Ukukhuthazwa yokuthengisa zokumaketha

Sales ukukhuthazwa zokumaketha - zonke lezo zinyathelo nemisebenzi ukuthi umsebenzi wabo kumele asize ukwandisa yokuthengisa futhi ukuheha amakhasimende ngaphezulu. Kumele kuqashelwe ukuthi lezi zindlela zihlose hhayi kuphela ngesikhathi ikhasimende ekupheleni, kodwa futhi lowo waziphatha ukukhuthazwa umkhiqizo. Sales ukukhuthazwa zokumaketha has izinjongo eziningana ezahlukene, kuya ngokuthi ababashisela ahloselwe ngokukhethekile for: I- yokuthengisa abamele noma umsebenzisi. Esimeni sesibili, umsebenzi oyinhloko ukuheha amakhasimende amaningi kanye nekwenyusa linani lalabo izimpahla ukuze ithengwe ngumthengi. Uma sikhuluma ukukhuthazwa nabathengisi, kuba ukuheha inombolo enkulu yokuthengisa abamele ukukhuthaza ubudala futhi okukhiphayo komkhiqizo omusha emakethe, kanye okwandisa ezahlukene imikhiqizo futhi nenombolo eyodwa esidayisa okudayisa.

Ifomu ka yokuthengisa ukukhuthazwa zingahlukaniswa izigaba ezimbili: ". Ezithambile" "kanzima" futhi

"Hard" yokuthengisa ukukhuthazwa zokumaketha

bathengise noma iyiphi lezimpahla kunzima ngempela ngenxa umncintiswano omkhulu. Umthengi ukuza ukubethemba labo brand noma umkhiqizo osekuvele ngempumelelo wazama, noma ukuthi yiziphi wawusakhangiswa izinga. Ngalezi imigomo futhi yenziwa ukumaketha yamaholo "kanzima", okusho ukuthi lapho esikhathini esifushane kuyodingeka ukukholisa umthengi enze ukuthengwa mkhiqizo othize. Futhi kungcono kakhulu ukwenza lokhu nge izaphulelo ahlukahlukene, yokuthengisa (intengo kokuvusayo), kanye Ukukhishwa imikhiqizo eyengeziwe, inqobo ukuthengwa (kokuvusayo positive) luzoqala. Kususelwa ngekucaphelisisa, kuyacaca ukuthi ngempela izinyathelo ezinjalo ziyasebenza. Ukusebenza isimiso umtselela losengcondvweni ku umthengi, bekhulisa imali enhle ukuba abakhiqizi. Lapho umthengi ubona umkhiqizo on aphezulu at isaphulelo noma izimpahla, lapho unamathele okufanayo, kodwa ushibhile ngesigamu, noma ngisho mahhala, lo athutha Kwabangela isifiso ukuthenga umkhiqizo ngesisekelo nezinzuzo ezingokoqobo.

Ngokuvamile, "ukushukuma kanzima" kungokwesikhashana, njengoba kwenziwe esikhathini esifishane. ukusetshenziswa njalo kuyinto engathandeki kakhulu. Ngokwesibonelo, uma umkhiqizo othile ngokuvamile kakhulu kuzothatha isaphulelo noma ezihlukahlukene izenzakalo, kusukela umthengi angase afakwe imibuzo njengofakazi lo mkhiqizo. Temporality yamaholo enjalo ephathelene ne-abakhiqizi ezithile izindleko, ngaphandle okuyinto azisebenzi.

I 'soft' yokuthengisa ukukhuthazwa zokumaketha

Lokhu kusho ukusebenzisa izindlela ezifana ukushukuma asebenzayo, ukufinyelela ngesilinganiso esithile ngesimo Gameplay. Ngokwesibonelo, ngempumelelo enkulu ekuqapheleni umkhiqizo uqhuba imincintiswano ehlukahlukene kanye lotto. Libuye libe uhlobo umphumela kubahlinzeki umthengi. Ngemva kokuzwa ukuthi ukuthenga chips, ungakwazi iqhaza zikagesi draw ekhaya, kubalulekile ukwenza ukuthenga futhi avivinye inhlanhla yabo.

Ngu amafomu 'soft' yokuthengisa ukukhuthazwa sihlanganisa egqamile futhi ekhangayo iphakethe design, ukusatshalaliswa esiyisibopho izipho, ukubuyiselwa imali umcimbi izimpahla uthenge kungafaneleki izimfanelo zakhe.

Sales kwemikhiqizo - umsebenzi obalulekile kukho konke marketer. Kubalulekile ukuba hhayi kuphela ukwazi ukusebenzisa amafomu kanye nezindlela ukushukuma ezichazwe ngenhla, kodwa futhi ukuqonda ngokucacile ukuthi usebenza nge umkhiqizo, futhi obani kungase kube usizo kakhulu. umsebenzi ukumaketha ngokuvamile siqukethe ngokukhulumisana abathengi ezingaba, ngakho udinga ukwazi ukuthi ubeke ingxoxo futhi ukuyivula bebheke ukuthengwa ukuze iklayenti akazange abe nomuzwa wokuthi ukunqunywa umkhiqizo ezihlongozwayo.