"Mac" - kuba yokuphila

PC nokuphikiswa iminyaka engaphezu kwengamashumi amathathu zokugcina ngokumelene "Mac". Futhi uma ikhompyutha siqu, IBM PC ozalweni, kwadingeka abhekane nalawo cishe wonke umuntu, umsebenzi we "Mac" okusanda kwenzeka. Hlobo luni inyoni ezingavamile - computer "Mac"? Futhi omunye akuyona brand ethandwa kakhulu kungenzeka eside kangaka ukugcina ukuzivikela nezitha eziningi?

Umsuka walo mkhuba ibhizinisi

Asivule umlando ubuchwepheshe bama-computer, ekuqaleni Eighties kwekhulu lamashumi amabili. Nakuba Apple wakhohlisa inkampani encane eyasungulwa abathanda ezimbili - Imisebenzi Wozniak. Bakwazi imenze emakethe ambalwa onobuhle sasivumela ezidumile amakhompyutha abasebenzisi ekhaya.

Kepha ngaleso sikhathi, ngo-1981, lowo mdondoshiya IBM uphawu ukukhululwa kwe-computer yokuqala siqu. abakhiqizi abaningi ezincane baye bahileleka ukuhambisana imikhiqizo yabo nge PC IBM, ngokwazi abazoba Flagship emakethe abasafufusa.

Kodwa musa ukuthatha isinqumo esinjalo at Apple. Ngo-1984, Imisebenzi kuveza ikhompyutha "Macintosh" 128k - ngukhokho ozala Macs.

Kusukela 80s kuya namuhla

Okwavelela imodeli kuqala, okuyinto wanikeza kungalahleki "umntwana" phakathi imikhiqizo yezinkampani ezinkulu, baba lo GUI. Nakuba ucwaningo kule isiqondiso nezinye onjiniyela, amakhompyutha kwezentengiselwano sikhathi kwadingeka ukuba iphathwe kusuka kumugqa womyalo.

Umlando Apple imikhiqizo ufanelwe isihloko ehlukile. Kuyaphawuleka ukuthi ngaphezu isikhombimsebenzisi sokuqhafaza phezu "Macintosh" lalisetshenziselwa okokuqala igundane computer. Kodwa igebe kusukela PC ukudalwa qapha umbala abiza inkampani elikhulu emakethe.

Uxhumano "Mack" - okungukuthi, okokuqala kunakho konke, umuntu-piece. Kubalulekile nokukhumbula edumile "okusobala" onxantathu iMac G3, impikiswano okuyinto kwasho ukubuya Imisebenzi Apple ngo-1997. Noma Nenkabazwe ezimhlophe iMac G4 kanye qapha ku stem mncane.

Kodwa asikwazi bayakhohlwa impumelelo Apple emkhakheni notebook yokukhiqiza. PowerBook 100 bekulokhu phenomenally yimpumelelo ngesikhathi sawo (eyakhululwa ngo-1991). Shono emva eyishumi kwesigamu magazini Ucingo PC walibiza ngokuthi "igajethi best of sonke isikhathi." Futhi kukhiqizwa kuze kube manje Ushintshe MacBook Air umzimba ultra-nomzimba omncane nangobuciko olugqamile design.

Design and PR

Nokho-ke, intuthuko hhayi kwezobuchwepheshe iye bavunyelwe ukuba baphile nokuthuthukisa brainchild of Steve Imisebenzi. Ngesisekelo impumelelo Apple wakhohlisa ukuma efanele imikhiqizo yayo: "Uma singazi ukukhiqiza ikhompyutha omkhulu, akusiyo ngoba singeke, kodwa ngoba ungafuni." Mac "- ikhompyutha into yomntakabani."

"Cabanga Zishintshe" ( "Cabanga Zishintshe") - isiqubulo ngaso sonke isikhathi. Ukunqoba izinhliziyo abathengi, Apple wazama ubabonisa ukuthi ibaluleke kakhulu. Umqondo kungase kungabi sokuqala, kodwa ehlanganiswe ngokuphelele. Futhi isebenza kuze kube manje, lapho imikhiqizo yenkampani manje ababephikisana mobile emakethe zidlamlilo Android.

umqondo umgogodla "Otherness" waba subordinated kuya design elikhanyayo, yokuqala, futhi ngezinye izikhathi ethusayo. Ngisho labo akazange uhlela ukuthenga i-computer "Macintosh", isithombe imikhiqizo emisha Apple ziye zaphathwa ngesithakazelo.

Ngisho ngentuthuko lobuchwepheshe kuchazwe ukumaketha isu. Ngokwesibonelo Akuphumelelanga angabhekwa ngaphandle imicibisholo ikhibhodi ukukhulula "Macintosh" kuqala. Lokhu emisha sike sahlangana ukuqonda yokuthi kunezigidi zabasebenzisi kanye onjiniyela, kanye eminyakeni emibili kamuva yabuyela imicibisholo.

Unity 'nensimbi' kanye ne-software

Imakethe PC waba isiko ukuthi "hardware" kwenza ezinye izinkampani nabanye isofthiwe ukubhala. Kodwa akulona ngesikhathi "Yabloko" yena "Mac", uhlelo lokusebenza nokunye isicelo kuwo akhiwa Apple.

It kudingeka siyinake ngokukhethekile original Isistimu "Mac" - OS X, ngoba ngaphezu design nedumela "Ukhethe abantu," it is kakhulu kubasebenzisi bakhangwa. Mark nomklamo stylish, kalula wokutholakala ukucushwa kwesistimu nokwethenjelwa. Ngeshwa, abanye abasebenzisi ngokuthi isithunzi kungase kubonakale nemibi: e MacOS X nzima usethe njengoba ukubukeka nokusebenza.

"I-Macintosh" futhi OS X bekulokhu nolimi njalo, kodwa eminyakeni yamuva, ngemva Apple kwathatha Intel izilimi, i-umbango we "Macs", futhi IBM-PC sovestimyh ziyancipha kakhulu. Manje ungakwazi ukufaka Windows phezu "Macintosh", uhlelo lokusebenza MacOS esebenzisa patch ekhethekile Ungakwazi futhi ukusebenzisa ku-PC. Yilokho nje imfanelo ukusebenza OSes kwi "metal eziyinqaba" kakhulu kunabayeni bunch bendabuko Mac - OS X.

Isithunzi undelivered

Ukuze ihhovisi kanye kubasebenzisi abaningi ekhaya, "Mac" kungenzeka afanelekile. Okuwukuphela yokusilela ezivamile Apple imikhiqizo amanani ayo. PC kusuka kwenye nomkhiqizi izici ezifanayo kuyoba eshibhile. Abanikazi "Mac" ngokuvamile baphikisa ngokuthi amakhompyutha abo isikhathi eside, kodwa kungase kube ngenxa okungaka izinga okusezingeni eliphezulu, abasebenzisi abaningi conservatism "Macs", okuyizinto ekujaheni ukushintsha izimoto zabo zanamuhla.

Kunezinye nemibi. Ngaphansi OS X isofthiwe isicelo incane kakhulu ukwedlula ngaphansi Windows noma i-Linux, wena khulula ikakhulukazi futhi ezikhethekile kakhulu. Futhi uma umdlali zakho ozithandayo noma e-mail iklayenti kungenziwa indawo nguhlelo isethi ejwayelekile ke nge isofthiwe ezesayensi noma kwezohwebo lokho ngeke kusebenze. Uma kudingwa uhlelo ayinayo inguqulo OS X, akusiyo nokuzihlupha sifuna imali yokuthenga "Mac."

Abasebenzisi abaningi bawile ne-Windows, bangazizwa yokuntuleka imidlalo eziyizintandokazi zakho kwikhompyutha. Ziyakwazi umyalelo ezidlula kancane. Ngakho uma ngabe ungumdlali okhuthele, i- "Mac" - lokhu akulona okukhethayo.