Kanjani "okuqondile" ( "Yandex")? Indlela yokubhekana "Yandex": isitatimende

Ngokwezibalo, uhlelo "Yandex" ikhonza ezingaphezu kuka-50% wosesho we abakhuluma isiRashiya abasebenzisa i-Internet. Lokhu corporation giant namuhla akuyona nje injini yokusesha, kuba ukuxuba ukumaketha ekunyusweni amasayithi kuwebhu. Yingakho ochwepheshe web nabanikazi kwezinsiza siqu kufanele ukwazi ukusebenza "Yandex" - ithuluzi eyinhloko SEO-ukukhuthazwa kanye ukukhangisa kwemgomo kuwebhu. Kulesi sihloko uzothola incazelo eningiliziwe kanjani "okuqondile" ( "Yandex"), esinikela imisebenzi nendlela ukuxhuma step by step.

Kungani kufanele ukhethe "Yandex"?

Ngakho, uma izizathu: "Yandex" - search engine global eRussia kanye CIS amazwe "- akwanele ke nawa agumenti ambalwa okuningi ukugqugquzela imithombo yabo ngokusebenzisa ukukhangisa kwemgomo. Ingabe sixoxe ngendlela "okuqondile" ( "Yandex"):

• isikhangiso sakho iboniswa kuphela kumuntu othintekayo, futhi ngenxa yalokho, okuningi kungenzeka athole umthengi wangempela;
• ngokusebenzisa isevisi ye ukukhangisa kokuqukethwe, uzothola ngezinsuku zokuqala zomhlangano kwezivakashi;
• ukukhomba imali - uchitha imali ku ukukhangisa kuphela uma umsebenzisi kuzuba (ukuchofoza), futhi ngaleyo ndlela kungenza ukubala izibalo - indlela ukukhangisa ukuthi kusebenze ibekwe ngokusebenzisa "Yandex";
• kungenzeka ngokugxila ewumngcingo yokukhangisa - ungafaka isikhangiso sakho ucinge letitsite, ezifana yokuhlala - "ukulungisa ifoni Samara";
• Ukunikezwa ashicilelwe kuphela ephezulu, imithombo efakazelwe;
• "Yandex" konga isikhathi, ukuze ukwazi ukusebenzisa umkhankaso yokukhangisa ihora futhi ngokushesha ukushintsha uma kunesidingo.

Izinzuzo shazi. Futhi manje sifunda indlela ukusebenza "Yandex" - imfundo, isitshela indaba yokuxhuma okuqukethwe, bemisa retargeting, ukudala endalini bese kufinyeta imiphumela umkhankaso yokukhangisa usebenzisa lezibalo lewebhu.

Indlela ukudala umkhankaso yokukhangisa ku "okuqondile"?

Isinyathelo sokuqala maqondana ekunyusweni umthombo - i-akhawunti yokubhalisa. Ngena ku "Yandex" ibha yokusesha - "okuqondile", hamba ku isixhumanisi lokuqala bese uchofoza "Bhalisa". Lapha, ufaka yonke idatha ezidingekile, ukhombise izwe bese ukhetha "-Edishini Professional" "Yandex".

Ukudala umkhankaso uye kuthebhu ohambelana, ukhethe nezinsuku zokuqala nezokugcina, ucacise oxhumana nabo sezokuxhumana. Uma ufuna georeferencing ezinzima, khetha ezifanele ensimini "Cwenga" kwimenyu. Futhi, igama eliwukhiye negative, okungukuthi, labo imibuzo ukuthi ngeke kubonakale ukuqeda traffic engadingeki futhi ungasizi imali ibhajethi ku ukuchofoza.

Nquma isayithi

Cacisa ibhajethi yomkhankaso bese ukhetha indawo lapho isikhangiso kufanele ivele khona. Uhlu "okuqondile" ( "Yandex") kuleli cala kanjani? Uma umthengisi imishini eyinkimbinkimbi wezokwelapha, futhi ungabeki umkhaza eduze umugqa "Musa acabangele izintandokazi abasebenzisi", isikhangiso sakho uyoboniswa kubasebenzisi izinsiza ezahlukene, kungakhathaliseki ukuthi kudingeka umucu kwemithi noma cha simila. Udinga isikhangiso sakho wathola abasebenzisi kuphela nesithakazelo, isibonelo, amasayithi yezokwelapha ngokwezihloko, ngakho kulesi simo kubalulekile ukuthatha ku okuthandwayo komsebenzisi akhawunti. Ngakho, kubalulekile ukubeka ibhokisi lokuhlola eduze emgqeni oyifunayo.

Futhi okuphambene nalokho. Ngokwesibonelo, wena umdayisi pizza. Kunzima kakhulu ukuthola umthombo thematic ngqo ukukhangisa kwakho, ngoba ukudla zonke pizza - nezivakashi iforamu wezokwelapha kanye nabantu abafuna movie online. Ngakho-ke, emgqeni "Ungamthathi ku izintandokazi akhawunti yomsebenzisi," kuleli cala is hhayi Kunconywa ukuba abeke uphawu.

Kukhona ngokujulile izilungiselelo eziningi, isibonelo, ukumisa sesikhangiso site lutho, Odds nokuBheja kubasebenzisi umakhalekhukhwini, izinkundla engadingeki namakheli lapho ungafuni ukubona isikhangiso sakho. Ngemva kwalokho, uqhubeke ngqo indalo yayo.

Indlela yokwenza isikhangiso?

Labo baqonde indlela ukukhangisa kwemgomo "Yandex", asikho isidingo ukuchaza kanjani ukuba creative. Kodwa uma usaqala, kufanele wazi ukuthi eyolanda imishwana ukhiye bese lokho okudingekayo Amakhiwedi angafanele.

Elingukhiye noma ibinzana - yilokho umsebenzisi ufuna kubha yokusesha. Indlela uwathole? Kulula: akudingeki ukuba umcabango zase bahlale notebook enkulu esandleni, sikhumbula omqondofana - ngokwanele ukuba ngilidlulisele Wordstat «Yandex", faka lokho onakho ukunikela bese ukhetha ofanele kakhulu kusuka ohlwini.

Amagama angukhiye angewona kungasiza ukuhlunga imibuzo eyengeziwe, ngakho njengoba ngeke esachitha zikhangisa yakho. Ngokwesibonelo, uma uthengisa pizza ngaphandle kwezidingo ekhaya lakho, khona-ke igama lakho negative kuyinto "ukulethwa."

Yini enye? Isikhangiso kungaba ngobunono ibekwe esenzweni ezifana "Thenga Namuhla - Gcina Kusasa", Futhi izwi-attractors "isaphulelo, khulula, isenzo," nokunye okunjalo.

Engeza oxhumana nabo kanye nezixhumanisi izihloko azosiza ukwandisa bachofe.

Indlela usethe retargeting?

Namuhla, eliphezulu iwebhusayithi ukukhuthazwa kuphela ukwakha isikhangiso kancane ethengisa bese uyithumela ku-intanethi. Ukuze uqonde ngempela ukuthi lusebenza kanjani, "Yandex" futhi yini ukusebenza yayo, odinga ukukwazi mayelana umqondo ezifana retargeting.

Cabanga isimo elandelayo: ngokusebenzisa search noma ngokusebenzisa CLASSIFIEDS Ingabe ukuthola isivakashi. He wathenga izimpahla, kodwa into yomsebenzisi ephazamisekile noma akuvumelekile ezimalini, futhi lo muntu wanquma ukuba eze kini ngezinye izikhathi, kodwa ngemva kwesikhashana ukhohlwe ngakho.

Retargeting isici kungenziwa amisiwe ku "Yandex. Direct "ikuvumela ukulandelela abasebenzisi bakho bese ubuyela kubo emuva usebenzisa ukukhangisa ukulandelwa. Ngamanye amazwi, abantu abavakashele kanye kusayithi lakho, ukuba iyiphi nezinye izinsiza kuyoba endaweni ukukhangisa ku "Yandex" ukubona isikhangiso sakho.

Indlela ulungiselele ukuthi? Oku-isidingo ukubeka esiphikisayo izivakashi ezivela "Yandex. Amamethrikhi ". Ngokulandelayo, "Imigomo retargeting" cindezela ngokushesha inkinobho "Engeza" futhi ucacise izimo abasebenzisi ngeke aqoqwe ngaphansi kwazo. Ngokwesibonelo, labo banesithakazelo ukulethwa noma umkhiqizo othile.

analytics

Ngaphezu kwalokho, indlela "Yandex" (ukukhangisa), kumelwe siqonde isimiso yesevisi "Yandex. Analytics ". Lokhu kuyadingeka ukuze kuhlolwe degree of ukusebenza yomkhankaso. Kuze kube yimanje, in the "okuqondile" ahlinzekwa amathuluzi ambalwa - Imininingwane, isikhathi, izibalo womhlaba, lapho ungakwazi ukubuka isibalo ukuchofoza, okuvelayo kanye gxuma, isikhombo esithi Inkomba, izindleko isilinganiso ukukhangisa, isabelomali jikelele. Ngosizo "Yandex. Amamethrikhi "Awukwazi kuphela ukulandelela bangaki abasebenzisi kwisayithi, kodwa futhi lokho ababekwenza, onjani impahla zibhekwe, kanjani futhi eside kwaba namuphi umphumela. Ungasebenzisa futhi i-yangaphandle izibalo izinhlelo - Vula Stat futhi Inthanethi Live.

endalini

Kube ihlala umbuzo wokugcina - kungakanani ukukhangisa ezinjalo kanye ukukhushulwa? Lokhu kuyosisiza siphendule lo mbuzo: "Kuyini endalini" Yandex. Direct ", indlela uhlelo lusebenza futhi obeka intengo?"

Auction - Le endalini abakhangisi, imiphumela yayo enikezwe-CPC lwemali. Okunqumayo ngayinye izinhlobo yokukhangisa - ukubekwa ekhethekile, ashukumisayo kanye nemigqondo yibhange. Ngakho, izindleko ezifakiwe kuyinto letihlomulisa umkhangisi, futhi inkampani "Yandex".

Ngakho, sixoxe ngokuthi "okuqondile" ( "Yandex"), ukuthi ungasetha kanjani imisebenzi yalo ebaluleke kakhulu nokuthi izindleko ngokuchofoza. Kuphumelele wena ukuguqulwa!