Kanjani ukuze ufunde umthombo traffic?

traffic Inthanethi akulutho ngaphandle Inani lawo wonke izivakashi umthombo sewebhu. Kuze kube manje, bonke wahlela ukuze traffic kuyisihluthulelo inzuzo le phrojekthi. traffic ezahlukene kungaletha imali ehlukene, kodwa yinye into esikhathaza njalo: kumele njalo ithunjwe nayo nakuba kungenjalo okwamanje. Sizozama ukugqamisa indaba ephathwayo traffic ngangokunokwenzeka ngokuningiliziwe, ekuphenduleni yonke imibuzo esemqoka ukuthi ephakamayo mayelana traffic Wabasaqalayo webmaster.

imithombo traffic

Traffic alinakwakhiwa out of lutho, njengoba nje awukwazi nje uzitholele imali. Izivakashi kudingeka alethe kwezinye, imithombo emikhulu ukuthi kakade iwine izilaleli lalo. Ake sithole ukuthi kwakungani okuyinto imithombo traffic ezikhona namuhla:

• izinjini;
• ukuxhumana nomphakathi;
• izithunywa mobile;
• amabhukhimakhi isiphequluli;
• inthanethi kanye izinkundla;
• off-line ukukhangisa;
• ukukhangisa ku-intanethi;
• kweminye imithombo.

Kuyaphawuleka ukuthi kubalulekile ukuze usethe enye indlela ukwenza imali iphrojekthi yakho web eyolanda isu ezidingekayo zokuba khona ukukhula. Uma uhlela ukwenza imali yokuthengisa, ungasebenzisa noma yimuphi umthombo traffic, kuhlanganise ukukhangisa. Kodwa okuqukethwe amasayithi akuyona inzuzo, ngoba imodeli wabo ibhizinisi kusho wemali engenayo ukukhangisa yokuthengisa nomthamo kabusha ezibizayo ke enye indaba. Ngakho-ke, siqale sicabangele imithombo traffic khulula.

Kanjani ukuze uthole izivakashi khulula

Jump komunye web isisetshenziswa komunye umsebenzisi Inthanethi kungaba ngu wathola isixhumanisi noma ngokusebenzisa injini yokusesha. Bobabili ongakhetha ukunikeza izindlela eziningi mahhala ukuze uthole traffic. Ngezansi, sethula izibonelo eziyisisekelo ukuze uthole traffic evela emithonjeni ezinkulu:

1. Izinjini. Ukuze ngifike kuleyo phezulu kwemiphumela yosesho kuyinto elula eyolanda semantic imibuzo ezikhethekile core yokusesha. Ngaphansi lezi zicelo kuyodingeka ukubhala izihloko izogxila angukhiye ethize.
2. Komphakathi efana "Vkontakte" futhi "Facebook" ungakha amaqembu umphakathi. Ukugcwalisa la maqembu okuqukethwe ezithakazelisayo futhi ushiya isixhumanisi kulo kwamanye amaseva yomphakathi, ongabashayela isikhokhelo, okungase ibe ezithamelini kuwebhusayithi yakho.
3. Isilayezi zamadivayisi eselula ukusekela umsebenzi bot wengxoxo. Ungakha ezinye bot ngezimpendulo engavamile futhi abantu ngeke balahle nomunye amalinki kuyona. Ngakho uthola izithameli, okuyinto ke Ungakwazi ukuguqula ku umthamo kusayithi lakho.
4. Uma usunayo okusezingeni eliphezulu amagugu traffic emithonjeni ehlukene, sisebenza kanzima ukuqinisekisa ungeze abantu kusayithi lakho izintandokazi zakho bese uvakashela njalo.
5. Portal kwezinhloso zenzuzo, njengokuthi "Peekaboo" noma "Habrahabr", kufanele izethameli ngokwanele kuphela. Uma zarekomenduete khona ngokwakho, uzokwazi ukuba buthule yokuthuthukisa isayithi yakho noma umkhiqizo.
6. Abantu namanje siphume ukubheka ezikhangiso. Le ndlela yokukhangisa isebenza kahle esikhulu esikalini ukukhangisa isabelomali.
7. Online ukukhangisa has izinhlobonhlobo eziningi, futhi kungcono ukuphathisa professional, kahle echaza imigomo yakho kanye nezinhloso.

imithombo okusha traffic

A umthombo omusha traffic ingosi yakho kungenzeka, isibonelo, i-traffic kusuka kwizinhlelo zokusebenza zeselula.

Izivakashi esitolo inthanethi kungenziwa bakhangwa ngosizo amathuluzi afana "ka Yandex.Market" ezibonisa esitolo namanani entengo aphansi. Uma ungafuni noma abakwazi ukwehlisa intengo - nje ishintshe inombolo kuwebhusayithi futhi uma uxhumana iklayenti ocingweni, zama ukuchaza kuye ukuthi intengo kuyinto kancane ephakeme kunaleyo kushiwo kuwebhusayithi. amakhasimende amaningi ungafisi asalungenela esitolo futhi ngivumelana kuthenga. Ungasebenzisa futhi doprodazhy (apsely) zamakhasimende yalezi Tinsita.

Zezindaba, nakuba endala njengeBhayibheli ingasiza emhlabeni, kodwa webmaster abaningi namanje underestimating ukubaluleka kwabo. Uma ungeza newsmen yakho ngendlela inombolo ezanele zezindaba, ungathola iningi traffic kuphela nabo. Phela, abantu abafuna ukufunda izindaba endaweni eyodwa, kodwa hhayi ukusebenzisa phezu Internet befuna inothi encane kancane.

ukukhangisa kwemgomo

Kwezinye niches kwezohwebo ukuze singene SERPs phezulu cishe alikho ithemba, ngakho ukukhangisa kwemgomo kuba umgomo ayekethise. Ukusetha ingqikithi kuyikhono kulabo ukukwenza. Kuyadingeka ukuba zidlule uhlu olukhulu elisemqoka okufika uhlu white nezinsuku futhi uthole angukhiye engemihle. Khona-ke udinga ukukhomba izethameli, khetha zokuqhubekisa, ukuqhuba ukuhlolwa, kanye nezinye izinto eziningi. Kafushane, kungcono ukuphathisa umkhankaso umuntu onolwazi, sokukhangisa ejensi kangcono. Ngoba ngaleso sikhathi uyoba ekukhulumisaneni njalo umculi kanye nenkolelo yokuthi isiteshi traffic akuyona kusasa liyombozwa, futhi uzoqhubeka ukwamukela amavolumu kudingekile izivakashi kusayithi.

Uhlelo olufanayo lomsebenzi has futhi izikhangiso Teaser futhi zokukhomba amanethiwekhi omphakathi. Uma ufuna ukuthola amakhasimende noma womgwaqo inzuzo - uzilungiselele ukusebenza kwemigomo mkhankaso.

Wazi kanjani ukuthi i-imithombo esincintisana traffic

The elula ukuqonda futhi iyisevisi ethandwa Similarweb.com

Le sevisi ikuvumela ukuba uhlole inani lemali cishe wababukeli nyangazonke, traffic okuqondene ezweni imithombo traffic, ukuhwebelana yokudluliselwa futhi ukufakwa kwezenhlalo. "Similarveb" kuhle ukulinganisa olunzima esincintisana, kodwa izinombolo bathambekele zingalungi kakhulu. Ungahlola lokhu ngokuhlaziya ngosizo kuwebhusayithi yakho.

Ngezinye izikhathi ingatholakala kusayithi Counter izibalo Phila Inthanethi engekho livikelwe ngephasiwedi. Kulokhu, uzokwazi ngaphandle inkinga ukubuka izibalo kwalezi zinsiza. Kodwa lokhu impumelelo itholwa kakhulu kuyaqabukela, ngoba akekho ofuna ukuba zikhanyise angukhiye namakhasi ukuthi uthola traffic esiphezulu.

Ukusiza umsebenzi ukuthola kabanzi mayelana nemithombo traffic kwabanye amasevisi alandelayo uzokwazi:

• alexa.com;
• compete.com;
• Semrush.com;
• Quantcast.com.

Ngaphezu la masevisi standard, kukhona ithuba lokuthi unesithakazelo isayithi manje ukuthengisa exchange Telderi.ru amasayithi. Khona-ke ungakwazi nje ukubhala umdayisi bese uthola zonke kunesidingo idatha izibalo ngaphandle kwezibopho ukuthenga.

Indlela ithrafikhi wathola

Ukuze benze isondo, zama izibalo amasevisi "Yandeks.Metrika", noma ungasebenzisa ukuhlaziywa njengoba i-Google Analytics imithombo inkonzo traffic. Bobabili amathuluzi Kunamandla ngokwanele, futhi ulandelele imigomo eziyinkimbinkimbi, setha UTM-amalebula nokunye.

"Yandeks.Metrika" has a friendly interface yomsebenzisi evumela umnikazi wesayithi ukuba ngokuzimela ukubhekana izibalo ezidingekayo ukwenza idatha cut, umbiko ezinsukwini ezithile futhi izinkomba, nokunye. D. Kodwa isevisi ye-Google kanye okuhlangene kanye zesimo ukukhangisa Ad yayo Amagama.

umthombo we-trafic Target

izibalo isevisi "I-Google Analytics" ihlinzeka obusebenzayo kulungiselelwa imigomo. Inhloso ngalo mqondo kungaba yisiphi isinyathelo sibhekiswe ekufezeni ukuguqulwa. Lokhu kungase iyala, ukubhaliswa kwisayithi, wenza repost nokunye. kukhethwe kahle Okuqondiwe uvumele okwengeziwe ngokwanele ukuhlola izibalo kanye ukuthola isampula ummeleli ngempela, ngaphandle ukubeka imigomo isistimu kunzima ukuxoxa kokuhlaziywa efanele ukusebenza kwebhizinisi inthanethi.

Izinjongo ziyafezeka futhi ungqimba isethulo ingachazwa njenge izikrini noma emakhasini abhekwa yizivakashi, noma inani elithile kuzo. Umgomo abe okulingana nokheshi. Kulokhu, izinga ukuguqulwa kuyoba eningiliziwe ukubaluleka ukuguqulwa ngamunye, okuzokwenza banake izinhlobo ebaluleke ngempela. Kungenzeka, isibonelo, inani lemali noma ubuncane kuthengiselana kusayithi.

Kukhona 5 izinhlobo imigomo ukuthi siye sethula ethebuleni elingezansi.

Indlela usethe imigomo ku-Google Analytics

Ukwengeza umgomo omusha ku-Google Analytics, kumele uya iphaneli yokuphatha, bese esigabeni target - 'Engeza umgomo.' Okulandelayo, udinga ulandela imiyalelo:

1. Cacisa igama nohlobo. Injongo ingashiwo, isibonelo, ikhasi esivula kusiphequluli sakho ngemuva kokuqeda i-oda ukuthenga noma ubhalisele i-imeyili-newsletter.
2. Kufanele ucacise i-URL yekhasi target. Uma kudingekile, ungakwazi babela indlela yesinyathelo eziqondiwe ukubaluleka ukuguqulwa.
3. Dala target.

Buka imibiko ezifezekile kanye nasekuphumeleleni ukuguqulwa, ungabona "Ukuguqulwa" ngokukhetha sub-khona "Izinhloso". Lapha sizothola ulwazi ngokuthi liqhubeka kanjani nokuhleleka wokuguqula, uyophinde abe ulwazi olutholakala kwi zibiza malini imigomo. Imenyu "Igoli" ukukunikeza idatha ifomu sokuqhafaza.

I "Traffic Imithombo - Ad Amagama" ikuvumela ukulandelela ukusebenza yokukhangisa ku amaqembu ezikhangiso, imikhankaso, angukhiye, semibuzo yakho yosesho.

Cela ngqo

umthombo traffic eqondile kubangela imibuzo eminingi evela kubasebenzisi izibalo kusukela ku-Google. izwi Direct ukuhumusha kusuka English lisho "umugqa", ngokomongo khona kuyinto isivakashi oze ngqo kusayithi lakho, okungukuthi, kusukela amabhukhimakhi.

Ukukala izingcingo ngqo kungaba sasivumela ibonisa kahle ikhwalithi yokukhangisa isisetshenziswa ku-intanethi, inqobo nje uma uyisebenzisa. Uma kungenjalo - ke kangcono ngisho, khona-ke abafundi bakho njalo sisuke sifaneleka.

imithombo Ukuhlaziywa traffic

Ukuhlaziywa yesigayegaye umthombo we-trafic kusho umsebenzi ne "I-Google Analytics".

It izogxila umbiko, okuyinto ngokuvamile sisetshenziswa ukuhlaziya. Vula ukuyibuyisa ngokukhetha "Imithombo Traffic" bese ukhetha "Zonke sezimoto". Into yokuqala igrafu olugqamile lonke inani ukuhwebelana basakaza nsuku zonke, kanye imithombo yokwaziswa.

Ukuze uthole analysis eningiliziwe, chofoza umthombo ngokukhetha kusukela kuhlu jikelele. Manje ungakwazi ukuhlaziya ngokuningiliziwe ngamunye umthombo we-trafic ukufunda izinto ezingekho ebonakalayo isheduli jikelele. Sisebenzisa lemifanekiso ipharamitha ezengeziwe.

Okulandelayo, ungakwazi ulungiselele izilungiselelo njengoba ufisa, ukuhlola imicabango ehlukahlukene kwezibalo, ukuqinisekisa noma abalahle.

Musa engozini imali

Izibalo - ezimele isiyalo ngokwesayensi ukuthi izingozi eziningi lapho izinto enembile ngempela kufanele uhunyushwe hhayi njengoba kubonakala. Ngakho-ke, imali eyengeziwe oyosichitha iziteshi traffic esikhokhelwayo, aba maningi amathuba ukuba ngephutha ukuhumusha idatha izibonelo zalokho kwezibalo. Ngakho-ke, lo msebenzi kungcono outsource ochwepheshe.