B2B - lokho futhi kanjani ukufunda ukuthengisa ngempumelelo ngaphandle uxhumano siqu futhi izinkokhelo zesenzo esithize?

Kuleli zwe lanamuhla yezindlela eziphumelela kakhulu yebhizinisi B2B. Kuyini ibhizinisi ukuze ibhizinisi, futhi hlobo luni amathuluzi ukumaketha asetshenziswa kule ingxenye? Ake sixoxe ngakho kulesi sihloko.

Umqondo B2B

I B2B eside noma ibhizinisi ibhizinisi, kuyindlela yokwenza ibhizinisi, lapho umkhiqizo noma isevisi okuthengiswa enhlanganweni engokomthetho, kunokuba abathengi. Ukuthenga isinqumo kuleli cala kuthatha iqembu labantu okuthiwa B2B-Centre kanye nokuzikhethela yomthengi kusekelwe izisusa okunengqondo - ukuthuthukisa okwabo. Kuyo kunomehluko eliyisisekelo kusukela B2B B2C - enye indlela yokwenza ibhizinisi.

"Universes ngaphakathi" Okuhlukile V2V- kanye B2C yokuthengisa

Ngenxa yokungazi ukuthi kunomahluko ocacile phakathi imiqondo B2C kanye B2B (esigcawini), awukwazi ukuphatha kwabo ngempumelelo. Lawa ama-universe ezahlukene, izindlela ezahlukene kanye nemiphumela ehlukile.

Ngo B2C zonke izenzo okuhloswe ngaso ngabanye, t. E. Umthengi isilinganiso ngubani ukulungele ukuthenga into. Kwangathi kungelokothe kube njalo indima wokugcina kule kudlalwa ukukhangisa. Yena kukhuthaza abantu ukuba bahlanganyele yezitolo. Ngosizo lwawo thina uya ukuthenga fun, ukuthuthukisa isimo noma eqinisekisa isimo senhlalo. Sisebenza ukuze ukuthenga okuthile, akunandaba - kungcono ukudla, izingubo zokugqoka noma izinto zokunethezeka.

Esikhathini ingxenye B2B iklayenti - zomthetho inhlangano, + ngakho akukho welithi "injabulo ukuthenga", kanye nemigomo asethwe kuphela okunengqondo - okwengeziwe inzuzo.

Ngokuphelele izisusa ezahlukene nomthelela ukuthengwa kwezimpahla noma amasevisi kulezi izingxenye. Ukuze B2C libhekene ukusetshenziswa yokukhangisa mass, sha linendima ebalulekile, kokuvula kumthengi isimo esithile, okuyiwona uzimisele ukukhokha. It is hhayi ehlaselwe imfashini, brand futhi isimo sengqondo somuntu siqu ukuze ngokuya ihogela B2B. Uyini umnotho - umthengi uyaqonda ukuthi ngenxa yomholo wakhe kuncike ngokuqondile. Ngoba inzuzo engaphezulu ukuthenga izimpahla, intengo akufakwanga izindleko yokukhangisa nokumaketha.

Amaklayenti, ngokungafani kuya C-amakhasimende ngokuvamile idlule nabathengisi zamakhono, ngaphezu kwalokho, zingabantu ngokuvamile izici owaziwa kusuka ngaphakathi emakethe, njengoba umsebenzi nomunye uhlobo lomkhiqizo, ukuziphatha tenders and usufuna izimo ezikahle kakhulu. Kubo, ukukhangisa noma yokubeka uphawu zimane ingaphumeleli, B2B marketing - ke luyindida kakhulu, umqondo okhethekile nobuchwepheshe yokuthengisa kumakhasimende ngubani "konke". Ake sicabangele ke kabanzi.

Thembela B2B marketing

Kanjani ukubonisa bokuphakama yabo ngokumelene isizinda izimbangi futhi azibonakalise inkampani igciwane ukuthi kufanele ukubhekana nazo? Emkhakheni wezingalo B2B, okungukuthi ithemba, ukuqonda kahle, yithole futhi qinani - enye yezindlela esemqoka ukuze uwine ithenda. Indlela ukukwenza?

Okokuqala, ungayeki izithembiso eziyize, uzama ivelele phakathi izinkampani efanayo. Kabuhlungu ingozi okusezingeni eliphezulu akusho bathethelele uqobo, futhi ngaleyo ndlela ukulimaza idumela lawo.

Okwesibili, ukwethembana phakathi izinkampani anganikela ukuvula "ekhishini" nomthengisi. Bonisa isakhiwo ikhasimende, abasebenzi zokukhiqiza ngubani siyofeza iphrojekthi. I lecacile kubuye kube kufinyeleleke kakhudlwana intando lolu lwazi, ayanda ezingeni ukwethenjwa kuyovela maqondana nawe.

Okwesithathu, cha vakaza B2B Izibuyekezo inkampani yakho, yebo, uma wonke la mazwi kwahambisana ngumuntu wanelisekile inombolo yefoni ikhasimende.

Qiniseka ukuxoxisana Ukusekela Indaba eyimpumelelo, t. E. Izibonelo ezingokoqobo amaphrojekthi kuqede ngempumelelo futhi izimo zakho yokudlala lekukhombisa langakwenta uzimisele ukubhekana uma kwenzeka izimo ezingalindelekile.

Ngiphakathi esigcawini B2B akuyona ngaphandle ubufakazi obubhalwe, ngakho qiniseka ukuthi alungiselele Izitifiketi, patent, namanye amaphepha adingekayo.

Futhi okubaluleke - ukufakazela izinzuzo zezomnotho kubo ikhasimende.

Indlela sifinyelele payback?

Ukuze sifinyelele payback, kudingeka uchaze ukuthi ikhasimende inzuzo yokuthengwa kwakhe umkhiqizo wakho. Ake sithi inkampani yakho inikeza ukuqeqeshwa esiqeqesha abasebenzi ezihlukahlukene-PowerPoint. Ukuze kuvunwe umnotho iklayenti odinga ukukwazi:

1. Zingaki izisebenzi bazoqeqeshwa ne-PowerPoint nokuthi singakanani isikhathi abasichitha bebuka umsebenzi e uhlelo isonto ngalinye.
2. Ziyini izindleko isilinganiso ihora umsebenzi isisebenzi ngasinye.

Kususelwa lobuya amaklayenti odlule siyazi ukuthi uma usebenza nge nezethulo emva ukuqeqeshwa kuyehla ngesigamu. Ngokwemvelo, lokhu kusho sibalo kufanele kube qotho.

Silindele kuzuze umthengi izindleko amasevisi:

• Izindleko umsebenzi - X;
• namahora ngesonto - Y;
• emva ukuqeqeshwa - Y / 2.

Ezenye e ukonga: X * Y / 2 * 4 (inani amasonto ngenyanga) * Inombolo abasebenzi abaqeqeshiwe. Lesi sibalo kungenzeka intengo for the ezihlinzekayo wena.

Ungakhohlwa ukuthi mangaki izinyanga kuyovuzwa lokhu investimenti ikhasimende.

izinkomba B2B

Lesi sibonelo sibonisa omunye izindawo B2B sphere - ukuhlinzekwa kwezinsizakalo nosizo ekuqhubeni umsebenzi. Ngaphezu kwalokho, la masevisi kungase kube oluhluke ngokuphelele egumbini bebutha nokuhlola.

Ifomu classical ibhizinisi kubhizinisi nazo abathengi wholesale bese uqedela ukudayiswa noma siqu nomthengisi inethiwekhi, yenkampani izinkontileka kanye nohulumeni, amathenda.

Izinzuzo B2B

Kuyini "yinkimbinkimbi ebhizinisini ibhizinisi", kuyacaca - lena kwencika ngokuqondile namakhasimende kanye ingozi ukulahleka, imiphetho ongaphakeme. Le nkulumo Izibuyekezo lwabaphathi okhokhelwayo. Manje ake sixoxe izinzuzo leli fomu.

• e B2B akuyona mncintiswano njengoba abanolaka, kokubili B2C;
• izindleko kungekho omkhulu kakhulu ukumaketha, ngakho ukubambisana okwengeziwe izingxoxo siqu kanye umsebenzi umdayisi ..;
• ulwazi oluningi ngaphakathi ukusiza ukwanda inzuzo.

Futhi in esiphethweni. B2B - emkhakheni yokuthengisa asebenzayo. Lapho uthatha isinyathelo, ngokushesha kakhulu wakha ikhasimende lakho base, bese uqala ukuthola inzuzo kakhulu.