Amayunithi Ad: ekudalweni nokubekwa efanele. Unit osayizi

Ukukhangisa ku-inthanethi namuhla - kuyinto yokuthengisa yithuluzi elinamandla, esetshenziswa yizigidi izinkampani emhlabeni wonke. Lena real win-imodeli, okusikisela ukuthi kungenzeka ukuba bazuze zombili izinhlangothi. Uqondeni?

ukukhangisa Inthanethi - iyona nokuxhumana elinye lamaqembu amabili: abakhangisi webmaster. Funda kabanzi mayelana nokuthi indima yabo futhi kungani ngamunye wabo inzuzo ukuba abambisane eduze ngangokunokwenzeka, funda i-athikili yethu. Kuyoba ikakhulu kumelwe anikelwe incazelo amayunithi - nokuthi angadalwa kanjani, endaweni efanele futhi ukuze uthole kuso.

izinzuzo-Webmaster

Ukuze uqale, thina uchaze ukuthi kungani umnikazi wesayithi (noma, impela nje, ne-webmaster) ukubambisana agency ukukhangisa. Ake sithi sesinesisetshenziswa. Isihloko sakhe kungaba kokubili commercial (isib, incazelo ezinsimbini) nokuzijabulisa (tinkondlo yakho). Kokubili lokuqala kanti eyesibili - isayithi abantu beze abanentshisekelo ulwazi athunyelwa kuyo. Kodwa phakathi kwabo kukhona umehluko omkhulu - inhloso kanye esebenzisa inzuzo.

Esimweni sokuqala, ungaqala ukuthengisa ezinsimbini isixhumanisi lobulungu kusuka kunoma iyiphi esitolo inthanethi ke okwesibili, le ndlela isikhishiwe, ngeke ukwazi ukwenza imali imithombo yabo kahle. Futhi believe me, ekuzijabuliseni amasayithi isigaba okuningi. Ngenxa yalezi zinjongo, futhi kukhona zohlelo lokuxhumana. Ziyakwazi emakethe Yiqiniso, okuningi, kodwa izinkampani ngempela ambalwa nje ezinkulu. Kuthathwa inethiwekhi elikhulu yokusesha giant-Google. Ibizwa ngokuthi i-AdSense.

Ubuhle inkampani ukuthi bangasebenza ubani kuwebhusayithi. Futhi uthole kumtfombolusito kungaba ngokushesha futhi kalula, kungakhathaliseki nendaba yakhona (yebo, ngaphandle izihloko eziwuchungechunge ezithi "omdala" okuqukethwe kungavunyelwa imithetho kanye pirate amasayithi). Ukuze wenze lokhu, udinga ukudala i unit isikhangiso we inethiwekhi lapho ukubambisana, bese uyifake emakhasini akho. Ngemva kwalokho, uma uya phansi isivakashi, yena uyobona block futhi mhlawumbe echofoza ke, efuna ukwazi ngalokhu noma umusho manje. Wena njengoba wewebhusayithi kulesi simo uzothola imali. Umsindo elula, akunjalo?

izinzuzo umkhangisi

Ngo ezifana amanethiwekhi isikhangiso zingamashumi ezinkulungwane abakhangisi. Bonke wathenga yokuhlala amayunithi ngenxa yokuthi bafuna izivakashi zakho. Futhi ubuhle wukuthi ngisho isihloko, okuyinto, ngokusobala, ayixhunyiwe ne commerce, kuyohlale kukhona abantu ukuyithenga isikhala amabhlogo.

Lokhu kungenxa eziningi izinzuzo search advertising. Kuyathakazelisa ukuthi isenzo okubhekiswe. Lokhu kusho ukuthi, usebenzisa ezihlukahlukene okuhlungayo, ungakwazi 'asuse "izivakashi ukuthi okudingayo. Lezi zindlela kokuhlaziywa zihlanganisa lezi ezilandelayo: izwe ohlala kulo, ulimi, idolobha, yesistimu yokusebenza yomsebenzisi. Ungaphinde ukhethe amasayithi lapho izikhangiso zakho zizobekwa, ukukhetha kwabo ngoba nohlelo lakho. Kuyinto kokubili lula futhi inzuzo, ngoba kulesi simo usebenza nge nesithakazelo emincane imikhiqizo yakho namasevisi nezilaleli.

Futhi-ke, elinye inzuzo yokukhangisa ezinjalo - kuyinto izindleko zalo ongaphakeme. Ukubeka isikhangiso sakho, isibonelo, kwi TV, ukhokha imali eningi ukuze Ukusabalala ebanzi. Nokho, empeleni abantu ukhathazekile kungaba elincane kakhulu. Ngakolunye uhlangothi, ekukhangiseni inthanethi ukhokha kuphela ukuchofoza - ukuvakashelwa langempela kusayithi lakho.

UMlamuleli - umlingani inethiwekhi

Kahle ukusebenza kwe-circuit "ukuthengwa nokudayiswa" traffic Inthanethi uhlela network wokukhangisa. Ababona, njengoba sishilo ngenhla, yavama - basebenzisa tinhlobo letehlukene emabhuloki kuyizici ezinezihloko, okunye okukhethwa kukho eyingqayizivele Ukukhetha nokuhlola traffic. Kodwa zomabonakude ziphethwe injini yokusesha ye-Google, Yandex, i-Bing kanye nabanye.

Kulezi zinkampani ngenxa ifomethi ebanzi umsebenzi wabo eqoqwe izigidi abakhangisi webmaster. Ngakho, ukufunwa obukhona oda lokuqala, futhi izinsiza olunikezwa yokugcina.

ERussia, ethandwa kakhulu kungenziwa kubhekwe njengento iyunithi isikhangiso "Yandex" (esikiselwa "ukukhangisa" Yandex "Inethiwekhi"), kanye ne-Google (sidalwe ku-Google ye-AdSense). Basuke ngamunye wethu angatholakala ku amakhulu ezinkulungwane amasayithi. Kusukela umkhulumeli yezinkampani ezinkulu Inthanethi, usebenze nabo ilula kakhulu futhi ngempumelelo ngoba inikeza wonke amathuluzi ukukhangisa. Cishe nje futhi sizobe ukukhuluma kabanzi ngezansi.

Ukukhangisa Amathuluzi

Ngakho, njengoba siphawulile, kunezindlela eziningi amathuluzi ehlukene ongayisebenzisa ukubeka emakhasini kusayithi lakho isixhumanisi, banner, noma ezinye ulwazi kusuka abalingani bakho. Sebenzisa eyodwa noma elinye may ngamunye, ngokusekelwe izintandokazi zabo. Kodwa ethandwa kakhulu (okungenani e-Google ye-AdSense) futhi izinhlobo ezimbili zezinkantolo amathuluzi - amayunithi kanye amabhlogo izixhumanisi zesimo.

Yiqiniso, sebenzisa okukodwa noma omunye wabo kungaba, kuye ngokuthi yiziphi indaba ephathwayo ezinsiza, indlela ngokuvumelanayo lokhu noma leyo nto "wafaka" ekuklanyweni isayithi njengoba kusolakala yizivakashi. Kususelwa lezi zimfanelo kanye nezinye, webmaster ngokuvamile bayazikhethela esivuna amabhlogo. Futhi lokhu eliphusile, okuyinto kuqinisekiswa izibalo.

Amayunithi - okuqukethwe kwabezindaba (isithombe noma ividiyo) ukuthi isivakashi ubona. Lokhu kungabuye amandla futhi Flash banner, njengoba futhi ngokuvamile obusetshenziswa ekukhangiseni. Ngokusobala, lesi sithombe kungenzeka bahle ngokwengeziwe umsebenzisi, ngenxa lokho azokwenza ngokuchofoza. Nalapha futhi, kusetshenziswa izithombe ingcaca ukudlulisela ukwaziswa ngokushesha nangokuqondile kunakulabanye uma kuziwa umbhalo izintambo.

izinzuzo

Amayunithi kusayithi ube enye - Blocks izixhumanisi zesimo. Lokhu empeleni isikwele, okuyinto ibekwe ezihlukahlukene izixhumanisi zamawebhusayithi abakhangisi. Njengoba yabhalwa ngamunye izingxenye ezintathu: isihloko, incazelo kanye nekheli kwalezi zinsiza. Iqiniso liwukuthi, kukhona amawebhusayithi ezihambelana isixhumanisi sakho iyunithi isikhangiso ngakho organically ngaphansi Umklamo wekhasi yakho, kungaba kudidaniswe imenyu nsiza. Futhi kulokhu, yebo, umsebenzisi kwenza ukushintshela, kukhona isihloko ezithakazelisayo noma lokho. Ngenxa yalokhu, ngezinye izikhathi leli thuluzi ngempumelelo ngaphezulu.

Futhi kwezinye izimo, amayunithi wesikhangiso ekhasini e ukumelwa yayo sokuqhafaza ezithakazelisa kakhulu, futhi ngenxa yalokho - okuyenga ngaphezulu umsebenzisi.

ifomethi Popular

Njengoba wazi, amasayithi angasebenzisa osayizi ezahlukene leli thuluzi yokukhangisa. Lokhu kungenxa kuhlanganise ikhasi design, okwakwenza kwamayunithi, kanye izifiso webmaster. Ngokwesibonelo, abanye abantu bakhetha banner amancane square, organically "wafaka" esihlokweni, kuyilapho abanye efana ezinkulu mpo "amafu" ohlangothini ikhasi.

Kukhona okuningi ulwazi mayelana ukuthi ubukhulu bendawo kufanele kube amabhlogo, okuyizinto ekahle amasayithi athile, kodwa thina ngandlela-thile lula. Ngokusho ucwaningo olwenziwa ochwepheshe kusuka ku-Google AdSense, ethandwa kakhulu - silingana 336 x 280, 300 x 250, 728 x 90, 300 x 600 320 x 100 (zamadivayisi eselula).

Ngakho, kungaba nalezi zakhiwo atholakala njalo kakhulu, futhi emehlweni ezivakashi esetshenziswa kakhulu. Esinye isici - liyasiza. Lezi zithombe kuthathe ubuncane isikhala, nakuba angazamukela a esiphezulu kolwazi. Yesikhangiso efanayo iyunithi Sokubambisana ingatholakala engosini ethi lowo mdondoshiya yokusesha. Nge-AdSense, isibonelo, lapho ukhetha wewebhusayithi ubona ngesakhiwo banner ngisho indlela okubukeka kuwebhusayithi yayo kumodi yokubuka kuqala.

ukubekwa

Faka amayunithi silula. Ukuze wenze lokhu, wafaka umthombo html-ikhodi kusayithi lakho. It uvezwa njengoMahluleli iqoqo izinhlamvu evumela isayithi lobulungu ngawo sebenzisana, ukukhiqiza izikhangiso ngqo emakhasini akho wewebhu. Okungukuthi, asikho isidingo sokuthi bakhathazeke mayelana yokuxhuma abakhangisi olulodwa - konke ihlelwe ukhululekile kakhulu ngakho, sekushiwo ngenhla, ekuqaleni kwalesi sihloko.

Yiqiniso, ukuze iyunithi iyakhonjiswa kuwebhusayithi, kubalulekile ukuchaza uhlobo yayo hhayi kuphela, kodwa futhi ube yindawo lapho izokwenziwa. Ngemva kwalokho, kufanele sisebenzise izinto zokusetshenziswa kusayithi lakho bese unameka ikhodi.

Ukukhetha indawo

Njengoba ungase ucabange, isihloko sihloko isikhangiso. Ad iyunithi, iyunithi isikhangiso - lokhu kuyiso sonke isibopho nentshisekelo umkhangisi, webmaster nabadayisi, ngaphezu izivakashi. Kubo, ngokuchichima ukukhangisa ku-intanethi, zingaba isici ezimbi, ngoba lowaya muntu umane ngeke uthole ulwazi okuyiwona empeleni, wavakashela kusayithi lakho. Yimbi uma ukukhangisa kakhulu. Ngakho-ke, iseluleko main - musa ukucinanisa ikhasi isikhangiso isisindo sakho. Lokhu kuzoholela aphansi kokuchofozela-rate, ukuthi kuyosho ukuthini kuwe, bese wehlise izindleko okukodwa.

Kungcono unquma lapho ufaka isikhangiso esisodwa noma ezimbili ngendlela yokuthi abasibekela umsebenzisi ngangokusemandleni "ungakhululekile." Isivakashi akufanele ukubona isikhangiso ngaphambi - noma uma akunjalo ukuchofozwa.

ukuhlaziywa Amathuluzi

Kuyinto ukunquma ukuthi uzibeke kuphi izikhangiso, uyobe nekolko amathuluzi. Lokhu amasevisi kohlaziyo. Sinenkosi zonke umlamuleli ezinkulu. Insimbi engcono saziwa emhlabeni i-Google Analytics, okuvumela ukunikeza lemali ukuthi idatha lapho izivakashi zakho kuchofoziwe abayibheka kakhudlwana futhi isikhathi eside futhi izinto. Ukusebenzisa amathuba anjengalawa ukuze baqonde indlela abantu baziphathe kusayithi lakho futhi wasibeka "gibe 'ngesimo amabhlogo. Ungakhohlwa njalo afeze Ngenxa amayunithi kusayithi lakho ukuze ubone ukuthi "kusukela ngaphandle" nokuqonda ukuthi yini futhi kanjani ukuthuthukisa.

amathuba

Amathemba amasayithi ukuhola zinkulu kakhulu. Abanikazi izinsiza, ukudala okuqukethwe ngezihloko zakho ozithandayo, kalula uhola ngaphezu kwazo wathola umsebenzi wabo core. Lokhu kukunika ithuba uthole kulokho ukujabulela ukwenza kakhulu. Futhi kuhle kakhulu ngokuya isifiso ukuzama futhi basebenze ngokuzikhandla.

okutholakele

Namuhla, amayunithi Uyi ithuluzi eliwusizo kakhulu ukwenza imali amawebhusayithi. Ukusebenzisa athile ayisisekelo abahlaziyi, ngosizo lwabo kungenzeka ukwandisa imali ethathwe iwebhusayithi single. Futhi luvula khathizwe entsha for abantu abasebenza ukukwenza. Okuhlangenwe nakho kubonisa ukuthi ezinjalo "Osomabhizinisi Inthanethi" ukhula.