IMisa emakethe - kuyini? brand kanye nemithetho nokuxhumana Main

Ukuze emakethe mass, abaningi banesimo sengqondo esingaqondile kusengaphambili. Kodwa eqinisweni, brand isabelomali ungajabulisa inkululeko ebanzi ekukhetheni kanye nomklamo stylish. Ezinye amasudi izimonyo engabizi okunethezeka kusho ukubangela komzimba. IMisa-emakethe, ngaphezu kwalokho, imelelwa imigqa izingubo nezinye izinsimbi.

Kuyini emakethe mass , nokuthi ukuxhumana naye

Omagazini ecwebezelayo ngokwethukela ekuqaleni agxumele welithi "mass imakethe". Kuyini lokhu? Ibhajethi brand ngokuvamile okukhulunywa ngokuya omubi, uma iqhathaniswa nayo lesibili ngesandla, kodwa empeleni kuyinto umqondo ohluke ngokuphelele. IMisa emakethe ngokuthi enkulu ingxenye wemakethe kwezimpahla, okuhloswe ngalo umhlangano isidingo esigabeni eminingi iningi labantu - okubizwa ngokuthi esezingeni eliphakathi nendawo. Umqondo kaningi isetshenziswa izingubo noma izimonyo, kodwa emakethe mass ngomqondo ovamile futhi nezinye izimpahla umthengi.

brand Main: izingubo

Stores (mass imakethe) kanye nokwakha eminingi marketing isu isimiso ukwanda umkhiqizo ukuqwashisa. Amanani abakhiqizi Yemfihlo efana nomunye esigabeni isabelomali kukhona amplitude ebanzi izintengo izimpahla efanayo. Ikhwalithi izingubo ezivela abakhiqizi ezahlukene ingxenye mass-emakethe (onjani brand - ngezansi) futhi ngokuvamile okufanayo.

abaholi Market ethulwa izingubo imigqa:

• Zara sisakazwe kabanzi futhi Umango;
• Exige (ngokuqinile Japanese, ogama imikhiqizo kahle amelwe emakethe yasekhaya);
• American Uniglo (kuphela kusuka uhlu izinkampani zikahulumeni);
• WaseHennes & Mauritz (brand eyaziwa ngokuthi H & M).
• zangaphansi Calvin Klein.

Ngaphezu kwalokho, izitolo abaningi mass emakethe futhi yethulwa World Wide Web, ngakho uzijwayeze uhla oluphelele, ukuze futhi ukukhokhela into zakho ozithandayo unga online, ngaphandle kokushiya ekhaya.

Isithombe sikhombisa isibonelo sokuba Ukuqhathanisa izitolo okunethezeka (ngakwesokunxele) nezinqumo isabelomali efanayo (ngakwesokudla). Umehluko senani Kulinganiselwa amakhulu ama-dollar sezinto.

Kulesi sithombe kusuka Dior $ 2000 vs. $ 100 kusukela TopShop.

Kulesi sithombe kusukela $ 950 ngokumelene $ 90 Valentino kusukela Zara. Yiqiniso, umehluko obonakalayo ngekhwalithi, kodwa ngokuvamile, ingubo luluhle ngempela.

Oholela abakhiqizi izimonyo

IMisa-emakethe ezingeni izimonyo emelelwa anhlobonhlobo abakhiqizi. Abaningi babo amayunithi okunethezeka. Phakathi ngabameli izimonyo mass-emakethe ubhale lemikhiqizo ezifana owaziwa:

• NYX (izimonyo zokuhlobisa anemibala egqamile);
• Garnier (imikhiqizo Skin-ukunakekelwa kanye okhilimu);
• Echachambile Yenza UP (shades esithambile izimonyo nsuku zonke ukwakheka);
• Essence (brand iwine uthando amantombazane Decor nice shades luscious);
• L'ORÉAL (izimonyo izinga ehloniphekile, ungathola emakethe ukhilimu kanye isikhumba ukunakekelwa imikhiqizo zokuhlobisa futhi mass ngokuba ubuso);
• Max Factor (kancane like the brand wangaphambilini, kodwa has ukunambitheka yayo);
• Nouba (uncirculated brand izimonyo okuyinto ngempela kufanele okungenani ukuthenga ngoba design stylish, ukukhethwa enkulu imibala kanye asezingeni elifanele).

Yeka indlela abaphumelela kahle izimonyo ezifana

izimali IMisa-emakethe (onjani izimonyo brand, ngenhla) Mancane amathuba ukusiza ukuxazulula izinkinga ezingathi sína yezimonyo: induna, induna, induna, oiliness anda noma ukoma ngokweqile kwesikhumba, ukuzwela. Futhi ngeke ngikwazi ukukhokhela okhilimu ezifana ukubambezela yonke inqubo yokuguga. izimonyo okunjalo, njengoba umthetho, ngokuba isikhumba enempilo futhi isigaba yobudala emaphakathi (iminyaka engu-20 kuya 35). Ngisho noma umenzi uthi "izakhiwo esiyingqayizivele" umugqa kwezimonyo "izithako zemvelo" ezisetshenziswa ekwakheni, uzimisele uyazikholelwa izithembiso ezinjalo azibona zinkulu.

Kubalulekile ukuba ukwenze kucace kakhulu ukuthi intengo eliphansi okhilimu, balms nokwakhiwa emakethe mass akaqhutshwa esivulekile umenzi, kanye nezindleko ongaphakeme zokukhiqiza. Lokhu kusho ukuthi izingxenye lichaza ekwakheni izimali ikude zemvelo. Ngaphezu kwalokho, wonke umakhi ulwela andise yokuthengisa, okuyinto enomthelela ngqo ukukhangisa umkhankaso osebenzayo.

Yini mass-emakethe uzuza izimonyo okunethezeka

IMisa-emakethe - okuningi mncintiswano nokulwa ngokoqobo kuzo zonke umthengi izigaba elikhulu umthengi izimpahla namasevisi. Yingakho ngisho neziphazamiso izimonyo ezishibhile kunezinzuzo zako kanye ngokuvamile kahle imele ukuqhathanisa ngisho ne brand okunethezeka.

A ebanzi ekukhetheni imibala, emaphaketheni zikanokusho lula ukusetshenziswa ihlukile mass yezimonyo emakethe. Hlobo luni kwezimonyo izinga? Iningi amathuluzi iyalimboza esikhumbeni futhi igcinwe okwesikhathi eside, kodwa abathandi izimonyo okunethezeka ungaphuthelwa ithuba ukuze aveze amaphutha brand ezishibhile. Kulokhu, ukuhlola lipsticks "zifa", isibonelo, wabonisa imiphumela ezingalindelekile: konke Intombazane okuthiwa india lipstick kusuka ibhajethi brand.

Lesi sithombe sikhombisa indlela abakhiqizi okunethezeka.

Dior futhi Armani bheka izindebe kancane elomile beyomboza nombala. Lipstick "break" ngesikhathi isicelo kanye omiswe phezu izindebe. Abahlanganyeli ekuhlolweni ngokuthi lipstick "abasebenzi isimo".

Bese - eziphansi brand. Okumangazayo ukuthi, kodwa lezi ongakhetha basuke wayethanda amantombazane okuningi eqolo ngaphezu kwanoma lipstick.

Oriflame imibala ehlukene zemvelo, isakhiwo iyunifomu umsungulo. Lipstick neze wazizwa phezu izindebe. Ababambe iqhaza ukuhlolwa bavuma ukuba bangabe nazo izimonyo ezibizayo kusukela abakhiqizi bodumo.

imithetho yokuthenga

Nge zonke izinzuzo mass-emakethe uyingozi ukuthenga izimonyo embi ngempela, kodwa punctures zenzeka futhi ezibizayo. Kubalulekile ukucacisa mkhawulo ukubaluleka bona futhi ukufuna imali ngokuqondile kule ingxenye, eqinisweni ulingeke ukuba ezibizayo (ngakhoke izinga njengoba ukuhlakanipha okungokwesiko) izimonyo Kulula kakhulu. Kungcono ukuthenga uhlole nokubuyekezwa izindlela eziqondile futhi amathuba ukusizakala ukuba kwenziwe uphenyo.

Ungagijimeli isicelo makeup ebusweni. Kungakhathaliseki ukuthi yayiyinhle kangakanani lipstick entsha futhi kanjani ephelele bamba kwesisekelo, isikhumba kufanele uhlolelwe i-khona ukusabela nomzimba. Ngenxa yale njongo, inani elincane lisetshenziswa endlebeni noma esihlathini.