Kanjani ukwakha Franchise turnkey?

Namuhla, sivamile ukuzwa indlela elinye ibhizinisi project yimpumelelo waqala ukuthengisa Franchise zabo. Kubonakala sengathi kuphela mthandazo oyisibonelo, futhi ungakwazi ukuthuthukisa ibhizinisi lakho. Yiqiniso, akuyona.

Nokho, into ekhethekile kwethulwa Franchise yayo yokuthengisa sisekhona. Shono izinkampani eziningi ozama ngempela ukuheha abalingani sokuthuthukiswa brand ayo futhi ukwandisa inethiwekhi amahhovisi ummeleli. Ukuze ufunde ukuthi ungadala Franchise yabo futhi kungani nathi kudingeka sibe sizama lokhu, sizobe ukuchaza kulesi sihloko.

Uhlolojikelele

Ukuze uqale, sizokwenza ucacise lokho ezikhonjiswe yi- elithi "Franchise" futhi yiziphi izinzuzo elamukelayo lusuka ku-nomthengisi kanye umthengi. Ngakho, kulesi sigaba imelelwa yebhizinisi kuhilela ukudluliselwa ilungelo lokusebenzisa brand owaziwa (futhi, ngakho-ke, layo idumela) ubuchwepheshe, ngisho isipiliyoni inkampani ethengisa umuntu Franchise ekuzuzeni ke.

Ngakho, leli gama libhekisela okwakuvela ohlotsheni olukhethekile lwenkanyezi ubuhlobo yombango, okuyinto ngokuvamile kwenzeka ngo-umkhuba (okungukuthi - emisebenzini kwezomnotho).

Yikuphi izinkampani ukunikela ukudayiswa?

Ngokuvamile, ucela abantu abavamile yini izibonelo franchise yimpumelelo, uyazi impendulo ungezwakala: "McDonald!" It ngempela owaziwa kakhulu kuze kube manje, inkampani enikeza ithuba isebenze ngaphansi brand ayo. Nokho, hhayi oyedwa kuphela.

ERussia kukhona lenqwaba izinkampani ezincane, usabalalisa ilungelo ukuvula ihhovisi ngaphansi umkhiqizo wabo. Kuyini ezithakazelisayo kakhulu, ubuhlobo obunjalo kungenzeka kunoma yisiphi isici zebhizinisi: zokudla nezindawo zokudla, izitolo imoto, nezinkonzo umuntu azenzayo, ukuthuthukiswa software nokunye. Eqinisweni, uhlu kulezo zindawo lapho ukuze uthumele ilungelo ukusebenza ngaphansi igama bazitshela, kuphezulu kakhulu: iningi izinkampani nge inethiwekhi lesifunda, idonse abalingani ukusheshisa yokwanda kwenani lamagatsha alo ukwandisa isibalo amakhasimende abaqotho nomkhiqizo.

Uba kanjani ikhasimende?

Umuntu ofuna ukuthenga ilungelo ukuvula ngaphansi kwalesi noma umkhiqizo, kufanele athathe lwezinyathelo eziningi okuhloswe ngazo sibekezelele ukuhlangabezana nezidingo (uma ikhona). Rigidity zokuhlola lapho inkampani ikhetha umthengi kuncike amazinga okuphila nodumo emakethe. Bangaphezu kuka- ibhizinisi elikhulu ibeka ephakeme ukubaluleka eyisamba (kokuqala) Imali, futhi sibekela abasebukhosini ephakeme (imali njalo, wezwakalisa njengoba a inani elimisiwe ukheshe noma etholwe lomthengi njengoba amaphesenti engenayo).

Ngakho-ke, uma ufuna indlela ukudala Franchise yakho, kufanele Orient futhi usethe nemingcele amakhasimende abo. Ukuze wenze lokhu, kudingeka uqonde ukuthi ezikhangayo ibhizinisi lakho, ukuthi bangaki abantu ngeke ufuna ukuthola ilungelo ukusebenza umkhiqizo wakho nokuthi kungakanani babeyoba ukulikhokhela.

yokuthengisa Okuqondiwe

Befuna nezimpendulo embuzweni ukuthi ukudala Franchise lakho siqu, kudingeka unqume ukuthi lapho imodeli ofuna ukuyisebenzisa. Ngamafuphi nje, zibuze lo mbuzo: kungani wena bethengisa khona? Yini eziziphishekela ukuthi ufuna ukufeza?

Kukhona imigomo emibili ezivame kakhulu ukuthi eningayiphishekela. Okokuqala - ke banda ukuthandwa brand namabhizinisi walo wokunweba. Kulokhu-ke kuyadingeka ukusungula uyamukeleka ezingaba amakhasimende izintengo Franchise abalingani ukunikela ezihlukahlukene materials support, mhlawumbe ngisho - ukuqhuba zokuqeqeshwa kanye nezifundo. Ngokwenza lokhu, wenza kanjalo uyokuqonda ukuthi igxile ekuthuthukiseni eside bese udala Franchise ibhizinisi lakho.

Indlela yesibili - kungcono Amaholo. Izinkampani ukuthi uhambe ngalo, efuna kuzongisiza amakhasimende, ukubeka amazinga aphakeme kungenzeka yinhlama-sum yokukhokha kanye imiklomelo, kuyilapho nabakhi bezindawo abanaki imithelela ibandulo labaSebenzi nabalingani bayo. Yiqiniso, isu yesikhashana, kuze akunakwenzeka Uyongihola. Kungase ngokushesha kakhulu ukuthi abalingani bakho izovalwa, noma franchise kumane akekho bayothenga ekubukeni elikhangayo yayo ongaphakeme.

Ngokwesibonelo siqu

Elinye iphuzu elibalulekile ngoba ilungelo umdayisi ngamunye brand ayo - yisibonelo impumelelo inkampani yakhe. Ungacabanga ngendlela ukudala master Franchise kuphela uma bona ngokwabo Usufike eziphakeme ezithile kulo mkhakha kanye lokho okungaphakathi kwalesi siqephu ibhizinisi. Kuphela okubonisa ngezibonelo ukuthi inzuzo ungathola umthengi, ongaba nentshisekelo kuwo. Kunobe ngabe ngusiphi simo, sipho wakho alithandeki: othenga i "lolo" umdobi ngubani akazi ukuthi ukubamba izinhlanzi nalo?

Uphiko zomthetho

Ungakhohlwa mayelana izivumelwano, izibopho kanye amadokhumenti omthetho isidina. Ephetha into ukuthengisa Franchise, empeleni ukwabelana nomuntu idumela brand ayo. Ngokwezinga elithile, wena noma ilimaze ibhizinisi lakho futhi enikeza lolu hlobo nokubambisana. Ngakho qaphela.

Ukuze uthole ukwaziswa mayelana nendlela yokuphatha ikhasimende, sizochaza eminye kancane; kodwa uma ufuna ukudala Franchise ukuze ukhiye - ubheke abameli ukuze uthole usizo inkontileka. Phela, kokuba ibhizinisi, ungakwazi kakade ukudayisa ilungelo lokusebenzisa igama lakhe. Engingakusho nje ukuthola umthengi kanye ukuxoxisana naye mayelana kangakanani izokukhokhela, nokuthi kufanele ukuqhuba imisebenzi yalo ngaphansi uphawu lwakho (uma ikhona).

Uma umuntu uye wathenga lezi amalungelo kwephula imigomo yenkontileka, lona wamuva kumele kube indlela lwezijeziso kumthengi ezinjalo. Ungabahawukeli imali ku iseluleko sezomthetho mayelana nalolu daba. Believe me, uma kukhona, ukuvikela idumela lenkampani yakho kuyoba ezibizayo.

Ihlola abathengi

Uma ufuna ukwakha i-franchise turnkey, ungakhohlwa mayelana nendlela yokukhetha yabo abalingani-amakhasimende. Hlola ukuthi umuntu wayephumelela phambi kanjani, ukuthi it has kudingekile professional izimfanelo, ulwazi kanye namakhono? Ingabe inaso izinsiza ezanele ukungena leli bhizinisi?

Konke lokhu kuyadingeka, okokuqala, ukuze ukhethe umuntu onokwethenjelwa esingamethemba nge ilungelo ukusebenza nomkhiqizo wakho; kanti okwesibili, ngoba uzokwazi ukukhetha uzakwethu abayokwakha egameni lakho, futhi ngokwenza kanjalo, ukwabelana nomholo yabo nawe. Ngaphezu kwalokho, kuyoba amelela ibhizinisi lakho kwezinye izifunda, ngakho-ke qaphela nalo. Chitha inombolo enkulu amasheke, kuhlanganise - uma uqala ukusebenza ndawonye. Uma ufuna ukwazi indlela ukudala Franchise ngokwayo, kubalulekile ukuba banakekele njengoba umthengi umsebenzi.

Cinga abalingani

Sesiphawulile ukuthi ukuze ucabange mayelana nokuthengisa franchise, udinga ukuba ne-yokusebenza kwebhizinisi lalo. Ngaphezu kwalokho, sidinga ukuba enepumelelo - ukuze umthengi wayebona ukuthi hlobo luni imiphumela ongafinyelela yena. Ngaphezu kwalokho, uma ufuna ukwakha Tyumen Franchise turnkey (noma imuphi omunye umuzi), udinga ukukhangisa. Obani abayoba usomabhizinisi ngubani bayongena isivumelwano sokuba nguzakwethu nawe? Ubani ukukhokhela umsebenzi nomkhiqizo wakho?

Nazi ezimbalwa ongakhetha kuzo. Ungakwazi iqhaza embukisweni ahlukahlukene Franchise letentiwako phakathi abamele kwezamabhizinisi njalo. Funda ukuthi ungadala ezikhokhiswayo yakho, uzokwazi ukuthi uthumele isicelo bese unikeza ibhizinisi lakho.

Ungase futhi akhombise ekwazisweni kwazo Izitolo ezithengisa amalungelo ukusebenza nomkhiqizo wakho. Ngakho, bonke abantu bayokwazi ukuxhumana nawe ngalezi yokuxhumana futhi uthole ukuthi yini okwakudingeka akwenze ukuze uqalise. Ekugcineni, ulwazi mayelana nebhizinisi lakho ongakhonza kuzinkomba ekhethekile ku-intanethi.

Eqinisweni, akukho nzima mayelana nendlela ukudala Franchise, akukho. Kunzima kakhulu ukuqala ibhizinisi kuyoba inzuzo ukusakaza ngale ndlela. Futhi-ke, ngemva kwalokho kungaba nzima ukuthola abalingani uzimisele ukudela kuphrojekthi yakho futhi ukusebenzisana nawe.

Ngokuvamile, isinyathelo asathuthuka Franchise yayo unesibindi futhi ngesikhathi esifanayo ethembisa. Inhlanhla kuwe!