Uba kanjani copywriter: izinyathelo kuqala. Indlela yokwenza imali kwi copywriting inthanethi

Ukugcwaliseka kwazo isikhathi zethu kangangokuthi cishe yilowo nalowo phakathi kwethu nsuku zonke ihlobene Inthanethi. Othile usebenzisa kuphela e-mail noma i-Skype okuxhumana, othile esibonisa imininingwane edingekayo kusukela izinsiza eziningi inthanethi, futhi umuntu nje ebulala isikhathi emphakathini. amanethiwekhi kanye nezithangami. Futhi wonke umuntu, mhlawumbe, wazibuza okungenani kanye: Ingabe kungenzeka ukuba uthole imali kwi-inthanethi futhi, okubaluleke kakhudlwana, kangakanani.

Esimweni sethu kwezomnotho engazinzile, kungase kwanele izizathu ucinge impendulo yalo mbuzo. Futhi okubaluleke nakakhulu, abaningi baye bezwa ukuthi uthole ku-inthanethi - real, futhi kukhona izibonelo zabantu bangempela abasebenzisa baphumelele kulolu endleleni. Kodwa njengoba umthetho, imizamo yokuqala behluleka. Noma thina nalwazi uxhumane nabaphangi, nokuba sisuke eyalelwa ukuba akhokhe, olungena kude emfushane isikhathi esichithwe emsebenzini ukusebenza. Kuleli qophelo, abaningi yithemba, ngoba siqaphela ukuthi noma iyiphi imali engenayo ehloniphekile inethiwekhi - limane nje inganekwane.

Ingabe ithemba babe?

Impela, ikhona. Lezo zinsuku, i-Internet isiyindlela umthombo njalo, oqine kakhulu, imali izinkulungwane zabantu emhlabeni wonke. It onjiniyela, abaklami web, program, abadali isiqophi ukukhangisa, kanye nezintatheli. Kodwa njengoba umthetho, it is a high level ochwepheshe ngempela, abaye ibanga elide ukuya phambi umsebenzi wabo beqala ukuletha imiphumela ingabonakali kakhulu. Futhi ngeke ukhulume namuhla ngalezi ubuchwepheshe. Ngoba, okokuqala, ngingathanda ukukhuluma kanjani can futhi can kungaba ukwenza abantu hhayi kuphela kude kakhulu amakhono izinhlelo noma nomklamo wewebhu, kodwa abakwazi zokuhlukanisa bona, yebo ibutho unethemba abasebenzisi Inthanethi, ngaphandle Wabasaqalayo .

Ngingaba ukuqala ukwenza kusuka ekuqaleni? Ingabe kukhona okungenziwa kulabo bantu ngenxa yanoma yisiphi isizathu ufuna umsebenzi wasendlini noma ingxenye isikhathi? Kukhona. Futhi ongakhetha, njengoba ngaso sonke isikhathi, ambalwa. ngeke sihlale sicabanga ngemali ukuchofoza, ukudluliselwa, CAPTCHA, zokuxhumana nabantu. izipesheli enjalo ngokwanele namuhla, abanye babo babephakathi okungabazisayo, abanye bangase okufanele siqashelwe. Noma kunjalo, I ukuphakamisa cabanga enokwethenjelwa kakhulu futhi ezithakazelisayo, futhi okubaluleke kakhulu, kulula, kusukela umbono wami, inketho - ngokubhala izihloko oda noma ukudayiswa, noma kaningi kangakanani ukuthi, copywriting. Futhi ukuthola ukuthi nalapho ungaqala ukwenza nokuloba imibhalo, hhayi kokuba lokhu nakho ngemva kwabo ngokomthetho.

Kuyini copywriting

Eqinisweni, ubungcweti we copywriter futhi intatheli kuningi esifana. Bobabili Specialist abafuna ulwazi ngesihloko esithize, uphinde isitatimende ezithakazelisayo ngakho ngesimo edonsa abafundi izihloko. Kodwa kukhona Yiqiniso, umehluko - kukhona imininingwane ngamunye yemisebenzi. Copywriter, isibonelo, ukungafuni nhlobo isidingo sokuya befuna ulwazi edolobheni noma ngenze ama-interview. Lonke ulwazi oludingekayo ke uthola kuphela kusuka World Wide Web, ngaphandle kokushiya qapha ikhompyutha yakho. Kodwa ukuze siqonde ngubani copywriter futhi yiziphi imisebenzi yayo, kubalulekile ukuba uqale ngokuthi "copywriting" imiqondo, ukuthola ukuthi kushiwoni kubo namuhla.

Ngakho ngokuthi copywriting imisebenzi professional ezihlobene indalo kanye isethulo ematheksthi ukukhangisa. Ngamanye amazwi, nezinto ngokubhala ukuthi ngokuqondile noma covertly ukukhuthaza, ukukhangisa inkampani, amasevisi, imikhiqizo, imibono, noma abantu. Nokho, lokhu kuphela definition classical. Ngokuphathelene internet namuhla nganoma yisiphi copywriting baqonde ngokubhala izihloko kumawebhusayithi noma ukudala umbhalo ngokwezifiso.

Futhi uma siqala kusukela kulo mqondo, kulula futhi elula ukuza kuvisisa okushiwo copywriter umsebenzi. Lona umuntu ubhala izibuyekezo ze-Intanethi, kuhlanganise izitolo inthanethi, ematheksthi ukuze. Kodwa zikhona namanje amakhono ezihlobene, ngokuvamile uye onguchwepheshe ezinjalo - is ubhalwe kabusha, seo copywriting. Ekhuluma copywriters futhi eziningi ezenziwayo zihilela lamakhono kakhulu. Futhi ngaphambi sikhuluma indlela yokwenza imali ku-copywriting, ukuze singathwesi uthole bedidekile, ake ukuthola umehluko phakathi kwalezi amakhono.

Rewriter noma copywriter?

Uma uthi nhlá kungase kubonakale sengathi lemisebenzi azihlukile kakhulu. Kodwa kuphela efika kuqala. Copywriter, njengoba sishilo kakade - kuyinto umuntu kudala umbhalo ticondziso ikhasimende. Lwenza. Okungukuthi, uchwepheshe wabhala isihloko ezisekelwe olwazini lwakhe futhi embonweni wakhe isihloko. Uma ujwayelene kuncike akukuhle kakhulu, khona-ke kufanele ngokuphelele ukuqonda ngokutadisha mhlawumbe ukwaziswa okuvela emithonjeni eziningana kuwebhu, bese sifika eziphethweni ezithile akho. Bese kuthi-ke kuphakama umbuzo: le ndoda kufanele ibe ithalente njengoba umbhali? Cha, nje umbhali, umbhali ayidingi ukuba.

Copywriter ubenawo ikhono lokusungula, ngoba, okokuqala kunakho konke, kungcono uchwepheshe kretivnym, "ukukhangisa" imicabango avame wathenga ukuthengisa imibhalo. Bhala isihloko phezu ngesihloko esifanayo, ngisho abanekhono futhi enhle, can, mhlawumbe abaningi. Kodwa kuyinto copywriter ukwazi ukubhala incwadi yokuthengisa, nangezindlela ezihlukahlukene lesifanele. Ngamanye amazwi, onguchwepheshe kunalokho marketer, umthengisi noma usomabhizinisi kunendoda izinhlamvu.

Ngokuphambene, copywriting, ubhalwe kabusha ku-inthanethi kuhilela ushintsho lucebe imibhalo isethi. Okungukuthi, umlobi uthola isihloko sokuqala nge umsebenzi, kufanele ubhale amagama ayo, ukwenza kube esiyingqayizivele, kuyilapho esaziwa umqondo wokuqala. Nokho, kuyinto efiselekayo ukwenza kube ukuze isihloko ngisho unganakile safana yasekuqaleni. Kangakanani ubhale? Kulula ukuqagela. Udinga ukubhala isitatimende. Khumbula indlela wabhala intshumayelo esikoleni? Isitatimende elula kuya kulesitfupha ngesihloko unikezwa, kokushiya ezibaluleke kakhulu, Ngokubona kwakho, kukhomba kancane ukuguqula nokwakheka kolimi lombhalo, ngokufaka esikhundleni amanye amagama amqondo ofanayo, lapho kukhonakala khona. Zonke. Kunzima? Impendulo isobala: lutho fancy, uma oqeqeshiwe.

seo copywriter

Ekugcineni, seo copywriter. Hlobo luni onguchwepheshe? Lapha umehluko ezincane. Kusuka copywriter ke uyahluka ngokuthi uyakwazi ngokuphumelelayo futhi esifanelana kuchazwe kahle angukhiye esihlokweni ukuthi kudala oda. Uma siphendukela imiqondo, le seo-copyright - uhlela nokudala izihloko kumawebhusayithi, yileyo imibhalo elungiselelwe izinjini. Yini na? Ngicabanga wonke umuntu uyazi ukuthi iningi amasayithi e ibhizinisi inethiwekhi, okungukuthi, zikhona ukuthengisa nomkhiqizo, isevisi, njll Abasebenzisi be-intanethi futhi, ngaphambi kokuthenga into efiselekayo, ngifuna ulwazi mayelana naye. Sebenzisa search ngokuthayipha ebhokisini lokusesha kuyizinto angukhiye lokufanako (sib: "ukuthenga esiqandisini"), ngamunye wethu uthola okuningi (ngezinye izikhathi izigidi) izimpendulo. Futhi ehambisana kakhulu (ohambelana) ngesicelo kubo ngokuvamile ekhasini lokuqala. Kuyinto kuleli khasi bezama ukuthola ibhizinisi hhayi nje izinsiza ngombhalo nokwenza.

Ekusebenteni, cishe njalo copywriter professional uyayazi indlela yokukhulula nokwandisa izihloko zakho semibuzo yakho yosesho. Akunzima ukuqagela ukuthi la makhono bayigugu ephakeme kunaleyo nje ubhala umbhalo ngokwezifiso.

ukuba abe copywriter kanjani

Mayelana iziphi izimfanelo okufanele a copywriter, sakhuluma. Kodwa onjani imfundo kufanele abe, ukuthi yimaphi amakhono babe ekuqaleni, bangase baqhubeke khona Uchwepheshe omuhle? Ngokuphawulekayo, yebo, uma une-diploma ye philologist noma intatheli, uzobe lula ukuthatha izinyathelo zokuqala. Kodwa copywriter - lokhu ungomunye walabo ubuchwepheshe banamuhla ngokunenzuzo, lapho kulinganiselwa diploma, okungukuthi, amakhono, okuhlangenwe nakho. Futhi uma ungenayo imfundo ekahle imfundo nakakhulu isimiso, kodwa isikole elapha isiRashiya une ezinhlanu noma ezine, ungakwazi kalula yisikhali copywriter yimpumelelo noma rewriter. Lena umsebenzi lapho ngonyaka nakho kusho lezikhathi engaphezu kwamakhulu eminyakeni embalwa esikole. Futhi uma ku sokubeletha noma somhlalaphansi, kukhona ziyofuna umsebenzi noma nje ifuna ukuthola imali eyengeziwe, ungakwazi kalula kahle lokhu okukhethekile. Futhi ngisho i umsebenzisi ethuthukisiwe ye-Inthanethi akudingeki ukuba ulwazi ngokwanele eziyisisekelo ukuze uqalise.

Into kuphela ukuthi kubalulekile, copywriter kufanele nokubhala ukuphila. Kusobala ukuthi ulwazi esikoleni ukhohlwe ngokuhamba kwesikhathi. Akunandaba, uyokwazi ukuzivuselela, ukukhumbula imithetho lupelomagama netiphumuti, iwebhu wabahlinzeki eyanele namabhukwana. Lamasu ngokuvamile kukhona abangane njalo copywriters eziningi.

Kodwa lo msebenzi ezinye izimfanelo abalulekile. Zisuka nje, ngeke akwenze ngaphandle isiyalo, ngaphandle ikhono lokuhlela usuku lwakho, ngaphandle yisifiso sokwenza imali. Futhi-ke, sidinga ukuzimisela - njengoba kuzo zonke izimo, kubalulekile ukuthatha isinyathelo kuqala.

Futhi manje mayelana lapho ukuqala futhi kanjani kuzongisiza copywriting. Lapho ukubheka amakhasimende, ngalokho izihloko ukubhala, lapho ukuthengisa esihlokweni sokuqala? Amathuba e runet ngokwanele - lokhu kanye Ukuhwebelana eziningi ka freelancing, nezitolo izihloko lapho ungakwazi post imibhalo ukudayiswa. Nokho, uma hlwaya saqala le mithombo ewusizo ngeke kube lula. Kuyadingeka ukuba zifezeke, ukuthola amakhasimende avamile. Konke lokhu kungenziwa kuphela ngokubambisana omunye Ukuhwebelana of copywriting. Ngaphezu kwalokho, Ukuhwebelana alawule ubudlelwane masterminds nabadubuli lomthetho futhi ukuqinisekisa inkokhelo yomsebenzi wakho, okuyinto kunciphisa ingozi komzamo ababhubhayo.

ukushintshisana okunje Njengoba namuhla kunezimfundiso eziningi, kunezinhlobo ezingaphezu unyaka ngamunye. Futhi lisha kunzima ukukhetha umsebenzi kuqala. Umbono wami wukuthi kufanele uqale nge insiza ethembekayo ukuthi enedumela elihle futhi, okungenani phezulu ezintathu phakathi zazo siqu. Ngakho-ke, mina phakamisa nokucabangela zonke izinto ezicashile isibonelo eTXT Exchange. Izibuyekezo umthombo uthola ikakhulukazi omuhle, kokubili kusuka kubaqashi kanye nababhali, has izilinganiso njalo okusezingeni eliphezulu nedumela elihle kakhulu.

Ngaphezu kwalokho, ukuba iqale ukusebenza njengoba copywriter lapha kungaba ubani, nalolu shintsho akudingeki ukuba baphumelele isivivinyo isitifiketi, ukuze babhalise. Yini, eqinisweni, kudingeka lisha, indoda kungekho isipiliyoni ematheksthi. Futhi lokhu akusho ukuthi copywriters kungukuthi labaceceshiwe, kuba okuphambene, kodwa ukuhlolwa aphethwe kuphela isicelo, ngokuvamile phakathi nezinsuku zokuqala umsebenzi ukukhuphula imali yabo esikhathini esizayo.

Indlela yokwenza imali kwi copywriting stock exchange, ukuthi ungaqala kanjani

Ukuze uqale ukusebenza, kudingeka babhalise kuphela. Ukubhaliswa ku Exchange copywriting eTXT - inqubo kuhle ejwayelekile, akuyona okuningi ezahlukene kusukela ukuthi kwamanye amasayithi. Gcwalisa ikholomu enegama, isibongo, dala login kanye nephasiwedi, faka ikheli lakho le-imeyili. Bese, khetha isimo "umculi" njengoba umlobi lwezihloko has ngokunembile lokhu zesimo kuleli exchange, ucacise izinhlobo zemisebenzi ofuna ukwenza: copywriting, ubhalwe kabusha, seo copywriting, izinguqulo. Iphuzu lokugcina kungenziwa esibekiwe uma umyalo ezinhle olunye ulimi. Uma kunjalo, lokhu a plus elikhulu. Umholo ukuhunyushwa imibhalo, ngokuvamile kakhulu kunalokhu. Qiniseka ukuhlola lokho okukhulunywayo.

Ngomqondo onabile, konke inqubo ejwayelekile sidlulile, ungakwazi manje ungene ngemvume ku-akhawunti yakho Exchange. Lapha ungakwazi ngokushesha ubone ukubhuka ezinikeza abaqashi. Ziyakwazi kakade kutholakale kuwe. Kunoma iyiphi yalezi, uzothola izidingo lo msebenzi. Lesi sihloko sihloko, ubude, ubunjalo, mhlawumbe, angukhiye, kanye nezidingo ezikhethekile amakhasimende. Ngaphezu kwalokho, ibonisa uhlobo lomsebenzi (copywriting, ubhalwe kabusha, seo copywriting, translation) kanye nezindleko zayo. Lapha kucatshangwa ucacise intengo ngayinye ezingu-1000 umbhalo siphelile. Kodwa inqobo nje uma usaqala, thatha oda namakhefu akhokhelwayo ezinhle cishe uzokwazi, njengoba lesi simiso wena ungenayo. Yini okumelwe uyenze? Okokuqala, ningatatazeli. Uma uchitha isikhathi esithile kuyo ukuhambisa eziningi izicelo, amanye amakhasimende ukuthi ukhetha inkontileka. Yiqiniso, ekuqaleni, sizobe ancike intengo ruble ngayinye ezingu-1000 hhayi ngaphezulu kuka-10-15. Kodwa ngalesi sikhathi, futhi, ngeke adlule ngeze, uzozuza lesi simiso, it kwandisa ngamunye isihloko esibhalwe kahle nawe. Futhi kakade ne isilinganiso ningaqiniseka ukuthi ukwenyuka kancane izindleko umsebenzi - ayanda kuba, ayanda inkokhelo yomsebenzi wakho.

Ngakho, I ukuchaza futhi amaphuzu, iziphi izenzo zakho uma uqale waya exchange isitokwe. Udinga ukubhalisa, ugcwalise ulwazi ozikhethela ngawe, bese ufaka iKhabhinethi wakho siqu futhi ngokuqondile ngaphansi igama lakho ukhethe esigabeni "oda amasha". Vula oda ayatholakala, lapho ungakwazi ukhetha ingqikithi eduze kwakho ngokubhala. Ukusebenzisa ngokucindezela inkinobho, ulinde isinqumo yomqashi bese eqala oda lokuqala, okwatholakala kwangaphambilini ulwazi olufanele ku-intanethi, ngosizo izinjini.

Kuyacaca ukuthi zisuka udinga ube nesineke ukuze abazizuzela idumela emakethe. Kungenjalo, niyithole isilinganiso kokuqala akufanele ngaphandle ziqu. Kodwa ukukala encane kuzovumela lokufuna ukukhokhelwa ruble 20-30 I-1000, ukuze siqhubekele phambili. Kulabo nje ufuna ukuthola lezinketho zokukhokha ephakeme ahlinzekwa, futhi. Zisuka nje, ungazama ukuthola ukulinganisa amakhono abo siqu. Ukubhala isivivinyo umsebenzi ukuqinisekisa ezingeni buciko, ngesicelo, liyatholakala kubo bonke abasebenzisi. Ukuze wenze lokhu, hamba esigabeni ezifanele ngqo ehhovisi. Wena ukhetha umsebenzi uzothola nezimfuneko zawo (njengoba ekulungiseleleni pay oda). Kodwa lo msebenzi ingakhokhwa. Ezenye zizohlolwa exchange omengameli. Umphumela ingatholakala kusukela ezingeni kokuqala eliphezulu lokushiya (izinkanyezi kuya kwemithathu). Ukuze ngempumelelo ovivinyweni olubangelwa, udinga ukubhala umbhalo ngendlela lefanele kanye njalo chaza umbono. Futhi udinga isifiso ukuchitha amahora ambalwa ukuze siqinisekise ukuthi esikhathini esizayo wamukele oda oholela kangcono. Uma ngempumelelo ovivinyweni olubangelwa ukufaneleka, amaklayenti sina uncamela kuwe njengoba umdlali umsebenzi wakhe. Futhi lokho uma kungekhona? Uma-ke aluphumeleli uhlolo elamukelekile? Akuyona inkinga, amakhasimende ngeke ubone umsebenzi wakho. Kodwa uzokwazi ukuba bafinyelele iziphetho, ukuqeqesha kanye ukuthatha isivivinyo futhi nganoma yisiphi isikhathi.

Umsebenzi copywriter

Ngakho, kokuqeda izimfuno amakhasimende, nsuku zonke kuzokhulisa ukulinganisa kwakho umbhali. Lokhu kulinganisela kuthinta ukubaluleka komsebenzi wakho esikhathini esizayo. Kodwa lokho namanje unikeza ukukala? imisebenti lesimeme, nge sikhathi uyoba amakhasimende abaqotho. Amakhasimende bathandile umsebenzi wakho ushiye okubuyayo ekhasini lakho, ngakho-ke samukelwa lapha, futhi ithambekele kuthinte izinqumo zabanye amakhasimende mayelana candidacy wakho njengoba umdlali. Abaningi uzokwazi ukufaka ngawe "uhlu esimhlophe" yabo. Wonkhe umcashi kukhona uhlu olunjalo; Abalobi azifaka kuwo, kungathatha oda ngokuzenzakalela, ngaphandle kokulinda ukuba ukukhethwa ngomculi. Indlela ukuya "uhlu esimhlophe" ikhasimende? Akunzima kangako - udinga umsebenzi izinga futhi uyinikeza e ngesikhathi.

Elinye iphuzu lapho ufuna ukuyeka. Exchange ulawula ubudlelwane phakathi UMBHALI ikhasimende. Okokuqala, qiniseka ukuthi umshikashika. Uma uthola i-oda, kwi-akhawunti ikhasimende ivinjelwe lemali ukukhokha umsebenzi wakho. Futhi ngaleso sikhathi umyalo wokukhokha uthola ngokuzenzakalelayo, kakade kusukela exchange. Futhi zonke izingqinamba inkani, uma ikhona, unganquma lapha ukulamula umbango. Sesihlole umbuzo zendlela yokwenza imali ku copywriting. Futhi lokho amakhono Usazoba usizo phezu exchange stock?

Yini omunye umsebenzi intengo stock exchange

Sesixoxile ngalokho ku eTXT kungaba kuhle kakhulu ukudlulisa kwemali. Ngaphezu kwalokho, kufunwe ulwazi ezihlukahlukene ngezilimi. Ngaphezu kwalokho, kukhona umsebenzi anele nabahlola nabahleli. Uma une philological, imfundo ngokolimi, izinzuzo phezu ukuhlelwa imibhalo kungenzeka ezinhle kakhulu. Ngaphezu kwalokho, Exchange has a izihloko esitolo. Kubo bonke abasebenzisi uhlelo iyatholakala ematheksthi ukudayiswa. Kancane kancane, izindleko uzovuka. Futhi into ngayinye ithengiswe, njengoba kulotshiwe oda, kuzokhuphula isilinganiso umbhali yakho futhi, ngakho-ke, kuthinte izindleko imisebenzi okwalandela.

intengo udaba

Bese-ke sifika Umbuzo othakazelisayo: kungakanani uhola saqala copywriting, kangakanani-ke zenani umsebenzi lezi ochwepheshe? Uchwepheshe obuhle nakho ehloniphekile, kokuba amakhasimende njalo futhi igama kule mvelo angazuza kahle impela. Nokho, sikhuluma zifiki, kodwa ukuba 'sikhule' ukuba phezulu, kufanele ngisebenze kanzima ukuze. Copywriter efanayo ezingeni isilinganiso ngemva kwezinyanga ezimbalwa internship bangahola kahle ama-ruble ayizigidi 10-15 ngenyanga ke - ngaphezulu. Futhi, ubani owazi, mhlawumbe izinyanga eziyisithupha, lo msebenzi uyoba umthombo wakho oyinhloko wemali.

copywriter Umsebenzi: Izibuyekezo

Yiqiniso, ukubuyekezwa kule umsebenzi kungatholakala ngenye indlela ehluke kakhulu. Othile at kokuhluleka kokuqala eyeka yonke imizamo ukuze siqhubekele phambili. Kodwa mhlawumbe kuphela ngenxa yokungazi ukuthi ukwenza imali ku copywriting. Beshukunyiswe intshiseko abantu ngaphakathi kwezinyanga ezimbalwa bangathola oda phezu exchange isitokwe futhi ruble 60-100 I-1000, nokuningi, ngaphezu ukudayisa ngempumelelo isihloko yabo esitolo.

Inthanethi igcwele copywriters onomsebenzi omuhle wanoma yimuphi wabo kungaba isibonelo esihle futhi wabafaka umfutho Wabasaqalayo. Ekugcineni ngifuna ukweluleka Wabasaqalayo hhayi ukuyeka maphakathi. Futhi kulabo kuphela uyacabanga copywriter umsebenzi, ukukukhumbuza: komgwaqo we elingamakhilomitha ayizinkulungwane iqala esisodwa.