Marketing - kuyini? System, inhlangano kanye emakethe umkhiqizo

izinqubo okwakuvunyelwene yezimboni futhi commercial kule nkampani, ngokuletha inzuzo enkulu, azinakwenzeka ngaphandle ekhiqizayo yokuthengisa inhlangano. Injongo eyinhloko okuyinto ukusetha thina umnyango yokuthengisa kunhlangano nenhlangano - best choice embodiments banikezwe kuhlelwe yokuthengisa e emakethe a ingxenye ethile.

Ngakho, inzuzo ekwenziweni kungenxa ukuhlangabezana e ngempumelelo zabathengi isidingo, ikhumbula isithakazelo zabo zomnotho.

Indima ukumaketha ezimweni ezimakethe

Kalula singasho ukuthi ukudayiswa - inkambo ngokuba ukuqaliswa umkhiqizo osuphelile, okuhlanganisa imisebenzi eziningi ezihlukahlukene.

1. Ngempumelelo izidingo zokufunda futhi zabathengi okuthandwa.
2. Uma kudingekile, kwenza kubelula ukuthi ukulungiswa yokuthengisa inethiwekhi yokukhiqiza izinqubo okuhloswe ngazo ukuthuthukisa izici qualitative izimpahla. Ngaphezu kwalokho, ngcono pre-ukudayiswa ekuwulungiseleleni (ukubukeka nezakhiwo emabhokisini uphenya, ukupakisha, nokuningi).
3. isilinganiselo enkulu yama zonke izici umkhiqizo ngokukhetha ukunambitheka abathengi ivumela ukuthi umenzi kakhulu ngcono ekukwazini kwabo ukuncintisana emakethe.
4. Kahle ukusatshalaliswa kohlelo inquma kahle engcono yenqubo ukukhiqizwa. Lokhu kuletha ku inzuzo kakhulu ekugcineni.

Izici Inqubomgomo yokuthengisa ukuqaliswa izindlela zokukhiqiza

yokuthengisa inhlangano kuhilela ukukhuthazwa kuqala ngempumelelo imikhiqizo noma ethengwayo emakethe kanye nenhlangano bushelelezi zasemizaneni ngabo. Uhlelo emakethe of ubudlelwano ichaza indlela ngamunye kuso sonke isimiso sezwe yokwakhiwa phakathi kwabaqashi nabasebenzi noxhumana nabo siqu abathengi. Indima ebaluleke kunazo zonke kudlalwa ngabasebenzi ezikhethekile bazibandakanya emsebenzini owodwa owenziwe yokuthengisa ukuqaliswa imikhiqizo ethile (ikakhulukazi likhuluma zobuchwepheshe kanye imikhiqizo ezazingaziwa).

Sales wesistimu ezidayiswayo has umehluko omkhulu kusukela ukudayiswa kwempahla nezinye izinto zokukhiqiza kuphela. Kulo mBhalo, zonke izingqalasizinda yakhiwa linani lelincane abathengi unolwazi. Waba yini umphumela wesibindi izixhumanisi eduze abakhiqizi namakhasimende kuba uhlobo oluthile sokusebenzelana, kanye uhlelo lokukhokha nge amaphesenti sasivumela esimisiwe inzuzo. Ngaphansi le ndlela, supply emakethe ukwandisa yokuthengisa udinga ukuvakashelwa njalo abathengi avamile, abanothando okunamandla futhi abe nolwazi olunzulu mayelana nomkhiqizo kanye nokusebenzisa kwayo.

Ubudlelwano yezihloko emakethe ukusetshenziswa

Sales - a simiso ubudlelwano phakathi abadlali ezisebenza ezindaweni lezimpahla-imali exchange zehluleka ukwanelisa izidingo zabo zebhizinisi. Kulesi simiso, into wenza umkhiqizo kanye emakethe abadlali - abathengi kanye nabathengisi, kanye ezihlukahlukene ukuba balamuli anomthelela ukusheshisa ukusebenza kwazo zonke impahla kanye phakathi kwabaqashi nabasebenzi. Injongo eyinhloko yawo ukuhlaziya mncintiswano ukuthola idatha ezidingekayo ukuze ahlinzeke izinzuzo kule ndawo.

Kukhethwa izixazululo elilungile

Ekuhloleni kahle izimfanelo ezinhle nobuthakathaka labamelene kuhlola hlala izingxenye emakethe. Uma sicabanga ukusabela abathengi ukuba izindlela ezisetshenziswa izimbangi, olwenziwa: Ukuhlaziya ngcono kwezimpahla, inqubomgomo zamanani, brand kanye nokukhangisa imikhankaso, ukuthuthukiswa amasevisi ahlobene, nokuningi. wafunda kakhulu ngokucophelela impahla, amakhono nezezimali kanye nokusebenza kwabantu labamelene kanye ukukhiqizwa inhlangano ukuphathwa nemisebenzi yokuhweba. Ngenxa yalokho, kukhona choice:

• okukhethwa best ukufeza isikhundla nenzuzo kakhulu emakethe;
• Strategic zamanani ezijwayele ukwenzeka inzuzo yokuncintisana;
• izinga Amathrendi imikhiqizo, izimpahla kanye nezinsizakalo.

Ukutadisha ezingaba

Ngaphezu kokutadisha mncintiswano, kumelwe babe sesimeni obuhlolwe kahle futhi self kwemikhiqizo emakethe, isisusa yokuziphatha umthengi ngaphakathi kwayo begodu ezinquma ukuthi izenzo zabo, kanye nesakhiwo kanye nohlobo ukusetshenziswa kanye zabathengi isidingo. Umphumela langempela yalesi analysis ukuhlonza ezithile amakhasimende, ukuthuthukiswa amamodeli we ukuziphatha kwabo ezimweni ezahlukene futhi elilindelekile isidingo. Indlela engcono kakhulu yokunciphisa izingozi commercial - kokuthola umkhiqizo esicishe olufana nezidingo zamakhasimende.

Enemininingwane umsebenzi ukubikezela izintandokazi emakethe, ukuba iqembu wonke amakhasimende bese ukhetha kumasegmenti ezifanele kakhulu ezizokhonjwa Inqubomgomo ukumaketha ibhizinisi. Sikhishwe iqiniso lokuthi yokuthengisa - ke ingenye imisebenzi eyisisekelo ukumaketha, kuba amasu imigomo ukuthuthukiswa nezindlela ngesinqumo sabo ukwandisa ikhono lokulawula inqubo ukusetshenziswa. Lokhu kwenziwa ngokulungisa izintandokazi umthengi kanye umthengi izakhiwo kwezimpahla.

Marketing kwemikhiqizo ukuze ashukumise

Sales ukukhuthazwa kwenzeka usebenzisa izindlela ukuchayeka ezifanele kuyashesha nokuthuthukisa intshisekelo yomuntu izingxenye enana emakethe.

Sales zingandiswa ngokukhuthaza abantu ukuba bathenge ngenxa:

• zamanani ekhethekile kanye ukukhushulwa;
• imiboniso;
• Ukusatshalaliswa iphenya, amasampula kanye amakhuphoni;
• iziphakamiso ukubuya imali isiphelile;
• emaphaketheni egqamile futhi elikhangayo;
• inhlangano imincintiswano ehlukahlukene kanye credit izaphulelo;
• inikeza imikhiqizo premium nokunye.

ukukhula Yemfihlo yokuthengisa

Ukuvusa ukuhweba wemboni senzeka ngokusebenzisa izikweletu ukuthengwa, ukusatshalaliswa izimpahla khulula ngaphansi kwezimo ezithile, ukukhushulwa ngokuhlanganyela kanye nemincintiswano nomthengisi. Inzalo kwabasebenzi commercial nezezimboni enhlanganweni izuzwe ukwethulwa ibhonasi wokuncintisana izinhlelo, kanye inkomfa izikhungo.

Ukukhuthaza nabadayisi izimpahla ezenziwe kalula, zinikelwe umfanekiso emnandi. Abakhiqizi ozama ukuze wandise ivolumu ukunikezela ukukhulisa isithakazelo asebenzayo yokuthengisa ejenti.

Ukukhethwa asizakale engcono umthengi incike esimweni esithile, kodwa ukunemba futhi ukubaluleka ucwaningo ukumaketha ungakwazi ukwandisa amathuba enqoba sesimweni ehola emakethe ukuyothengisa izimpahla. yokuthengisa kakhulu esebenza kahle - iqoqo izindlela eziphumelelayo kakhulu ukuqaliswa ezidayiswayo, ukuqinisekisa ukwenza ngcono ukukwazi ukuncintisana yenkampani.