Ngubani marketer? incazelo ukuhweba. Isifinyezo marketer

Ingabe wake wazibuza, yini isimiso yezitolo ukuthenga izimpahla eziqinile ezingamasekeni? Mhlawumbe okunezinhlobonhlobo zabo kuvuselela konke kusikiselwa ngumkhiqizi noma abakubutha izimpahla kuphela ngokusho ukunambitheka yakho? Cha! Ngaphambi esitolo amashalofu uyogcwala ngandlela-thile umkhiqizo, ukuqhuba ucwaningo sina nokumaketha. Umgomo wakhe - ukufunda nesidingo ekhona emakethe umthengi. Uma inkampani unesithakazelo nekwandzisa umtsamo yokuthengisa, ngeke bakwazi ukwenza ngaphandle onguchwepheshe ezinjalo, njengoba marketer, oqhuba ucwaningo olufanayo.

imisebenzi eyisisekelo

On umbuzo othi obani marketer, impendulo isobala alikho. Iqiniso lokuthi umsebenzi onguchwepheshe izinkampani ezahlukene kungahluka ezibonakalayo. Ngokwesibonelo, omunye ngokuqinile yagxila kakhudlwana enhlanganweni ukukhangisa umkhiqizo wawo, kanye nezinye ligxile ucwaningo encintisana abathengi.

Kule ndaba, phendula kafushane umbuzo ngubani marketer, akunakwenzeka. Kodwa lokhu nesikhundla esiphakeme kakhulu. Ngokuvamile, imisebenzi yaleli uchwepheshe ukuqinisekisa ukusebenza kahle futhi ukwandisa umthelela umsebenzi wayo. Kulokhu, kufanele kusetshenziswe yonke eyinkimbinkimbi ukumaketha imikhuba.

yemfanelo eyinhloko

Abakhangisi udinga ukwenza:

- kuhlola kwekusebenta kubukwe umthamo emakethe;
- ukuhlaziywa umkhakha;
- Isibikezelo funa;
- Luhlatiyo;
- ukuthuthukisa amasu zokumaketha.

Njengoba ubona, imisebenzi onguchwepheshe ubanzi kakhulu. Alone, ne bomsebenzi ukuba babhekane eziyinkinga kakhulu. Kule ndaba, amabhizinisi ezinkulu kukhona neminyango wonke ukuthuthukisa umkhiqizo. kukhona isikhundla "umphathi-marketing" ngendlela eqinile encane. Isisebenzi ngokulinganisa nemisebenzi yawo eyinhloko yokuthengisa matasa futhi amakhasimende ekutholeni.

Uchwepheshe eyimpumelelo linethemba zokukhula umsebenzi. Ngokuhamba kwesikhathi, angaqoka Umqondisi Marketing and Commercial Umqondisi.

ulwazi oludingekayo

Ngubani marketer? Lokhu, ngaphezu kwakho konke, uchwepheshe ngubani linesisekelo ezinhle theory. Omunye ongenalo ngokugcwele ungumnikazi nolwazi ngezimiso ukumaketha, ngeke ukwazi ukuba afeze ucwaningo kanye nokuthuthukisa umqondo kudingekile ukukhuthazwa. Ukuze uthole iposi ezinjalo ngaphandle imfundo ephakeme ekhethekile kudingeka ulwazi Psychology, yokuhlalisana kwabantu kanye nohlaka lomthetho.

ukumaketha Good, phakathi kwezinye izinto iphoqelekile ukuba ibe ne-kohlaziyo, futhi ngesikhathi esifanayo ukucabanga. Kufanele kube lula ukusungula oxhumana nabantu abahlukene, ukuba kufike abantu ekhaya, ukuba ukuzinza ngokomzwelo futhi zezombusazwe.
Abakhangisi kudingeka ukuba izethembe ngokwengeziwe PC umsebenzisi, kodwa futhi ukwazi iphakethe eyisisekelo, okuhlanganisa ihhovisi kanye ekhethekile izinhlelo. Ukuze niphumelele ekusebenziseni lesi ivolumu ngeke nekhono ikhono zezibalo. Ungamlimazi kuye, futhi ulwazi izisekelo lwezinhlelo.

Cishe bonke abathengisi ukuthi ukubeka phambili izimfuno ulwazi esiyisibopho izilimi zakwamanye amazwe. Lokhu kubalulekile ikakhulukazi uma inkampani isebenza ku ezimakethe zomhlaba.

marketer Inthanethi

Abanye ochwepheshe basafunda izimakethe futhi ehileleke ekukhuthazeni ukukhangisa ku-intanethi. Zibizwa ngokuthi ehlukile kancane. Lokhu abakhangisi internet. Ngaphezu kwakho konke lokhu okungenhla kuyisibopho sakhe:

- edonsa izivakashi esizeni Nhlangano;
- ukuthuthukiswa kwamaphrojekthi Inthanethi.

Ngenxa yalokho inzuzo eliphezulu ukutshalwa kwezimali e-World Wide Web kufanele kuqinisekiswe. Inthanethi ukumaketha - onguchwepheshe, ongumnikazi hhayi kuphela izinto eziyisisekelo ukumaketha. Yena kumele abe nolwazi emkhakheni ubuchwepheshe networking, kanye nomklamo wewebhu futhi ube ezisebenzisekayo ukuze unike amandla fast ngokwanele ukuze athole ulwazi olulungile ku-World Wide Web.

ukumaketha inthanethi - Uchwepheshe ekubhekaneni ekwakhiweni ukukhangisa izithombe nemibhalo zazi electronic izinkokhelo ubuchwepheshe futhi eyayingase ikwazi ukukhuluma namakhasimende kahle. Njengoba ubona, lokhu isikhundla kudinga ukuba okuningi. ukumaketha Inthanethi kuwumsebenzi onzima ukuqoqa ulwazi olufanele, okuyinto esikhathini esizayo kubalulekile nokumisa futhi sihlaziye. Ngokulandelayo, ngesisekelo onguchwepheshe idatha isu ethize sikhuthaza umkhiqizo.

marketer umhlaziyi

Inhloso yalesi lochwepheshe ukuhlaziya isakhiwo emakethe, funa ukubikezela nokuhlola amathuba okukhuthaza imikhiqizo asanda kusungulwa umshwalense. Marketer umhlaziyi kumele kube kahle konke amathuluzi ukuhweba. Lokhu kuzovumela inkampani njalo ukuthuthukisa futhi ziphumelele.

Ngubani umhlaziyi ukumaketha? Isazi ngubani uqaphe yonke abasafufusa yemakethe ukwazi ukuzulazula ezimweni yokungaqiniseki.

Imiphi imithwalo yemfanelo zokumaketha analytics? Lolu hlu lufaka:

- ucwaningo Field focus amaqembu;
- ukuqapha emakethe, lapho kukhona ezincintisana nabo;
- Study of izintandokazi umthengi;
- Ukwakhiwa kwenqubomgomo okunezinhlobonhlobo;
- ukuhlanganisa imibiko, njll

Marketer sakhiwe esifundazweni inkampani enkulu, is uyabandakanyeka ucwaningo wemakethe lesifunda. Lena Uchwepheshe okwaziyo imicondvo, ukucinga ulwazi, uphathe imicimbi kanye nabantu.

Okwamanje, ubungcweti marketing intelligence uku uhlu eziphambili kakhulu futhi ehlonishwa. Ngakho-ke akukho lutho isimanga iqiniso lokuthi Abafakizicelo isikhundla umqashi ubeka ingcindezi eliphezulu. Njengomthetho, ikhandidethi sihlolelwe ulwazi kwabantu nakwezomnotho, umthetho nezibalo, umtsetfo lokhona futhi umlando ukuthuthukiswa ukukhiqiza futhi ukuhweba.

Ofaka isicelo sokuba isikhulu umhlaziyi ukumaketha ukuba kufike abantu ekhaya, ukuba ukucabanga kohlaziyo futhi ehlelekile, bahlale bezama ukuthuthukisa ngokwabo futhi babe inkumbulo kakhulu, yenhlangano namakhono kohlaziyo.

funa

Manje kunzima ukuthola inkampani esifundazweni ukuthi besingeke marketer okuthunyelwe. Inzuzo enkulu lo msebenzi kodwa udumo enkulu yokuthi ikhokhelwa kakhulu. Ekuqaleni kwenkonzo yakhe, kodwa akukho okwenzeka esikoleni esiphakeme iziqu ine engenayo ruble izinkulungwane ezingamashumi amathathu. Ngemva umholo wakhe ikhula ruble amahlanu noma amashumi amathandathu amawaka, ngenyanga. Kodwa lokhu Isamba umkhawulo. Nokho, kufanele sikhumbule ukuthi i-career okusheshayo ukwenza abasebenzi nje unake ukusebenza kanzima.

Kukhethwa ukuthengisa mkhakha kungathinta funa zayo kuphela yokukhiqiza izinkampani. Amasevisi we onguchwepheshe kudingeka futhi ezikhethekile Consulting amafemu.

Kuphi ukufunda?

Ngakho, usuvele ukuthi ubani marketer, futhi ngokuqinile wanquma ukuthola lokhu okukhethekile. Ukuba nala makhono okukhulunywa kulo mkhakha ngempumelelo kahle abantu abamukele ephakeme lwezenhlalo noma imfundo kwezomnotho. Ngaphezu kwalokho, e amanyuvesi eziningi kakade sethule inkambo enjalo abafundi ukuqeqeshwa ngokuthi "Marketing". Lezi specialisation ayatholakala cishe njalo inyuvesi kuleli zwe. Nokho, abakhangisi e Moscow, njengoba umthetho, lawa abantu abaye baphothula YaseMoscow State Institute Wezangaphandle, National Research Institute "Higher School of Economics" noma Institute ngaphansi uMongameli Russian Federation of Business Administration we-Russian Academy of National Umnotho kanye Public Administration. Lezi amanyuvesi zibalwa phakathi kwezinto dolobha ikakhulukazi abaqashi. Ngaphambi kokuba umuntu idiploma lesikhungo, iminyango ukuvula yodumo Consulting amafemu ukuthi ngokukhethekile nokumaketha.

Kanjani ukwakha phindela uthole umsebenzi?

Ukuze uthathe inkampani ekhona endaweni oyikhethile, uzodinga ukubhala phindela. Marketer esimweni kuzothatha kuphela imfundo kanye izici siqu ngeke asondele umqashi. It kuyodingeka ukuba acabangele lapho ezilandelwayo biography yayo.

Okokuqala, khombisa ulwazi lwakho siqu mayelana inkampani lapho oyithumelela qhuba. Lokhu kuzokwenza ukuchaza yakho amakhono athile. Gxila isipiliyoni sakho kanye nolwazi. Lokhu kuvumela uhlelo umqashi ukubona ukuthi wazi kanjani futhi uma ekulindele. Chaza yezimpumelelo zakho imisebenzi odlule. Ungayifihli yiluphi ulwazi.

Ngokulandelayo, yebo, imfundo. Ikhomba hhayi kuphela eziyisisekelo kodwa futhi ezengeziwe. imfundo ekhethekile ngokuqinisekile kuyoba inzuzo yakho.

Gxilani ngokukhethekile izihloko ukunikeza ulwazi olwengeziwe. Lapha kumelwe usho ulwazi lwezilimi eyodwa noma ezengeziwe zakwamanye amazwe, ilayisense yokushayela (uma ikhona), ubungoti izinhlelo ezihlukahlukene computer. Uma une wokuzilibazisa, liphinde Kuhle kokusho e isifinyezo. Marketer okuphila izinkanuko nganoma iyiphi indlela ehlobene ngosiko noma kubhekwe kunesikhala somsebenzi uzothatha lo msebenzi.

Okulandelayo, kufanele uhambe elilodwa noma amabili izingxoxo. Ephambi kwezinduna inani elikhulu izicelo okwesikhathi sikhala ihlolwe kwi ukumelana ukucindezeleka. Abasebenzi be-inkampani kuzothatha umgomo-ngamakhasimende kakhulu, Unchained futhi ukulungele-to-eyingqabavu umsebenzi.

In the isinyathelo esilandelayo ukuhlola nenhlolovo sokugcina. Kwakuphakathi nalesi sikhathi futhi kukhona ukukhethwa the best of the best.

Ukwakha umsebenzi

Ngezinye endimeni ethile okuphephile kuzo zonke izigaba interview uzithola isikhundla ukuqala mkhakha. Abathweswa iziqu, ngaphandle isipiliyoni esiwusizo, ukuthatha isikhundla "ukumaketha umsizi." Kufanele enze imisebenzi emincane futhi bathele babekezelela umsebenzi isimiso.

Esigabeni esilandelayo umsebenzi kuyinto isikhundla marketer. Lokhu kwandisa inkokhelo yomsebenzi wakho. Kulesi sikhundla, kufanele baveze imizwa yabo okudala. Lokhu kuzosiza ukudala isisekelo sokukhula professional olwengeziwe.

Isinyathelo sokuqala sína umsebenzi ayokhonza njengamakhosi iNhloko yoMnyango Marketing. Kungumsebenzi we onguchwepheshe ukuphatha wonke abasebenzi ongoti futhi ukulawula umsebenzi wabo. Nokho, lokhu akukhona umkhawulo. Izinkampani eziningi ukhombe abakhangisi abaqeqeshiwe CFOs noma ubaphe isikhundla noyimenenja.

isinqumo esifanele

Umsebenzi ukumaketha ingenye ethembisayo. Ngokukhetha ke, uthola eningi izici bahlinza imisebenzi elula, kanye nokuphathwa inkampani izikhundla.

Inzuzo ebalulekile kulo msebenzi yisidingo lenqwaba amakhono, amakhono kanye nolwazi. Lokhu kuzovumela, uma uthanda, ukuze bazithole eziningi nezinye amakhono.