IsiShayina imoto umkhakha: izitayela ezahlukene izimoto Chinese. Sibutsetelo Chinese imoto umkhakha

China uye wafunda ukwenza izimoto ezingeni lemikhiqizo wezwe best futhi manje isiphethwe ukuthola emakethe. Ngesikhathi inhliziyo wokwanda ngempumelelo abakhiqizi imishini Chinese iqoqo izici ukuthi ziya abasafufusa ohlelweni nge isisekelo esiqinile.

IsiShayina umkhakha imoto: izolo nanamuhla

Engxenyeni yokuqala ye-90-Chinese embonini yezimoto wayengekho esimweni esihle - ikakhulukazi ngenxa yokuntuleka kochwepheshe ubuchwepheshe ukuncintisana. Ukuphendula kulesi simo uhulumeni waseChina unqume kukhawulwe ukungenisa izimoto angaphandle, okwandisa ku-80% yokungenisa komsebenzi.

Ngenxa yalokho, imoto izimboni babe isisusa ukwandisa umkhiqizo e China. Ngu isimo ngokusebenzisa izinzuzo intela mandla. AmaShayina waya utshalomali, futhi kukhiqizwe izimoto liye landa ngendlela emangalisayo - kangangokuthi ngo-2003 waqala ukudla, ukuze babonwe i okweqile ezisobala emakethe: funa osedonsa, amanani izimoto ezintsha banyukubala.

Simo sasisiza ukusebenza ezimakethe zangaphandle kanye, ngenxa yalokho, ukukhiqizwa akuyona kuphela hhayi bawela sokuntenga komnotho ezweni sihlalise, wazuza kuhlaba umxhwele ngisho nakakhulu ijubane: ngonyaka ka-2006 China zibalwa wesitsatfu mayelana izimoto zayo (emva US nase-Japan), futhi ngo-2009 waba umholi somhlaba in the industry. Umumo izimoto Chinese ubelokhu uyanda. Ochwepheshe babikezela ukuthi ngo-2020, njalo imoto ingeyesithathu emhlabeni niyogqokani brand esinikezwe imvume yokuba yisakhamuzi e China. ukukhula Revenue abahlali China sasiza ngcono isimo emakethe yasekhaya, hhayi kuphela ukumelana isiphakamiso kusukela abakhiqizi ezifuywayo, kodwa kusuka nabathengisi bakwamanye amazwe.

Sales eRussia

IsiShayina imoto umkhakha eRussia ayisekho angavamile. Kulinganiselwa lochwepheshe emakethe yezimoto ngo-2013, yokuthengisa lemikhiqizo kusuka China kudlulwe amayunithi ezingu-100. Futhi landisa ingxenye emakethe imishini Uzalo Chinese - kwaba 3.7% (ngesikhathi 2012 - 2.6%). Sha ethandwa kakhulu - Lifan. brand yokuthengisa ukukhula ngo-2013 kwaba 34% uma kuqhathaniswa 2012 m, 27.467 izimoto kwathengiswa.

Indawo yesibili yokuthengisa Geely brand Won (izimoto 27,263), ukwanda uma kuqhathaniswa nonyaka odlule - 55%. "Bronze" won Omkhulu Wall Brand (izimoto 19.954, ukukhula - 39%), isikhundla wesine Chery elibekwe (izimoto 19 855, ukukhula - 4%). Izizathu eziyinhloko ukuthandwa lemikhiqizo kusuka China kongoti Russian ukubiza anhlobonhlobo kanye namanani aphansi. Ngokusho abahlaziyi, amaShayina auto umkhakha uzoqhubeka anqobe emakethe Russian, yabelana yayo nasesikhathini esikude esizayo bengase bazikhandlele 10%.

Lifan

Umholi yokuthengisa Russian - inkampani Lifan - yasungulwa ngo-1992. manje ukhiqiza, ngaphandle umgibeli izimoto, amabhasi kanye ATVs. Lihunyushwe kwelesiHeberu elithi Chinese igama lenkampani kusho "ukuya useyili ngokugcwele." Umshini wokuqala walesi brand uvele Russia ngo-2007, futhi kwaba imoto umgibeli Lifan Breeze. Phakathi uhla entsha amasampuli - omunye ukuguqulwa Lifan Solano, afakwe nokucwala we Russian Federation ngo-November 2013. Umshini has a injini 106-amahhashi, ifakwe amasondo kwi ingxubevange ukukhanya, umsindo uhlelo enamandla (6 izikhulumi). imoto Chinese izimbangi labalulekile eluLwimi ingxenye - Nissan Almera (102 hp motor ..), Kia Rio (107 hp.),. Geely Emgrand (98 hp ..). Zonke imishini - emalini efanayo ububanzi (ama-ruble ayizigidi 429-489,9.). Kufanele kuqashelwe ukuthi ngoNovemba 2013 anda Lifan yesiqinisekiso kuze iminyaka 5 (150 thous. Km ukusebenzisa).

Geely

Le nkampani yasungulwa Li Shufu, manje ubani esibalwa phezulu abantu 50 abacebe eChina ngenhloso fortune eziyizinkulungwane ezingu-1,5 Dollars. (Ngokuvumelana Forbes). Ngo-1986, usomabhizinisi wavula inkampani ukwenziwa izingxenye yisiqandisi izinhlelo. Ngemva kweminyaka emithathu, waqala ukukhiqiza izakhi zokuhlobisa of the esihlahleni magnolia, futhi kamuva bathuthela izithuthuthu esikhiqiza. Eminyakeni embalwa kamuva, ngo-1997, Li Shufu waqala inhlangano ka-izimoto kule fektri yayo. Ngemva konyaka, ne-prototype lokuqala iphuma emshinini imoto ngaphansi brand Geely. Leli gama lihunyushwa izindlela Chinese "injabulo". Ngo-1999 waqala ukwakha isitshalo enkulu e Ningbo, futhi kusukela ngo-2003 sha wathengiswa phesheya. Le nkampani manje ukhiqiza ecishe ibe yizinkulungwane 600. Izimoto ngonyaka, basuke zithunyelwe emazweni 46. Ngo-2014, e ezidayiswa Russian ngaphansi brand Geely kuzobe kudayiswa imoto ezimbili esiphawulekayo - EX7 (crossover) kanye SC7 (sedan). Eyokuqala (e izindleko ngombala ngaphezulu) uzobe ifakwe lesikhumba ingaphakathi, abezindaba kanye inzwa, yokupaka izinzwa, ama-airbag ngaphambili. Phakathi izici eziphawulekayo imoto yesibili - air conditioning ne uhlelo yesimanje umsindo.

Kusobala ukuthi nezokuqhudelana ngaphezulu kuba Chinese umkhakha auto. Ukubuyekeza ku ukusetshenziswa imishini nalezi ongakhetha izodlala ngesikhathi esifanayo, indima juqu impumelelo idatha imikhiqizo emisha - wena kuphela kudingeka ulinde yokuthengisa.

Great Wall

Omkhulu Wall Motor (GWM) - inkampani China elikhulu kunawo wonke ezizimele emkhakheni ukukhiqizwa imoto. Yaqalwa ngo-1976 esifundazweni Hebei. Le nkampani yaqala imisebenzi njengoba nje inkampani ye emalolini amancane, kodwa eminyakeni ikhule ibe inkampani ephethe ehlanganisa eziningi ezingaphansi (imisebenzi yabo zihlukaniswe - abanye ukuqoqa izimoto, abanye ukukhiqiza izingxenye). Kuze 1997, GWM izimoto enikeziwe kuphela emakethe yasekhaya, kodwa ngemva baba kufakwe kanye phesheya. Isidingo esikhulu kunazo zonke kule umkhiqizo we umshini is baphawula e-United States, e-Russia, e-Western Europe nase-South America nase-Afrika. Sha likhona kokubili athuthukiswe futhi ezimakethe lokulala ukuze liphumule. Manje iGreat Wall - omunye wabaholi supply of "technicals" emakethe yaseChina. Ngo-2003, amasheya GWM kwathengiswa phezu exchange isitokwe yafunda eHong Kong. Le nkampani inyathelisa amakhulu ezinkulungwane izimoto ngonyaka.

Phakathi emisha esiphawulekayo amasampuli umkhiqizo we izimoto - Haval Coupe, siboniswa Beijing Motor Show ngo-Ephreli 2014. Umshini kuhloselwe nathi of BMW X6. Ngenxa Wall Omkhulu, amaShayina imoto umkhakha brand waziwa eRussia. Sha - iphayona emakethe Russian.

Chery

Le brand - omunye omncane kunabo bonke e ingxenye, okuyinto izimoto kukhona Chinese embonini yezimoto. Le nkampani yasungulwa ngo-1997 ekuthatheni isinyathelo City Hall wedolobha Wuhu, esifundazweni Anhui.

Ngokusho kwezikhulu, kuMasipala (futhi esifundazweni sonkana) kwakungelona ezingeni elifanele of ukukhiqizwa yezimboni. Ekuqaleni kwanqunywa ukwakha ukukhiqizwa imoto injini isitshalo. Kamuva, ifektri igcwaliswe elihambayo, etshaliwe kwezigidi ezingu-25. Dollars e imishini ezengeziwe othengwe kusukela Ford, futhi wasungula ukukhiqizwa agcwele imishini. Kuvele Eqinisweni ezithakazelisayo wukuthi igama Chery (ungwaqa ne English "cherry", okusho cherry), inkampani ithole ngesikhathi esisodwa. Okokuqala, i-brand okuthiwa Chinese - "Ruy ki" okusho "isibusiso esikhethekile". Ekuqaleni, le nkulumo guqulela like Qirui, kodwa njengasezulwini izilimi zaseYurophu ngu indlebe uyasibona yini ababewazi, inkampani ebizwa Chery (futhi ngaphambi kwalokho kwakuyiKiriyati inketho Lesisemkhatsini - Cheery). amasampula eziningana zamuva imodeli uhla sha yethulwa ngasekupheleni 2013. Phakathi kwabo - Chery Tiggo phambi-wheel drive, emihlanu-ngesivinini transmission ibhukwana nge injini variator, 139-amahhashi.

yokuthengisa amathemba e-Russia

Njengoba kushiwo ngenhla, ezinye izazi zikholelwa ukuthi i-Chinese auto umkhakha kungathatha 10% wemakethe Russian. Ngokusho kochwepheshe, omunye izizathu nesimo sokulindela okuhle Ngokuzayo lemikhiqizo Chinese eRussia - anhlobonhlobo. Ngenxa yalokho, isici ezingase ukubambezela yonke ukunwetshwa "Chinese" - ukuzethemba ongaphakeme e izinga umshini futhi kwezinye izimo hhayi isithombe esihle kakhulu. Ochwepheshe uqaphele ukuthi carmakers kusuka China sinake kakhulu inkonzo, ukuthengisela spare parts izikhungo, izesekeli.

Umsebenzi oyinhloko wabenza ukuthengisa imikhiqizo Chinese, ochwepheshe ngokuthi ulwazi lomsebenzi namakhasimende: abaseRussia ngokuvamile abazi lutho mayelana nemikhiqizo Chinese, ukuthi bayakwazi ngempela ancintisane European, izinkampani Japanese futhi Korean, futhi ukuthi umenzi inikeza isiqinisekiso okugcwele. Phakathi ukuhlolwa engavamile ngochwepheshe emakethe ukuthi izimoto Chinese - brand efanayo emazweni asethuthukile ne ukubambezeleka zeminyaka 5. Kuyaphawuleka ukuthi izinga izimoto ezazibuthene China, belilokhu landa kancane kancane, futhi amanani okungabizi.

Marketing in Chinese

Njengoba kushiwo ngenhla, abashayeli Russian ngezimoto kusukela China edonsela intengo ngokuyinhloko okungabizi. Nokho, akuyona lokhu kuphela. Kuyaphawuleka ikakhulukazi ukumaketha abanekhono amaShayina auto umkhakha uchitha eRussia. Lokhu kusebenza ezindaweni eziningana lomsebenzi, isihluthulelo okuyinto - nokwenza zokukhiqiza kanye ngcono iziteshi yokuthengisa. Ngokwesibonelo, eminyakeni embalwa edlule ka Chery isayinwe Kaliningrad isitshalo "Avtodor" sivumelwano evumayo, esangenza ukwandisa yokuthengisa e izikhathi ezimbalwa. automakers Chinese bakwazile ngemvume izivumelwano Retailers ezinkulu, "uRolf", "Atlant-M", "AvtoVAZ", "Autoworld", kanjalo ukuthola ukufinyelela okufanayo yokuthengisa iziteshi brand omhlaba anothile. Umphakathi Russian ngakujwayela yokuthi kwakukhona izimoto Chinese, owawungumnyaka isithombe avele nezomagazini kanye zincwadi cishe kuyo yonke indawo.