I-Adi Dassler: biography ngesithombe

Mayelana nenkampani "i-Adidas" iyazi cishe wonke umuntu ohlala emhlabeni, futhi ngokuqinisekile abantu abaningi banombuzo wokuthi kungani leli gama libizwa ngale ndlela. Ngakho-ke, umsunguli wayo ngu-Adolf (Adi) Dassler, namuhla obhekwa njengomunye wabamabhizinisi abaphumelele kunabo bonke. Ngesikhathi impela umbono wokudala le nkampani wazalwa, kungani umsunguli enquma ukuqala ukukhiqiza imidlalo nemishini? Funda kulesi sihloko.

I-Adi Dassler: biography ngesithombe

U-Adolf wazalwa ekuqaleni kukaNovemba 1900 edolobheni laseHerzogenaurach (eBavaria). Abazali babengabasebenzi abasebenza kanzima: umama wayezigeza kusukela ekuseni kuze kube sebusuku ekuhlanzeni kwakhe, futhi ubaba wakhe wabhaka isinkwa nesibhakabhaka ebhodini. U-Adolf wayebizwa ngokuthi i-Adi kancane kancane ebuntwaneni bakhe. UDassler Rudolph - umzalwane omdala wambiza naye ngisho nangumuntu omdala.

U-Adolf wakhula ethule, ungase uthi, ngisho nomfana othulile. Wayeneminyaka engu-14 ubudala lapho kuqala iMpi Yezwe Yokuqala. Wayesemncinyane kakhulu ukuze abhaliswe ebuthweni futhi athunyelwe ngaphambili, kodwa ngaleso sikhathi wayekuthanda kakhulu ibhola, umdlalo owuthandwa kakhulu eYurophu. Ngemuva kokuphela kwempi, lapho iJalimane inqotshwa khona, leli zwe lalinokuphelelwa amandla, ukwehla kwamandla emali nokungasebenzi kwakubonakala kugijima emncintiswaneni.

Qala ibhizinisi

Njengemindeni eminingi elula, i-Dassler yayiseduze nobuphofu. Futhi ngo-1920, lapho bebuthene ndawonye, banquma ukuhlela ibhizinisi lomndeni ekukhiqizeni izicathulo. Ngaphansi komhlangano kwakunqunywe ukulungisa umama womndeni. Bonke abanye bakhetha ukwenza kusuka ekuthuthukiseni izindlela. Ngakho-ke, u-Adi Dassler, onesipho somqambi, wenza ibhayisikili lesikhumba elidala kusuka ebhayisikili elidala.

Ingxenyekazi yowesifazane - omama nodadewethu - benza amaphethini, kodwa amadoda - u-Adolf, Rudolph kanye nenhloko yomndeni - babesebenzisa izicathulo. Yiqiniso, ukuze benze izicathulo, kwakudingeka baqale bazuze ulwazi, ngakho imikhiqizo yabo yokuqala yayiyi-slippers, abayinqumayo emikhondweni yempi eyakhishiwe, kanye nemicu eyenziwe ngamathayi amadala. Kwakukhona ukuthi uRudy uhle kakhulu ekuthengiseni izimpahla, naku-Adolf - ukuphatha ukukhiqizwa. Wabuye wenza isibopho esikhulu sejazi.

Izimbali zokukhiqiza

Ngemuva kweminyaka engama-4, basebenabasebenzi abayishumi nambili enkampanini yabo, kubandakanya amalungu omndeni. Bakwazi ukukhiqiza ama-pairs angu-50 ngosuku. Ngo-1924 inkampani ethi "Fact Factory ye-Dassler Brothers" yabhaliswa ngokomthetho. Abafowethu babehluke kakhulu, kodwa bahambisana. Umdala, uRudolph, wayengenangqondo, wayemthanda amantombazane, walalela ijazz futhi wayishaya i-pear, no-Adi Dassler, ngokuphambene nalokho, wayengumuntu onokuthula onokuthula, othanda ukushayela ibhola.

Kwakuwuthando lo mdlalo okwenziwe ukuthi i-Adolf yenze isinqumo sokwenza amabhuzu wangempela wezinyawo ngamameva. Lokhu kwenzeka ngo-1925. Yingaleso sikhathi lapho kuvela khona izicathulo zokuqala. Kwafika ekuthandeni kwabadlali, futhi ama-oda awela ku-Dassler. Ngaphandle kwamabhodlela ahlanganisiwe, leli fekthi lakhiqiza nezitolo zezemidlalo. Ngakho, ukukhiqizwa kwandisiwe, futhi kwakudingeka ucabange ngesakhiwo esisha kuye.

Abafowethu babe nethuba elinjalo kakade ngo-1927. Kanye nesakhiwo esisha, kungenzeka ukuba kabili inani labasebenzi. Okufanayo kusebenza nenani lezicathulo ezikhiqizwayo.

I-Olympic "Dassler"

U-Adi Dassler nomfowabo uRudolf babanjwe ngokuphelele emsebenzini emsebenzini wabo. U-Adolph uzame yonke imodeli entsha ngesikhathi semidlalo yebhola. Ngokuthuthukiswa kwegagasi elisha lama-Olympics, waqala ukwenza izicathulo ezikhethekile kubantu abadlali abaqine kakhulu - abawinile. Ngesikhathi sokuqala izicathulo zabadlali bebhola e-Amsterdam ngo-1928. Emidlalweni ka-1932 eLos Angeles, umdlali waseJalimane, edlala ebhuthini e-Adi Dassler, wayengomunye wabadlali abathathu abaphezulu. U-1936 waphumelela nakakhulu: umdlali omnyama wase-United States Owens ezicathulweni zegama elithi "Dassler" wanqoba imindeni engu-4 zloty futhi wabeka amarekhodi angu-5 ngesikhathi esisodwa. Kwakuyinqobe ephelele yenkampani yaseJalimane. Ngalolo nyaka ukuthengiswa kwabo kwaphakama kwaba yi-DM isigidi sezigidi. Enye frijini ayinayo ngokwanele, futhi maduzane abazalwane kwadingeka bavule okwesibili.

Impi

Njengoba ukuphakama kweNhlangano yamaNazi, i-Dassler yajoyina. Futhi ekuqaleni kweMpi Yezwe Yesibili, baqala ukukhiqiza izicathulo zempi. U-Rudy wabe esenquma ukuthi kufanele alwe nezithakazelo zezwe lakhe, futhi u-Adi Dassler (isithombe esibheke kulesi sihloko) waqhubeka ehlanganyela ekukhiqizeni. Ngemuva kwempi iphelile ekuhlulekeni kweJalimane, isifunda saseHerzogenaurach sasinabantu baseMelika. U-Adi kwakudingeka akhiphe izitifiketi zabadlali be-hockey baseMelika. Ngalesi sikhathi, i-Yankees ihlezi kahle endlini yabo. Umka-Adolf wayefanele athathe yonke into engcolile kuye. Wabe esegubha ensimini futhi wayezinakekela izinkomo. Ngemva konyaka, abaseMelika bahamba, uRudy wabuya emgodini wePOW.

Ukuvuselela

Ngo-1946, le nkampani yayisimweni esibi kakhulu, futhi abafowethu baseDassler baqala ukuyikhulisa. Umsebenzi wabasebenzi ukhokhelwe ngomusa, labo abawuthola kubanikazi bokhuni nentambo. Ngemva kweminyaka emibili ubaba wabo wafa, bese abazalwane banquma ukuhlukanisa le nkampani zibe izingxenye ezimbili. Isibusiso samafektri sasibili - ngasinye. Igama lenkampani nakho kwakudingeka lishintshwe. U-Adi wabiza igama lakhe elithi "Addas", noRudi - "Ruda".

Kodwa-ke, emva kwesikhathi, u-Adolf ohlakaniphile weza ngegama elihle, okwamanje elidumile kunazo zonke izinkampani zezemidlalo emhlabeni jikelele - i-Adidas. URuda wabuye wabizwa kabusha ngokuthi iPuma. Futhi igama elithi "Dassler" lanyamalala ngokuzumayo ebusweni bomhlaba. Ngesikhathi esifanayo, abazalwane baba ngabaphikisi abanomdlandla, kokubili ebhizinisini nasekuphileni. Nakuba akekho owake wafunda ukuthi yini eyabenza izitha.

Ukuhambisana nemivimbo

Ngemuva kokuhlukana nomfowabo, u-Adi Dassler, owaziwa kusukela ekuqaleni, waba ngumnikazi wenkampani yakhe, futhi wanquma ukuthi uphawu lwe-firm firm yakhe luzoba yimigqa emithathu, esikhundleni sikaDassler. Ukuqhubeka nokufunda kwakhe kwaqala ukuhlakanipha. Yena, isibonelo, wasungula amabhuzu ngezinpikithi ezithintekayo zenjoloba. Kwase kuthi ngo-1950 wathola izicathulo ezikhethekile zemidlalo yebhola yokudlala ngesimo sezulu esibi. Futhi ngo-1952 iningi labagijimi lase liboshwe kakade e-Adidas.

Ngokulandelayo, unquma ukuthi angazitholi ekukhiqizeni izicathulo bese eqala ukudala izikhwama nezinye izesekeli, futhi kuzinhlelo - ukuqaliswa kokukhiqiza izingubo. Futhi kulokhu wasiza uWilly Seltenreich. Ngokushesha emakethe kwaphuma izigqoko zezemidlalo ezinemivimbo emithathu emihlangothini nasemikhondeni, efanekisela "i-Adidas" eqinile.

Ukuchuma

Ukunqoba okukhulu kwe-Adi Dassler kwaba ukunqoba kwethimba lebhola lebhola laseJalimane e-World Championships. Wonke amalungu eqembu ayesigqoke futhi agqoke izinkinobho zezemidlalo ezivela e-Adidas. Kwakungumvuselelo hhayi nje kuphela yenkampani, kodwa ezweni lonke, okwathi okokuqala ngemuva kokunqotshwa empini kwaba umqobi. Kusukela ngaleso sikhathi, waqala ukukhangisa ngqo ezinkundleni. Ngalokhu, ukuhweba kwezemidlalo kwaqala. Isikhumbuzo ku-Adolf Dasler, umsunguli wenkampani eyaziwayo ye-Adidas, ehlelwe enkundleni.