I "Mercedes": incazelo, ukuhlonza, umlando ezithakazelisayo amaqiniso

I "Mercedes" namuhla makwaziwe yibo bonke abantu. Ngisho naleyo kabi ababeyizazi izimoto ndaba. Mercedes-Benz - iqembu emhlabeni odumile, futhi umshini esenziwe kuye, sezisungule ngokwabo njengesenzo sokunethezeka, ukunethezeka izinga. Futhi hood imodeli ngamunye flaunts inkanyezi emithathu uvumelanise. Kusho ukuthini? Kangakanani leli uhlamvu? Worth ayaphenya.

usuku

I "Mercedes" yavela kuyi-1925. Yena sekukhona ngaphambi nje isikhashana kwakukhona nokuhlanganiswa izinkampani ezimbili - Dmg futhi Benz & Cie. Inkampani ahlanganisiwe Esikhathini esingangonyaka kamuva, ngo-1926. Futhi inkampani entsha yase yaziwa ngokuthi Daimler-Benz AG. Lo mcimbi kamuva imakwe ukuvela imoto entsha. He is namuhla eyaziwa ngokuthi i-Mercedes-Benz. Kanye ukuvela co-abasunguli bale nkampani, kuye kwavela, kanye Isifiso sokulondoloza amasiko abo.

Ngokuthakazelisayo, i-logo ngokwayo yabhaliswa njengoba lokuhweba ngo-1909, 6 Agasti. Futhi iningi kuyathakazelisa ukuthi umqhele umfire futhi "mersedesovskaya" inkanyezi kukhona isiqalo ezimele ngokuphelele.

indaba

Emuva ngo-1886 , uKarl Bents futhi Gottlieb Daimler abaphefumulelwe babengayazi mayelana nomunye. Kodwa ngalowo nyaka, kokubili osomabhizinisi ngikudalile izimoto zabo, ukushayela yangaphakathi omlilo engine. Khona-ke ayeloba zabo zokuhweba. Nalapha futhi, ngesikhathi esifanayo - ehlobo lika-1909. izinkampani ezimbili efana kusengaphambili kukhona izimbangi komunye nomunye. abasunguli wabo wabuza indlela ethile futhi aqala ukubhala amanye amagama izifanekiselo esanda kubalwa ezimotweni ezivezwa kubo.

Kodwa-ke, njengoba kushiwo ngenhla, kwakukhona ekubumbaneni. Futhi kwakukhona logo ezivamile - emithathu ugongolo inkanyezi Mercedes futhi Benz umfire Wreath. Nakuba Daimler uye wasebenzisa inguqulo ezehlukene logo uma udala umshini wakhe. On hood we sported amagama "Daimler", phezu kwawo sengathi phezulu phoenix wasenganekwaneni.

Ukuvela kwegama ukuhweba umlando "Daimler"

Ngakho, cishe isibonakaliso "Mercedes" bese ungakwazi ukukhuluma ngaphezulu, kodwa manje ukusho amazwi ambalwa ngesihloko. Kungakhathaliseki ukuthi ibizwa ngokuthi ekusungulweni le nkampani - Dmg noma Daimler, imoto kwakufanele abizwe esisodwa. Ngenxa inkampani abavume ngo-1900 kuya umuntu njengami Emil Jellinek. Wayelethwa waziphatha ukudayiswa izinjini ezintsha kanye nezimoto. Futhi ngaleso sikhathi, Jellinek kwakuwumsebenzi wokuhumusha omkhulu kunayo imoto nomthengisi, okuyinto oluqanjwe Dmg. Yena, eqinisweni, awunika igama lokuthi imishini. Mercedes - kwaba gama lakhe, okuyinto azisebenzisa ukuze ubambe iqhaza kulo mjaho. Futhi empeleni kwathi igama indodakazi yakhe ayithandayo.

Ngakho ngo-1902, ngo-June 23, inkampani "Daimler" ofake isicelo sokubhaliswa kwegama njengoba lokuhweba siqu. Emva kwezinyanga ezintathu, sha imzuzele Noma kunalokhu kuvikeleka kwezomthetho. Entsha lokuhweba kwaba okucashunwe, "Mercedes", agobile njengengelosi arc.

Uphawu Benz

Njengoba isibonakaliso "Mercedes", okuyinto sonke siyazi namuhla "kabili" umlando, ukunakekelwa okufanele kuthinte inkampani futhi Benz. Noma kunalokho indlela okukhangiswa uqobo ekuqaleni esikhathini esidlule, XX leminyaka.

Umsunguli benza konke nje - wadala ekhumbulekayo logo. Agcina eseyinto umbhalo, okuyinto wawuhlotshiswe amazwi Original Benz. Kwanqunywa uma ayifake segiya abamnyama. Kwakubukeka olubabazeka kakhulu ukhumbuleka ngempela okuhle. Nokho, ngokuhamba kwesikhathi, element eyinhloko isibonakaliso baba ngasekugcineni - Original wanquma ukususa isiqalo. Futhi black igiya isondo yathathelwa indawo inkulumo ethi umqhele umfire, oluwuphawu wokunqoba. Futhi njengoba inkampani usezuze okuningi impumelelo ngesikhathi emsebenzini wokukhiqiza izimoto, kwaba ongokomfanekiso kakhulu.

Kumiswa izinkanyezi

Umlando uphawu "Mercedes" kuyinto ezicebile futhi eziyinkimbinkimbi kakhulu. Phela, inkampani uqobo lisuselwa izinkampani ezimbili, kanye lokuhweba, ngokulandelana, ayikwazanga nezinguquko.

Ukuba liyabonakala emithathu ugongolo inkanyezi lwaqala ngokushesha ngemva kokuba ukwamukelwa kwegama "Mercedes". Umqondo aphakanyisiwe uPawulu Daimler, indodana kokuba athunyelwe ukukhanya ngo-1900, umsunguli wenkampani. Three-ugongolo inkanyezi sekuwuphawu iqiniso lokuthi izinjini ekhishwa 'Damyler "asetshenziswa yonke indawo - emhlabathini, umoya emanzini. Phela, amandla amayunithi, okuyinto ekhiqizwa yizinkampani ezazisemizini amandla emoyeni bese umkhumbi kanye nemishini.

Ekuqaleni, inkanyezi akazange abe indandatho, okuyinto Kunzima ukucabanga. Kwakubonakala ngo-1916. I "Mercedes" ku hood sekulula kakhulu endaweni, futhi ngaphandle kwalokho, kwabonakala sengathi ngeke kwenzeke kakhulu organically ngaphezulu. Futhi-ke, sekudlule iminyaka emihlanu, kwanqunywa ukuba ungeze inkanyezi indandatho ububanzi - ke wabekwa kurediyetha.

Ngemva kokuhlangana, "Daimler" futhi "Benz", ngaphezu amagama, kwanqunywa ukuba sihlanganise logo yabo. Kusukela umkhiqizo ngamunye athathwa okuthile okuhlukile futhi ekhethekile. "Daimler" ushiye inkanyezi futhi "Benz" inhloko inkampani unikezele angena kuwo e umqhele umfire. Lesi sinqumo sithathwe ukuze ngo-1927, 7 Okthoba, Mercedes-Benz igama ezintathu-ugongolo inkanyezi ebiyelwe aletha lezimbali elinegama yenkampani ngaphakathi, lalimisa enikezwa inkampani entsha.

Inani ezithakazelisayo

Abantu abaningi bayazibuza ngalokho okushiwo ukumaka "Mercedes". Impendulo yanikezwa ngenhla - lokhu logo is kuthwelwe yokuthi izinjini yenkampani esetshenziswe izindiza ngoxhaxha futhi izimoto. Kodwa abantu abaningi baye banquma, njengoba besho, ukuze umbe ujule. Futhi okunye ukwaziswa wawujabulisa.

Ngakho, indingilizi iwuphawu ukuhamba, ukuvikelwa, ukuchuma amandla okudlulisela umqondo wokuzikhandla. Enye umbuthano - phakade. Mhlawumbe kube ingozi, kodwa kukhona abantu abeze "Mercedes" hamba, yimpumelelo, lisebenza futhi beqiniseka.

Yini isibonakaliso "Mercedes", okungukuthi, ezintathu-ugongolo inkanyezi? Kwatholakala, futhi kungenzeka ukubona into ekhethekile. Lolu phawu kufanele zintathu izimpawu. Ngamanye amazwi - kungcono abona yonke into ayakubona iso, uphawu ikusasa. Emazweni amaningi, lolu phawu kusho amandla okukhulu, amandla, umoya onamandla. Lokhu kungase kubonakale "Mercedes" - ngoba sonke siyazi kahle ukuthi lezi zimoto kuyashesha, enamandla, ashukumisayo, okuthembekile.

Ekugcineni, inani nje lilodwa lezimemezelo imisebe - ezintathu. Yena uyakwazi ukuxoxa isikhathi eside, angena ukubhula esoteric, kodwa lokhu ngesihloko asisebenzi. Ngakho singaba into eyodwa. Okwesithathu - kuyinto yinye nokubukisa, ukuchuma, ngobunengi. "Troika" - ke isifiso, futhi ngezinye izikhathi ngisho ubukhulu impumelelo. Lesi sibalo ingaphezu magic. Futhi ngokuqinisekile yonke okungenhla lokubonakala logo njengophawu lokuthi imoto "Mercedes". Abantu abazi ukuthi hlobo luni imoto Yiqiniso, uyavuma.

Indawo uwuphawu

On hood uhlale ezimbili "mersedesovskih" logo. Kuze kube manje, kukhona ongakhetha eziningana. On isibonelo ethandwa 90-yalolucwaningo "ezinhlanu wokuhamba" ungabona ukuthi kwenzakalani umi ngokuzazisa emithathu ugongolo inkanyezi icici ngezansi nje, phezulu le Izinsimbi kurediyetha - uphawu efanayo, kodwa ebiyelwe umqhele laurel igama lenkampani.

Manje abaningi ngokuvamile kukhona onobuhle ngenkanyezi ezinkulu e icici phakathi Izinsimbi. Noma kunjalo, ngo-bonnet yabo, futhi, ngesizotha lihlotshiswe uphawu Wreath. Zikhona ongakhetha (ngokuvamile silungisa), ngokuhlanganisa ongakhetha ezimbili nje oqavile. Inkanyezi i-bonnet esiyingini phezu hlupha - phakathi. Ngokuvamile, isisindo ongakhetha. Kodwa inkanyezi phezu "Mercedes" Kunoma yikuphi, ngaso sonke isikhathi lapho. Uma kungaqali BRABUS. Imishini, bavela elihambayo we studio Tuning, ngokuvamile esikhundleni inkanyezi phezu Izinsimbi babe stylish ngakuthathu incwadi B. Ngisesekhaya wonke umuntu uyazi ukuthi Mercedes.

Impumelelo yesikhathi eside

"Mercedes-Benz" - uphawu elibizwa umuzwa othile hhayi kuphela, okwakubekelwa kuchaziwe ngenhla. Uma kubhekwa nombono ovamile, ke Liyindawo brand eqolo. Kuze kube manje, izindleko ezingaphezu kwezigidi eziyizinkulungwane ezingu 16.505 euro! Futhi lokhu ukukhathazeka Enesikhathi neyaziwayo njengoba best brand-German. Futhi eqolo, yebo. Lokhu akusona isimanga. Sha kwamiswa engaphezu kwekhulu edlule. Kuyo yonke le minyaka sha okulondolozwe omningi umzamo, imali nezinzwa Abadali zayo, onjiniyela, ochwepheshe emikhakheni ehlukahlukene. Abangaphezu kwekhulu abantu bezama ukwenza "Mercedes" akuyona nje umkhiqizo imoto futhi legend. Futhi kwasebenza. Namuhla, abantu nibone umuntu ugibele imoto yalesi brand, baqonde - anakho imali. He is a yimpumelelo nezicebi. Ngokuqinisekile beqiniseka ngokwabo futhi amakhono abo. Ngenxa kuphela umuntu onjalo angaba namandla okuwunikela imoto esezingeni eliphezulu kakhulu German. Lezi izimoto - sokunethezeka, eqolo, okuthembekile, ehlonishwa, ephephile, ukhululekile, nenhle futhi emangalisa kusuka ngaphakathi ngaphandle. Futhi-ke, ngobuchwepheshe ephelele. Nakhu kungathiwani izimoto, "Mercedes".