyengeziwe, isibonelo, kanje: "Obani okulungiselelwe idokhumenti", "Kungani udinga ukubhala umlayezo ukuyenza?".

okuqukethwe

Kule ngxenye idokhumenti ke Kubalulekile ucacise eyisisekelo ulwazi. I-oda kufanele kube ngale ndlela:

• eyodwa ilungu umcimbi noma isehlakalo;
• Izindaba impahla ngokwayo noma umcimbi;
• endaweni lapho ubelokhu noma kuyoba into;
• kubangele;
• kanjani kwenzeka noma kuzokwenzeka mcimbi.

Ngamanye amazwi, kufanele ulandele kokubusa "yini, nini, kuphi, malini nokuthi bayinikela kubani." Eqinisweni, izimpendulo zale mibuzo ezakha konke okuqukethwe umyalezo. Yiqiniso, kumelwe ayichaze amagama izinhlangano, izenzakalo, indawo nosuku, amagama abahlanganyeli kanye nababambiqhaza, nokuningi. inani elidingekayo izingxenye eziyinhloko - ngamakhasi kwesigamu elingu-A4. Mayelana-ke izinhlamvu neshumi nanhlanu. Nokho, kuye ngokuthi inani umlayezo zingaba ezahlukene.

imininingwane yokuxhumana

Le ngxenye kubaluleke kakhulu umbhali yena, futhi lenhlangano ku Uyabhala egameni lakhe. Kwasekuqaleni, kuyinto efiselekayo ucacise oxhumana nabo mobile: imeyili ikheli le-inthanethi, kanye nenombolo yocingo. Kuyadingeka ukuba ucacise umuntu oxhumana naye (s), okuyinto lungatholakala kucaciselwa imibono noma imibuzo uma kunesidingo. ikheli lesayithi kufanele futhi waphawula. Ukwaziswa okunjalo kubaluleke ngokukhethekile, lapho ihlanganiswe, isibonelo, umbiko wephephandaba owakhishwa e ebhange. Ulwazi mayelana Inkampani - okungcono kodwa kungeyona ingxenye idokhumenti. Kuyinto sifinyeto saloko inkampani owenza (emkhakheni womsebenzi walo). Ukwaziswa okunjalo kuyosisiza abahleli baqonde umyalezo ngokushesha, nabo abanayo. Akubalulekile ukuba kabi lokhu ingxenye umyalezo bese uzama ukubeka ke ezihlukahlukene ikhophi ukukhangisa - uyoveza hhayi okuvelayo omuhle kakhulu. Ngesikhathi esifanayo enhlanganweni akufanele sengathi kuyinto eyaziwayo ukuze umshicileli idinga ukwazi yonke into kusengaphambili.

isiphetho

Isimemezelo Kwabezindaba, isampula okuyinto eboniswe ngenhla, senziwa ikakhulu lezincwadi namajenali ahlukahlukene. Kulokhu, kungase kuphakame umbuzo: kunganjani basakaze isigijimi ngokwakho? Lolu khetho, yebo, asetshenziswa ngezinye izinhlangano. Nokho, ngekhono elingcono ingatholakala uphathisa cula ethile umcimbi ochwepheshe. Izindaba ezishicilelwe ingasatshalaliswa at cindezela izingqungquthela, kukhulunywa, noma zithunyelwe nge zokuxhumana link (ngefeksi, i-imeyili). Ngokuvamile, umlayezo kumele lingabi likhulu kakhulu ngobukhulu futhi ubekwe Amakhasi amabili A4-format kuqala. Lowo Mbhalo wangonyaka we kumelwe ukuqukatha izilinganiso noma ulwazi ukukhangisa. Njengomthetho, ukukhululwa press uqokomisa isenzakalo olulodwa noma izindaba olulodwa. Ngaphezu kwalokho, uma ubhala umbiko, udinga ukuthola nezidingo ibhodi isihloko, lapho kuzothunyelwa. Lowo Mbhalo wangonyaka we kokuqendwa kufanele engcono babahlangabeze.

Ngokwesibonelo

Ukwenza inothi, akufanele kabi ukukhangisa ibhizinisi. Ngoba liyini owakhishwa abezindaba? Lona umyalezo wokuthi kufanele kuthakazelise. Ubuningi yokukhangisa kungangena isithombe lenhlangano akuyona indlela engcono kakhulu. Njengoba isibonelo ngempumelelo ezilandelwayo amanothi, "Microsoft" inkampani kungaholela a ukukhululwa press. Its emaphepheni ekupheleni umsila njalo aqukethe ulwazi kafushane mayelana nenkampani. Kukhona ngezinye izikhathi kubonakala sengathi kumasevisi, umkhiqizo ulwazi. Ngokwesibonelo, kungaba kwenziwe noma yisiphi isenzo ne software umkhiqizo othize. Ingxenye esemqoka ukukhululwa ke ohlala kuso kuyakhulunywa ngaso nesitfunti, kowamanqamu - njengoba umbhalo - wakhumbula kafushane ukuthi, eqinisweni, limelela umkhiqizo. Uma umbiko okukhulunywe eziningana, isibonelo ezimbili noma izinkampani ezintathu ukuthi baye baphetha isivumelwano nokubambisana, kuyinto efiselekayo ukunikeza isifinyezo zonke.