Marketer umsebenzi. Yini marketer

Eqinisweni, marketer - i umsebenzi ezithakazelisayo ukuthi idinga kokubili ukubukeka okudala isimo futhi kohlaziyo engqondweni. Abakhangisi waziphatha ucwaningo emakethe, amakhasimende ukuthi uzama ukuthola lokho kanye izinsizakalo kanye nemikhiqizo yabo izoba funa abathengi. Ngesisekelo ucwaningo ukuthi uthuthukise imikhiqizo emisha evela ochwepheshe emakethe. Ngempela ezithakazelisayo ukuthi kuyoba nabantu kohlaziyo ingqondo ukumaketha umsebenzi. Incazelo ingatholakala kunoma nyuvesi wahlanganyela ukulungiswa Bachelors kanye ongoti emkhakheni marketing.

Kwenzeka kanjani ukuba la umsebenzi ukumaketha

Marketer - ubuthishela ngokulinganiswa ayemncane, bavele phakathi nekhulu leminyaka eledlule. Kwezinye izinkampani iphuzu kwaba eduze ngaphakathi kohlaka isayithi samanje, lapho konke, ababeyoba amakhasimende inkampani. ukufinyelela inkampani kuya wezwe noma kazwelonke ezingeni - akuwona neze umsebenzi olula. Lapha futhi kukhona isidingo Ochwepheshe abangathanda ukwazi ukuqoqa ulwazi futhi sihlaziye isimo somnotho samanje ezindaweni, ukulinganisa amandla wokuthenga we sabantu.

Uyini umsebenzi we marketer

Yini marketer? Marketing Specialist usebenza tinkhombandlela eziningana. Ingabe ufuna khulula emakethe niches kukhona kukhanga izinkampani ekuthengiseni imikhiqizo emakethe, uphatha ngibone umjikelezo wokuphila kwe izimpahla. Ezinkampanini ezinkulu, zikhona specialisation ezahlukene: Imenenja ubuciko, umhlaziyi, uMphathi Brand, BTL-imenenja, ucwaningo lwemakethe onguchwepheshe, umqondisi marketing, umcimbi Imenenja nabanye. Osezingeni iza nakho kule ndawo. Ngakho-ke, iyiphi marketer kudingeka sizifundise: lokubamba iqhaza izinkundla, izingqungquthela, sifunde izincwadi professional. Bese marketer uchwepheshe kungaba ngisho ziwusizo kakhulu ebhizinisini, futhi ngenxa yalokho Futhi sibalela lokukhokha olufanele yomshikashika wabo.

Abathengi ngezinye izikhathi ulahleke esitolo uma bebona phambi efasiteleni ngenombolo enkulu yemikhiqizo ezifanayo ezivela abakhiqizi ezahlukene. Inqubo Ukukhetha buzoba buncane nzima uma umthengi uyazi noma yiluphi ulwazi mayelana brand, unabangane libuyekeza mayelana nekhwalithi izimpahla, abonile isikhangiso. Kulokhu, mhlawumbe ngisho emshinini uzobe wenza isinqumo khona lapho lokuthenga lomkhiqizo. Imibuzo komkhiqizo ibanga lwentengo uyabandakanyeka nokumaketha.

Marketer - profession futhi abazisebenzayo. Ngokuvamile ukunikela amasevisi abo Consulting noma enze umuntu, umuntu-off amaphrojekthi amakhasimende. Amaklayenti eyinhloko abazisebenzayo kukhona izinhlangano kwezohwebo, ukukhangisa ejensi, osomabhizinisi ngabanye, onjiniyela zokuqala.

umsebenzi uhlobo

Marketer, ubuthishela okuyinto uhlobo "indoda - uphawu" uxhuma umsebenzi wakhe ngolwazi uphawu. Kuyinto zonke izinhlobo izibalo, izivivinyo, amatafula, izibalo. Kuyadingeka amakhono okunengqondo, kufanele sibe nesithakazelo ukusebenza ulwazi, ikhono ukugxilisa ingqondo kufanele sibe khona uchwepheshe emkhakheni marketing, assiduity nokuthuthukiswa focus, nekhono lokusingatha izinombolo. Futhi, umkhuba wokusebenzisa ukumaketha kubonisa ukuthi lo msebenzi libhekisela uhlobo "indoda - indoda", ngoba ngenxa ukuxhumana kanye nokuxhumana nabantu. Ngakho-ke, kudinga ikhono usungule futhi ugcine ubuhlobo ibhizinisi nabo, ukuba connoisseur yenza ubuhlobo babantu, abe contact, sociability nomsebenzi. It kungokwalabo isigaba heuristic umsebenzi "marketer". Incazelo yakhe: engabe ukusebenza walandisa ucwaningo, ukuhlaziywa, ukulawula abanye abantu, ukulawula kanye nokuhlela. Kudinga erudition kahle eliphezulu, yini oyenzayo, ukucabanga yokuqala, imfundo eqhubekayo.

Jobe Umsebenzi

The main umgomo umsebenzi zokumaketha - ukwaneliseka umthengi ne benzuzo inkampani. Ukuze wenze lokhu, ukuhlola kanye yokubona izidingo unmet ngokuhlukumeza okunamandla nezithameli, ngemva - ukudala umkhiqizo ezokwenza engcono ivumelane izici zayo umthengi.

Okwenza ukumaketha

• Ukuthuthukisa iqoqo izinyathelo ukwenziwa izimpahla kanye namasevisi, lapho ukuthola emakethe futhi ophakeme kunabo funa kungenzeka. Interesting abantu ezehlukile ukusebenza. Marketer wenza ezihlukahlukene imisebenzi kanye nomsebenzi, kokubili ehhovisi nangaphandle kwayo. Ngenxa yalokhu, akukho umuzwa isimiso kanye monotony.
• Nyusa ukuthuthukiswa avumelanayo kokubili emkhakheni wemisebenzi kanti yokukhiqiza, uma kuthatha indawo. Ukulungiselela iziphakamiso umsindo yokukhethwa noma ushintsho isiqondiso yentuthuko kwebhizinisi lilonke noma iyiphi isici ngazinye ukuxubana marketing.
• Ukubamba iqhaza ekuthuthukiseni kwenqubomgomo ukumaketha ibhizinisi, ukudala izimo ukudayisa kuhlelwe kwezimpahla noma ukuhlinzekwa kwemisebenzi.
• yokuthengisa Hlahluba kanye kumiswa zabathengi isidingo.
• Ukutadisha emakethe imikhiqizo efanayo kanye nezinsizakalo, ihlaziya okufunekayo ukusetshenziswa, ugqozi, imisebenzi encintisana, emakethe izitayela.
• Uhlaziyo sokuncintisana, ikhumbula izinguquko kwinqubomgomo amasiko, ukuqoqwa kwentela kanye intengo isimo, ukuncintisana, isivinini kokusebenza, nezinye izinto.
• Ukuqinisekisa ukusebenza kahle ibhizinisi, inzuzo ne inzuzo.

izidingo ziqu

Ukuze abafundela yomnyango ukuthengisa umqashi ethulwa eziningi izidingo esiqinile. Liyadingeka, njengoba umthetho, zaseyunivesithi ukumaketha, ezomnotho, kwabantu, ulwazi nobuchwepheshe noma izibalo. Kunzima, ezidinga umsebenzi nokubekezela. Marketer liyadingeka mkhulu ukwazi izinto eziyisisekelo izibalo, babe namakhono kohlaziyo, amakhono okusebenza kanye nezinhlelo ezikhethekile for ukuqoqwa kanye ukucutshungulwa kolwazi, esiningi ulwazi. Ukuze izinga professional lokumaketha behlomula zihlanganisa sociability, ukunakwa, ukuzinikela, ukucabanga kwesakhiwo kohlaziyo, ngokuqaphela, isinyathelo, inkumbulo omuhle.

Abakhangisi kudingeka ikwazi ukuqoqa, inqubo futhi sihlaziye ukwaziswa. It uyakwazi kahle ukwenza kwabantu. Lokhu kuhlanganisa ukuqoqa ulwazi mayelana emakethe ku-intanethi, ukugxila amaqembu, izingxoxo ikhasimende, lokho umuntu akubonayo, ukuhlolwa, emabhokisini noma ukusebenzisa i-commercial nokuningi. Ukutadisha mncintiswano zingenziwa ngokusebenzisa ekhethekile ukuhlaziywa ubuchwepheshe emakethe, ukuthi umyalo ezinhle zezomnotho. Ukuze marketer yimpumelelo, kumele ube uhlobo olukhethekile ukucabanga. Othile liwubiza ibhizinisi ifilosofi. ibhizinisi Commercial, okuyinto izisethile umsebenzi oyinhloko - ukuhlangabezana nezidingo abathengi, kwetfula ukumaketha ibhizinisi isitayela. Yilokho ibhizinisi marketing.

Inkokhelo abakhangisi ukusebenza

Lezi Recruitment Agency Russian bathi isilinganiso nezifundiswa abasha abanolwazi oluncane noma kungekho abahola kusukela emaRandini ayizigidi ezingu-300 kuya ku-500 ngenyanga, marketer abanolwazi kakade kusukela 500 kuya ku-2000, Inhloko yoMnyango zingalindela ukukhokha kusuka 1500 kuya ku-5000 zamadola, nokumaketha umqondisi - 3,000 - $ 10,000 ngenyanga.

Izimo yezokwelapha

Kukhona ezinye imikhawulo yezokwelapha abantu abafuna ukusebenza zokumaketha. Lokhu izifo sezinzwa uhlelo, nokugula ngengqondo, izifo kohlelo eziphathelene nenhliziyo, iziyaluyalu of the system zemisipha.