Izindlela eziyinhloko wokuqoqa ulwazi ukumaketha ocwaningweni emakethe

ucwaningo Marketing kuyinqubo multi-step. Inkinga yokuqala kuchazwa futhi injongo eyinhloko esifundweni. Esikhathini yesibili athuthukile uhlelo ukusula iqoqo idatha, usebenzisa idatha secondary futhi eyinhloko. Esigabeni sesithathu iqoqa ulwazi usebenzisa laboratory kanye nocwaningo vnekabinetnyh. In the isinyathelo sesine, yonke idatha wathola ihlaziye ukukhipha ezinye isilinganiso futhi ukukhomba Ubuhlobo ezithile. Futhi ekugcineni, umphumela wokugcina siboniswa isinyathelo sokugcina, lapho abasebenzi ungenza izinqumo ezisekelwe ukusebenza real izifundo, okuyinto Kwakuyohlanganisani iphesenti ephakeme ka izinqumo ezilungile.

ucwaningo Market olwenziwa amathuluzi okucwaninga ahlukahlukene efana nenhlolovo, okubonwayo, imibuzo kanye ucwaningo. Kuhilela indlela yokuxhumana nabantu lohlobo lwekheli, ucingo noma ingxoxo siqu.
Okuxhunyanwa Imininingwane ukumaketha etholwe esebenzisa 'ensimini' izenzo, efana nenhlolovo, izifundo ezihlukahlukene elibukelayo futhi zokuhlola. Idatha etholwe ngenxa benezingane eziningi ezicini ezinhle: zingabantu enokwethenjelwa kakhulu, ngazo hhayi ukuthola izimbangi, uqondiswa futhi umbono ocacile yokuqoqa zabo indlela. Nokho, kukhona uhlangothi engakhi umbuzo: it is kakhulu isikhathi esiningi ukuqoqa, imizamo le nkampani siqu Ngeke uhlale ukuthole ngokuphelele ekupheleni - lokhu kuyinto esobala eziphezulu.

Secondary Imininingwane ukumaketha etholwe "kusofa" izifundo ayehlangana ngaphambili kakhulu nganoma iyiphi injongo ngaphandle ngokuqinile ezingefani njengamanje. Lokhu kuhlanganisa ezihlukahlukene imibiko, ama-akhawunti, amabhajethi, ezikhona nokunye. Ukuze izinkampani ezincane ngisho naphakathi - lena izindlela pragmatic iningi lokuqoqa ulwazi ukumaketha. Ngokuvamile, kuba ukuqoqwa kolwazi ukumaketha yesibili uya endaweni yokuqala, kunokuba primary. Okokuqala, lokhu kwaziswa uthola indlela eshibhile ngaphandle primary. Ngaphezu kwalokho, futhi Ngokuqhathanisa nge primary, isikhathi yesibili lwazi luhlala ngaphambi isikhathi eyinhloko. Kodwa imiphumela emibi Imininingwane ukumaketha yesibili ubakhumbula bonke ukuziqhelelanisa incompleteness yayo ezithile bangase bahlupheke zonke cwaningo iyonke. Ngaphezu kwalokho, ulwazi olunjalo awukwazi nganoma iyiphi indlela ukuqinisekisa ukuthi omunye ngu yayo. Ngezinye izikhathi indlela engaziwa ngokuphelele kuyo okudingekile ukwakha izindlela lokuqoqa ulwazi ukumaketha.
idatha Primary isivele umsebenzi lubucayi kakhudlwana: yazi nge isimo emkhakheni, kanye mkhuba ukushintshashintsha ivolumu yokuthengisa inzuzo, ne impumelelo yakamuva zesayensi nobuchwepheshe.
Kubalulekile ukwenza izindlela ezifanele wokuqoqa ulwazi ukumaketha. Kungenjalo, lonke ulwazi oluqoqwe kungaba ingxenye noma nakancane. Kufanele bazi ukuthi izifundo eziningi kubalulekile ukuqoqa idatha eyinhloko. Ukuze wenze lokhu, ukhetho best iwukuba uqhubeke nomsebenzi omuhle we plan esicacile lekusasa. Wabuye ukuthi yiziphi amathuluzi izosetshenziswa ngemuva kwalokhu. Izindlela ukubuthelela ilwazi ukuthengisa eziphathelene primary, ninezinto ezine eziyinhloko: observation, ukumbumbuluzwa, UCWANINGO inhlolovo.
ucwaningo Market akubalwa kubize futhi eyinkimbinkimbi kakhulu kangaka. Kulula kungenzeka okufinyelela imigomo kuhlelwe, ngokusebenzisa ukuhlaziya idatha yayo, survey ezihlukahlukene abathengi kanye nochwepheshe.

Izindleko ukumaketha ucwaningo incike ulwazi ofuna ukuthola umthamo idatha entsha, degree of semthethweni ucwaningo nokuba yinkimbinkimbi ukuhlaziywa.