Iculo le-Cigarettes "Don ugwayi". Kuyini ukuthandwa sha?

Umlando wenkampani "Don ugwayi" itholakala ngokuba sibuyele emuva ekuqaleni Empire Russian. Le nkampani yasungulwa ngo-1857 futhi ekuqaleni yanikezwa emakethe kuphela izinhlobonhlobo ugwayi-Cuban nase-Odessa. Kodwa kakade 1860 ochwepheshe yenkampani ephethwe ukusungula supply kusuka Turkey kanye eBessarabia, okuyinto uyakhazinyuliswa brand wonke umbuso.

Yokudumisa umsunguli wenkampani ekuqaleni yayibizwa ngokuthi ugwayi futhi kuphela ngokuthi "ASMOLOVSKY" eyaziwa futhi kwaba ziphoqa yonke indawo. Ngo-1870, Asmolov uthola njengodumo noma ilungelo elikhulu abe umhlinzeki we ugwayi enkantolo Imperial seNkosi.

Ngo-1912, inkampani Asmolov baba nomkhiqizi Kunawo Wonke Emhlabeni futhi marketer ugwayi, ukuze wonke ukubhema emhlabeni waqaphela futhi baziswa yasekhaya ugwayi lenhlanganisela. Eminyakeni iSoviet, ukukhiqizwa azizange zinyamalale futhi aqhubeka sisebenze kahle njenge-Don State noGwayi Factory (DSTF), ezidayisa ugwayi emakethe, Shag kanye neminye imikhiqizo. Ngemva kokuwa we-Union of ifektri lalenziwa JSC "Donskoy Tabak", futhi kamuva inkampani baba ingxenye 'AGROCOM "ubambe.

Namuhla, "Don ugwayi" ilahlekelwe ikhono layo yokuncintisana, kodwa namanje brand owaziwa, ngabhema eziningi izakhamuzi zethu nabo kanye nezakhamuzi amazwe CIS.

Yini osikilidi ukuthandwa "Don ugwayi"?

Njengoba kushiwo ngaphambili, ugwayi-Cuban inhlanganisela Odessa, Turkish, izinhlobo South Russian kanye baseMoldova, okuvumela ochwepheshe ukwakha noma i ukunambitheka ongenakuqhathaniswa ezithambile nge aftertaste nezimnandi.

Kumele kuqashelwe ukuthi "Donskoy Tabak" nkampani inyathelisa imikhiqizo kagwayi, hhayi kuphela ngaphansi brand efanayo. Isizukulwane esidala lwamagama owaziwa ezifana "Leningrad", "White Sea Canal", "Brand yethu", nayo owenziwe le owaziwa manje esisodwa.

funa umthengi

Uma sithatha njengesisekelo kuphela version zakudala Don ugwayi, namuhla bakhipha izinhlobo ezimbalwa:

• Iculo le-Cigarettes "Donskoy Tabak ukukhanya" - siliphunga zakudala enikeza Amacebo ezicashile asithena kanye ushokoledi. Thanda aftertaste umusi elimnandi kukhona isici esiphawula leli Kuban ugwayi. osikilidi noGwayi ekubeni amazwekazi eziningana futhi ligcwele uhla egcwele flavour emasakeni ekhethekile. Ngesimo, lapho ungathola imikhiqizo emashalofini, ugwayi sezinezinkulungwane iminyaka engaphezu kwengu-13, okuyinto laba ubufakazi obucacile bokuba ukuthandwa the brand sika. Iculo le-Cigarettes "Don ugwayi" (isithombe ungabona ngezansi) ujwayelene, mhlawumbe, njalo connoisseur ugwayi yasekhaya.
  

• Dontabak compact - ochwepheshe lenkampani ukuhambisana izikhathi futhi sithuthukisa imikhiqizo yayo. Yilokho lokhu brand yavela. Iculo le-Cigarettes, nakuba yayilingana, kodwa kuhluke ivolumu. Nambitha futhi amasiko wakudala wakwazi ukugcina njengoba yayinjalo.

• Iculo le-Cigarettes "Don ugwayi amnyama" - nomele okunamandla Don ugwayi endaweni yokukhanda. Iculo le-Cigarettes ezonambitha isici kanti iphunga, kodwa kuhluke kancane ebabayo owavela abathandi izinhlobo eqinile ugwayi.

• Dontabak Slims lenzelwa abesifazane abakhetha ultra-ukubhema ugwayi. Lolu hlobo umkhiqizo has a iphunga olubucayi futhi ukunambitheka surely bayakwazisa abathandi 'ukuhlupheka intuthu. "

Ngenxa ocebile assortment futhi kuhlose orientation, ukukhiqizwa yenkampani ye "Don ugwayi" akalilahlile kwayo nokuthola abalandeli abasha njalo ngonyaka.

Okunye intengo izingxenye

Mhlawumbe omunye uzothi ukuthi ukukhiqizwa "Don ugwayi" is yokulahlekelwa ngokuhlathulula ukusebenza kwawo phakathi intsha futhi begxile kakhulu emsebenzini nezithameli omdala, kodwa akuyona. Public umbono mayelana nemikhiqizo Kuban brand eba kuphela ngoba version zakudala ugwayi kuboniswe shibhile klomelo ingxenye.

Kube Ngeke siphikisane - intsha kakhulu ukwazi brand kuphela 'Classic', kodwa bambalwa abantu bazi ukuthi nkampani inyathelisa osikilidi enjalo owaziwa futhi ethandwa njengoba Richmond, Rich, Kiss, yilungu lephalamende, "21". Lezi zinhlobo osikilidi atholakale ngokucacile ezihlobene.

inkampani marketing

Professionals nabaphathi inkampani wehluleka ukuhlangabezana ngisho ikhasimende olindele kunazo egqamisa sha phakathi izinkampani eziningi ezifanayo. Kufanele kuqashelwe ukuthi osikilidi premium kungabonwa hhayi kuphela ngesikhathi zokubala yasekhaya, kodwa futhi phesheya, lapho abantu bezinye izizwe ukuba esakaza osikilidi wholesale. "Don ugwayi" ukubhema injabulo kwamanye amazwe.

Mbiko ochwepheshe bavumelana yokuthi ugwayi brand ezimbi nje akusho ukukhiqiza. Quality, kweqiniso ngokuqinile esikweni, ukunambitheka ocebile futhi aftertaste nezimnandi - kwazo kukhona izimiso nezici Don Kuban ugwayi.

Iculo le-Cigarettes "Don ugwayi": Izibuyekezo

Ngokusho iningi osikilidi akha umbono omuhle. Abathengi uthi ugwayi ukunambitheka ezinhle, okungadingi ziyahlukahluka kusuka iphakethe okupakisha, futhi njalo eminyakeni. Izimfanelo ezinhle kuchasiselwe ukunambitheka emnandi futhi ukungabi khona acid emlonyeni ngemva ukubhema.

Abasekeli Don nogwayi kakhulu linamathele brand "yabo" kagwayi, abaqotho kuye amashumi eminyaka futhi sebekubeke angafuni uzizamele bese uzama nezinye brand.

Njengoba for izilaleli zesifazane, imicabango yabantu zihlukaniswe: isibonelo, Dontabak Slims amantombazane awaziswa, kodwana ngokuthanda kwehliziyo evumako awuthunqise le Kiss esifanayo, naye uhambe nge "Dontabak" inkampani iphayiphi. Abaningi ladies uncamela compact Rich elimnandi, ukuthi kunomthelela ukukhuthazwa sha futhi kuqinise isikhundla nabathengisi.

UKUFINGQA ISIQESHANA Omfushane

Ngokuvamile, kunazo zonke abantu abayeka wezwe uqede imikhiqizo Kuban inkampani ungazi ngisho nokwazi ngayo. Iminyaka engamashumi amahlanu-zonke emlandweni wayo, inkampani uye wakwazi ukunqoba izinhliziyo zabantu baseRussia hhayi kuphela, kodwa amazwe futhi engumakhelwane.